What EasyNuts does

EasyNuts BV is a Netherlands-headquartered utility comparison and brokerage platform founded in April 2018 and now based in Capelle aan den IJssel. The company operates an integrated digital platform that enables movers in the Netherlands and Belgium to compare, select, and activate utility services — energy, internet, TV, mobile, water, insurance, and increasingly sustainability products such as solar panels, heat pumps, insulation, and charging stations — through a single workflow available in more than 14 languages. The platform executes automated postcode validation, contract applications, and direct digital communication with 22+ connected Dutch utility suppliers, and is supported by a multilingual inside-sales team that follows up on leads within 24 hours.

The product surface consists of four primary components: the EasyNuts Utility Comparison Platform (vergelijker.easynuts.nl) for end-customer comparison and activation; Easy Inspect 3, an award-winning digital inspection app for housing corporations and real estate professionals supporting check-in/check-out workflows with digital checklists, photo documentation, and signatures; the EasyNuts mobile companion app for energy monitoring; and a free whitelabel partner portal offering co-branded landing pages and partner-specific backends. The Easy Inspect 3 product offers API integration with third-party software for approximately €2,500 per connection. The business model is primarily affiliate-based: Easy Nuts earns referral commissions from 22+ utility suppliers for each successful customer connection, while end customers use the service free of charge. Secondary revenue streams include an optional €30.25/year membership with contract-expiry alerts and a deal portal, Easy Inspect 3 subscriptions at €10–€20 per user per month, custom API integration fees, and insurance referrals routed through European Insurance BV (an AFM-licensed advisor).

The go-to-market motion is hybrid and B2B2C: a self-serve online comparison platform with PLG dynamics, a network of 500+ active partners and 2,300+ real estate professionals who distribute the platform via whitelabel and lead-sharing, an inside-sales function handling warm leads in multiple languages, and a direct-to-consumer channel focused on the ~70% of end customers who are expats and international migrants. Easy Nuts operates as part of Nutsgroep, the parent group that also owns Budget Thuis (a top-4 Dutch energy supplier with more than 800,000 customers). Reported scale metrics include 15,000+ transactions annually, 20,000+ customers supported with moves each year, 75,000+ expats assisted cumulatively, and a 4.7-star Google rating across more than 2,300 reviews. The company is currently expanding internationally, with EasyNuts Belgium already live and Germany and the United Kingdom announced as next markets.

Name

EasyNuts

Legal name

Easy Nuts BV

Website

https://easynuts.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyNuts is a Netherlands-based utility comparison and brokerage platform that bundles energy, internet, mobile, water, insurance, and sustainability services into a single multilingual workflow for movers. It serves expats and 500+ partner organizations including real estate professionals, housing corporations, and relocation bureaus across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Utility Brokerage Services

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Utility comparison platform
• Utility brokerage services
• Energy switching services
• Home moving services
• Expat relocation services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Supplier Referral Commissions: Easy Nuts receives commissions from energy, internet, telecom, water, and insurance suppliers for each customer referral. The customer pays nothing — Easy Nuts is fully compensated by the supplier. Water companies and district heating are provided as a non-profit service. Because Easy Nuts receives the same compensation from every supplier, it claims to be fully independent and can objectively recommend the best solutions.
2. Membership Fee: Optional annual membership at €30.25 including VAT. Provides newsletters, contract expiry alerts, better deal notifications, and access to a portal with an overview of all contracts and moving-related offers (paint, lamps, etc.). This is an optional add-on, not a requirement for using the core brokerage service.
3. Easy Inspect 3 App Subscription: The Easy Inspect 3 inspection app is offered at €20 per user per month when no leads are shared, or €10 per user per month when leads are shared. This is a separate revenue stream from the core utility brokerage.
4. API Integration Development: Custom API connections between Easy Inspect platform and partner software packages are developed for approximately €2,500 per integration.
5. Insurance Products (via European Insurance): Insurance products (home contents, liability, building, auto) are offered through European Insurance BV, an AFM-licensed advisor. Easy Nuts earns referral fees for insurance leads directed to European Insurance.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

EasyNuts operates an integrated digital platform that helps people moving to or within the Netherlands arrange energy, internet, TV, mobile, water, and insurance services through a single comparison and activation workflow. End customers receive the comparison service free of charge; EasyNuts earns referral commissions from 22+ connected suppliers. The platform also provides a whitelabel partner portal and the Easy Inspect 3 digital inspection app for real estate professionals.

Product overview

EasyNuts is an integrated utility services platform that helps people moving within or to the Netherlands set up energy, internet, TV, mobile, water, and insurance services through a single comparison platform. The core offering consists of the EasyNuts Utility Comparison Platform (vergelijker.easynuts.nl), which automates address validation, contract processing, and supplier communication in multiple languages. Supporting products include Easy Inspect 3 (digital property inspection tool), the EasyNuts Mobile App for energy monitoring, and a Whitelabel Partner Portal for real estate professionals, financial advisors, and housing corporations. The platform processes over 15,000 transactions annually and supports over 500 active partners.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Inspect 3: A professional inspection app for real estate professionals to conduct move-in, move-out, and final inspections with digital checklists, photos, reports, and signatures.
• Easy Inspectie 3

Products and services

• EasyNuts Utility Comparison Platform Integrated web-based comparison and activation platform (vergelijker.easynuts.nl) that lets customers compare and select energy, internet, TV, mobile, water, and insurance services from 22+ Dutch suppliers in one workflow. Automates address validation, contract applications, and direct supplier communication in 14+ languages. End customers receive the service free of charge; EasyNuts earns referral commissions from suppliers.
• Easy Inspect 3 Award-winning digital inspection app for real estate professionals to perform move-in, move-out, and final property inspections. Includes digital checklists, photo documentation, reporting, and digital signatures. Available at €10–20 per user per month. Offered as a whitelabel option to housing corporations and real estate firms.
• EasyNuts Mobile App Companion mobile application for energy monitoring and management. Allows users to track real-time energy consumption, set consumption goals, and receive personalized tips to improve energy efficiency.
• EasyNuts Partner Portal (Whitelabel) Whitelabel partner platform for business partners including financial advisors, bewindvoering (court-appointed guardian) professionals, housing corporations, relocation bureaus, and real estate agents. Provides personalized landing pages in the partner's branding with a backend for managing applications, contracts, and customer data. Provided free of charge to qualifying partners.

Quantifiable outcome

• 15,000+ utility transactions processed annually
• +8 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

26 partnerships are on record, tiered core, secondary and minor.

• KPNcoreTechnology or IntegrationKPN is a key internet infrastructure partner. KPN provides ADSL, fiber, and network services used by Budget Alles-in-1 (a Nutsgroep brand). KPN SuperWifi offers speeds up to 1 Gbit/s. Easy Nuts offers KPN internet products including SuperWifi. KPN is also cited in the context of phasing out copper network in favor of fiber, which affects available connections.
• ZiggocoreTechnology or IntegrationZiggo is a major cable internet provider partner. Easy Nuts offers Ziggo internet packages including Ziggo Alles-in-1 Complete. Ziggo provides speeds up to 1 Gbit/s via cable with SmartWifi and installation guarantee.
• OdidocoreTechnology or IntegrationOdido is a telecom partner providing internet and mobile services. Easy Nuts offers Odido Internet Thuis (up to 750 Mbit/s, flexible monthly contracts) and mobile sim-only plans. Odido is also the network used for Easy Nuts' own unlimited mobile offering.
• GreenchoicecoreTechnology or IntegrationGreenchoice is an energy supplier partner. Self-described as the most customer-friendly and most sustainable energy brand in the Netherlands. Offers 100% Dutch green electricity and forest-compensated gas. Ranked #7 in ACM 2025 price comparison (€207/month). Available through Easy Nuts at €203/month for 1-year fixed contracts.
• Budget Thuis (Energie van Budget Thuis)coreTechnology or IntegrationBudget Thuis is an energy and telecom supplier owned by Nutsgroep (Easy Nuts' parent company). Offers 100% green electricity at competitive prices with monthly combo discounts. Ranked #2 in ACM 2025 price comparison (€201/month). Provides internet via KPN network (Budget Alles-in-1) and mobile services. Combo discount can reach €30/month (€360/year).
• De Goudse (Goudse Verzekeringen)secondaryTechnology or IntegrationDe Goudse is an insurance partner offering home, liability, and building insurance products through Easy Nuts. Part of the branded insurance offerings alongside other insurers.
• European Insurance BVcoreTechnology or IntegrationEuropean Insurance BV is the insurance advisory partner powering Easy Nuts' insurance products. AFM-licensed advisor offering contents insurance (from €9/month), liability insurance (from €3/month), and building insurance (from €12/month). Provides professional advice to renters and homeowners arranging insurance through Easy Nuts.
• YoufonesecondaryTechnology or IntegrationYoufone is a mobile telecom partner offering budget sim-only plans including 6GB+300min at €10/month and unlimited+10GB at €17.50/month. Also offers internet and TV packages.
• Delta FibersecondaryTechnology or IntegrationDelta Fiber is a fiber optic internet provider available through the Easy Nuts platform.
• DuneasecondaryTechnology or IntegrationDunea is a regional water supplier partner (Delft area) available through the Easy Nuts platform.
• DML Limburg DrinkwatersecondaryTechnology or IntegrationDML Limburg Drinkwater is a regional water supplier partner (Limburg province) available through Easy Nuts.
• Brabant WatersecondaryTechnology or IntegrationBrabant Water is a regional water supplier partner (North Brabant province) available through Easy Nuts.
• ASRsecondaryTechnology or IntegrationASR is a Dutch insurance company (life and non-life) offering products through Easy Nuts.
• Reaal VerzekeringensecondaryTechnology or IntegrationReaal Verzekeringen is an insurance provider available through Easy Nuts.
• NN (Nationale-Nederlanden)secondaryTechnology or IntegrationNN (Nationale-Nederlanden) is a Dutch insurance company available through Easy Nuts.
• Clean EnergiesecondaryTechnology or IntegrationClean Energie is an energy supplier partner ranked #9 in ACM 2025 price comparison (€212/month). Offers green energy options.
• EngiesecondaryTechnology or IntegrationEngie is an international energy company available as a supplier partner through Easy Nuts.
• Nutsgroep (Parent Company)coreOthersNutsgroep is the parent company of Easy Nuts and Budget Thuis. Budget Thuis is a top 4 energy supplier in the Netherlands with more than 800,000 customers. Nutsgroep provides capital strength and operational synergies between Easy Nuts' broker platform and Budget Thuis' supplier operations.
• Expat Center SouthsecondaryGTM or Marketing PartnerExpat Center South is an expat welcoming organization referring expats to Easy Nuts for utility setup services in the Netherlands.
• The Hague (Expat Welcome)secondaryGTM or Marketing PartnerThe Hague expat welcome organization partners with Easy Nuts to refer expats settling in the Netherlands for utility setup services.
• Lifeport Welcome CentersecondaryGTM or Marketing PartnerLifeport Welcome Center is an expat integration organization that refers incoming international workers to Easy Nuts for utility setup services.
• Jong BewindminorGTM or Marketing PartnerJong Bewind is a guardianship administration organization that uses the Easy Nuts platform to arrange utilities for its clients under financial guardianship.
• CertusminorGTM or Marketing PartnerCertus is a guardianship administration organization that uses the Easy Nuts platform to manage utility arrangements for clients under court-ordered financial management.
• NVM (Nederlandse Vereniging van Makelaars)minorGTM or Marketing PartnerNVM is the Dutch association of real estate brokers. Its logo appears on the Easy Nuts rental agent partner page as a recognized professional body.
• VastgoedProminorGTM or Marketing PartnerVastgoedPro is a Dutch real estate professional association whose logo appears on Easy Nuts' rental agent partner page.
• VBO (Vereniging van Bemiddelaars en Oddensiters)minorGTM or Marketing PartnerVBO is a Dutch real estate broker association whose logo appears on the Easy Nuts rental agent partner page.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gaslicht.com: Dutch energy comparison website that historically focused on gas/electricity switching. Closely comparable to EasyNuts on the energy-switching leg of the value chain and NL consumer market; competes for the same energy vertical-search traffic.
• Independer: One of the largest Dutch comparison platforms covering energy, insurance, and financial products. Comparable to EasyNuts in core utility/insurance switch flow and Dutch consumer market; an incumbent against which EasyNuts positions itself on multilingual and partnership-led distribution.
• Pricewise: Dutch price comparison site for energy, insurance, and telecom services. Directly comparable to EasyNuts in target market (NL households/movers) and product category (utility comparison/brokerage), competing head-on for the same energy and telecom switching flows.
• Verivox: Major German price comparison platform for energy, telecom, and insurance. Comparable to EasyNuts on European utility comparison business model and expansion ambition (Germany is an announced EasyNuts target), with much larger brand awareness.
• Selectra: European utility comparison and switching specialist operating in multiple countries including the Netherlands. Comparable to EasyNuts on cross-border expansion ambition and pure-play utility-switching model; closest direct analog to EasyNuts' DE/BE/UK strategy.
• Overstappen.nl: Dutch comparison portal for energy, insurance and telecom. Comparable to EasyNuts in B2C switching model and Dutch geography, though broader in product scope and more consumer-direct rather than partner-led.
• Uswitch: UK-based comparison platform for energy, broadband, insurance, and mobile. Comparable to EasyNuts in pure-play utility switching model and relevant for EasyNuts' announced UK expansion; useful comp for go-to-market patterns and expected headwind intensity.

Broad incumbents

• CHECK24: One of Germany's largest comparison portals covering energy, telecom, insurance, travel, and more. Comparable as a broad cross-vertical incumbent that operates in the same utility-switching space EasyNuts targets in DE; represents a competitive incumbent threat more than a head-to-head competitor in NL.
• Compare the Market: UK comparison marketplace spanning energy, broadband, insurance, and banking. Comparable as a cross-vertical incumbent in the same utility-switching category EasyNuts will face when it enters the UK; relevant competitive benchmark rather than direct Dutch competitor.

Others

• Budget Thuis: Sister brand under the same Nutsgroep parent, supplying energy and telecom directly to 800,000+ Dutch households. Comparable not as a competitor but as an adjacent ecosystem player that EasyNuts refers customers to and coordinates with; relevant for understanding parent-group economics and conflict-of-interest dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easy_nuts
• Facebookfacebook.com/easynuts.nl
• LinkedInlinkedin.com/company/easy-nuts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyNuts