Loods 5 Web
Loods 5 (Loods 5 Exploitatie BV) is a Dutch multi-channel furniture and home-accessories retailer operating 5 large-format stores, 1 outlet, and the loods5.nl webshop. It serves Dutch, Belgian, and nearby German consumers via a 300+-brand 'deelnemer' marketplace model complemented by its own Eigen Collectie private label.
- Company typePrivate
- Founded1999
- HeadquartersHaarlem, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Loods 5 Web does
Loods 5 (legally Loods 5 Exploitatie BV) is a privately held Dutch furniture and home-accessories retailer founded in 1999, headquartered in Haarlem and operating across the Netherlands. It runs a hybrid physical-and-digital retail platform consisting of 5 full-line stores (Amersfoort, Duiven, Maastricht, Sliedrecht, Zaandam) plus 1 outlet (Loods 5 Garage, Zaandam), totaling approximately 75,500 m² of retail space, alongside an e-commerce webshop at loods5.nl serving the Netherlands, Belgium, and German customers within 200km of border stores.
The company sells furniture, lighting, accessories, wall décor, kitchen and dining, sleeping, household, garden/balcony, and kids' products sourced from more than 300 third-party interior brands, complemented by its own private-label 'Eigen Collectie' and a design department featuring premium brands such as Vitra, HAY, HKliving, and Studio HENK. Its distinctive business model is a two-sided 'deelnemer' (participant) structure: independent entrepreneurs lease selling space inside Loods 5's stores and webshop, pay a fixed monthly per-square-meter participation fee plus sales commission, and sell through a centralized point-of-sale and payment system. The technology stack is conventional e-commerce infrastructure (ShopManager for PIM, AFAS for HR/admin, FreshDesk for customer service, Rabo Smart Pay for payments, Intersolve for gift cards) hosted in Amsterdam, with no public APIs, mobile app, or AI/ML components documented.
Loods 5 monetizes primarily through participation fees and sales commissions on product transactions (the deelnemer model), with ancillary revenue from in-store restaurants ('Loods 5 Lekkers'), the Loods 5 Kunst art gallery and bookstore, gift-card sales (€15-€300 denominations), and outlet-store discounting. Target customers are Dutch consumers seeking home furnishings across budget to premium price points; the value proposition combines the breadth of 300+ brands under one roof, large-format inspirational showrooms of 17,000-23,000 m², free parking, in-store restaurants, and a 28-day return policy with free shipping over €50.
Loods 5 Web firmographics
Firmographics- Name
- Loods 5 Web
- Legal name
- Loods 5 Exploitatie BV
- Website
- http://www.loods5.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Loods 5 (Loods 5 Exploitatie BV) is a Dutch multi-channel furniture and home-accessories retailer operating 5 large-format stores, 1 outlet, and the loods5.nl webshop. It serves Dutch, Belgian, and nearby German consumers via a 300+-brand 'deelnemer' marketplace model complemented by its own Eigen Collectie private label.
- Ownership category
- akta.pro rank
Where Loods 5 Web is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Loods 5 Web business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Loods 5 generates revenue through the sale of furniture, home accessories, lighting, and interior products from 300+ partner brands plus their own Eigen Collectie. The company operates on a consignment/commission model with their participant (deelnemer) partners who pay a fixed monthly participation fee per square meter plus commission on sales.
- Restaurant Services: The company operates in-store restaurants called 'Loods 5 Lekkers' serving food and beverages, adding to the customer experience and generating additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide price range across product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Loods 5 Web product offering
Product offeringCore offering
Loods 5 is a Dutch multi-channel home furnishings retailer operating 5 physical retail stores and an e-commerce webshop at loods5.nl, selling furniture, lighting, and home accessories from over 300 partner brands as well as its own private label Eigen Collectie. The company uses a distinctive participant (deelnemer) model in which 300+ independent entrepreneurs lease selling space within its physical stores and webshop, paying a fixed monthly participation fee per square meter plus a commission on sales, with all transactions processed through a centralized checkout system. Additional in-store services include restaurants (Loods 5 Lekkers), an art gallery/bookstore (Loods 5 Kunst), and a gift card program.
Product overview
Loods 5 is a Dutch furniture and home accessories e-commerce platform and retail chain operating through both an online webshop and 5 physical stores across the Netherlands (Amersfoort, Duiven, Maastricht, Sliedrecht, Zaandam) plus an outlet (Garage) in Zaandam. The company offers a diverse portfolio organized into core product categories: Furniture (sofas, chairs, tables, storage), Lighting (interior and exterior), Accessories (home décor, storage, plants, books, bathroom), Wall Décor, Cooking & Dining, Sleeping, Household, Garden & Balcony, and Kids. The portfolio includes both third-party brands (300+ interior brands) and private-label offerings. The Eigen Collectie (Own Collection) is Loods 5's private label featuring basic items in neutral colors with contemporary styling. Sub-departments include Design (premium designer furniture), Kunst (Art - gallery and bookstore), and Shop in Shop (partner entrepreneur units). Additional services include a restaurant (Loods 5 Lekkers), gift cards, and an outlet store. The company operates a unique retail model where independent entrepreneurs (deelnemers) provide merchandise that is sold through centralized checkout systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Eigen Collectie (Own Collection) Loods 5's private label collection of furniture, lighting, and accessories offering well-made basic and trend items with contemporary character and timeless designs, available in stores and online.
- Loods 5 Lekkers (In-Store Restaurant) In-store restaurant serving house-made sandwiches and fresh juices for lunch (11:00–16:00), located within all Loods 5 stores in Amersfoort, Duiven, Maastricht, Sliedrecht, and Zaandam.
Companies that use Loods 5 Web
Customer profileSegments1 record
Ideal customer profiles1 record
Loods 5 Web technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loods 5 Web partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- VitracoreVitra is a renowned Swiss furniture manufacturer known for design classics. Loods 5 retails Vitra products including the iconic Tolomeo lamp series and other design furniture. Vitra offers up to 10-year warranties on many products after registration.
- HAYcoreDanish design brand HAY offers contemporary furniture and accessories. Loods 5 features HAY products on their design floor and outdoor collections.
- HKlivingcoreDutch interior brand HKliving is featured on Loods 5's design floor, offering contemporary furniture and accessories with modern aesthetics.
- Studio HENKcoreDutch design brand Studio HENK offers timeless furniture pieces. The brand is B-Corp certified, demonstrating commitment to sustainability and social responsibility.
- Ferm LivingcoreDanish brand Ferm Living offers contemporary furniture, accessories, and lighting with a distinctive Nordic aesthetic. Products available at Loods 5.
- DopperminorDutch sustainable drinkware brand Dopper offers reusable water bottles. Dopper is B-Corp certified and committed to reducing single-use plastic waste.
- EthnicraftcoreBelgian furniture brand Ethnicraft creates timeless wooden furniture. Products featured in Loods 5's furniture collection.
- House DoctorcoreDanish interior brand House Doctor offers accessories, lighting, and furniture with a distinctive design aesthetic.
- WOOODcoreDutch furniture brand WOOOD offers affordable, contemporary furniture available at Loods 5 stores and online.
- ZuivercoreDutch design brand Zuiver offers contemporary furniture and lighting, featured in Loods 5's design collection.
- 101 CopenhagencoreDanish design brand 101 Copenhagen offers furniture, lighting, and accessories with a Scandinavian aesthetic.
- ArtemidecoreItalian lighting brand Artemide, famous for the Tolomeo lamp series designed by Michele de Lucchi and Giancarlo Fassina. All Artemide lamp parts are individually orderable for repairs and replacement.
- Kick CollectioncoreDutch lighting brand Kick Collection is featured in Loods 5's lighting department.
- HinckcoreAmsterdam-based furniture brand Hinck offers contemporary furniture pieces featured in Loods 5 stores.
- DutchbonecoreDutch furniture brand Dutchbone offers distinctive furniture with international influences, available at Loods 5.
- Home67coreInterior brand Home67 offers contemporary furniture and accessories, featured in Loods 5's collection.
- Veer CarpetscoreCarpet brand Veer Carpets offers distinctive rug designs available at Loods 5.
- O-formcoreDanish design brand O-form offers functional furniture and accessories with Scandinavian design principles.
- 4livingcoreInterior brand 4living offers contemporary furniture and accessories, available at Loods 5.
- Maison de FrancecoreFrench-inspired interior brand Maison de France offers elegant furniture and accessories at Loods 5.
- Blanco HomecoreInterior brand Blanco Home offers contemporary home accessories and furniture, featured at Loods 5.
- SeraxcoreBelgian brand Serax offers tableware, furniture, and accessories. Featured in Loods 5's design department.
- FatboycoreDutch brand Fatboy offers distinctive furniture including the Sumo modular sofa and outdoor products. The Sumo collection is fully modular, expandable, and repairable.
- MuutocoreDanish design brand Muuto offers furniture and accessories made from innovative recycled and recyclable materials.
- KartellcoreItalian brand Kartell offers iconic plastic furniture and design pieces. Loods 5 features Kartell products in their design department.
- Normann CopenhagencoreDanish brand Normann Copenhagen offers innovative furniture, lighting, and home accessories made from recycled and recyclable materials.
- HouecoreDanish brand Houe offers sustainable furniture with innovative recycled and recyclable products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Loods 5 Web competitors and assessment
Company assessmentEmerging players
- Kave Home: European design-furniture brand with growing retail and online presence, including the Netherlands. Comparable on design-led furniture and accessories, particularly in the modern/Scandinavian segment where Loods 5 partners with HAY, Muuto and Normann Copenhagen.
- H&M Home: Home-decor and soft-furnishings concept from global fashion retailer H&M, with multiple Dutch locations and online store. Overlaps with Loods 5's accessories and textiles categories at the affordable end.
- Zara Home: Home concept from Inditex selling decor, textiles and tabletop across European stores and online. Comparable to Loods 5's accessories and gift categories, particularly seasonal and trend-driven items.
- Wayfair: Global online home-furnishings marketplace with a localized Dutch offering. Competes primarily on selection and price in the mass-market furniture segment Loods 5 overlaps on (Eigen Collectie, accessories).
Broad incumbents
- Bol.com: Largest Dutch online marketplace with a sizable home-and-living category including furniture, lighting and accessories. Competes on convenience, range and delivery speed for the same Dutch consumers Loods 5 targets.
- IKEA: Global home-furnishings giant with multiple Dutch stores and a strong e-commerce platform. Direct overlap in furniture and interior accessories; IKEA competes on price and one-stop convenience while Loods 5 differentiates on curated multi-brand design assortment.
Direct peers
- Wehkamp: Major Dutch online department-store retailer with a meaningful home-and-living assortment. Comparable multi-category home/lifestyle positioning; competes for the same Dutch household shopper, particularly online.
- Westwing Group: European online home-and-living retailer active in the Netherlands, carrying premium design brands (HAY, Ferm Living, etc.) that also feature at Loods 5. Comparable curated marketplace model translated to pure e-commerce; primary online threat to Loods 5's design floor.
- Leen Bakker: Dutch value home-furnishings retailer with multiple physical stores across the Netherlands and an online shop. Direct competitor on furniture, lighting and home basics at the more affordable end of Loods 5's assortment.
Regional players
- vtwonen: Dutch interior media brand (magazine, webshop and curated retail collaborations) targeting the same Dutch home-furnishings shopper. Comparable brand-building and content-driven retail model with overlapping assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loods 5 Web social profiles
Digital presenceLoods 5 Web financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loods 5 Web leadership team
Management profileNumber of profiles
Profiles1 record
Loods 5 Web funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loods 5 Web M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loods 5 Web
What does Loods 5 Web do?
Loods 5 is a Dutch multi-channel home furnishings retailer operating 5 physical retail stores and an e-commerce webshop at loods5.nl, selling furniture, lighting, and home accessories from over 300 partner brands as well as its own private label Eigen Collectie. The company uses a distinctive participant (deelnemer) model in which 300+ independent entrepreneurs lease selling space within its physical stores and webshop, paying a fixed monthly participation fee per square meter plus a commission on sales, with all transactions processed through a centralized checkout system. Additional in-store services include restaurants (Loods 5 Lekkers), an art gallery/bookstore (Loods 5 Kunst), and a gift card program.
Is Loods 5 Web a public or private company?
Loods 5 Web is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loods 5 Web founded?
Loods 5 Web was founded in 1999. It employs 251 to 500 people.
Where is Loods 5 Web based?
Loods 5 Web is headquartered in Haarlem, Netherlands, in the Europe region.
How does Loods 5 Web make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are restaurant Services.
Who are Loods 5 Web's main competitors?
Emerging players on record are Kave Home, H&M Home, Zara Home and Wayfair. Broad incumbents are Bol.com and IKEA. Direct peers are Wehkamp, Westwing Group and Leen Bakker. vtwonen is listed as a regional player.
Does Loods 5 Web have an API?
No public API is recorded for Loods 5 Web.