Rockstar Academy

What Rockstar Academy does

Rockstar Academy operates a network of 23 physical academies located inside major shopping malls across 15+ Indonesian cities, offering a unified portfolio of sports and performing arts programs for children aged 6 months to 18 years. The product surface spans 20+ disciplines including gymnastics, dance, ballet, contemporary dance, cheerleading, Broadway, basketball, futsal, swimming, taekwondo, tennis, pickleball, ping pong, parkour, yoga, and a Preschool & Kindergarten offering, plus private instruction packages, holiday camps, and an annual calendar of 50+ events and competitions such as RockOlympics, Elite Championships, and discipline-specific recitals and testing programs aligned with USA Gymnastics, Royal Academy of Dance, and CSTD curricula.

The underlying technology stack is operational rather than AI-driven: a proprietary Information Technology System tracks each student's attendance and progress, an RFID-based Membership Card tap-in system gates class entry and feeds attendance data, and an Electronic Appraisal Card (EAC) generates term-based performance reports on skills, discipline, and attitude that are delivered to parents via email. Programs are delivered by a mix of Indonesian and expatriate instructors and structured across four academic terms (Spring, Summer, Fall, Winter), each consisting of 11 weeks of classes plus Performance Week and Competition Week.

The business model is a B2C term-based subscription, monetized through recurring tuition across the 20+ programs, supplemented by private instruction packages, holiday camps, event and competition participation fees, and franchise royalties from a recently opened franchise channel that targets third-party entrepreneurs. Marketing is primarily event-driven and local, anchored by a free-trial funnel, an event calendar that functions as both engagement and acquisition mechanism, a content/blog presence, and selective promotional partnerships such as with Indonesian consumer brand Milkita. The company is privately held, founded in 2011, headquartered in Bandung, and reports 1,001-5,000 employees.

Name

Rockstar Academy

Legal name

Rockstar Academy

Website

https://rockstaracademy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rockstar Academy operates 23 mall-based physical education academies across 15+ Indonesian cities, delivering 20+ sports and performing arts programs plus events and certifications to children aged 6 months to 18 years, monetized via term-based subscriptions, private instruction, camps, and franchise fees.

Ownership category

akta.pro rank

Product category

Children's Physical Education

NAICS

Sports and Recreation Instruction (611620), Fine Arts Schools (61161), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Children physical education
• Sports training academy
• Performing arts instruction
• Youth gymnastics programs
• Kids dance classes

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Term-based Class Tuition: Recurring revenue from enrollment in term-based programs (Spring, Summer, Fall, Winter terms). Each term consists of 11 weeks of classes plus Performance Week and Competition Week. Students register for classes and pay tuition per term.
2. Camps Programs: Holiday camp programs offering 2-hour sessions during school breaks (Monday-Friday). Camps include Early Registration discounts (20% off) and general registration periods.
3. Private Instruction Packages: One-on-one, semi-private (max 4 students), friend group, and shadow instruction packages. Jump Start introductory sessions also available for existing students.
4. Events & Competitions Participation: Revenue from participation in events such as Elite Championships, RockOlympics, dance recitals, and testing programs (gymnastics, taekwondo, RAD ballet, CSTD contemporary dance).
5. Franchise Fees: Revenue from franchising opportunities for opening Rockstar Academy locations. The company offers franchise opportunities for entrepreneurs to open academy locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rockstar Academy operates as Asia's largest one-stop physical education academy for children and teens aged 6 months to 18 years, delivering in-person sports and performing arts instruction across 23 mall-based locations in Indonesia. Core offerings include term-based classes (Spring, Summer, Fall, Winter) in 20+ programs such as gymnastics, dance, ballet, basketball, swimming, martial arts, and Broadway, supplemented by events, competitions, recitals, skills testing, holiday camps, and private instruction packages.

Product overview

Rockstar Academy operates as Asia's largest physical education academy for kids and teens, offering a unified platform of sports and performing arts programs across more than 20 locations in Indonesia. The portfolio includes core educational programs (Preschool & Kindergarten, Sports & Performing Arts classes), competitive events (Elite Championships, RockOlympics), performance recitals (Dance, Ballet, Broadway, Cheerleading), skills testing (Gymnastics, Taekwondo, RAD Ballet, CSTD Contemporary Dance), holiday camps, and private instruction services. The academy utilizes a technology-enabled student tracking system with Electronic Appraisal Cards and membership card tap-in for progress monitoring. Programs are structured across 4 academic terms (Spring, Summer, Fall, Winter) with 13-week cycles including classes, grading, and competition weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports & Performing Arts Programs
• Preschool & Kindergarten
• Elite Championships
• RockOlympics
• Dance Recital
• Ballet & Contemporary Dance Recital Annual performance event held during Winter Term (November) for Ballet and Contemporary Dance students of all ages and levels, featuring choreography, classical music, costumes, and theatrical lighting.
• Broadway Recital
• Cheerleading Recital
• Gymnastics Testing
• Taekwondo Testing
• RAD Ballet Testing
• CSTD Contemporary Dance Testing
• Camps Program
• Private Instructions

Quantifiable outcome

• 50,000+ children trained since 2011
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MilkitaminorGTM or Marketing PartnerMilkita is listed as a promotional partner on the Rockstar Academy partners page. Milkita is an Indonesian candy/lollipop brand. The partnership appears to be a promotional/marketing collaboration where Milkita sponsors or partners with Rockstar Academy events and programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kinderdance International: Franchise network teaching dance, gymnastics, and motor-skill programs to children ages 2–12 in preschools, daycares, and dedicated studios. Highly comparable business model combining early-childhood movement instruction with multi-discipline curriculum.
• My Gym: International franchise providing structured fitness, gymnastics, and movement classes for children aged 6 weeks to 10 years. Closely comparable to Rockstar's early-childhood motor-development programs and term-based class scheduling.
• Skyhawks Sports Academy: Youth sports instruction franchise offering multi-sport classes, camps, and clinics for children ages 4–14 across the US. Comparable to Rockstar's multi-sport, multi-age group-class structure and event-driven engagement.
• i9 Sports: Youth sports league and instruction franchise focused on multi-sport programs for kids ages 3–14. Comparable in multi-sport, age-segmented programming and event-driven parent engagement.
• British Swim School: Franchise providing swimming instruction to children and adults using a structured, term-based curriculum. Directly comparable to Rockstar's swimming program and its franchise-driven expansion approach in a youth aquatic category.
• Tiger Schulmann's Martial Arts: Franchised chain of martial arts studios offering structured instruction to children and adults. Comparable to Rockstar's martial arts program in delivering certified, term-based kids' instruction with progression testing.
• Soccer Shots: Children's soccer instruction franchise operating classes, camps, and clinics for ages 2–8 in partnership with schools and recreation centers. Directly comparable structured, term-based youth sports instruction franchise model.
• Gold Medal Gymnastics Centers: Multi-location gymnastics instruction operator with recreational and competitive programming for children. Directly comparable to Rockstar's gymnastics curriculum and USA Gymnastics certification pathway.
• Stretch-n-Grow: Children's fitness and movement program franchise delivered in preschools, schools, and dedicated venues. Comparable to Rockstar's preschool & kindergarten physical-development programs and event-based competitions.
• The Little Gym: Global franchise offering gymnastics, motor-skill development, and sports classes for children from infancy through adolescence. Directly comparable to Rockstar's core gymnastics-and-physical-education positioning, multi-class weekly curriculum, and franchise-driven growth model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockstaracademyofficial
• LinkedInlinkedin.com/company/pt-i-like-gym-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockstar Academy