SCG

What SCG does

SCG (Soar Communications Group Ltd) is a New Zealand-based, privately held full-service creative, content, and print solutions provider headquartered in Auckland with a branch in Hamilton and over 100 employees. Formed in January 2022 from the merger of Soar Print and Image Centre Group (ICG), and incorporating legacy operator Fusion Print, the company serves enterprise and mid-market B2B clients across New Zealand with integrated creative services (campaigns, brand development, design, digital, social, events, video), content services spanning owned B2B and consumer media brands (dish, NZ Marketing, Idealog, StopPress, The Register, Good — collectively reaching ~1.9 million New Zealanders), and physical production capabilities including offset and digital printing, large format, vehicle wraps, signage, labels and packaging, and mailing/logistics.

The underlying technology stack combines proprietary and third-party platforms: the Coreprint print-on-demand system automates client ordering and reduces manual touchpoints; HubSpot CRM integration supports marketing automation; Ngage provides managed digital signage; and operations are differentiated by industry-leading sustainability credentials including Toitū net carbonzero certification, FSC and PEFC forest certifications, ISO 9001/14001/45001/14064 compliance, SBTi-approved net-zero targets, and EcoVadis bronze (top 35% globally).

The business model blends professional services (creative campaigns, brand work, design, events — typically project or retainer), one-time production (offset/digital print, large format, vehicle wraps, signage), recurring subscription revenue (owned media advertising, subscriptions, corporate magazine gifting), and emerging technology-enabled services (DO-IT online ordering, Ngage, HubSpot-driven marketing automation). GTM is sales-led, with dedicated account directors serving enterprise clients, supplemented by case-study-driven demand generation through owned publications and industry events such as the YouTube NZ Marketing Awards.

Name

SCG

Legal name

Soar Communications Group Ltd

Website

https://scg.net.nz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SCG (Soar Communications Group) is a New Zealand-based full-service creative, content, and print agency serving enterprise and mid-market B2B clients with integrated campaigns, owned B2B media brands, and physical production capabilities.

Ownership category

akta.pro rank

Product category

Creative Agency and Commercial Printing

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Cause, ESG & Sustainability Communications (MPAAADAL)

akta.pro secondary industries

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), Stakeholder Engagement & ESG Governance (Policies, KPIs, incentives) (EUAHAJAJ)

Keywords

• Creative agency services
• Commercial print production
• Content publishing
• Brand development
• Marketing automation

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Creative Services: Revenue generated from integrated campaigns, brand development, design, digital services, social media management, events, and video production. B2B service engagements typically project-based or retainer arrangements.
2. Print Production: Revenue from offset printing, digital printing, large format printing, labels and packaging, vehicle wraps, signage, and mailing/logistics services. Both one-time project work and ongoing production contracts.
3. Publishing and Content: Revenue from owned media brands including dish, NZ Marketing, Idealog, and StopPress publications. Includes advertising, subscriptions, and sponsored content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SCG (Soar Communications Group) is a New Zealand-based full-service creative, content, and print solutions provider. It delivers integrated campaigns, brand development, design, digital, social media, events, and video services alongside commercial printing (digital, offset, large format, vehicle wraps, signage, labels and packaging). The company also operates owned media brands including Dish, NZ Marketing, Idealog, and StopPress, reaching nearly 1.9 million New Zealanders.

Product overview

SCG (Soar Communications Group) is a New Zealand-based creative, content, and print solutions provider formed from the merger of Soar Print and ICG. The company operates a multi-service platform spanning creative services (integrated campaigns, brand development, design, digital, social, events, video), content services (content development, publishing, and owned media brands including Dish, Idealog, NZ Marketing, StopPress, and The Register reaching nearly 1.9 million New Zealanders), print services (labels & packaging, digital print, offset print, large format, vehicle graphics, signage, mailing), and marketing automation tools (DO-IT online ordering, Ngage digital signage, HubSpot CRM). The integrated offering combines creative strategy, content creation, multi-channel campaign execution, and print production into a unified service model.

Differentiator

Problem solved

Functional benefit

Brands

• Dish: Multi award-winning bi-monthly magazine featuring seasonal recipes, food stories, and dining content for passionate cooks
• NZ Marketing
• Idealog
• StopPress
• The Register
• Good
• Dish Magazine

Products and services

• Integrated Campaigns End-to-end integrated campaign service including planning, creative conceptualization, execution, reporting, and ongoing optimization across multiple channels. Designed for B2B clients needing multi-channel marketing execution.
• Brand Development Strategic brand positioning, creative storytelling, brand identity creation and nurturing, backed by research and consumer insights. For businesses seeking to build or refresh their brand.
• Design Graphic design services including visual design, brand visuals, packaging design, and creative studio work across multiple mediums.
• Digital Services Full range of digital agency services including website design, web development, online advertising, digital strategy, eDM campaigns, SEO, analytics, and optimization.
• Social Media Services Social media marketing services and content management across multiple social platforms.
• Event Management Event management services including conference coordination, activity days, bespoke dinners, and off-site events.
• Video Production Video production services including concept development, filming, editing, and campaign video content.
• Content Development Content creation and development services for editorial, marketing, and branded content across multiple channels.
• Labels and Packaging Label design, packaging design, and production services for various retail and product packaging needs.
• Digital Print Small and large format digital printing services for various marketing materials and applications.
• Offset Print Offset printing services for high-volume commercial print jobs.
• Large Format Print Large format printing for signage, banners, vehicle wraps, and environmental graphics.
• Vehicle Graphics Vehicle wrap design, production, and installation services for fleet and individual vehicle branding, supported by a nationwide installation network.
• Signage Sign design and production including exterior signage, interior signage, illuminated signage, and digital signage solutions.
• Mailing and Logistics Precision SCG mailing and logistics services for direct mail campaigns and distribution.
• Dish Magazine Bi-monthly magazine featuring seasonal recipes, food stories, hospitality, wines, spirits, travel, and trends, with video content and reader events. Reaches New Zealand food and lifestyle audiences through subscriptions, advertising, and events.
• NZ Marketing Magazine Trade magazine and digital platform providing essential marketing intelligence, trends analysis, and industry recognition through the annual YouTube NZ Marketing Awards reaching 1,000+ marketing professionals.
• Idealog Media brand featuring case studies, expert advice, and stories covering tech, design, marketing, exporting, and start-ups for entrepreneurs and innovators in New Zealand.
• StopPress B2B communications industry news, views, and insights platform delivering content about the New Zealand communications sector.
• The Register Trade website targeted at New Zealand retailers providing retail trade news, views, and analysis, brought to readers by Retail NZ.

Quantifiable outcome

• Reduced waste through print-on-demand model - International Tourism College eliminated overprinting
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Soar Print and ICG MergercoreStrategic or Co-development Partner · 7 January 2022Soar Print and Image Centre Group (ICG) merged to form Soar Communications Group (SCG), combining print, logistics and packaging expertise with creative, publishing and large format expertise.
• Toitū EnvirocarecoreTechnology or IntegrationCarbon certification and offset services provider. SCG is certified for net carbonzero operations and offers Toitū net carbonzero printed products and services.
• Forest Stewardship Council (FSC)coreTechnology or IntegrationResponsible forest management certification. SCG was first printer in NZ to be certified by FSC.
• Programme for the Endorsement of Forest Certification (PEFC)coreTechnology or IntegrationSustainable forest management certification. SCG maintains certification for responsibly sourced papers.
• Climate Leaders CoalitionminorStrategic or Co-development PartnerMember supporting New Zealand's transition to a low emissions economy.
• Ad Net ZerominorStrategic or Co-development PartnerFoundation supporter helping the industry and clients reduce carbon impact of developing, producing, and running advertising.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerSCG has SBTi-approved net-zero targets: 42% scope 1 and 2 reduction by 2030, 90% reduction across all scopes by 2045.
• CoreprintcoreTechnology or IntegrationPrint-on-demand platform powering SCG's automated workflow system for clients like International Tourism College.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Y Creative: New Zealand-based creative agency focused on brand, design, and digital services for growth-stage clients. Adjacent specialist competitor for SCG's brand development and digital offerings.

Direct peers

• DDB New Zealand: International-network creative agency with NZ operations, providing advertising, design, and digital marketing services. Competes for the same enterprise client roster as SCG.
• FCB New Zealand: Major full-service advertising agency in Auckland providing creative, media, and digital services to NZ and global brands. Overlaps with SCG on integrated campaigns and content services.
• Saatchi & Saatchi New Zealand: Global-network creative agency operating in Auckland, providing integrated advertising, brand, and digital services to NZ enterprise clients. Directly comparable in scope and customer base to SCG's creative arm.
• TBWA\\New Zealand: Disruption-focused creative network operating in Auckland, providing advertising, brand, and digital services. Competes with SCG for enterprise marketing budgets in NZ.
• Colenso BBDO: One of New Zealand's largest full-service creative agencies, offering integrated campaigns, brand development, and design for major NZ enterprise clients. Direct competitor for SCG's creative services business.
• Ogilvy New Zealand: Global creative and PR network with NZ presence, offering advertising, brand strategy, public relations, and content services. Comparable competitor across SCG's creative, content, and PR offerings.
• Blue Star Group: One of New Zealand's largest commercial print and packaging companies, offering offset, digital, and large-format printing plus mailing services. Directly comparable to SCG's print production business.

Broad incumbents

• Cimpress / Vistaprint: Mass-market global print and marketing services platform serving small businesses and enterprises with online ordering and self-serve design. Broader, technology-led incumbent threatening SCG's mid-market print volumes.

Others

• Sendle: Australian/NZ parcel delivery and logistics platform used by SMBs and agencies. Adjacent ecosystem player rather than direct competitor, but intersects with SCG's mailing/logistics distribution services.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scgnz
• LinkedInlinkedin.com/company/strive-business-solutions
• Instagraminstagram.com/scg_soar_communications_group

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCG