What Petro Ivoire SA does

Petro Ivoire SA is an Ivorian downstream petroleum and gas distribution company founded on February 14, 1994 by Matthieu Kadio-Morokro and led since 2010 by Sébastien Kadio-Morokro as Directeur Général. It operates a national network of more than 90 fuel stations across Côte d'Ivoire distributing automotive fuels (Super, Gasoil, Pétrole lampant), butane LPG (B6 and B12 cylinders plus bulk delivery), and a proprietary line of lubricants (Cavally, Bandama, Liongear, Panthère Oil, Elite Super), making it the largest locally-owned distributor in the country with approximately 15% of the fuel market (third behind TotalEnergies and Vivo Energy/Shell) and a leading 35% share of the LPG segment. The business serves both individual consumers through retail stations and professional/enterprise clients via direct B2B supply of DDO, kerosene, bitumen, and fuel oil with on-site delivery and tank installation.

The commercial platform is multi-product and station-anchored. Petro Ivoire monetizes fuel and gas through transactional retail at company-owned and affiliated stations, complemented by ancillary revenue streams from the Point S auto-maintenance franchise, ChezNou convenience boutiques, Carte Liberté rechargeable prepaid cards (5,500 FCFA, integrable with MTN and Orange mobile money), the Petro Ivoire mobile application, and the recently launched EV rapid-charging offer across multiple Abidjan districts. A capital participation in SAEPP — the country's largest gas storage and cylinder-filling facility — provides supply-chain leverage in LPG. Quality and governance are anchored by triple ISO certification (9001:2015, 14001:2015, 45001:2018) from Bureau Veritas, an A+/A3 financial rating from Bloomfield Investment Corporation (2023), and active CSR programs including the A CHEZNOU PI artisan support initiative launched in 2022.

The company is family-controlled by the Kadio-Morokro family after a 2018 €19 million mezzanine investment by Vantage Capital enabled the founders to repurchase private equity stakes; Vantage fully exited in December 2022 and Petro Ivoire subsequently launched a public share offering (appel public à l'épargne) on the BRVM (ticker MLPIV). Its publicly stated strategic ambition is to become "the reference for energy supply in Africa," a position currently supported by domestic scale, ISO-certified operations, EV charging build-out, and insurance and servicing ecosystem partnerships, but unproven cross-border.

Name

Petro Ivoire SA

Legal name

Pétro Ivoire SA

Website

https://petroivoire.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Petro Ivoire SA is the largest locally-owned fuel distributor in Côte d'Ivoire, operating 90+ stations with ~15% national fuel market share and a 35% LPG share. It sells fuels, butane gas, lubricants, and ancillary retail and EV-charging services across retail and B2B channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Abidjan

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Distribution: Sale of petroleum products including unleaded gasoline (Super), diesel (Gasoil), and kerosene (Pétrole Lampant) through retail station network and to professional clients with on-site delivery
2. LPG (Butane Gas) Distribution: Distribution of butane gas in 6kg (B6) and 12kg (B12) cylinders and bulk delivery to professionals. Petro Ivoire holds participation in SAEPP, the largest gas storage and cylinder filling facility in Côte d'Ivoire
3. Lubricant Sales: Sale of own-brand lubricants including Cavally, Bandama, Liongear, Panthère Oil, and Elite Super product lines through station network
4. Station Services and Franchises: Revenue from Point S auto maintenance franchise operations and ChezNou convenience retail boutiques within station network
5. Carte Liberté Prepaid Card: Sale and reload of prepaid payment cards providing customers fuel and service purchases with automatic discounts on recharge via mobile money

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Pétro Ivoire distributes petroleum products and derivatives including Super unleaded gasoline, Gasoil diesel, and kerosene (Pétrole Lampant) through 90+ retail service stations across Côte d'Ivoire. It also distributes LPG butane gas in 6kg and 12kg cylinders (35% national market share), sells own-brand lubricants (Cavally, Bandama, Liongear, Panthère Oil, Elite Super), and provides B2B bulk supply of DDO, kerosene, bitumen and fuel oil with on-site delivery and tank installation to professional clients.

Product overview

Petro Ivoire operates as a multi-product petroleum and gas distribution company with a platform-plus-modules architecture. The core offering consists of fuel (Carburants), liquefied petroleum gas (Gaz Butane), and lubricants sold through a network of over 90 stations across Côte d'Ivoire. Supporting the core are complementary modules: Carte Liberté payment card and Petro Ivoire mobile application for customer management; Point S auto service centers and Borne Electrique charging stations for extended services; ChezNou convenience stores for retail goods; and A CHEZNOU PI artisan support program for community engagement. The company positions itself as the leading independent fuel distributor in Côte d'Ivoire with 15% national market share and 35% in gas distribution.

Differentiator

Problem solved

Functional benefit

Brands

• ChezNou: Convenience stores selling essential products and promoting Made in Côte d'Ivoire products, located at Petro Ivoire stations.
• Carte Liberté
• Point S
• A CHEZNOU PI

Products and services

• Carburants (Fuels) Distribution of automotive and industrial fuels including Super sans plomb (unleaded gasoline), Gasoil (diesel), Pétrole lampant (kerosene), and professional products DDO, Kérosène, Bitume, and Fuel-Oil sold through the retail station network and delivered in bulk to professional B2B clients.
• Gaz Butane (LPG) Distribution of butane gas in B6 (6kg) and B12 (12kg) cylinders with security seals, plus bulk gas delivery and tank installation services for professional clients. Pétro Ivoire holds participation in SAEPP, the largest gas storage and cylinder filling facility in Côte d'Ivoire.
• Lubrifiants (Lubricants) Own-brand lubricants including Cavally, Bandama, Liongear, Panthère Oil, Elite Super, Ivoire Multis EP2, Dot 4, Bélier 2T/4T, and Premium ATF sold through the station network for vehicle and equipment maintenance.
• Borne Electrique (EV Rapid Charging) Electric vehicle rapid charging stations deployed at 10 locations across the network (Ghandhi, Abatta, St Jacques, Anonkoua, Ananeraie, Koumassi 1, 7ème tranche, M'Pouto, Bingerville, and Rimco Marcory). Accessible via Carte Liberté RFID card or the Petro Ivoire mobile app.
• Carte Liberté (Prepaid Payment Card) Rechargeable chip-based prepaid payment card enabling fuel, lubricant, gas, and station services purchases across the entire Pétro Ivoire station network. Available at 5,500 FCFA with recharge via Orange Money, MTN Mobile Money, at headquarters, or at stations.
• Application Petro Ivoire (Mobile App) Mobile application enabling customers to locate the nearest Petro Ivoire stations, view available services, book Point S maintenance appointments, and track Carte Liberté transactions and budgets.
• ChezNou Convenience Boutiques In-station convenience retail boutiques offering essential goods and Made in Côte d'Ivoire products, with mobile money payment options (Orange Money, MTN, Wave) accepted.
• Point S Auto Maintenance Franchise Vehicle maintenance and repair franchise integrated into Pétro Ivoire stations, providing tire, brake, oil change and diagnostic services, plus electric vehicle servicing in partnership with Fix N'Go.
• Services en Station (In-Station Services) In-station services including vehicle washing, repair workshops, and related maintenance services available at Pétro Ivoire locations.

Quantifiable outcome

• 22% revenue growth in 2024
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• Leadway AssurancestrategicGTM or Marketing Partner · 13 September 2024Strategic partnership enabling auto insurance subscription directly at Petro Ivoire stations via QR code scanning with vehicle registration documents. Simplifies customer access to insurance coverage during fuel stops.
• ONG Petites Mains AfriqueminorOthers · 18 October 2023NGO partnership for promoting education by sponsoring 30 orphans in Toumodi, Blolequin, Sassandra, and Abidjan areas. Demonstrates Petro Ivoire's corporate social responsibility commitments.
• Fix N'GostrategicStrategic or Co-development PartnerPartnership for electric mobility through Point S auto service centers. Fix N'Go specialists provide maintenance and repair services for electric vehicles at Petro Ivoire stations, supporting the company's EV charging infrastructure rollout.
• RimcominorGTM or Marketing PartnerPartner hosting Petro Ivoire electric vehicle charging station at Rimco Marcory location, expanding the EV charging network beyond company-owned stations.
• Point ScoreChannel Partner/ Reseller/ DistributorFrench auto maintenance franchise brand providing vehicle servicing (tires, brakes, oil changes, diagnostics) at Petro Ivoire stations. Started with pilot stations in October and December 2020.
• SAEPPcoreOthersPetro Ivoire holds participation in SAEPP capital, the largest gas storage and cylinder filling facility in Côte d'Ivoire, securing LPG supply chain advantages.
• ASCOMminorGTM or Marketing PartnerAs de la Communication, du Marketing, des Médias et de l'Événementiel - Industry organization awarding annual marketing and communication excellence awards. Petro Ivoire received Prix Marketing at 2025 edition.
• CODINORMminorOthersIvorian standards organization providing certification support for A CHEZNOU PI competition winners, helping artisan products meet quality standards for market access.
• Chambre des Métiers de Côte d'IvoireminorImplementation/ SI/ Consulting PartnerChamber of Trades providing training modules for A CHEZNOU PI artisan competition finalists on business model formalization, pitch skills, and business development.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vivo Energy plc: Parent company of Vivo Energy Côte d'Ivoire; pan-African Shell licensee operating across more than 20 markets. Closely comparable operating model (station network, LPG, lubricants, non-fuel retail) at significantly larger scale.
• Oryx Energies: Africa-focused downstream petroleum products distributor serving retail and B2B customers across multiple countries. Comparable in fuels, LPG, and lubricants distribution, though at broader regional scale than Petro Ivoire.
• Puma Energy: Global downstream fuel and lubricants marketer with significant presence across Africa. Comparable in product portfolio (fuels, LPG, lubricants, station services) and B2B/retail mix, though operating at materially larger scale and broader geography.
• Sahara Group: African energy conglomerate with downstream operations across fuels, LPG, and lubricants. Comparable multi-country distribution model, though Sahara operates with broader geographic and product diversification than Petro Ivoire.
• Rubis Energie: French multinational with African downstream energy operations including fuel distribution, LPG, and lubricants. Comparable in multi-product energy retail across Africa, though Rubis is larger and more geographically diversified.
• TotalEnergies Marketing & Services: Global retail marketing arm of TotalEnergies with the largest African fuel distribution footprint. Parent of TotalEnergies Côte d'Ivoire and the principal competitor archetype for Petro Ivoire's business model.

Regional players

• Engen: African downstream petroleum company (major presence in Southern Africa) operating fuel stations, convenience retail, and lubricants. Comparable business model of station-based fuel and non-fuel revenue, though operating in different sub-regions.

Direct peers

• Vivo Energy Côte d'Ivoire: Shell-branded fuel distributor in Côte d'Ivoire and the #2 player nationally. Directly competes with Petro Ivoire on station footprint, B2B bulk supply, and lubricants in the same Ivorian market.
• TotalEnergies Côte d'Ivoire: Ivorian subsidiary of TotalEnergies Marketing & Services and the #1 fuel retailer in Côte d'Ivoire. Direct competitor to Petro Ivoire across the same 90+ station competitive set and product categories (fuels, lubricants, LPG, station services).

Emerging players

• Tradex Energy: Independent African downstream petroleum distributor with presence in multiple countries, focused on fuels and lubricants. Comparable as a regionally-anchored challenger competing against multinational majors, similar positioning to Petro Ivoire in Côte d'Ivoire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petroivoire
• LinkedInlinkedin.com/company/petroivoire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petro Ivoire SA