What Astrea does

Atlas V is a Paris-based immersive entertainment company founded in 2017 that produces virtual reality experiences, 360-degree video, mixed reality content, PCVR titles, casual video games, and immersive exhibitions. The company operates through two integrated divisions — Studio, which handles creative development and conceptualization of immersive narratives, and Production, which manages the full value chain from creation through distribution. Atlas V serves two primary customer segments: VR and immersive entertainment enthusiasts (consumers seeking high-quality narrative-driven content) and commercial venue operators (theme parks, museums, and exhibition spaces seeking differentiated immersive experiences).

The company's core technology spans VR experience development with strong narrative DNA, multiplayer location-based entertainment systems, and full production-to-distribution integration. Notable products include Mobile Suit Gundam: Silver Phantom (a VR experience licensed from Bandai Namco), Wallace & Gromit in The Grand Getaway (a mixed reality experience licensed through BBC Studios and Aardman), Battlescar – Punk Was Invented By Girls (an award-winning 360 video/VR experience), Jabu Jabu (a Horizon Worlds title), and Playing with Fire (an immersive exhibition).

Atlas V's business model combines three revenue streams: immersive content licensing (premium narrative VR and IP-based content), one-time video game sales (across gaming and mobile platforms), and professional services for immersive exhibitions deployed at commercial venues. The company distributes globally through digital marketplaces (Meta Quest VR app stores, Horizon Worlds, mobile app stores, mixed reality platforms) and physical location-based entertainment venues. Pricing is not publicly disclosed. The company is privately held with no disclosed institutional investors, parent company, or funding rounds, operating from its Paris headquarters at 13 Rue de Mont-Louis.

Name

Astrea

Legal name

ATLAS V

Website

https://astreaimmersive.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas V is a Paris-based immersive entertainment company founded in 2017 that creates award-winning VR, mixed reality, and casual gaming experiences for global consumers and commercial venue operators through integrated Studio and Production divisions.

Ownership category

akta.pro rank

Product category

Immersive Entertainment

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Immersive entertainment
• Virtual reality content
• Mixed reality experiences
• VR game development
• Location-based entertainment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Immersive Content Licensing: Licensing of premium narrative VR experiences and IP-based content (e.g., Mobile Suit Gundam: Silver Phantom, Wallace & Gromit) to platforms and distribution channels.
2. Video Game Sales: Development and sale of video games across gaming and mobile platforms including Horizon Worlds and casual gaming markets.
3. Immersive Exhibitions: Creation and deployment of immersive exhibitions (e.g., Playing with Fire) for commercial exhibition venues.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Astrea produces and distributes immersive entertainment content, including narrative virtual reality experiences, 360-degree videos, mixed reality titles, PCVR experiences, casual games, and immersive exhibitions. Through its Studio branch it develops original and IP-based immersive works, while its Production branch handles distribution to VR platforms, gaming platforms, and physical entertainment venues worldwide.

Product overview

Atlas V is a global immersive entertainment company offering a platform-plus-branches architecture combining Studio and Production divisions. The Studio branch handles creative development while Production manages distribution, together mastering the entire value chain from creation to delivery. The company delivers award-winning immersive experiences including VR, 360 video, mixed reality, PCVR content, casual gaming, and immersive exhibitions. Notable projects include partnerships with major franchises such as Mobile Suit Gundam (Mobile Suit Gundam: Silver Phantom), Wallace & Gromit (Wallace & Gromit in The Grand Getaway), and original IPs like Battlescar and The Exploding Girl VR.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio (Creative Development Division) Creative development division responsible for conceptualizing and producing immersive experiences, video games, and narrative VR content for the company and its partners.
• Production (Distribution & Delivery Division) Production division handling the full value chain from creation to distribution of immersive entertainment content across VR platforms, gaming platforms, and location-based entertainment venues.
• Battlescar – Punk Was Invented By Girls Award-winning immersive 360 video and VR experience designed for VR headset users seeking narrative-driven immersive entertainment.
• Less Than 5gr of Saffron Immersive narrative VR experience for VR headset users.
• A Climbing Game Casual gaming experience focused on climbing mechanics for general consumers across gaming platforms.
• Jabu Jabu Multiplayer experience available on Horizon Worlds (Meta's VR platform) and mobile devices for gaming and VR audiences.
• Mobile Suit Gundam: Silver Phantom VR experience based on the Mobile Suit Gundam franchise, licensed from Bandai Namco, for VR headset users.
• Wallace & Gromit in The Grand Getaway Mixed reality experience featuring the Wallace & Gromit characters, licensed through BBC Studios and Aardman, for mixed reality headset users.
• The sad story of the little mouse who wanted to become somebody PCVR narrative experience for PC-based VR headset users.
• Playing with Fire Immersive exhibition experience combining mixed reality and VR, designed for deployment in commercial exhibition venues and location-based entertainment spaces.
• The Exploding Girl VR VR narrative experience for PCVR and VR headset users.

Quantifiable outcome

• Award-winning immersive experiences with proven critical and commercial success worldwide

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Bandai Namco (Gundam IP)coreOEM/ Whitelabel/ Licensing PartnerAtlas V developed Mobile Suit Gundam: Silver Phantom, a VR experience based on the Gundam IP licensed from Bandai Namco. This represents a significant IP collaboration with a major entertainment franchise.
• BBC Studios / Aardman (Wallace & Gromit IP)coreOEM/ Whitelabel/ Licensing PartnerAtlas V created Wallace & Gromit in The Grand Getaway, a mixed reality experience featuring the iconic Wallace & Gromit characters, licensed through BBC Studios and Aardman.
• Meta (Horizon Worlds)Technology or IntegrationAtlas V developed Jabu Jabu for Horizon Worlds, Meta's virtual reality platform, indicating integration with Meta's VR ecosystem.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• ILM Immersive (ILMxLAB): Industrial Light & Magic's immersive division producing VR/AR/mixed reality experiences and Star Wars franchise content. Broader incumbent with deeper IP backing but overlapping immersive entertainment category.
• Within (Meta): VR content distribution and production platform acquired by Meta. Comparable to Atlas V in VR narrative content distribution and Meta ecosystem integration, though at broader scale.

Direct peers

• Resolution Games: VR game studio producing multiplayer and casual immersive gaming titles across Quest and other platforms. Comparable to Atlas V's expansion into casual/multiplayer VR gaming and platform distribution strategy.
• Emissive (Excurio): French immersive entertainment studio specializing in VR location-based experiences for museums and cultural venues. Closely comparable to Atlas V in LBE focus, Paris/French ecosystem, and exhibition deployments.
• Baobab Studios: Pioneering immersive animation studio producing VR narrative experiences with major IP collaborations. Directly comparable to Atlas V in narrative-driven VR content, premium positioning, and platform distribution strategy.
• Felix & Paul Studios: Immersive 360-degree and VR content studio producing narrative and documentary experiences for headsets and LBE venues. Comparable to Atlas V in 360/VR content creation and location-based entertainment strategy.
• Magnopus: Immersive content and experience studio spanning VR, AR, mixed reality, and location-based entertainment. Directly comparable to Atlas V in cross-format immersive production and enterprise/exhibition deployments.
• Penrose Studios: Award-winning VR narrative studio focused on story-driven immersive content. Comparable to Atlas V in narrative DNA, VR focus, and premium creative positioning across multiple headset platforms.

Emerging players

• Talespin: Immersive XR content and virtual human platform with enterprise focus. Comparable to Atlas V in immersive content production though with stronger enterprise/learning orientation.
• Innerspace VR: French VR content studio producing narrative and location-based entertainment experiences. Directly comparable to Atlas V in Paris-based VR production and LBE focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrea