Nuream

What Nuream does

Nuream is a U.S. direct-to-consumer sleep-products company that sells made-to-order organic and hypoallergenic mattresses, adjustable bed bases, sheets, and pillows. Its primary customer segment is health-conscious individual consumers seeking restorative sleep, pressure relief, temperature regulation, and motion isolation, while veterans with sleep challenges are identified as a secondary segment. Nuream sells through its own e-commerce storefront rather than physical retail, ships throughout the United States with free shipping, and offers Affirm financing.\n\nThe mattress portfolio contains five models ranging from the $499 Flourish to the $3,399 Vitality and uses combinations of organic cotton, gel memory foam, pocketed coils, latex foam, micro-coils, and perimeter support systems. Nuream also identifies the patented Fabric as a Sensor technology as a separate technical program for neural sleep and brain-health monitoring.\n\nNuream primarily generates revenue through one-time product purchases, with adjustable bases, sheets, and pillows providing add-on sales. It uses a 365-night mattress trial, lifetime warranty, content-led customer acquisition, and third-party manufacturing through Heritage Sleep Concepts. Technology licensing for medical diagnostics is presented as an emerging revenue stream, while that application remains in clinical validation and commercialization-oriented development.

Name

Nuream

Legal name

Nuream

Website

https://nuream.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuream is a U.S. direct-to-consumer sleep-products company selling made-to-order organic mattresses, adjustable bases, sheets, and pillows to health-conscious consumers, with an emerging medical-monitoring platform built around its patented Fabric as a Sensor technology and research partnerships.

Ownership category

akta.pro rank

Product category

Organic Mattresses and Sleep Products

NAICS

Mattress Manufacturing (337910)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Adjustable Beds & Bases Retail (CRAIABAB), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Organic mattresses
• Hybrid bedding
• Adjustable bed bases
• Direct-to-consumer sleep
• Made-to-order mattresses

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mattress Sales: One-time sales of organic hybrid mattresses directly to consumers through the e-commerce website. Products are made-to-order in the USA. The company offers financing through Affirm.
2. Bedding and Accessories Sales: Sales of complementary products including adjustable bed bases (Wave Base, Wave Base Plus), organic cotton sheets (Dreamhealth Sheets), and pillows (Cooling Quattro, Chill Quattro, Comfort Quattro).
3. Technology Licensing: The company's Fabric as a Sensor (FaaS) technology is being licensed for medical diagnostics applications, including a pillowcase for brain health monitoring developed with UNC Wilmington researchers and $7.9M NCInnovation funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Nuream designs and sells made-to-order organic hybrid mattresses, adjustable bed bases, organic cotton sheets, and adjustable pillows directly to consumers through its e-commerce website. The mattresses are manufactured in the USA using organic cotton, CertiPUR-US certified foams, and proprietary technologies (CoolFlow gel memory foam, NanoCoils, AdvantEDGE coils). The company also licenses its patented Fabric as a Sensor (FaaS) technology for medical brain-health monitoring applications.

Product overview

Nuream is a direct-to-consumer sleep wellness company offering a portfolio of organic mattresses and bedding products. The core offering consists of five mattress models (Flourish, Thrive, Renewal, Wellness, and Vitality) ranging from entry-level to premium luxury, all built with organic materials including CoolFlow gel memory foam, pocketed coils, and organic cotton. The product ecosystem includes two adjustable bed bases (Wave Base and Wave Base Plus), organic cotton sheets, and three pillow variants (Cooling Quattro, Chill Quattro, and Comfort Quattro). All mattresses feature CertiPUR-US certified foams, are made-to-order in the USA, and come with a 365-night trial and lifetime warranty. The mattresses are available in two firmness levels (Luxury Firm and Plush Soft) across all standard mattress sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuream Organic Flourish Mattress Entry-level organic hybrid mattress featuring CoolFlow breathable gel memory foam, pocketed coils for motion separation, and organic hypoallergenic cotton cover, designed for baseline restorative sleep. Made-to-order in the USA.
• Nuream Organic Thrive Mattress Mid-tier organic mattress with high-grade memory foam, furniture-grade foam, and pocketed coils designed for consistent, balanced sleep with enhanced spine alignment support and stability.
• Nuream Organic Renewal Mattress Plant-based foam mattress with latex for breathability and buoyant comfort, featuring pressure-relieving design recommended for back pain and improved mobility and recovery.
• Nuream Organic Wellness Mattress Luxury mattress with a Euro-style topper for wrap-around plush luxury, featuring CoolFlow gel layer for high-performance airflow and organic cotton cover for a soft, healthy sleep surface.
• Nuream Organic Vitality Mattress Premium mattress with a box pillow top for maximum wrap-around comfort, conforming nano-coils for extreme breathability and cooling, and the AdvantEDGE Coil System for elite-level pressure relief.
• Wave Base Adjustable Bed Base Adjustable bed base with center folding design, head and foot adjustment, wireless remote control, and upholstered construction in non-woven and woven fabric.
• Wave Base Plus Adjustable Bed Base Premium adjustable bed base with 3 pre-set positions (TV, zero gravity, lounge), programmable position memory, 3-level head and foot massage, 4 USB charging ports, and LED lighting.
• Dreamhealth Organic Cotton Sheets 100% GOTS-certified organic cotton sheets with a 1-over-1 under weave construction for luxury softness, including fitted sheets with secure elastic fit for deep mattresses.
• Nuream Cooling Quattro Pillow Adjustable comfort pillow with four removable Memory Fiber inserts for customizable plush levels, featuring an eucalyptus-blended cover for temperature regulation and StaDry technology for moisture management.
• Nuream Chill Quattro Pillow Advanced cooling pillow with three cooling technologies including StaKool mineral technology that captures and releases excessive body heat for enhanced cooling throughout the night.
• Nuream Comfort Quattro Pillow Versatile pillow with four removable Memory Fiber inserts and an ultra-soft 100% brushed microFiber cover for easy washing and customizable comfort.

