Zuiver Interior Group
- Company typePrivate
- Founded1998
- HeadquartersWestzaan, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Zuiver Interior Group firmographics
Firmographics- Name
- Zuiver Interior Group
- Legal name
- Zuiver B.V.
- Website
- https://zuiver-group.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Zuiver Interior Group industry classification
Industry- Product category
- Furniture and Home Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (44911), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industries
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Zuiver Interior Group is headquartered
LocationHeadquarters
- HQ city
- Westzaan
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Zuiver Interior Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wholesale to Retail Partners: The primary revenue stream comes from selling furniture and interior products to retail partners, furniture shops, city concept shops, and web stores across 80+ countries globally. The company sells through nearly 1000 points of sale worldwide.
- Project and Contract Sales: Direct project sales to hotels, restaurants, offices, and commercial environments through specialized project teams. Products are used in hospitality venues, corporate spaces, and other professional settings.
- White Label Collection: Offering products under white label for clients who wish to commercialize under their own brand or without branding. This includes Housecraft Living brand products.
- Consumer Direct Sales: Sales to end consumers through brand websites (Zuiver, Dutchbone, Bold Monkey, FÉST) and through retail partner stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail/e-commerce/distributors (household use): 3 years warranty |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zuiver Interior Group product offering
Product offeringCore offering
Zuiver Interior Group designs, develops, and distributes contemporary furniture and home furnishings through a portfolio of lifestyle brands (Zuiver, Dutchbone, Bold Monkey, FÉST, and White Label Living). Its primary go-to-market is wholesale to a global network of independent furniture dealers, supplemented by project sales to hospitality, office, and retail customers and direct-to-consumer sales via the brands' own websites.
Product overview
Zuiver Interior Group is a family of interior brands offering a portfolio of complementary furniture and décor products. The group encompasses five distinct sub-brands: Zuiver (contemporary furniture), Dutchbone (warm, inviting designs), FÉST (2024 addition), Bold Monkey (bold art and décor), and White Label Living (custom branding options). Together they provide products across categories including chairs, tables, lighting, storage furniture, accessories, sofas, rugs, and outdoor furniture. The brands share distribution channels and a B2B platform while maintaining individual identities and target markets.
Differentiator
Problem solved
Functional benefit
Brands
- Zuiver: Contemporary furniture and interior products brand with a focus on accessible design.
- Dutchbone
- Bold Monkey
- FÉST
- White Label Living
Products and services
- Zuiver (core brand)
- Dutchbone
- Bold Monkey
- FÉST
- White Label Living
Companies that use Zuiver Interior Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Zuiver Interior Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zuiver Interior Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Loods 5minorEvent partnership for 'Sunset Cinema' - an outdoor furniture experience event. Loods 5 collaborated with Zuiver Interior Group to host an event bringing design, comfort and connection together. The partnership exemplifies collaboration built on shared creativity, trust, and mutual ambition to create meaningful customer experiences.
- FurnitaleminorShowroom partner for Antwerp Design Week where Zuiver and Dutchbone were represented within the Furnitale showroom. Throughout the week, dealers and industry professionals from across Europe were welcomed to discover newest designs and bestsellers.
- Worldwide ManufacturerscoreManufacturers located worldwide from Europe to Southeast Asia. Zuiver Interior Group signs strict binding agreements with all manufacturers regarding human rights and labor rights. Manufacturers commit to maintaining good employment conditions and compliance with local labor standards through factory audits. Partnership based on mutual respect and trust with regular visits.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Zuiver Interior Group competitors and assessment
Company assessmentDirect peers
- Moooi: Dutch contemporary design brand — a domestic peer to Zuiver — operating in furniture, lighting and accessories with a strong international B2B and project presence. Comparable in Dutch design DNA, multi-channel distribution and reliance on design-led positioning.
- Artifort: Dutch design furniture brand with a long heritage in seating and interior products, selling through an international dealer and contract network. Comparable country origin, B2B-led distribution, and overlap in seating, tables and project markets.
- Ferm Living: Danish design house covering furniture, lighting, and home accessories with a comparable B2B dealer model and contemporary Scandinavian / European aesthetic. Highly overlapping customer base in concept stores, web stores and project specifications.
- HAY: Danish contemporary furniture and accessories brand sold globally through a B2B dealer network, with a similar mid-market price position and aesthetic to Zuiver / Dutchbone. Closely comparable in product categories (seating, tables, lighting, accessories) and in international multi-channel distribution.
- &Tradition: Danish contemporary furniture and lighting company with a global B2B dealer and project channel. Directly comparable assortment (seating, tables, lighting) and go-to-market through concept stores, design professionals and contract clients.
- Menu (by Space Copenhagen): Scandinavian contemporary furniture, lighting and accessories brand distributed through a B2B dealer network globally. Comparable in product breadth, mid-market design positioning and project/hospitality exposure.
- Muuto: Scandinavian contemporary furniture brand with a parallel B2B-led go-to-market, project/hospitality presence, and broad assortment across seating, tables, lighting and accessories. Direct competitor for European dealer shelf space and contract specifiers.
Broad incumbents
- West Elm (Williams-Sonoma, Inc.): Large US-based contemporary home furnishings retailer and brand, part of Williams-Sonoma. Competes with Zuiver for the same end consumer in mid-market contemporary furniture and home décor, and shares the project/hospitality adjacency, but at materially larger scale and with owned retail stores plus e-commerce.
- Wayfair: Global online home furnishings retailer carrying a broad assortment of contemporary furniture, including Zuiver-adjacent brands. Competes indirectly for the same consumer and for shelf space of design-led brands in the online channel.
- IKEA (Inter IKEA Group): Global mass-market home furnishings incumbent. Sits below Zuiver on price and design-tier, but competes for the same end-consumer furniture and home-furnishing spend and pressures the lower end of the mid-market contemporary segment Zuiver targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zuiver Interior Group social profiles
Digital presenceZuiver Interior Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuiver Interior Group leadership team
Management profileNumber of profiles
Profiles1 record
Zuiver Interior Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Zuiver Interior Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuiver Interior Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuiver Interior Group
What does Zuiver Interior Group do?
Zuiver Interior Group designs, develops, and distributes contemporary furniture and home furnishings through a portfolio of lifestyle brands (Zuiver, Dutchbone, Bold Monkey, FÉST, and White Label Living). Its primary go-to-market is wholesale to a global network of independent furniture dealers, supplemented by project sales to hospitality, office, and retail customers and direct-to-consumer sales via the brands' own websites.
Is Zuiver Interior Group a public or private company?
Zuiver Interior Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zuiver Interior Group founded?
Zuiver Interior Group was founded in 1998. It employs 51 to 100 people.
Where is Zuiver Interior Group based?
Zuiver Interior Group is headquartered in Westzaan, Netherlands, in the Europe region.
How does Zuiver Interior Group make money?
Four revenue lines are on record. Wholesale to Retail Partners are the primary driver. The others are project and Contract Sales, white Label Collection and consumer Direct Sales.
Who are Zuiver Interior Group's main competitors?
Direct peers on record are Moooi, Artifort, Ferm Living, HAY, &Tradition, Menu (by Space Copenhagen) and Muuto. Broad incumbents are West Elm (Williams-Sonoma, Inc.), Wayfair and IKEA (Inter IKEA Group).
Does Zuiver Interior Group have an API?
No public API is recorded for Zuiver Interior Group.
What industry is Zuiver Interior Group in?
Zuiver Interior Group's product category is Furniture and Home Furnishings. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 4491 and its SIC code is 5700.