Schieland Borsboom

What Schieland Borsboom does

Schieland Borsboom NVM Makelaars is a privately held Dutch residential real estate brokerage operating under the legal entity The Big Yellow B.V., founded in 1980 and headquartered in Zoetermeer with additional offices in Den Haag and Rotterdam. The firm provides full-service brokerage across the South Holland corridor (Den Haag, Rotterdam, Zoetermeer, Delft, Leiden, Lansingerland), covering property sales (verkoop), purchases (aankoop), rentals (verhuur and huur), valuations (waardebepaling/taxatierapport), building inspections, new-build advisory (Nieuwbouw), and dedicated expat services through MVA Certified Expat Brokers. Revenue is generated almost exclusively through transaction commissions on brokered sales, purchases, and rentals, supplemented by professional service fees for official appraisals, energy label registration (NTA8800), and mortgage advisory commissions via three integrated De Hypotheekshop locations.

The company's technology layer centers on Copaan, a proprietary buyer-matching platform with daily alerts, scoring, and a mobile app, supported by the Move.nl client portal for paperless file management, online valuation calculators, KopersPaspoort (validated buyer financial documentation), 3D tours, and drone video production for premium listings. All active properties are listed on Funda.nl as the dominant Dutch listing marketplace, with marketing extended through Facebook, Instagram, LinkedIn, YouTube, and the Nieuwsbouwflits newsletter.

Customer segments include individual residential buyers and sellers (primary), the international expat community, and new-build developers, with a horizontal segmentation approach. Distribution is multi-channel: three physical offices delivering field sales, Funda.nl as the marketplace, Copaan for bottom-funnel self-service matching, and three Hypotheekshops providing inside sales for mortgage advisory across 30+ lenders. The firm is family-led (Borsboom family) with NVM-certified brokers and experienced hypotheekadviseurs, with no external private equity or venture capital backing disclosed.

Name

Schieland Borsboom

Legal name

The Big Yellow B.V.

Website

https://schielandborsboom.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Schieland Borsboom is a privately held, NVM-certified Dutch residential real estate brokerage serving buyers, sellers, renters, and expats across the South Holland corridor (Den Haag, Rotterdam, Zoetermeer) since 1980, with integrated mortgage advisory and proprietary buyer-matching technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission (Verkoopcourtage): Commission-based fees for brokering the sale of residential properties. The brokerage fee is typically a percentage of the (selling) price agreed upfront with the client and recorded in the brokerage agreement. Full-service sales brokerage covers valuation through to transfer at the notary.
2. Property Purchase Commission (Aankoopcourtage): Fees for buyer representation and brokerage services during the purchase of residential properties.
3. Rental Management (Verhuur- en Aanhuurmakelaardij): Fees for rental brokerage services for both landlords (property letting) and tenants (rental search), including expat rental services.
4. Property Valuation and Appraisal: Fees for official property appraisals (taxatierapport) conducted by sworn and certified appraisers, and for indicative valuations (waardebepaling). NWWI validation is included where required for mortgage financing purposes.
5. Mortgage Advisory Services: Revenue generated through De Hypotheekshop, an independent mortgage advisory network with approximately 185 locations. The firm is not tied to a bank or financial institution and earns commissions from mortgage product placements with various lenders. First consultation is always free.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Schieland Borsboom NVM Makelaars is a full-service Dutch residential real estate brokerage operating in the Randstad (South Holland) since 1980. It provides property sales and purchase brokerage, rental letting and search services, sworn property valuations and appraisals, building inspections, and integrated independent mortgage advice via De Hypotheekshop, supported by proprietary tools such as the Copaan buyer-matching platform and a 24/7 client portal.

Product overview

Schieland Borsboom NVM Makelaars operates as a full-service real estate brokerage with a platform-based offering. The core services include house selling (Huis Verkopen), house buying (Huis Kopen), house renting (Huis Verhuren), and house letting (Huis Huren), supplemented by specialized offerings such as property valuation (Waardebepaling), mortgage advice through the Hypotheekshop sub-brand, property appraisal (Taxateur), and building inspection (Bouwkundig Keurder). Additional services include the KopersPaspoort financial validation tool, Copaan smart search system, Bieden met Zekerheid bidding program, Energielabel certification, and Nutsvoorziening utility coordination. The company also offers new construction (Nieuwbouw) services and hosts periodic events like Open Taxatie Dag and Open Woningwaarde Dag. Operating from offices in Den Haag, Rotterdam, and Zoetermeer, the company serves the South Holland region since 1980.

Differentiator

Problem solved

Functional benefit

Products and services

• Huis Verkopen (House Selling Service) Full-service real estate selling assistance covering valuation, marketing strategy, property presentation, viewings, negotiations, and closing support from agreement to notary transfer, for residential homeowners in South Holland.
• Huis Kopen (House Buying Service) Complete buyer-side brokerage from property search through key handover, including financial advice, property viewings, building inspections, negotiations, and final notary inspection, for residential buyers in South Holland.
• Huis Verhuren (House Letting Service) Rental brokerage for commercial and private landlords, advising on rental pricing, tenant screening, and management of temporary or longer-term rental arrangements.
• Huis Huren (House Rental Service) Rental search assistance for tenants seeking temporary or permanent housing, providing access to available rental properties in the firm's portfolio and beyond.
• Waardebepaling (Property Valuation) Property valuation services including an online calculator, the free Open Woningwaarde Dag on-site assessment, and detailed sales advice with personalised market analysis for residential homeowners.
• Hypotheekadvies (Mortgage Advice) Independent mortgage advisory delivered through the De Hypotheekshop network, comparing 30+ lenders to identify optimal rates and terms. First consultation is always free.
• Taxateur (Official Property Appraisal) Official property appraisal reports produced by NVM-certified sworn appraisers, validated by NWWI where required for mortgage applications, with expertise in local South Holland neighbourhoods.
• Bouwkundig Keurder (Building Inspection) Building inspection services assessing property condition and identifying maintenance issues or defects prior to purchase, for residential buyers and sellers.
• Expat Service Specialised rental brokerage for international residents new to the Netherlands, delivered by MVA Certified Expat Brokers across the South Holland region.
• Nieuwbouw (New Construction Services) New-construction project services covering current and future projects for buyers, plus dedicated Nieuwbouw-expert advisory for project developers in the Dutch market.
• Zoekservice (Buyer Search Service) Free online property search profile and Zoekservice XL matching buyers with suitable properties in South Holland, often before listings appear on Funda.
• KopersPaspoort Validated financial document prepared by a certified financial advisor that demonstrates a buyer's financial readiness, strengthening their position in competitive bidding situations; included free with purchase brokerage.
• Copaan Smart Home Search Proprietary online home search system matching buyers with suitable properties, providing match-percentage scoring, plus/minus point analysis per listing, neighbourhood information, and daily alerts via app and email.
• Bieden met Zekerheid (Bidding with Certainty) Programme that helps buyers submit confident, well-supported offers in competitive Dutch bidding situations.
• Energielabel (Energy Label) Official energy label registration for residential properties, compliant with the NTA8800 methodology and required for selling or renting properties in the Netherlands.
• Nutsvoorziening (Utility Coordination) Utility and home-services coordination via partner Easynuts covering energy, internet, TV, water, mobile, solar panels, heat pumps, insulation, and insurance for clients moving house.

Quantifiable outcome

• 15,137+ properties sold since 1980
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CopaancoreTechnology or IntegrationCopaan is the proprietary smart home search system used by Schieland Borsboom for buyer matching. It provides daily automated property alerts, match scoring, neighbourhood information, and a dedicated app. The system gives buyers a personal login code to access tailored search profiles. Listings via Copaan often appear before Funda.
• EasynutsminorStrategic or Co-development PartnerEasynuts is a utility services comparison and arrangement partner. Schieland Borsboom refers clients (buyers and sellers) to Easynuts for arranging energy, internet, TV, water, mobile, solar panels, heat pumps, insulation, and insurance services when moving house.
• De HypotheekshopcoreStrategic or Co-development PartnerDe Hypotheekshop is an independent mortgage advisory network with approximately 185 locations across the Netherlands. Schieland Borsboom hosts three Hypotheekshop locations in Den Haag, Rotterdam, and Zoetermeer. The partnership provides fully integrated mortgage advisory services; the firm is not tied to any single bank and works with over 30 lenders.
• PerfectkeurminorStrategic or Co-development PartnerPerfectkeur handles the official energy label (energielabel) registration for properties using the NTA8800 method, which is required for all property sales and rentals in the Netherlands as of January 2021.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ooms Makelaars: Dutch NVM-affiliated brokerage headquartered in Rotterdam with strong South Holland presence. Directly comparable as a regional full-service brokerage serving the same Randstad buyer/seller base with integrated mortgage and valuation services.
• Hoogendoorn Makelaars: Regional Dutch NVM brokerage active in the Randstad and surrounding provinces. Comparable mid-sized competitor offering residential sales, rentals and valuations.
• Kuijs Reinder Kakes: Traditional full-service Dutch NVM brokerage with offices in the Randstad. Comparable on full-service residential sales, purchase and rental brokerage with established brand in the region.
• Van der Sande Makelaars: Established regional Dutch NVM brokerage with comparable South Holland service areas. Competes directly on residential sales, aankoopmakelaar (buyer's agent) and rental services.
• Makelaarsland: National Dutch low-cost brokerage franchise operating across multiple regions. Comparable in core residential sales brokerage activity, though competing on a different price-point/value proposition model.
• Riva Makelaars: Dutch residential brokerage serving the Randstad market. Direct comparable as a regional full-service brokerage with sales, purchase and rental offerings.
• Ditters Makelaars: Mid-sized Dutch NVM brokerage with regional offices across the Randstad. Direct competitor in residential sales, purchase and rental brokerage with similar integrated-service positioning.

Broad incumbents

• Eigen Huis Makelaar: National Dutch brokerage brand affiliated with Vereniging Eigen Huis, offering residential sales and purchase brokerage across a wide network. Larger, broader-incumbent competitor in the same residential brokerage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/user/schielandborsboom
• Facebookfacebook.com/SchielandBorsboomMakelaars
• LinkedInlinkedin.com/company/schieland-borsboom-nvm-makelaars
• Instagraminstagram.com/schielandborsboom
• Xx.com/BesteMakelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schieland Borsboom