Quantifiable outcome

• 26% more durable than foam encasement with AdvantEDGE coils
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UNC Wilmington (Researchers Karl Ricanek Jr. and Alex McDaniel)coreStrategic or Co-development Partner · 13 May 2026UNC Wilmington researchers secured $7.9 million in NCInnovation funding to develop the NeuroWeaveAI NeuroHealth Platform, leveraging Nuream's patented Fabric as a Sensor technology. The collaboration aims to make brain health monitoring accessible outside clinical settings, with a pillowcase as the first commercial application for diagnostics related to traumatic brain injury, PTSD, epilepsy, and sleep disorders.
• RIoT Accelerator ProgramminorGTM or Marketing PartnerNuream participates in the RIoT Accelerator Program in North Carolina, which supports IoT and technology startups with growth resources, mentorship, and networking opportunities.
• Heritage Sleep ConceptscoreStrategic or Co-development PartnerFifth-generation family mattress manufacturer in Rome, Georgia with over 100 years of experience. Heritage Sleep Concepts manufactures Nuream mattresses in their American factory, providing premium manufacturing capabilities and supply chain expertise.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Naturepedic: Organic mattress and bedding company emphasizing certified non-toxic materials and a direct-to-consumer/wholesale hybrid model. Comparable on organic certification, wellness positioning, and made-in-USA manufacturing story.
• Brentwood Home: DTC mattress and bedding brand built around CertiPUR-US foams, organic materials, and a tiered catalog including hybrids, latex, and foundations. Comparable in target customer (health-conscious buyer) and product breadth (mattress + adjustable base + bedding).
• Saatva: Premium DTC mattress brand offering innerspring, memory foam, and latex hybrids plus adjustable bases and bedding. Comparable on premium pricing, organic/luxury positioning, and the bundled mattress+base+bedding purchase path.
• Helix Sleep: DTC mattress company offering a customizable hybrid lineup with pocketed coils, memory foam, and ergonomic zoning across multiple price tiers. Closely comparable on the 'configure-your-sleep' DTC hybrid mattress playbook.
• Leesa: DTC foam/hybrid mattress brand with social-impact positioning and a tiered product lineup (original, Sapira hybrid, Studio). Comparable on DTC channel, premium hybrid offering, and direct customer reviews/trial-driven acquisition.
• Avocado Green Mattress: DTC organic mattress brand using GOTS-certified natural materials, pocketed coils, and latex/foam hybrids. Closely comparable to Nuream on positioning (organic, health-forward, made-in-USA) and customer base, though at meaningfully larger scale.

Broad incumbents

• Tempur Sealy: Largest global mattress manufacturer with Tempur-Pedic memory-foam and Sealy innerspring/hybrid brands sold across DTC, retail, and wholesale. Comparable as the dominant incumbent whose scale and trade spend shape category pricing and consumer expectations.
• Purple: Public DTC/multi-channel mattress brand built around proprietary polymer-grid comfort technology and gel-infused hybrids. Comparable on the 'sleep-tech differentiation' angle and the hybrid-coil-and-specialty-foam construction Nuream uses.
• Casper: Pioneer and largest pure-play DTC mattress brand, now profitable with retail, sleep technology (Casper Glow), and bundled bedroom offerings. Comparable as the category leader Nuream competes against for organic 'best mattress' search traffic.

Emerging players

• Eight Sleep: Sleep-tech company selling smart mattresses and sleep-tracking pods with biometric monitoring. Comparable to Nuream's FaaS roadmap on the neural/sleep-monitoring technology axis and a similar premium, health-driven buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NureamEnt
• Facebookfacebook.com/NureamCo
• LinkedInlinkedin.com/company/nuream

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuream