VETgroep

What VETgroep does

VETgroep (legal entity: VETkanaal B.V.) is a Dutch technical specialist founded in 2012 by Dave Kroezen, headquartered in Heinenoord, South Holland, providing specialized cleaning, maintenance, installation, renovation, and inspection services for air handling and extraction systems across the Netherlands. The company serves hospitality (restaurants, hotels, fast food, catering), healthcare, education, industrial, and maritime customers, with publicly visible client logos including NS, McDonald's, BurgerKing, Center Parcs, Student Hotel, De Librije (three-Michelin-star), Fletcher Hotels, Kurhaus Scheveningen, and Albron. VETgroep holds multiple certifications (VCA-P, ISO 9001, ISO 14001, EVHA) and works under BESA TR19, EN 15780, and HACCP standards required by Dutch regulators and insurers.

The core product portfolio spans seven expertise areas: specialistische reiniging (grease and air duct cleaning), onderhoud & reparatie (maintenance), nieuwbouw & renovatie (new construction and renovation), oppervlakte reiniging (surface cleaning via dry-ice blasting and high-pressure steam), veiligheid/preventie/keuren (safety inspections and fire extinguisher certification), retrofitten luchtbehandelingskasten (LBK retrofitting with energy-efficient IE3-IE5 motors and smart controls), and the proprietary RZ-CLEAN-SEAL water-based coating for grease duct sealing and asbestos encapsulation — for which VETgroep holds exclusive Benelux licensing rights since 2023. The company operates subsidiaries including ESKA Filtertechniek (filter replacement) and the VETgroen sustainability division, launched in partnership with Viridi Air.

Revenue is generated through a mix of recurring subscription contracts (3-year and 5-year preventive maintenance agreements with annual or monthly billing), one-time project work (cleaning, new construction, renovation, retrofit), and managed services (filter replacement, safety certification). Pricing is primarily quote-based, with disclosed reference points of €150–€250 for air duct inspection and €950 starting price for air duct cleaning. The go-to-market combines direct field service delivery, KHN hospitality association member discounts, apc holland insurance referral partnerships, content marketing on regulatory compliance, and trade show presence (VSK+E). The company employs 11–50 staff and remains founder-owned with no disclosed external investment.

Name

VETgroep

Legal name

VETkanaal B.V.

Website

https://vetgroep.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

VETgroep is a Dutch technical specialist providing specialized cleaning, maintenance, installation, renovation, and inspection services for air handling and extraction systems across hospitality, healthcare, education, industrial, and maritime sectors throughout the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Heinenoord

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialist Cleaning Services: One-time and periodic cleaning of grease ducts, air ducts, air handling units, and grease traps. Includes inspection services and certification for insurance purposes. Pricing includes subscription options for ongoing maintenance.
2. Maintenance & Repair Services: Preventive maintenance contracts and repair services for HVAC systems, ventilation equipment, and exhaust systems. Offered as 3-year or 5-year subscription agreements with annual or monthly payment options.
3. New Construction & Renovation: Installation of new extraction systems, air conditioning, and heat recovery (WTW) units for commercial and industrial buildings.
4. Retrofitting Air Handling Units: Upgrading existing air handling units with energy-efficient motors (IE3-IE5), improved insulation, and smart control systems to meet current standards and reduce energy consumption.
5. Filter Replacement Service: Filter replacement service provided through ESKA Filtertechniek partnership for HVAC and ventilation systems.
6. Safety Certification Services: Inspection and certification of fire extinguishers and grease extinguishers, including annual recertification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

VETgroep is a Dutch technical specialist providing cleaning, maintenance, inspection, retrofitting, and installation services for air handling units and extraction systems. The company serves commercial kitchens, healthcare facilities, educational institutions, industrial sites, and maritime vessels. It also holds exclusive Benelux licensing rights for RZ-CLEAN-SEAL, a patented coating technology used in grease duct sealing.

Product overview

VETgroep is a technical specialist company providing a comprehensive portfolio of services and products for air and exhaust systems in the Netherlands. The core offering consists of seven main service areas: Specialistische Reiniging (specialized cleaning), Onderhoud & Reparatie (maintenance & repair), Nieuwbouw & Renovatie (new construction & renovation), Oppervlakte Reiniging (surface cleaning), Veiligheid, Preventie & Keuren (safety, prevention & inspections), Retrofitten Luchtbehandelingskasten (air handling unit retrofitting), and RZ-CLEAN-SEAL (patented coating product). The company operates across diverse sectors including hospitality, healthcare, education, industry, and maritime. Key products include the proprietary RZ-CLEAN-SEAL coating (only available in Benelux through VETgroep since 2023), Filter Vervang Service via subsidiary ESKA Filtertechniek, and grease trap cleaning through partnership with Zegwaard. The company also operates VETgroen as a sustainability-focused division. All services are delivered by certified experts throughout the Netherlands with over 15 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialized Cleaning of Air Handling and Extraction Systems Deep cleaning service for air handling units and extraction ducting in commercial kitchens, healthcare facilities, education, industry, and maritime sectors; removes grease, contamination, and buildup to maintain indoor air quality and fire safety compliance.
• Maintenance and Repair Services Scheduled and corrective maintenance of air handling and extraction systems, including repair work to ensure continued safe and compliant operation for commercial and institutional clients.
• New Construction and Renovation Services Design, fabrication, and installation of air handling and extraction systems for new builds and renovation projects in commercial and institutional facilities.
• Surface Cleaning Service Surface-level cleaning of ventilation and extraction components and surrounding areas, complementing the company's deeper duct cleaning services for commercial kitchens and industrial operators.
• Safety, Prevention, and Inspection Services

Quantifiable outcome

• Fat layer in grease ducts must not exceed 0.5mm per Dutch regulations; VETgroep helps customers maintain compliance
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• RZ-CLEAN-SEAL (Licensor)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2023VETgroep holds exclusive licensing rights for RZ-CLEAN-SEAL in the Benelux since 2023. This is a patented coating technology for sealing grease ducts with fire-retardant properties and asbestos encapsulation capability.
• ESKA FiltertechniekcoreStrategic or Co-development PartnerESKA Filtertechniek provides filter replacement services for air handling units and HVAC systems. They offer filter replacement service that ensures clean filters, improved energy efficiency, better air quality and extended system lifespan.
• Viridi AirflagshipStrategic or Co-development PartnerPartnership with Viridi Air for air purification and sustainability. VETgroep received Schone Lucht-label and Schone Luchtcertificaat through this partnership. Joint tree planting projects in nature areas. Viridi Air plants air-purifying trees in VETgroep's name.
• apc hollandcoreGTM or Marketing PartnerPartnership with apc holland insurance company to serve their insureds with reduced-rate inspections and services. VETinspectie services provided at reduced tariffs for insurance policyholders.
• ZegwaardminorStrategic or Co-development PartnerPartnership for grease trap (vetput) cleaning services. Zegwaard collaborates with VETgroep to offer professional grease trap emptying services.
• YGLAminorGTM or Marketing PartnerCo-exhibitor at VSK+E 2026 trade show for ventilation and installation professionals. Shared booth with other partners to discuss clean air and energy-efficient solutions.
• VETgroencoreStrategic or Co-development PartnerNew sustainability initiative under VETgroep umbrella focused on greening and environmental sustainability. Represents the company's extra attention to sustainability efforts.
• KHN (Koninklijke Horeca Nederland)coreGTM or Marketing PartnerKHN member benefit program offering VETgroep discounts to members: 20% off inspections, 20% off certificates, 8% per cleaning, 11%+ off RZ-Clean-Seal. KHN is the Royal Dutch Hospitality Association.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lomans: Dutch HVAC and climate installation company providing installation, maintenance, and service for commercial ventilation, air conditioning, and heat recovery systems. Overlaps directly with VETgroep's HVAC service, maintenance, and new construction/renovation offerings.
• Kuijpers: Dutch technical installation and service company active in HVAC, ventilation, and building services for commercial and industrial clients. Overlaps with VETgroep's installation, maintenance, and inspection service lines.
• Hoppenbrouwers Techniek: Dutch technical installations specialist in HVAC, climate, and air distribution systems. Comparable as a Dutch technical services firm addressing ventilation and air handling for commercial and industrial customers.
• Unica Group: Dutch technical installations and building services firm with strong HVAC, ventilation, and maintenance practice. Comparable in providing integrated air handling, heating, and ventilation services to commercial and institutional customers.
• Van Lint Installatiegroep: Dutch mid-sized technical installation firm in HVAC, climate, and ventilation. Comparable in providing installation, maintenance, and inspection services for ventilation and air handling systems.
• Croonwolter&dros: Major Dutch technical services contractor offering installation, maintenance, and inspection of HVAC, ventilation, and electrical systems across commercial and industrial sectors. Compares through overlapping technical installation and maintenance services.

Broad incumbents

• ISS A/S: Global facility services incumbent offering cleaning, technical maintenance, and HVAC-related services across many verticals. Broader portfolio than VETgroep but competes indirectly for facility maintenance budgets in Dutch hospitality and industrial accounts.
• Gom Facility Services: Dutch cleaning and facility services company providing specialized cleaning for commercial customers. Comparable in delivery of cleaning services to Dutch enterprises, though broader in scope and scale.
• Facilicom: Large Dutch family-owned facility services group offering cleaning, technical maintenance, and building services. Comparable at the customer and service-category level, though operates at significantly greater scale and broader scope.
• CSU: Major Dutch cleaning and facility services provider. Overlaps with VETgroep's cleaning service line for commercial clients but is a much larger incumbent with broader offerings in general cleaning and hygiene.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VETgroep
• Facebookfacebook.com/vetgroep
• LinkedInlinkedin.com/company/vetgroep
• Instagraminstagram.com/vetgroep

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETgroep