Wayne Frier Homes of Albany

What Wayne Frier Homes of Albany does

Wayne Frier Homes of Albany (legal name: Wayne Frier Home Center of Albany) is a privately held manufactured/mobile home retailer operating a single retail showroom at 3006 Sylvester Rd, Albany, Georgia, with 11-50 employees. The company sells new factory-built manufactured homes manufactured by Live Oak Homes in singlewide, doublewide, and triplewide configurations, organized into six product series — Plantation, XT, Extreme, Oak, Suwannee Valley, and Runner SS — spanning over 100 floor plans from budget-oriented to premium customizable options. It also sells pre-owned and repossessed homes as a secondary channel.

The underlying product technology is supplied by Live Oak Homes and built in a climate-controlled factory using engineered components such as C-Channel cross members, 3/4" tongue-and-groove OSB floor decking (advertised as 25% thicker than competition), Wind Zone 2 side wall construction, R-21 blown ceiling insulation, R-6 duct systems, solution-dyed carpets, residential tack-strip carpet installation, and Energy Star-certified construction. Each home is inspected by third-party HUD inspectors in addition to internal quality checks, supporting compliance with the Federal HUD code.

Revenue is generated through one-time sales of new and pre-owned manufactured homes to individual retail buyers across three persona segments: general individual homebuyers, budget-conscious consumers (served by Suwannee Valley and Runner SS), and quality-focused buyers (served by Plantation, XT, and Oak). Pricing is quote-based and not publicly disclosed; the company markets a "Best Price Guaranteed" value proposition and runs a "Phenomenal Five" survey program. A featured monthly special, the Gunner (3BR/2BA, 1,560 sq ft), was listed at $119,900. Distribution is entirely through the Albany retail showroom with no e-commerce; GTM is sales-led via phone, in-person visits, and contact-form inquiries, supported by Facebook and Instagram brand presence. The business is described as debt-free, locally owned, and self-positioned as one of the fastest growing manufactured housing dealers in the Southeast United States.

Name

Wayne Frier Homes of Albany

Legal name

Wayne Frier Home Center of Albany

Website

https://waynefrierhomesalbany.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayne Frier Homes of Albany is a privately held manufactured home retailer operating a single showroom in Albany, Georgia, selling new factory-built homes from Live Oak Homes across six product series and over 100 floor plans, plus pre-owned and repo homes, to individual retail buyers in the Southeast U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Manufactured Home Sales: Primary revenue from selling new manufactured homes across six home series (Plantation, XT, Extreme, Oak, Suwannee Valley, Runner SS). Homes are available in singlewide, doublewide, and triplewide configurations with over 100 unique floor plans.
2. Pre-Owned and Repo Home Sales: Secondary revenue stream from selling used and repossessed manufactured homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wayne Frier Homes of Albany is a manufactured home retailer that sells new and pre-owned (including repossessed) manufactured homes directly to consumers from its retail showroom in Albany, Georgia. The offering spans six home series with over 100 unique floor plans, including singlewide, doublewide, and triplewide configurations built by Live Oak Homes in a climate-controlled factory. The company serves as a regional dealer in the Southeast United States, emphasizing affordable homeownership with energy-efficient construction and a "Best Price Guaranteed" positioning.

Product overview

Wayne Frier Homes of Albany is a manufactured/mobile home retailer offering six distinct home series (Plantation Series, XT Series, Extreme Series, Oak Series, Suwannee Valley Series, and Runner SS Series) that span from basic budget-friendly models to premium customizable homes. The company sells new manufactured homes with over 100 unique floor plans, available in singlewide, doublewide, and triplewide configurations. Individual home models include names like 5K, Ace, Augustine, Blakely, Bolt, Boulder, Buckhead, Cardinal, Cedar River, Charger, Cobblestone, Columbia, Curry, Dakota, Dart, Fancy, Fatboy, Flash, Gametime, Gunner, Hamilton, Highlander, Horizon, Ironman, Mahomes, Mayberry, Messi, MJ, Monster Mansion, Predator, Quail Ridge, Raptor, Rock, Rocky Mountain, Saddlebrook, Silverado, Slugger, Sonic, Southern Charm, Spark, Sprinter, Telford, Tremor, TSwift, Tundra, Vin Diesel, Yellow Jacket, and Arlington, Bradford, and Biltmore. The company also offers pre-owned and repossessed (repo) homes. Homes are built by Live Oak Homes in controlled factory environments with energy-efficient features. Contact: (229) 446-0771, 3006 Sylvester Rd, Albany, GA 31705.

Differentiator

Problem solved

Functional benefit

Brands

• Plantation Series: Spacious doublewide and triplewide homes ranging from 1,500 to 2,600 square feet designed to resemble traditional site-built homes
• XT Series
• Extreme Series
• Oak Series
• Suwannee Valley Series
• Runner SS Series

Products and services

• Plantation Series Premium multi-section manufactured homes in the Plantation Series, ranging from 1,500 to 2,600 square feet, available in doublewide and triplewide options. Designed to be nearly indistinguishable from traditional site-built homes with customizable layouts and a wide variety of floor plans for style and function. Built by manufacturer Live Oak Homes in a climate-controlled factory.
• XT Series XT Series manufactured homes offering a custom feel with 8' and 9' ceiling options, a wide selection of colors and finishes, and climate-controlled factory construction with professionally finished drywall and paint. Targeted at buyers seeking a tailored look without the premium price of full customization.
• Extreme Series Extreme Series sheetrock homes with 8' ceilings, elegant chair rail in living and bedroom areas, and options for vibrant paint colors throughout. Built in a controlled factory environment with state-of-the-art technology.
• Oak Series (Classic Oak & Signature Oak) Oak Series (Classic Oak and Signature Oak) manufactured homes offering an affordable alternative to site-built homes with modern touches such as crown molding, porcelain sinks, upgraded insulation, and energy-efficient low-E windows. Shares sought-after details found in the Plantation Series at a more accessible price point.
• Suwannee Valley Series Suwannee Valley Series manufactured homes marketed as the best price-per-square-foot floor plans Wayne Frier Albany offers, available with an array of upgrade options while keeping the home buyer's budget in mind.
• Runner SS Series Runner SS Series (Super Star line) manufactured homes marketed as offering the best price-per-square-foot on the market, with multiple models providing all the basic necessities a homeowner needs at the lowest cost.
• Used & Repo Homes Pre-owned and repossessed manufactured homes offered for sale at reduced prices compared to new inventory. Buyers are directed to call (229) 446-0771 for more information on available preowned and repo homes.
• Phenomenal Five Featured Homes Curated rotation of featured new manufactured homes promoted through the Phenomenal Five survey program, with visitors invited to fill out the form on the page to see the current five featured homes.

Quantifiable outcome

• 25% thicker floor decking than competition
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skyline Champion: Public manufactured and modular housing producer with broad U.S. distribution. Competes with Wayne Frier Albany in offering factory-built homes to consumers across multiple series and configurations.
• Champion Home Builders: Public manufactured and modular home builder with national manufacturing footprint and dealer network. Overlaps with Wayne Frier Albany in the manufactured home retail channel and competes for buyers seeking factory-built housing.

Regional players

• ScotBilt Homes: Manufactured home builder serving the Southeast U.S. through dealer network. Direct comparable to Wayne Frier Albany's regional manufactured home retail model in overlapping Southeast markets.
• Solitaire Homes: Manufactured home builder based in the southern U.S. selling through regional dealers. Competes with Wayne Frier Albany in the Southeast manufactured home market with comparable price-per-square-foot positioning.

Direct peers

• Fleetwood Homes: Manufactured home builder with national dealer network offering single-section and multi-section homes. Direct comparability to Wayne Frier Albany's singlewide, doublewide, and triplewide product structure.
• Clayton Homes: Largest manufactured home builder and retailer in the U.S. (Berksly Hathaway subsidiary). Operates hundreds of retail home centers selling factory-built homes nationwide, directly competing with Wayne Frier Albany's manufactured home retail model across multiple series and price points.
• Palm Harbor Homes: Manufactured and modular home builder/dealer with regional sales centers across the U.S. Sells factory-built homes with comparable series/feature tiering and shares the manufactured home retail distribution model with Wayne Frier Albany.
• TRU Homes: Manufactured home builder/dealer offering factory-built homes through regional retail locations in the U.S. Southeast. Competes head-to-head with Wayne Frier Albany in affordable manufactured housing.

Others

• Live Oak Homes: Factory manufacturer producing the manufactured homes retailed by Wayne Frier Albany. Ecosystem/supplier relationship rather than direct competitor; key upstream partner.

Emerging players

• Deer Valley Homebuilders: Manufactured home builder focused on affordable factory-built housing, overlapping in product category and target customer base with Wayne Frier Albany's budget and mid-tier series.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wfalbany
• Instagraminstagram.com/waynefrieralbany
• LinkedInlinkedin.com/company/wayne-frier-home-center-albany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Frier Homes of Albany