Wanda Farms
Wanda Farms is a family-owned regenerative farm in Harvard, Illinois, producing 100% grass-fed beef and pasture-raised pork, poultry, and eggs for direct-to-consumer sale via its online store, home delivery, UPS shipping, farm store, farmers markets, and a Subscribe & Save subscription.
- Company typePrivate
- Founded2018
- HeadquartersHarvard, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wanda Farms does
Wanda Farms is a privately held, family-owned regenerative farm established in 2018 by Joe and Hannah Wanda in Harvard, Illinois, operating on a 77-acre property near the family's original 27-acre hobby farm. Its core production centers on 100% grass-fed beef, pasture-raised pork (including heritage Berkshire), pasture-raised chicken and turkey, and eggs, raised under regenerative protocols that exclude GMOs, antibiotics (except life-threatening cases), growth hormones, and mRNA vaccines, with 12-14 day aged, USDA-inspected beef. Beyond core proteins, the catalog includes bundle boxes, bulk beef and pork shares (half/whole), organs and bones, freeze-dried organ pet treats, tallow-based skincare (soaps, lotions, lip balms, shampoo bars), locally sourced dry goods, branded apparel, and gift cards in $50/$100/$200 denominations.
The business model is direct-to-consumer, driven by a GrazeCart-powered e-commerce storefront at wandafarms.com. Revenue is generated across five streams: per-cut and bulk product sales (transactional), a Subscribe & Save recurring program offering 5% discounts with priority access to specialty cuts, paid farm tours ($10-$30 per ticket), value-added tallow skincare products, and gift cards. Distribution combines local home delivery on Tuesdays and Wednesdays ($17.99, free over $160), UPS 1-2 Day Ground and 2 Day Air shipping, a self-serve honor-system farm store on the property, and seasonal farmers markets. Premium pricing — ground beef at $13.99/lb, whole chickens $29.25-$35.94, beef chuck roast at $41.22 — reflects the regenerative, transparent-sourcing positioning.
Marketing relies on content (blog, recipes, protocols documentation), a weekly newsletter, SMS automation via Drip, and Facebook Pixel-driven paid social, with farm tours and events functioning as both acquisition and direct revenue channels. The company employs 1-10 people, operates without external investors, and has stated a mission to connect 10,000 families to their farmer by 2030. Customer segments span health-conscious families (primary), the local Harvard, IL community (farm store, farmers markets), and remote customers reached via UPS shipping.
Wanda Farms firmographics
Firmographics- Name
- Wanda Farms
- Legal name
- Wanda Farms LLC
- Website
- https://wandafarms.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wanda Farms is a family-owned regenerative farm in Harvard, Illinois, producing 100% grass-fed beef and pasture-raised pork, poultry, and eggs for direct-to-consumer sale via its online store, home delivery, UPS shipping, farm store, farmers markets, and a Subscribe & Save subscription.
- Ownership category
- akta.pro rank
Wanda Farms industry classification
Industry- Product category
- Grass-Fed Meat and Poultry
- NAICS
- Hog and Pig Farming (11221), Other Animal Production (1129)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
- akta.pro secondary industries
- Bison Ranching (AFAEAIAB), High-Health/Biosecure Hog Production (SPF/Pedigree Nucleus) (AFAEAEAL), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
Keywords
Where Wanda Farms is headquartered
LocationHeadquarters
- HQ city
- Harvard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wanda Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Meat and Poultry Product Sales: Direct sales of 100% grass-fed beef, pasture-raised pork, poultry, eggs, and specialty cuts through online store, farm store, and farmers markets. Products include bulk meat shares (half beef, quarter beef), bundle boxes, individual cuts, and organs/bones.
- Subscribe & Save Subscription: Recurring subscription program offering 5% discount on all orders with no membership fees or commitments. Subscribers receive priority access to specialty cuts and seasonal offerings before general availability.
- Farm Tours and Events: Paid farm tour experiences including adult tickets ($25), child tickets ($10), and bundled options with eggs ($30 for adult). Provides educational experiences and direct farm connection.
- Tallow Skincare Products: Value-added products including tallow-based soaps, lotions, lip balms, and shampoo bars derived from their own cattle, sold as individual items and bundles.
- Gift Cards: Digital gift cards available in $50, $100, and $200 denominations, providing flexible gifting options for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ground Beef - $13.99/lb |
| Unit Pricing | Pay-as-you-go | Chicken Products - $10.50-$35.94 |
| Unit Pricing | Pay-as-you-go | Pork Products - $11.40-$43.72 |
| Unit Pricing | Pay-as-you-go | Beef Products - $13.99-$41.22 |
| Subscription | Monthly | Subscribe & Save - 5% Discount |
| Transaction based/ take rate | Pay-as-you-go | Delivery Fees |
| Unit Pricing | Pay-as-you-go | Farm Tours - $10-$30 |
| Unit Pricing | Pay-as-you-go | Tallow Skincare - $8-$65 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wanda Farms product offering
Product offeringCore offering
Wanda Farms is a family-owned regenerative farm in Harvard, Illinois that raises and sells 100% grass-fed beef, pasture-raised pork, chicken, turkey, and eggs. Products are sold direct-to-consumer through an e-commerce website (GrazeCart-powered), an on-site self-serve farm store, and local farmers markets, with home delivery and UPS shipping available. The business extends its offering with bulk meat shares, tallow-based skincare, pet treats, gift cards, and paid farm tour experiences.
Product overview
Wanda Farms is a regenerative family farm offering 100% grass-fed beef, pasture-raised pork, chicken, turkey, and eggs through an e-commerce platform. The core product portfolio centers on premium meats sold via online store with multiple purchasing options including individual cuts, bundle boxes, and bulk shares (beef and pork halves/wholes). The business extends its offerings through tallow-based skincare products (soaps, lotions, lip balms, shampoo bars), local dry goods (seasonings, Fire Cider, Kvass, cheese bites), pet treats, branded apparel, gift cards, and farm experiences including guided tours. Customers can purchase through the GrazeCart-powered online store with options for farm pickup, local home delivery, or UPS shipping. The Subscribe & Save program provides recurring delivery with 5% savings.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Grass-Fed Beef Premium beef from cattle raised entirely on grass without grains, sold as individual cuts (ground beef, hamburger patties, chuck roast, stew meat, beef bone broth). Targeted at families seeking clean, nutrient-dense meat.
- Pastured Pork Heritage Berkshire pork raised on pasture, sold as individual cuts including breakfast sausage, bratwurst, Italian sausage, pork chops, pork shoulder roast, and smoked bacon. Aimed at health-conscious families looking for transparently sourced pork.
- Pastured Chicken 100% pasture-raised chicken sold as whole birds, boneless skinless breast, thighs, drumsticks, wings, and ground chicken for families seeking transparency in poultry sourcing.
- Pastured Turkey Pasture-raised turkey products sold directly to consumer households seeking clean, transparently sourced turkey.
- Pastured Eggs Fresh eggs from pasture-raised hens that roam freely on pasture, sold direct to consumer families.
- Bundle Boxes
Companies that use Wanda Farms
Customer profileSegments3 records
Ideal customer profiles3 records
Wanda Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Wanda Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrazeCartcoreGrazeCart provides Wanda Farms' website and e-commerce platform, powering their online store, order management, and farm store functionality. Wanda Farms' website footer credits GrazeCart for farm website and online store provision.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wanda Farms competitors and assessment
Company assessmentDirect peers
- ButcherBox: Subscription-based DTC meat company delivering grass-fed beef, pasture-raised chicken, and pork directly to consumers' doors. The most direct comparable in business model, customer profile (health-conscious families), and subscription mechanics to Wanda Farms.
- Good Ranchers: Pasture-raised and grass-fed meat subscription company focused on transparency and American family farms. Highly comparable in mission, target customer, and DTC subscription format.
- US Wellness Meats (Grassland Beef): Long-established online retailer of grass-fed beef, pasture-raised poultry, and organic meats with home delivery. Closely comparable in product mix (grass-fed beef, organs, bones) and DTC shipping model.
- Crowd Cow: Online marketplace and subscription service delivering 100% grass-fed beef and craft meats from independent farms. Comparable for transparent sourcing, regenerative positioning, and DTC delivery model.
- Primal Pastures: Pasture-raised, soy-free, corn-free meat and eggs delivered direct to consumers from a family farm operation. Closely mirrors Wanda Farms' regenerative, family-farm identity and DTC farm-to-door model.
- Force of Nature Meats: Regenerative meat brand offering grass-fed beef, pasture-raised pork, and poultry through DTC channels with strong producer stories. Comparable in regenerative positioning and farm-to-table messaging.
- Thousand Hills Lifetime Grazed: Grass-fed beef brand sourcing from lifetime-grazed cattle, sold direct through retailers and online. Comparable in regenerative/grass-fed beef positioning and DTC channels.
Others
- GrazeCart: E-commerce and website platform purpose-built for pasture-based and regenerative farms. Wanda Farms is a customer of GrazeCart, and many other regenerative DTC farms (e.g., across the GrazeCart customer base) are direct peers via shared infrastructure.
Emerging players
- Vital Choice Wild Seafood & Organics: DTC subscription retailer of sustainable wild-caught seafood and organic grass-fed meats to health-conscious consumers. Comparable for premium-quality DTC protein subscription mechanics.
Regional players
- Local Roots Meat & Milk (Harvard, IL regional farms): Regional regenerative/pasture-raised farms in the Harvard, IL and greater Midwest area that compete at farmers markets and through local CSA-style programs; representative of Wanda Farms' hyperlocal competitive set around its farm store.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Wanda Farms social profiles
Digital presenceWanda Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wanda Farms leadership team
Management profileNumber of profiles
Profiles2 records
Wanda Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wanda Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wanda Farms
What does Wanda Farms do?
Wanda Farms is a family-owned regenerative farm in Harvard, Illinois that raises and sells 100% grass-fed beef, pasture-raised pork, chicken, turkey, and eggs. Products are sold direct-to-consumer through an e-commerce website (GrazeCart-powered), an on-site self-serve farm store, and local farmers markets, with home delivery and UPS shipping available. The business extends its offering with bulk meat shares, tallow-based skincare, pet treats, gift cards, and paid farm tour experiences.
Is Wanda Farms a public or private company?
Wanda Farms is a private company. It is classified as family owned and is currently operating.
When was Wanda Farms founded?
Wanda Farms was founded in 2018. It employs 1 to 10 people.
Where is Wanda Farms based?
Wanda Farms is headquartered in Harvard, United States, in the North America region.
How does Wanda Farms make money?
Five revenue lines are on record. Meat and Poultry Product Sales are the primary driver. The others are subscribe & Save Subscription, farm Tours and Events, tallow Skincare Products and gift Cards.
Who are Wanda Farms's main competitors?
Direct peers on record are ButcherBox, Good Ranchers, US Wellness Meats (Grassland Beef), Crowd Cow, Primal Pastures, Force of Nature Meats and Thousand Hills Lifetime Grazed. GrazeCart is listed as an others. Vital Choice Wild Seafood & Organics is listed as an emerging player. Local Roots Meat & Milk (Harvard, IL regional farms) is listed as a regional player.
Does Wanda Farms have an API?
No public API is recorded for Wanda Farms.
What industry is Wanda Farms in?
Wanda Farms's product category is Grass-Fed Meat and Poultry. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations, with a secondary code of AFAEAIAB, Bison Ranching. Its NAICS code is 11221 and its SIC code is 200.