Paralympics New Zealand
Paralympics New Zealand is the National Paralympic Committee and registered charity governing Para sport in New Zealand. It selects the NZ Paralympic Team, manages athlete and coach development pathways, and promotes inclusion through programmes such as LevelUp, Seeing is Believing, and the Para Sport Collective.
- Company typePrivate
- Founded1968
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Paralympics New Zealand does
Paralympics New Zealand (PNZ) is the National Paralympic Committee for New Zealand and a registered charity (CC33576) operating as an Incorporated Society from its headquarters in Auckland. Founded in 1968 as the New Zealand Paraplegic & Physically Disabled Federation and renamed in 2007, PNZ holds exclusive responsibility within New Zealand for selecting and sending the NZ Paralympic Team to Summer and Winter Paralympic Games under its IPC affiliation. Across more than 50 years and 27 Games, New Zealand has produced 237 Paralympians and 246 medals (210 Summer, 81 gold; 36 Winter, 17 gold).
PNZ's core offering is a portfolio of programmes rather than a single product, spanning elite athlete development, coach education, community engagement, and inclusion advocacy. Flagship programmes include the Para Sport Pathway System (a seven-phase progression from Explore to Excellence), LevelUp (a 9-module coaching education platform delivered free via Sport NZ's Sport Tutor), Para Sport Collective (athlete and coach development camps), Seeing is Believing (school inclusion education with Toyota), Strengthen and Adapt (system capacity-building with Sport NZ), the Celebration Project (heritage and community receptions), and the Cyril Smith Legacy Fund ($1M endowment) and Bupa Inclusive Para Sport Grant. The Virtus Global Games affiliation extends coverage to athletes with intellectual impairment.
PNZ operates a donation and grant-funded non-profit business model. Revenue is not publicly disclosed and is drawn from six streams: core government funding from Sport New Zealand and High Performance Sport NZ; commercial partnerships with Toyota, Harvey Norman, Bupa, and ACC; trust and foundation grants (NZ Community Trust, Lion Foundation, Pub Charity, Aotearoa Gaming Trust, FourWinds Foundation); membership fees from 19 National Sports Organisations, 11 Regional Parafeds, and 2 Associate Members; individual donations and payroll giving; and bequests. Distribution is delivered directly from Auckland headquarters and through the 11 Regional Parafed and 19 NSO network, with marketing across Facebook, Instagram, TikTok, YouTube, LinkedIn, the PNZ website, and media partnerships with NZ Herald, TVNZ, Go Media, and Attitudelive.
Paralympics New Zealand firmographics
Firmographics- Name
- Paralympics New Zealand
- Legal name
- Paralympics New Zealand Incorporated
- Website
- https://paralympics.org.nz
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paralympics New Zealand is the National Paralympic Committee and registered charity governing Para sport in New Zealand. It selects the NZ Paralympic Team, manages athlete and coach development pathways, and promotes inclusion through programmes such as LevelUp, Seeing is Believing, and the Para Sport Collective.
- Ownership category
- akta.pro rank
Paralympics New Zealand industry classification
Industry- Product category
- National Paralympic Committee / Paralympic Sport Governance
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)
- akta.pro secondary industries
- Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Adaptive & Para-Sport Event Organizers (MPAKADAM), Adaptive & Para-Sport Coaching (HSADAEAM), Adaptive & Para-Sport Training Programs (MPAKAJAK)
Keywords
Where Paralympics New Zealand is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Paralympics New Zealand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Government Funding: Core funding from Sport New Zealand and High Performance Sport New Zealand to support national Paralympic programmes, athlete development, and organizational operations.
- Commercial Partnerships: Sponsorship revenue from official partners including Toyota, Harvey Norman, Bupa, and other commercial sponsors. Includes vehicle supply, media partnerships, and official supplier arrangements.
- Donations and Fundraising: Individual donations, charity events, and payroll giving programmes. Includes specific fundraising campaigns such as the LA28 campaign to support athlete travel to Paralympic Games.
- Trust and Foundation Grants: Funding from trusts including NZ Community Trust, Lion Foundation, Pub Charity, Aotearoa Gaming Trust, and FourWinds Foundation. Includes the Cyril Smith Legacy Fund bequeathing $1 million for Canterbury region athlete development.
- Membership Fees: Fees from member organizations including 19 National Sports Organisations, 11 Regional Disability Sport Organisations, and associate members.
- Bequests: Gifts in wills programme allowing supporters to leave legacy donations to support future para athletes.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Paralympics New Zealand product offering
Product offeringCore offering
Paralympics New Zealand operates as the National Paralympic Committee for New Zealand, governing para sport and managing the NZ Paralympic Team at Summer and Winter Paralympic Games. It delivers end-to-end athlete development through a staged Para Sport Pathway System (Explore, Engage, Extend, Prepare, Perform, Podium, Excellence), provides classification, anti-doping and coaching education services, administers funding programmes, and runs community inclusion initiatives such as Seeing is Believing and the Celebration Project.
Product overview
Paralympics New Zealand operates as the National Paralympic Committee for New Zealand, offering a portfolio of programs and services rather than a single product. Core offerings include athlete development pathways (Para Sport Pathway System), coaching education (LevelUp platform), high performance support (Para Sport Collective), and community engagement initiatives (Seeing is Believing, Celebration Project). Funding mechanisms include the PNZ Cyril Smith Legacy Fund and PNZ Bupa Inclusive Para Sport Grant. The organization also coordinates participation in international competitions including the Paralympic Games and Virtus Global Games for athletes with intellectual impairment.
Differentiator
Problem solved
Functional benefit
Products and services
- LevelUp A coaching education platform consisting of 9 online modules for coaching disabled athletes, available free through the Sport NZ learning platform Sport Tutor. Includes modules on introduction to Para sport, classification, and coaching athletes with various impairments. Targeted at coaches across New Zealand.
- Para Sport Collective A program connecting Para athletes and coaches with support, learning, and development opportunities. Provides in-person camps and virtual support across all Para sports for athletes and coaches to build connections, confidence, and knowledge.
- Seeing is Believing An education programme in partnership with Toyota that aims to change perceptions of disability through Paralympian experiences. Combines Para sport learning and lived experiences to inspire participation and inclusion in school environments, including the I'mPOSSIBLE and Harvey Norman Para Sport Champions initiatives.
- Strengthen and Adapt A strategic programme established with Sport NZ to improve capacity, capability, and resilience of the Para sport system. Includes projects on national/regional collaboration, Para sport family building, and coach development.
- PNZ Cyril Smith Legacy Fund A $1 million endowment fund bequeathed by Christchurch philanthropist Cyril Smith in 2014 to support training and development of Para athletes in the Canterbury region. Open to applications three times per year.
- PNZ Bupa Inclusive Para Sport Grant A grant programme launched to increase participation and inclusion opportunities for participants in Para sport, supported by Bupa NZ as Official Partner.
- Celebration Project A project created to acknowledge, celebrate and share the achievements of New Zealand's Paralympians. Includes community receptions across New Zealand to present official numbered Paralympic pins and certificates to Paralympians.
- ACC Rehab Pathways
Quantifiable outcome
- 246 total Paralympic medals won by New Zealand athletes
- +2 more outcomes
Companies that use Paralympics New Zealand
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Paralympics New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paralympics New Zealand partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Toyota New ZealandflagshipMajor Partner and Official Vehicle Supplier since 2017. Toyota is Worldwide Official Mobility Partner of IPC globally since 2015. Committed to unleashing human potential through movement and inspiring people to push past their finish line.
- Harvey NormanflagshipOfficial Partner since 2016. Harvey Norman in-store fundraising campaign contributes significantly to sending Paralympians to Games. Harvey Norman PNZ National Development Programme invests in para sport and athlete development.
- ACCcoreCommunity Partner since 2015. ACC and PNZ introduce disabled people to para sport through initiatives including ACC Paralympics NZ Open Days and ACC Sports Rehabilitation Pathway referring ACC clients into para sport.
- Bupa NZcoreOfficial Partner providing health and wellness support for para athletes.
- Sport New ZealandflagshipGovernment sport agency providing core funding and strategic direction for para sport development in New Zealand.
- High Performance Sport New ZealandflagshipHigh Performance Delivery Partner providing elite athlete funding, TAPS support, and coach development programmes.
- NZ HeraldcoreMedia Partner providing news coverage and visibility for Paralympic athletes and events.
- TVNZcoreMedia Partner providing broadcast and digital media coverage of para sport.
- Go MediaminorMedia Partner for additional media reach and coverage.
- AttitudeliveminorMedia Partner focused on disability and para sport content.
- MophieminorTeam Supporter providing product support for Paralympic team.
- MacpacminorOfficial Supplier providing outdoor equipment for para athletes.
- Simpson GriersonminorOfficial Supplier providing legal services.
- BluestarminorOfficial Supplier providing print services.
- Saatchi and SaatchiminorOfficial Supplier providing advertising and creative services.
- MaerskminorOfficial Supplier providing logistics and shipping services.
- OceanBridgeminorOfficial Supplier providing freight forwarding services.
- Hi-TecminorOfficial Supplier providing footwear for para athletes.
- Clear Protect GroupminorOfficial Supplier providing cleaning services.
- VoyagerminorOfficial Supplier providing luggage for Paralympic team travel.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Paralympics New Zealand competitors and assessment
Company assessmentOthers
- Halberg Foundation: NZ disability sport charity that delivers inclusion, activity and sport opportunities for disabled young people. Adjacent rather than direct: overlaps in disability sport advocacy and community engagement, but focuses on recreation rather than Paralympic performance.
- High Performance Sport New Zealand: NZ government high-performance agency and core funding partner to PNZ. Compares on the high-performance funding, athlete support (TAPS) and coach development mechanisms that PNZ both draws from and complements.
- Sport New Zealand: NZ government sport agency and core funder of PNZ. Comparable as a strategic funder of community sport and policy partner, with overlapping interest in inclusion, physical literacy and grassroots participation.
- International Paralympic Committee: Global governing body of the Paralympic Movement and PNZ's parent federation. Comparable as the regulator PNZ operates within, setting classification, anti-doping and eligibility rules that shape PNZ's programme design.
Direct peers
- British Paralympic Association: NPC for Great Britain and IPC member. Closely comparable role in team selection, athlete pathways and inclusion programmes, with a similar commercial-partnership and National Lottery-style funding structure.
- Paralympics Australia: National Paralympic Committee for Australia and IPC member. Directly comparable NPC structure, athlete pathway programmes, team management for Summer and Winter Games, and similar commercial and government funding mix.
- Canadian Paralympic Committee: NPC for Canada and IPC member. Equivalent mandate of governing Para sport nationally, selecting and sending teams to the Paralympic Games, and delivering athlete development and community programmes.
- Paralympics Ireland: NPC for Ireland and IPC member. Smaller-scale direct peer with an analogous national Para sport governance, team management and community engagement mandate.
Emerging players
- Special Olympics New Zealand: NZ affiliate of Special Olympics focused on athletes with intellectual disabilities. Comparable NZ-based disability sport mission and grassroots delivery model, but distinct international federation (not IPC) and competitive pathway.
Broad incumbents
- US Olympic & Paralympic Committee: Combined Olympic and Paralympic national committee for the United States. Overlaps in Paralympic team management, athlete pathways and high-performance funding, but operates at much greater scale across both Olympic and Paralympic movements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paralympics New Zealand social profiles
Digital presenceParalympics New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paralympics New Zealand leadership team
Management profileNumber of profiles
Paralympics New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paralympics New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paralympics New Zealand
What does Paralympics New Zealand do?
Paralympics New Zealand operates as the National Paralympic Committee for New Zealand, governing para sport and managing the NZ Paralympic Team at Summer and Winter Paralympic Games. It delivers end-to-end athlete development through a staged Para Sport Pathway System (Explore, Engage, Extend, Prepare, Perform, Podium, Excellence), provides classification, anti-doping and coaching education services, administers funding programmes, and runs community inclusion initiatives such as Seeing is Believing and the Celebration Project.
Is Paralympics New Zealand a public or private company?
Paralympics New Zealand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Paralympics New Zealand founded?
Paralympics New Zealand was founded in 1968. It employs 11 to 50 people.
Where is Paralympics New Zealand based?
Paralympics New Zealand is headquartered in Auckland, New Zealand, in the Oceania region.
How does Paralympics New Zealand make money?
Six revenue lines are on record. Government Funding is the primary driver. The others are commercial Partnerships, donations and Fundraising, trust and Foundation Grants, membership Fees and bequests.
Who are Paralympics New Zealand's main competitors?
Others on record are Halberg Foundation, High Performance Sport New Zealand, Sport New Zealand and International Paralympic Committee. Direct peers are British Paralympic Association, Paralympics Australia, Canadian Paralympic Committee and Paralympics Ireland. Special Olympics New Zealand is listed as an emerging player. US Olympic & Paralympic Committee is listed as a broad incumbent.
Does Paralympics New Zealand have an API?
No public API is recorded for Paralympics New Zealand.
What industry is Paralympics New Zealand in?
Paralympics New Zealand's product category is National Paralympic Committee / Paralympic Sport Governance. Its primary akta.pro industry code is MPAKAFAL, Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific), with a secondary code of MPAKACAH, Disability & Adaptive Sports Organizations (Paralympic, Special Olympics). Its NAICS code is 711211 and its SIC code is 7997.