Feeder One
Feeder One is an independent B2B supply chain platform for the Benelux DIY and Garden sector, consolidating orders from 350+ brands across 2,500+ retail addresses onto single pallets and invoices via a multi-language webshop, mobile ordering app, and EDI connectivity.
- Company typePrivate
- Founded2006
- HeadquartersHouten, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Feeder One does
Feeder One B.V. is an independent B2B supply chain platform serving the DIY and Garden sector across the Benelux market. The company consolidates orders from 350+ international brand producers and delivers consolidated shipments to 2,500+ retail addresses, offering retailers a single point of contact, a single pallet, and a single invoice for multi-brand purchases. It operates two distribution centers — a 16,000 m² facility in Roden, Netherlands and a 23,000 m² facility in Wommelgem, Belgium — and is a wholly-owned subsidiary of PGZ International B.V. (founded 2006), which reports approximately EUR 150 million in group turnover and around 230 employees. The company traces its heritage to the merger of four legacy Dutch and Belgian distribution firms (Pril, AGZ, Nollekens and Massart) and claims 65+ years of cumulative Home Improvement Market experience.
The core platform consists of a multi-language B2B webshop (NL-NL, NL-BE, FR-BE storefronts) cataloguing 150+ brands and 13,000+ SKUs, a Scan & Bestel progressive web app enabling barcode-based in-store reordering via Bluetooth scanner, an Excel order import tool for bulk procurement, and an SDP/EDI connection for automated enterprise ordering. Supplementary offerings include Concepts/Planograms (pre-built shelf layouts from brand partners), promotional pricing pages, and a bundled tablet-plus-scanner hardware offering. Technology infrastructure relies on a third-party e-commerce engine (nextchapter-ecommerce) for the storefront layer, with order consolidation, carrier-route planning, and inventory allocation handled in-house.
Feeder One monetizes through three revenue streams: managed logistics and distribution services (3PL), B2B product sales via the webshop, and transaction processing fees across the supplier-retailer-consumer flow. Pricing follows a pay-per-use, transparent tariff model with a EUR 300 minimum order threshold for free delivery (EUR 10 surcharge in NL, EUR 25 in BE below threshold). Go-to-market is hybrid: self-service digital ordering channels at the bottom of the funnel, supported by account representatives and a customer service team handling planograms, special orders, and account management. Primary customer segments are DIY retail chains, professional retail chains, brand suppliers seeking retail reach, and e-commerce organizations — with major named accounts including Brico, Hubo, Gamma, Karwei, Praxis, and Hornbach.
Feeder One firmographics
Firmographics- Name
- Feeder One
- Legal name
- Feeder One B.V.
- Website
- https://feederone.eu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Feeder One is an independent B2B supply chain platform for the Benelux DIY and Garden sector, consolidating orders from 350+ brands across 2,500+ retail addresses onto single pallets and invoices via a multi-language webshop, mobile ordering app, and EDI connectivity.
- Ownership category
- akta.pro rank
Feeder One industry classification
Industry- Product category
- B2B Logistics and Supply Chain Services
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware (5072)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industries
- Retail Store Replenishment & Inter-Store Transfer (B2B) (TLAAAEAF), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Feeder One is headquartered
LocationHeadquarters
- HQ city
- Houten
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Feeder One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Logistics and Distribution Services: Feeder One provides independent logistics services as a third-party logistics provider (3PL) for the DIY & Garden sector, consolidating orders from multiple brands for efficient distribution to retailers.
- B2B Product Sales: Operating a B2B webshop for DIY/Garden products across Benelux, serving retailers and professional buyers with over 150 brands and 13,000+ articles.
- Transaction Processing: Facilitating stock, payments and data flow between suppliers, retailers and consumers, handling all transactions for the supply chain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B ordering with minimum order threshold |
| Other | Pay-as-you-go | Pay-per-use transparent pricing model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Feeder One product offering
Product offeringCore offering
Feeder One operates an independent B2B supply chain and logistics platform for the DIY and Garden sector in the Benelux, consolidating orders from 350+ international brands and 13,000+ articles onto a single pallet and single invoice for delivery to 2,500+ retail addresses. Its offering combines a multi-language B2B webshop, a Scan & Bestel PWA for in-store barcode ordering, SDP/EDI connectivity for enterprise ordering, and third-party logistics services backed by distribution centers in Roden and Wommelgem.
Product overview
Feeder One operates as an independent B2B supply chain platform and omnichannel distribution service for the DIY and garden sector in the Benelux. The core offering consists of a multi-language B2B e-commerce webshop (NL-NL, NL-BE, FR-BE variants) serving over 2,500 retail addresses with products from 350+ international brands and 13,000+ articles. The platform's main digital products include the B2B Webshop for catalogue browsing and online ordering, the Scan & Bestel App (PWA) for barcode-based in-store ordering via tablet/scanner, the Bestellijst Importeren Excel import tool for bulk order uploads, and SDP/EDI connectivity for automated enterprise ordering. These tools are supplemented by Concepts/Planograms — pre-built shelf layouts offered by brand partners — and a Promotions module. The company bundles orders from multiple brands onto a single pallet and invoice, reducing logistics complexity for retailers. The platform is supported by distribution centers in Roden (16,000 m²) and Wommelgem, Belgium (23,000 m²), and is a subsidiary of PGZ International.
Differentiator
Problem solved
Functional benefit
Brands
- Feeder One: Independent supply chain platform for producers and retailers in DIY & Garden, offering centralized cross-channel logistics, order consolidation on one pallet and one invoice, and bundled transport services.
Quantifiable outcome
- Lower integral chain costs through volume bundling and activity bundling combined with transparent collaboration
- +3 more outcomes
Companies that use Feeder One
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Feeder One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Feeder One partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pril, AGZ, Nollekens and MassartflagshipHistorical mergers of Pril, AGZ, Nollekens and Massart created the foundation for Feeder One, providing 65+ years of combined experience in the Home Improvement Market in the Benelux. These mergers established the scale and diversity needed to build the independent distribution platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Feeder One competitors and assessment
Company assessmentBroad incumbents
- Rexel: Rexel is a global B2B distributor of electrical and energy-management products serving professional and retail customers — comparable as a multi-brand B2B distribution consolidator with route-based delivery and digital ordering platforms.
- Travis Perkins: Travis Perkins is a UK builders' merchant and home-improvement distributor combining branch-based trade supply with multi-brand sourcing — overlaps with Feeder One's DIY/professional retailer supply model at larger scale in another geography.
- Sonepar: Sonepar is the world's largest B2B distributor of electrical products and related solutions — comparable as a multi-brand B2B distribution consolidator serving independent retailers with route-based delivery and webshop ordering.
- Bunzl: Bunzl is a global B2B distribution and outsourcing group operating across multiple verticals including retail supply and DIY-adjacent categories — relevant as a much larger diversified incumbent in the same distribution-aggregator model.
- Saint-Gobain Distribution: Saint-Gobain Distribution Building operates multi-brand distribution networks for construction, renovation, and DIY products across Europe, overlapping with Feeder One's DIY/garden distribution focus from a much larger platform.
- Kingfisher: Kingfisher is a major European DIY retail group (Brico Dépôt, Castorama) that operates both retailing and supply-chain functions — relevant as both customer-side analog and a vertically integrated competitor in the same DIY distribution channel.
Direct peers
- Solar A/S: Solar is a Nordic B2B technical wholesaler serving tradesmen and smaller retailers with a multi-brand catalogue and last-mile distribution — directly comparable as an independent multi-brand B2B distribution platform with route-based delivery.
- Würth: Würth operates a global B2B specialist distribution platform serving the trade, craft, and DIY channels with a multi-brand, multi-product catalogue and own-sales-rep network — structurally the closest analog to Feeder One's independent B2B distribution model.
Regional players
- Eurocash Group: Eurocash is a Polish B2B wholesale and distribution platform serving independent retailers through a multi-format model (wholesale, cash-and-carry, distribution) — comparable as an independent B2B wholesale distribution platform serving fragmented retailers, though primarily in Central Europe.
Others
- Makro/Metro Cash & Carry: METRO/MAKRO operates a major B2B cash-and-carry and food service distribution platform across Europe — included as a thematically adjacent B2B self-service and delivery platform serving independent professional buyers, comparable in distribution mechanics though not in category focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feeder One social profiles
Digital presenceFeeder One compliance and trust
Trust signalCompliance1 record
Feeder One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feeder One leadership team
Management profileNumber of profiles
Profiles1 record
Feeder One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feeder One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feeder One
What does Feeder One do?
Feeder One operates an independent B2B supply chain and logistics platform for the DIY and Garden sector in the Benelux, consolidating orders from 350+ international brands and 13,000+ articles onto a single pallet and single invoice for delivery to 2,500+ retail addresses. Its offering combines a multi-language B2B webshop, a Scan & Bestel PWA for in-store barcode ordering, SDP/EDI connectivity for enterprise ordering, and third-party logistics services backed by distribution centers in Roden and Wommelgem.
Is Feeder One a public or private company?
Feeder One is a private company. It is classified as corporate owned and is currently operating.
When was Feeder One founded?
Feeder One was founded in 2006. It employs 101 to 250 people.
Where is Feeder One based?
Feeder One is headquartered in Houten, Netherlands, in the Europe region.
How does Feeder One make money?
Three revenue lines are on record. Logistics and Distribution Services are the primary driver. The others are B2B Product Sales and transaction Processing.
Who are Feeder One's main competitors?
Broad incumbents on record are Rexel, Travis Perkins, Sonepar, Bunzl, Saint-Gobain Distribution and Kingfisher. Direct peers are Solar A/S and Würth. Eurocash Group is listed as a regional player. Makro/Metro Cash & Carry is listed as an others.
Does Feeder One have an API?
No public API is recorded for Feeder One.
What industry is Feeder One in?
Feeder One's product category is B2B Logistics and Supply Chain Services. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of TLAAAEAF, Retail Store Replenishment & Inter-Store Transfer (B2B). Its NAICS code is 423710 and its SIC code is 5072.