BeGlobal

What BeGlobal does

BeGlobal Group B.V. is a Netherlands-based product media and promotional merchandise distributor founded in 2002, headquartered in Waddinxveen with a showroom and warehouse in Capelle aan den IJssel and, following the March 2026 acquisition of Webo Promotion B.V., an additional location in Zeewolde. The company designs, sources, and distributes customizable promotional products, corporate gifts, branded merchandise, and bespoke items for enterprise clients, and is also the operator of the Prominate Nederland sub-brand. Its core technology is the Brandstore platform, a proprietary internal webshop executed in each customer's own look-and-feel with real-time inventory, automated stock reminders, 24/7 availability, and a dedicated Gifting category for HR-led use cases; supporting tools include an e-commerce webshop, a digital ordering and fulfillment system, and certified sustainability impact calculation tooling.

The company operates a combined revenue model spanning one-time promotional product sales, recurring Brandstore platform subscriptions with managed services, and end-to-end fulfillment including worldwide logistics. Go-to-market is anchored on enterprise field sales with dedicated account managers and an inside-sales support layer, complemented by an annual Marketing Experience event, content marketing, and organic social presence on LinkedIn, Facebook, and Instagram. The customer base is horizontally diversified across enterprise HR and marketing departments, with named logos spanning banking (ING), insurance (Aon, Aegon), SaaS (Exact), retail/food (Picnic), education (VU Amsterdam), and sports (Royal Dutch Swimming Association).

BeGlobal is privately held by co-owners André Noordwijk (CEO) and Marco Horneman (Director), with no disclosed venture or private equity backing. The company has accumulated a significant certification and recognition stack including ISO 9001, ISO 14001, ISO 27001, Ecovadis Gold, PPP Keurmerk, and PPAI membership with a 74th-place ranking in PPAI's Top 100 global distributors. Strategic posture is consolidation-oriented, evidenced by the Webo Promotion acquisition, and the business is positioned as the leading Dutch player in a fragmented domestic promotional products market while serving clients globally through IPPAG partner network fulfillment.

Name

BeGlobal

Legal name

BeGlobal Group B.V.

Website

https://beglobal.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

BeGlobal is a Netherlands-based promotional products and corporate gifts distributor serving enterprise HR and marketing departments across Europe and globally. The company runs the proprietary Brandstore platform alongside bespoke merchandise design, gifting programs, and worldwide fulfillment, and operates Prominate Nederland and the recently acquired Webo Promotion under the BeGlobal Group B.V. umbrella.

Ownership category

akta.pro rank

Product category

Promotional Products and Corporate Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Promotional products
• Corporate gifting
• Branded merchandise
• Corporate gifts
• Brandstore platform

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Media Sales: Sale of promotional products, merchandise, corporate gifts, and branded items to enterprise clients. Includes custom-made products and standard promotional items.
2. Brandstore Platform Services: Providing and maintaining branded internal webshop platforms for corporate clients, enabling self-service ordering for employees with real-time inventory management.
3. Fulfilment Services: Logistics and order fulfillment services including worldwide delivery, inventory management, and supply chain coordination.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BeGlobal supplies customizable promotional products, corporate gifts, and branded merchandise for marketing and brand engagement. It operates a proprietary Brandstore platform providing customers with a branded internal webshop for self-service ordering, alongside custom-made bespoke products, themed gift programs, volume-based purchasing (Collect Deal), and worldwide fulfillment services. The company handles the full cycle from creative concept and design through sourcing, warehousing, logistics, and delivery across the Netherlands, Europe, and globally.

Product overview

BeGlobal is a product media and promotional merchandise specialist operating as a unified platform-plus-services model. The core offering centers on the Brandstore platform—an internal webshop solution—alongside Custom Made bespoke products, Merchandise Box collections, and thematic gift programs (Gifts, Eindejaarsgeschenken). Supporting services include Collect Deal volume purchasing, Fulfilment logistics, and BeInspired/Marketingkalender inspiration resources. The company serves organizations seeking brand activation through promotional products, combining creative merchandise design, sustainable sourcing, worldwide logistics, and online portal management. Services extend across the Netherlands and throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Prominate Nederland: A brand operating under the BeGlobal Group umbrella, focusing on product media and promotional products.

Products and services

• Brandstore Internal webshop platform customized in the customer's own look and feel with a curated product assortment, featuring 24/7 availability, real-time stock visibility, automatic inventory updates, and minimum-stock reminders for seamless product media procurement by employees or office managers.
• Custom Made Bespoke promotional products and merchandise customized to client specifications, including design, branding, and packaging solutions tailored to organizational needs.
• Merchandise Box Curated collection of promotional merchandise items packaged together, suitable for corporate gifts, event giveaways, or employee appreciation programs.
• Gifts Corporate gift solutions for various occasions including employee gifts, client appreciation, and special moments throughout the year.
• Eindejaarsgeschenken (End-of-Year Gifts) Year-end gift packages and holiday merchandise solutions for employee and client appreciation during the Christmas and holiday season.
• Collect Deal Volume-based purchasing program offering aggregated deals on promotional products across multiple organizations.
• Fulfilment End-to-end order fulfillment services including procurement, production management, worldwide logistics coordination, and delivery to end recipients.

Quantifiable outcome

• 94% of recipients want to receive product media, with 50% keeping items for over 5 years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Webo Promotion B.V.coreStrategic or Co-development Partner · 17 March 2026Acquisition completed March 17, 2026. Webo Promotion, based in Zeewolde and celebrating 50 years in business, operates as independent entity within BeGlobal Group alongside BeGlobal and Prominate Nederland brands. Founder Marco Stalenhoef remains during transition period. Acquisition provides geographic expansion and decades of industry expertise.
• IPPAG (International Promotional Products Association Group)coreStrategic or Co-development PartnerBeGlobal is a member of IPPAG cooperative, which facilitates knowledge sharing with sustainability focus. Membership provides access to international partner network enabling global fulfillment capabilities for clients.
• PPAI (Promotional Products Association International)minorOthersInternational trade association for promotional products industry. BeGlobal participates in PPAI rankings and research programs, contributing to industry benchmarks and gaining recognition through rankings like the Top 100 Distributors list.
• Partner Suppliers NetworkcoreChannel Partner/ Reseller/ DistributorBeGlobal maintains relationships with numerous supplier partners across product categories (clothing, electronics, bags, chocolate, etc.) showcased at annual Marketing Experience events. These partners provide the product assortment for fulfillment.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• PF Concept: European-headquartered (Germany) promotional products supplier and IPPAG network member. Directly comparable to BeGlobal in serving European enterprise clients with branded merchandise, sustainable product lines and multi-country fulfillment.
• Brand Addition: UK-based promotional merchandise and corporate gifting specialist serving enterprise clients across Europe. Directly comparable business model combining custom merchandise, corporate gifting and online branded storefronts similar to BeGlobal's Brandstore.
• Snugz: US-based promotional products manufacturer-distributor with strong focus on branded merchandise programs. Comparable in offering custom branded merchandise and promotional products to enterprise marketing teams.

Broad incumbents

• PCNA (Polyconcept): Polyconcept-owned promotional products distributor serving North American enterprise customers with branded merchandise, apparel and gifts. Comparable end-customer profile (enterprise marketing/HR) and product mix to BeGlobal.
• HALO: One of the largest North American promotional products distributors with a strong technology platform and enterprise focus. Comparable to BeGlobal in targeting enterprise marketing/HR buyers for branded merchandise and corporate gifting, but at significantly larger scale.
• Staples Promotional Products: Enterprise promotional products arm of Staples, one of the largest office products distributors globally. Comparable enterprise customer base and product media offering; a competitor BeGlobal would face in larger multinational tenders.
• National Pen: Large US-headquartered promotional products and writing instruments distributor with strong enterprise customer base. Comparable product media offering and enterprise marketing buyer focus as BeGlobal.
• 4imprint: Publicly listed global promotional products distributor (LSE: FOUR) and the largest player in the space. BeGlobal is the only Dutch company in PPAI's Top 100 while 4imprint sits at the top of the same ranking, making it the obvious scaled competitor for enterprise branded merchandise programs.

Regional players

• JB International (JBC): Germany-based promotional products wholesaler serving primarily DACH-region resellers. Operates in the same European branded merchandise wholesale space as BeGlobal's Prominate Nederland subsidiary.
• Promotive (Europe): European promotional products distributor with multi-country presence and enterprise focus. Comparable customer profile (European corporate marketing/HR) and product media offering as BeGlobal's enterprise business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeGlobalPromotions
• LinkedInlinkedin.com/company/beglobal-promotions
• Instagraminstagram.com/beglobalproductmedia
• Xx.com/beglobalpromo

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeGlobal