What Nine Zero One does

Nine Zero One is a privately held luxury hair salon founded in 2009 in West Hollywood, California, by stylists Nikki Lee and Riawna Capri. The company provides premium hair services — cutting, coloring (blonding, platinum, brunette), and extensions (keratin bonds, tape-ins, wefts) — and is positioned as a Great Lengths extension specialist and originator of the trademarked Braid Bar™ concept. Its celebrity-driven reputation is anchored by high-profile clients including Julianne Hough, Selena Gomez, Emma Roberts, and Camila Cabello, with extensive earned media coverage in Vogue, Marie Claire, Glamour, New Beauty, and Elle.

The company operates a multi-vertical business model with five distinct revenue streams: in-salon services booked via the Phorest platform; the 901 Academy, which sells professional masterclasses (priced $895–$2,400 per seat) covering extensions, blonding, platinum, and brunette techniques; 901 Weddings for bridal party styling; SKJ Airbrush Tan (tanning services powered by Vagaro); and a Shopify e-commerce storefront selling branded merchandise including 901 Shears ($1,500/unit texturizing and sliding shears), apparel (sweatshirts, sweatpants, sets at $75–$109), the 901 Detangling Brush ($55), and the 901 Magic Candle ($66). Under the broader 901 Brands umbrella, the company also houses sister brands BeYOUtiful, In Common, and Raindrops.

Nine Zero One has 11–50 employees (approximately 19+ stylists) and runs from a single physical salon at 901 Westbourne Dr in West Hollywood, with Academy classes additionally hosted at 1 Hotel West Hollywood. The company is bootstrapped with no disclosed funding rounds and appears self-sustaining after 15+ years of operation. Its go-to-market is direct-to-consumer, relying on organic social media (Instagram with the #901girl community hashtag), earned press, and email marketing rather than paid acquisition. The underlying technical asset is practitioner expertise and proprietary methodologies (tag-team extension installation, custom extension cuts, iconic blonding) rather than software or automation.

Name

Nine Zero One

Legal name

Nine Zero One

Website

https://ninezeroonesalon.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nine Zero One is a privately held luxury hair salon in West Hollywood founded in 2009 by Nikki Lee and Riawna Capri, serving celebrity and high-end consumer clients with premium cutting, coloring, and extensions, alongside an Academy, bridal services, branded tools, and merchandise.

Ownership category

akta.pro rank

Product category

Luxury Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetology and Barber Schools (611511), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Hair Styling & Finishing (CRABALAC), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Luxury hair salon
• Hair extension services
• Professional hair coloring
• Bridal hair styling
• Hairstylist education

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Salon Services: Luxury hair styling services including cuts, color, extensions, and treatments. Services provided at the West Hollywood salon location. Bookings handled via Phorest platform and email.
2. 901 Academy Training Classes: Professional education for stylists covering extensions, blonding, brunette, and platinum techniques. Classes range from single-day demonstrations to 2-day intensive hands-on workshops.
3. Merchandise Sales: Sale of branded products including apparel (sweatshirts, sweatpants, sets), hair tools (shears, brushes), candles, and accessories through e-commerce.
4. Wedding Services: Bridal party hair styling services offered as packages for brides, grooms, and wedding parties.
5. SKJ Airbrush Tanning: Airbrush tanning services offered through third-party Vagaro platform integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nine Zero One is a luxury hair salon in West Hollywood offering hair cuts, coloring, blonding, brunette and platinum services, and extensions (keratin bonds, tape-ins, wefts) using Great Lengths products. It operates the 901 Academy, which sells professional education classes to licensed stylists on extensions, blonding, platinum, and brunette techniques. The company also sells branded merchandise (shears, brushes, apparel, candles) via its Shopify storefront and offers bridal party packages through 901 Weddings and airbrush tanning through SKJ Airbrush Tan.

Product overview

Nine Zero One is a premier Los Angeles salon founded in 2009 by Nikki Lee and Riawna Capri, offering luxury hair styling, coloring, extensions, and wedding services. The company operates a multi-module product portfolio comprising: 901 Salon (core hair services), 901 Weddings (bridal hair), and SKJ Airbrush Tan (tanning services) as primary service offerings. The 901 Academy provides professional education through masterclasses in extensions, blonding, platinum work, and brunette coloring taught by the salon's expert stylists. The product lineup includes professional tools (901 Shears including Texturizing and Sliding shears) and branded merchandise (901 Sweats Set, Sweatshirt, Sweatpants, Detangling Brush, and The '901 Magic' Candle). Additional sub-brands under the 901 Brands umbrella include BeYOUtiful, In Common, and Raindrops.

Differentiator

Problem solved

Functional benefit

Brands

• BeYOUtiful: A brand under 901 Brands, linked to beyoutifulfoundation.com
• In Common
• Raindrops

Products and services

• 901 Salon Premier hair salon in West Hollywood offering cuts, color, blonding, brunette and platinum services, and extensions (keratin bonds, tape-ins, wefts) using Great Lengths products. Serves individual consumers and celebrity clients.
• 901 Weddings Wedding hair services for brides, grooms, and bridal parties, offering customized hair styling packages for weddings booked via dedicated email inquiry.
• SKJ Airbrush Tan Professional airbrush tanning service operated alongside Nine Zero One salon services, with booking handled through the Vagaro platform.
• 901 Academy Professional education platform selling in-person masterclasses to licensed stylists on extensions, blonding, platinum, and brunette techniques, taught by co-founders and master stylists.
• 901 Extension Masterclass + Hands-on (2-Day Intensive) Two-day intensive Academy class covering signature tag-team keratin bond extension installation, customized cutting, and business strategies, taught by co-founders Nikki Lee and Riawna Capri.
• Iconic Blonding Class Academy class teaching 901's luminous, dimensional blonding technique covering consultation, formulation, placement, and finishing.
• 901 ICONIC BLONDING Part 2 Advanced Academy class covering high-impact blonding techniques used at 901 Salon, returning due to demand.
• 901 Platinum Precision Advanced Academy class on platinum work covering scalp lightening safely, clean lifts, formulation, timing, toning, maintenance, and client communication.
• 901 Brunette Mastery Academy class on rich, reflective brunettes with dimensional depth, glossy lived-in color, placement techniques, and seamless grow-out.
• 901 Extensions Essentials Foundational Academy class covering consultation, color matching, and installation of wefts, tape-ins, and keratin bonds, with live demonstration and hands-on practice.
• 901 Texturizing Shears 6-inch ATS 314 Cobalt alloy hand-forged thinning shears designed for blending and thinning extensions and textured haircuts; $1,500 per unit.
• 901 Sliding Shears Professional sliding shears designed for cutting extensions and textured haircuts, available as a bundle with 901 Texturizing Shears.
• 901 Sweats Set Co-branded oversized sweats set sold as branded apparel merchandise at $109 per set.
• 901 Sweatshirt Co-branded sweatshirt sold as branded apparel merchandise at $75 per unit.
• 901 Sweatpants Co-branded oversized sweatpants sold as branded apparel merchandise.
• 901 Detangling Brush Professional detangling brush with a wooden body and gold bristles designed to glide smoothly through hair while minimizing breakage; $55 per unit.
• The '901 Magic' Candle 901 signature candle hand-poured in 100% natural soy wax with a wooden wick, in emerald glass with gold hummingbirds; 60-65 hour burn time; $66 per candle.

Quantifiable outcome

• Founded since 2009 - 15+ years of industry presence and expertise
• +1 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PhorestcoreTechnology or IntegrationAppointment booking software provider enabling online booking for salon services. Salon bookings handled through phorest.com/salon/ninezeroonesalon platform.
• 1 Hotel West HollywoodminorOthersVenue partner for 901 Academy Extension Masterclass Day 1 demonstrations at 8490 Sunset Boulevard location.
• Discovery+minorGTM or Marketing PartnerMedia platform featuring Nine Zero One stylists in 'Hairstyle: The Talent Show' content, showcasing Julianne Hough Oscars hair styling work.
• Great LengthscoreStrategic or Co-development PartnerPremium hair extension brand. Nine Zero One is explicitly identified as experts in Great Lengths extensions, using their products for client services.
• BeYOUtiful FoundationcoreStrategic or Co-development PartnerSister brand under 901 Brands umbrella. Linked on Nine Zero One website as part of brand family.
• In Common BeautycoreStrategic or Co-development PartnerSister brand under 901 Brands umbrella. Linked on Nine Zero One website as part of brand family.
• RaindropscoreStrategic or Co-development PartnerSister brand under 901 Brands umbrella. Linked on Nine Zero One website as part of brand family.
• Beauty CoachminorGTM or Marketing PartnerProfessional development platform linked on Nine Zero One website for continued education resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suite 303: Boutique luxury extension-focused salon known for celebrity clientele and high-end extension work. Directly comparable to Nine Zero One's Great Lengths specialization and luxury extension positioning.
• Mahogany Hairdressing: Multi-location premium hair salon known for education programs and Masterclass sessions for professional stylists. Directly comparable to Nine Zero One's 901 Academy masterclass model.
• Frédéric Fekkai: Luxury hair salon brand offering high-end cuts, color, and styling services with an associated product line. Comparable to Nine Zero One on premium positioning, brand-led experience, and celebrity clientele.
• Rossano Ferretti Hair Spa: Luxury international salon concept built around the founder's signature 'The Method' cutting technique. Directly comparable to Nine Zero One's branded signature techniques (Tag-Team Extensions, Iconic Blonding) and education-driven model.
• Sally Hershberger: Celebrity hairstylist's namesake luxury salon with locations in LA and NYC, serving A-list clients with premium cuts and color. Direct competitor to Nine Zero One in the celebrity-driven luxury hair segment.
• Spoke & Weal: Modern, design-forward salon chain with locations in LA, SF, NYC, and Dallas offering high-end cuts, color, and extensions. Comparable to Nine Zero One in premium LA-market positioning and extension/color specialization.
• MèCHE Salon: Beverly Hills luxury hair salon known for high-end color, extensions, and celebrity clientele. Overlaps with Nine Zero One in luxury LA market, color expertise, and red-carpet styling work.

Broad incumbents

• Drybar: Largest specialty blowout salon chain in the US with hundreds of locations. Broader incumbent in the premium services category — not a direct competitor on color/extensions but competes for share-of-wallet on luxury hair spend.
• Aveda: Estée Lauder-owned professional haircare brand with a network of Aveda-trained salons and its own education academy. Comparable to Nine Zero One on the professional hair + education pairing, though at vastly larger scale.

Others

• Beauty Coach: Professional development platform for stylists — already linked on the Nine Zero One website as a continued-education partner. Thematically adjacent as an ecosystem enabler for the 901 Academy audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ninezeroone
• Xx.com/NineZeroneSalon
• Facebookfacebook.com/NineZeroOneSalon
• LinkedInlinkedin.com/company/nine-zero-one

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine Zero One