Paralympics New Zealand

What Paralympics New Zealand does

Paralympics New Zealand (PNZ) is the National Paralympic Committee for New Zealand and a registered charity (CC33576) operating as an Incorporated Society from its headquarters in Auckland. Founded in 1968 as the New Zealand Paraplegic & Physically Disabled Federation and renamed in 2007, PNZ holds exclusive responsibility within New Zealand for selecting and sending the NZ Paralympic Team to Summer and Winter Paralympic Games under its IPC affiliation. Across more than 50 years and 27 Games, New Zealand has produced 237 Paralympians and 246 medals (210 Summer, 81 gold; 36 Winter, 17 gold).

PNZ's core offering is a portfolio of programmes rather than a single product, spanning elite athlete development, coach education, community engagement, and inclusion advocacy. Flagship programmes include the Para Sport Pathway System (a seven-phase progression from Explore to Excellence), LevelUp (a 9-module coaching education platform delivered free via Sport NZ's Sport Tutor), Para Sport Collective (athlete and coach development camps), Seeing is Believing (school inclusion education with Toyota), Strengthen and Adapt (system capacity-building with Sport NZ), the Celebration Project (heritage and community receptions), and the Cyril Smith Legacy Fund ($1M endowment) and Bupa Inclusive Para Sport Grant. The Virtus Global Games affiliation extends coverage to athletes with intellectual impairment.

PNZ operates a donation and grant-funded non-profit business model. Revenue is not publicly disclosed and is drawn from six streams: core government funding from Sport New Zealand and High Performance Sport NZ; commercial partnerships with Toyota, Harvey Norman, Bupa, and ACC; trust and foundation grants (NZ Community Trust, Lion Foundation, Pub Charity, Aotearoa Gaming Trust, FourWinds Foundation); membership fees from 19 National Sports Organisations, 11 Regional Parafeds, and 2 Associate Members; individual donations and payroll giving; and bequests. Distribution is delivered directly from Auckland headquarters and through the 11 Regional Parafed and 19 NSO network, with marketing across Facebook, Instagram, TikTok, YouTube, LinkedIn, the PNZ website, and media partnerships with NZ Herald, TVNZ, Go Media, and Attitudelive.

Name

Paralympics New Zealand

Legal name

Paralympics New Zealand Incorporated

Website

https://paralympics.org.nz

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Paralympics New Zealand is the National Paralympic Committee and registered charity governing Para sport in New Zealand. It selects the NZ Paralympic Team, manages athlete and coach development pathways, and promotes inclusion through programmes such as LevelUp, Seeing is Believing, and the Para Sport Collective.

Ownership category

akta.pro rank

Product category

National Paralympic Committee / Paralympic Sport Governance

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Adaptive & Para-Sport Event Organizers (MPAKADAM), Adaptive & Para-Sport Coaching (HSADAEAM), Adaptive & Para-Sport Training Programs (MPAKAJAK)

Keywords

• Paralympic sport governance
• Para athlete development
• National paralympic committee
• Coaching education programmes
• Para sport inclusion

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Core funding from Sport New Zealand and High Performance Sport New Zealand to support national Paralympic programmes, athlete development, and organizational operations.
2. Commercial Partnerships: Sponsorship revenue from official partners including Toyota, Harvey Norman, Bupa, and other commercial sponsors. Includes vehicle supply, media partnerships, and official supplier arrangements.
3. Donations and Fundraising: Individual donations, charity events, and payroll giving programmes. Includes specific fundraising campaigns such as the LA28 campaign to support athlete travel to Paralympic Games.
4. Trust and Foundation Grants: Funding from trusts including NZ Community Trust, Lion Foundation, Pub Charity, Aotearoa Gaming Trust, and FourWinds Foundation. Includes the Cyril Smith Legacy Fund bequeathing $1 million for Canterbury region athlete development.
5. Membership Fees: Fees from member organizations including 19 National Sports Organisations, 11 Regional Disability Sport Organisations, and associate members.
6. Bequests: Gifts in wills programme allowing supporters to leave legacy donations to support future para athletes.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Paralympics New Zealand operates as the National Paralympic Committee for New Zealand, governing para sport and managing the NZ Paralympic Team at Summer and Winter Paralympic Games. It delivers end-to-end athlete development through a staged Para Sport Pathway System (Explore, Engage, Extend, Prepare, Perform, Podium, Excellence), provides classification, anti-doping and coaching education services, administers funding programmes, and runs community inclusion initiatives such as Seeing is Believing and the Celebration Project.

Product overview

Paralympics New Zealand operates as the National Paralympic Committee for New Zealand, offering a portfolio of programs and services rather than a single product. Core offerings include athlete development pathways (Para Sport Pathway System), coaching education (LevelUp platform), high performance support (Para Sport Collective), and community engagement initiatives (Seeing is Believing, Celebration Project). Funding mechanisms include the PNZ Cyril Smith Legacy Fund and PNZ Bupa Inclusive Para Sport Grant. The organization also coordinates participation in international competitions including the Paralympic Games and Virtus Global Games for athletes with intellectual impairment.

Differentiator

Problem solved

Functional benefit

Products and services

• LevelUp A coaching education platform consisting of 9 online modules for coaching disabled athletes, available free through the Sport NZ learning platform Sport Tutor. Includes modules on introduction to Para sport, classification, and coaching athletes with various impairments. Targeted at coaches across New Zealand.
• Para Sport Collective A program connecting Para athletes and coaches with support, learning, and development opportunities. Provides in-person camps and virtual support across all Para sports for athletes and coaches to build connections, confidence, and knowledge.
• Seeing is Believing An education programme in partnership with Toyota that aims to change perceptions of disability through Paralympian experiences. Combines Para sport learning and lived experiences to inspire participation and inclusion in school environments, including the I'mPOSSIBLE and Harvey Norman Para Sport Champions initiatives.
• Strengthen and Adapt A strategic programme established with Sport NZ to improve capacity, capability, and resilience of the Para sport system. Includes projects on national/regional collaboration, Para sport family building, and coach development.
• PNZ Cyril Smith Legacy Fund A $1 million endowment fund bequeathed by Christchurch philanthropist Cyril Smith in 2014 to support training and development of Para athletes in the Canterbury region. Open to applications three times per year.
• PNZ Bupa Inclusive Para Sport Grant A grant programme launched to increase participation and inclusion opportunities for participants in Para sport, supported by Bupa NZ as Official Partner.
• Celebration Project A project created to acknowledge, celebrate and share the achievements of New Zealand's Paralympians. Includes community receptions across New Zealand to present official numbered Paralympic pins and certificates to Paralympians.
• ACC Rehab Pathways

Quantifiable outcome

• 246 total Paralympic medals won by New Zealand athletes
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Toyota New ZealandflagshipStrategic or Co-development Partner · 1 January 2017Major Partner and Official Vehicle Supplier since 2017. Toyota is Worldwide Official Mobility Partner of IPC globally since 2015. Committed to unleashing human potential through movement and inspiring people to push past their finish line.
• Harvey NormanflagshipStrategic or Co-development Partner · 1 January 2016Official Partner since 2016. Harvey Norman in-store fundraising campaign contributes significantly to sending Paralympians to Games. Harvey Norman PNZ National Development Programme invests in para sport and athlete development.
• ACCcoreStrategic or Co-development Partner · 1 January 2015Community Partner since 2015. ACC and PNZ introduce disabled people to para sport through initiatives including ACC Paralympics NZ Open Days and ACC Sports Rehabilitation Pathway referring ACC clients into para sport.
• Bupa NZcoreStrategic or Co-development PartnerOfficial Partner providing health and wellness support for para athletes.
• Sport New ZealandflagshipStrategic or Co-development PartnerGovernment sport agency providing core funding and strategic direction for para sport development in New Zealand.
• High Performance Sport New ZealandflagshipStrategic or Co-development PartnerHigh Performance Delivery Partner providing elite athlete funding, TAPS support, and coach development programmes.
• NZ HeraldcoreGTM or Marketing PartnerMedia Partner providing news coverage and visibility for Paralympic athletes and events.
• TVNZcoreGTM or Marketing PartnerMedia Partner providing broadcast and digital media coverage of para sport.
• Go MediaminorGTM or Marketing PartnerMedia Partner for additional media reach and coverage.
• AttitudeliveminorGTM or Marketing PartnerMedia Partner focused on disability and para sport content.
• MophieminorGTM or Marketing PartnerTeam Supporter providing product support for Paralympic team.
• MacpacminorStrategic or Co-development PartnerOfficial Supplier providing outdoor equipment for para athletes.
• Simpson GriersonminorStrategic or Co-development PartnerOfficial Supplier providing legal services.
• BluestarminorStrategic or Co-development PartnerOfficial Supplier providing print services.
• Saatchi and SaatchiminorStrategic or Co-development PartnerOfficial Supplier providing advertising and creative services.
• MaerskminorStrategic or Co-development PartnerOfficial Supplier providing logistics and shipping services.
• OceanBridgeminorStrategic or Co-development PartnerOfficial Supplier providing freight forwarding services.
• Hi-TecminorStrategic or Co-development PartnerOfficial Supplier providing footwear for para athletes.
• Clear Protect GroupminorStrategic or Co-development PartnerOfficial Supplier providing cleaning services.
• VoyagerminorStrategic or Co-development PartnerOfficial Supplier providing luggage for Paralympic team travel.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Halberg Foundation: NZ disability sport charity that delivers inclusion, activity and sport opportunities for disabled young people. Adjacent rather than direct: overlaps in disability sport advocacy and community engagement, but focuses on recreation rather than Paralympic performance.
• High Performance Sport New Zealand: NZ government high-performance agency and core funding partner to PNZ. Compares on the high-performance funding, athlete support (TAPS) and coach development mechanisms that PNZ both draws from and complements.
• Sport New Zealand: NZ government sport agency and core funder of PNZ. Comparable as a strategic funder of community sport and policy partner, with overlapping interest in inclusion, physical literacy and grassroots participation.
• International Paralympic Committee: Global governing body of the Paralympic Movement and PNZ's parent federation. Comparable as the regulator PNZ operates within, setting classification, anti-doping and eligibility rules that shape PNZ's programme design.

Direct peers

• British Paralympic Association: NPC for Great Britain and IPC member. Closely comparable role in team selection, athlete pathways and inclusion programmes, with a similar commercial-partnership and National Lottery-style funding structure.
• Paralympics Australia: National Paralympic Committee for Australia and IPC member. Directly comparable NPC structure, athlete pathway programmes, team management for Summer and Winter Games, and similar commercial and government funding mix.
• Canadian Paralympic Committee: NPC for Canada and IPC member. Equivalent mandate of governing Para sport nationally, selecting and sending teams to the Paralympic Games, and delivering athlete development and community programmes.
• Paralympics Ireland: NPC for Ireland and IPC member. Smaller-scale direct peer with an analogous national Para sport governance, team management and community engagement mandate.

Emerging players

• Special Olympics New Zealand: NZ affiliate of Special Olympics focused on athletes with intellectual disabilities. Comparable NZ-based disability sport mission and grassroots delivery model, but distinct international federation (not IPC) and competitive pathway.

Broad incumbents

• US Olympic & Paralympic Committee: Combined Olympic and Paralympic national committee for the United States. Overlaps in Paralympic team management, athlete pathways and high-performance funding, but operates at much greater scale across both Olympic and Paralympic movements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCi3lwNJX1oxeaRD11hxCcpQ
• Facebookfacebook.com/paralympicsnewzealand
• LinkedInlinkedin.com/company/paralympicsnz
• Instagraminstagram.com/paralympicsnz
• TikToktiktok.com/@paralympicsnz
• Xx.com/paralympicsnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Paralympics New Zealand