Manny's Ultimate Mixes

What Manny's Ultimate Mixes does

Manny's Ultimate Mixes (legal entity UBM Group LLC) is a Greenwich, Connecticut-based specialty beverage company that produces premium non-alcoholic cocktail mixes, principally a Bloody Mary base and a Michelada variant, for retail and on-premise sale across the United States. The company was founded by bartender Manny Ferreira, who began developing the core recipe in 1999 and officially launched the brand commercially in 2014. The product formulation combines 12 disclosed classic ingredients (tomato juice, Worcestershire sauce, Portuguese sea salt, ground black pepper, fresh horseradish, cayenne pepper, lemon juice, kosher vinegar, Tabasco, celery salt, Dijon mustard, and molasses) with four undisclosed proprietary elements that the company identifies as the source of its differentiated flavor profile. Both products are positioned as clean-label, gluten-free, low-sodium, and free of artificial preservatives, nut oils, and seafood ingredients.

The company's business model is a hybrid DTC-plus-wholesale CPG play. Direct-to-consumer revenue flows through the mannysmixes.com e-commerce storefront, which supports mixed-and-matched multi-pack orders and a Mix Club loyalty program offering 10% off subscriber orders. Wholesale revenue flows to bars, restaurants, retail stores, private clubs, and sports venues, with Manny's reporting presence in over 1,000 U.S. locations and offering aggressive onboarding terms (50% off first order, 60-day payment terms, free delivery, and free registration) to recruit new accounts. Marketplace sales via Amazon provide a third distribution leg. Manny's serves three primary customer segments: individual at-home cocktail enthusiasts, on-premise hospitality operators, and retail stores, with marketing executed across Instagram, Facebook, TikTok, Threads, LinkedIn, an email newsletter, an SMS program, a 30+ recipe library, and a blog.

The company remains privately held and founder-owned, with no disclosed external funding, institutional investors, or M&A activity. Brand credentials were materially upgraded in 2026 when Manny's earned a Double Gold Medal (the competition's highest distinction, requiring unanimous judge agreement) at the San Francisco Ready-to-Drink Competition and was named a Best of Class Finalist advancing to the Tasting Alliance's Top Shelf Awards Gala. Operational scale is small and CPG-typical: a limited SKU count, a single Greenwich, CT operating base, and no disclosed headcount or revenue figures.

Name

Manny's Ultimate Mixes

Legal name

UBM Group LLC

Website

https://mannysultimatemixes.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Manny's Ultimate Mixes (UBM Group LLC) is a Connecticut-based specialty beverage company producing premium non-alcoholic Bloody Mary and Michelada cocktail mixes, founded by bartender Manny Ferreira and distributed across 1,000+ U.S. bars, restaurants, retailers, and sports venues.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Cocktail Mixers

NAICS

Soft Drink Manufacturing (312111), Breweries (312120)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Non-alcoholic cocktail mixers
• Bloody Mary mix
• Michelada mix
• Craft cocktail ingredients
• Clean-label beverages

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers via the company's e-commerce storefronts (mannysmixes.com). Consumers can mix, match, and customize their pack orders. Subscription/membership club offers 10% off orders.
2. Retail and Wholesale Distribution: Products sold through wholesale channels to retailers and restaurants across the United States. Wholesale terms include 50% off first order, 60-day payment terms, and free delivery. Available in over 1,000 locations nationwide.
3. Marketplace Sales: Products available through Amazon and other online marketplaces, enabling broader reach beyond the company's direct channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Manny's Ultimate Mixes produces and sells premium non-alcoholic cocktail mixers — primarily Manny's Ultimate Bloody Mary and Manny's Ultimate Michelada — formulated from 12 classic ingredients combined with 4 proprietary secret ingredients to deliver a bold, balanced flavor profile. Products are distributed via direct-to-consumer e-commerce, Amazon, wholesale to on-premise accounts (bars, restaurants, private clubs, sports venues), and physical retail outlets across the United States.

Product overview

Manny's Ultimate Mixes is a specialty beverage company offering two core non-alcoholic cocktail mix products: Manny's Ultimate Bloody Mary and Manny's Ultimate Michelada. Both products are crafted with 12 core ingredients plus 4 proprietary/secret elements that create unique, bold flavor profiles. The Bloody Mary mix serves as the base product, while the Michelada is a citrus-forward variant designed specifically to enhance beer-based cocktails. The company also offers an add-on seasoning product (Manny's x Hot Crispy Oil Chili Salt) used for glass rimming and recipe preparation. All products are characterized as gluten-free, low sodium, and made with all-natural ingredients without artificial preservatives or nut oils.

Differentiator

Problem solved

Functional benefit

Products and services

• Manny's Ultimate Bloody Mary Authentic Non-Alcoholic Mix A non-alcoholic Bloody Mary cocktail mix crafted from 12 core ingredients (Tomato Juice, Worcestershire Sauce, Portuguese Sea Salt, Ground Black Pepper, Fresh Horseradish, Cayenne Pepper, Lemon Juice, Kosher Vinegar, Tabasco, Celery Salt, Dijon Mustard, and Molasses) combined with 4 proprietary secret ingredients to create a bold, balanced flavor profile. Gluten-free, low sodium, nut oil free, and virtually seafood free. Sold to consumers via e-commerce and Amazon, and to bars, restaurants, retail stores, and private clubs via wholesale.
• Manny's Ultimate Michelada A non-alcoholic beer-cocktail mixer designed to enhance any light lager beer, featuring the same 12 core ingredients plus 4 proprietary elements as the Bloody Mary with added vibrant lemon juice and bold citrus punch. Delivers crisp, refreshing, and smooth flavor with an 8 out of 10 spice level. Sold to consumers via e-commerce and Amazon, and to bars, restaurants, and retailers via wholesale.
• Manny's x Hot Crispy Oil Chili Salt A proprietary chili salt seasoning blend created in collaboration, used for rimming glasses, garnishing cocktails, and seasoning recipes such as Michelada Tex-Mex Fajitas, Game Day Michelada Wings, and Michelada Chili Stuffed Peppers.
• Mix Club Loyalty Program A subscription-style loyalty program for consumers that offers 10% off orders through the company's e-commerce storefront (mannysmixes.com), allowing members to mix, match, and customize pack orders.

Quantifiable outcome

• Served in over 1,000 locations across the United States
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hartley and ParkercoreChannel Partner/ Reseller/ Distributor · 1 January 2024Hartley and Parker serves as the East Coast retail debut partner for Manny's Ultimate Michelada, representing the brand's expansion onto the East Coast market through established retail distribution channels.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clamato: Iconic tomato-based cocktail juice brand owned by a major CPG company, used both as-is and as the base for Bloody Mary and Michelada mixes. Comparable to Manny's as the dominant legacy base ingredient / mixer substitute in the Bloody Mary and Michelada occasions Manny's targets.
• McIlhenny Company (Tabasco): Iconic sauce/condiment company that has expanded into Bloody Mary mix under the Tabasco brand. Comparable to Manny's because Tabasco Bloody Mary Mix is a direct shelf competitor and brings enormous brand, distribution, and marketing scale to the same mixer category.
• Mrs. T's Cocktail Mixes: Established pierogi and cocktail mix brand (Bloody Mary, Sour, Mojito, Margarita) with broad retail distribution. Comparable to Manny's as a competing Bloody Mary cocktail mixer on the same retail shelves, though positioned at a more mainstream value tier.

Emerging players

• True Made Foods: Veggie-based Bloody Mary, Margarita, and mixer brand emphasizing hidden vegetables and lower sugar. Comparable to Manny's as a smaller, better-for-you cocktail mixer challenger targeting the same health-conscious and on-premise buyer with non-alcoholic mixes.

Direct peers

• Finest Call: Multi-variant cocktail mixer brand strong in on-premise foodservice distribution, including Bloody Mary and Margarita mixes. Comparable to Manny's in product format (bottled non-alcoholic cocktail mixers) and on-premise go-to-market emphasis, particularly with bars and restaurants.
• Master of Mixes: Broad-line cocktail mixer brand offering Bloody Mary, Margarita, Sweet & Sour, and other variants through retail and foodservice channels. Comparable to Manny's as a multi-SKU cocktail mixer brand serving the same home and on-premise buyer with non-alcoholic bottled mixers.
• Stirrings: Premium cocktail mixer brand known for craft Bloody Mary, Margarita, and Mojito mixes sold through retail and on-premise channels. Directly comparable to Manny's on premium cocktail mixer positioning, glass-bottle packaging, and foodservice/retail dual-channel go-to-market.
• Powell & Mahoney: Craft cocktail mixer company offering Bloody Mary, Margarita, and other mixes focused on natural ingredients. Comparable to Manny's in product positioning (premium, all-natural cocktail mixers), distribution model (retail and on-premise), and target consumer (craft-cocktail home and bar buyer).
• Zing Zang: Premium Bloody Mary mix brand sold in bottles and cans across US retail and on-premise. Closely comparable to Manny's on product format (non-alcoholic cocktail mixer), target customer (home enthusiasts and bars/restaurants), and clean-ingredient positioning, making it Manny's most direct shelf competitor.

Others

• Tito's Handmade Vodka: Major craft vodka brand that actively promotes Bloody Mary cocktail culture through recipes, sponsorships, and bar partnerships. Comparable to Manny's as a stakeholder in the same Bloody Mary consumption occasion and a potential cross-promotion or venue partner.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mannysultimatemixes
• LinkedInlinkedin.com/company/mannysultimatemixes
• Instagraminstagram.com/mannysultimatemixes
• TikToktiktok.com/@mannysultimatemixes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manny's Ultimate Mixes