What Monaco Boat Service does

Monaco Boat Service (MBS) is a family-owned luxury yacht dealership and marine services company headquartered at 8, quai Antoine 1er in Port Hercules, Monaco, founded on 25 August 1959 by Carlo Riva as the exclusive Riva boat service for the Côte d'Azur. The company holds the exclusive Riva dealer territory for France and Monaco and serves ultra-high-net-worth shipowners through an integrated lifecycle offering: new Riva yacht sales (33' Aquariva Super through 130' Bellissima project), pre-owned yacht brokerage (Riva plus selected other brands such as MAIORA, Pardo, and Mangusta), daily and weekly charter services across Monaco, Cannes, and Saint-Tropez, 266m of pontoon mooring and a 100m underground winter storage tunnel, full technical assistance (mechanical, carpentry, upholstery workshops with original spare parts and two tower cranes up to 20T), commercial/registration services, and a Riva branded retail boutique. The business is currently led by Lia Riva, daughter of founder Carlo Riva, and operates with 11-50 employees from Monaco headquarters plus sister offices in Cannes and Saint-Tropez.

Revenue is generated across multiple streams: one-time asset sales on new and pre-owned yachts (ticket sizes publicly disclosed for pre-owned inventory from €55,000 to €15,800,000), recurring charter and mooring/storage fees, technical service contracts, and boutique retail. Distribution is exclusively direct — sales-led through a named commercial team, yacht show presence (Monaco Yacht Show, Classic Week, Riva Trophy), earned media in luxury press, and a multilingual EN/IT/FR website. New yacht pricing is quote-based while pre-owned pricing is publicly listed, and charter is quote-based.

The competitive position rests on the exclusive Riva franchise (180+ year brand), unique physical infrastructure at Port Hercules (the underground tunnel is essentially unreplicable in Monaco's constrained harbor), a full-lifecycle service model that creates deep multi-decade client relationships, and family ownership that preserves brand authenticity. No external investors, holding companies, or AI/ML capabilities are referenced in the source material.

Name

Monaco Boat Service

Legal name

Monaco Boat Service

Website

https://riva-mbs.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Monaco Boat Service is a family-owned, exclusive Riva yacht dealer for France and Monaco, founded in 1959, offering new and pre-owned yacht sales, charter, mooring, storage, technical assistance, and retail to ultra-high-net-worth shipowners across the French Riviera.

Ownership category

akta.pro rank

Product category

Luxury Yacht Sales and Marine Services

NAICS

Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611), Scenic and Sightseeing Transportation, Water (48721)

SIC

Ship & Boat Building & Repairing (3730), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Yacht & Recreational Boat Service & Refit (TLAKAKAD)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Boat & Marine Leasing (FSAKANAH)

Keywords

• Luxury yacht sales
• Yacht charter services
• Boat maintenance repair
• Vessel mooring storage
• Marine technical assistance

Headquarters

HQ city

Beausoleil

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Yacht Sales: Sale of new Riva yachts ranging from 33' Aquariva Super to 130' Bellissima project, as the exclusive Riva dealer for France and Monaco.
2. Pre-Owned Yacht Sales: Sale of pre-owned Riva yachts and other brands (MAIORA, Pardo). Inventory includes models from 30' to 94' across multiple price points from €55,000 to €15,800,000.
3. Charter Services: Daily and weekly luxury yacht charter services across Monaco, Cannes, and Saint-Tropez. Fleet includes models from 33' Aquariva to 100' Corsaro.
4. Technical Assistance & Maintenance: Full technical assistance including mechanical workshop, carpentry and upholstery workshop, original spare parts, winter storage (100m tunnel), and mooring management. Services cover beginning and ending season boat preparation.
5. Commercial Assistance: Post-sale administrative services including registration, flag registration, financing, and insurance for boat owners.
6. Riva Boutique: Retail boutique selling Riva Brand Experience merchandise including home items, accessories, and clothing. Located at the entrance of the legendary Riva Tunnel.
7. Mooring & Storage: Mooring services at 266m of pontoons in Port Hercules, Monaco. Boat storage in the 100m tunnel facility. Handling boats from 6 to 40m.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Monaco Boat Service is the exclusive Riva dealer for France and Monaco, selling new and pre-owned luxury yachts and providing full lifecycle support including daily/weekly charter, mooring, winter storage, technical assistance, and post-sale commercial services. Founded in 1959 by Carlo Riva at Port Hercules, the company combines a 266m pontoon marina with a 100m underground storage tunnel, on-site mechanical, carpentry, and upholstery workshops, and a branded retail boutique.

Product overview

Monaco Boat Service is an exclusive Riva dealer for France and Monaco since 1959, operating from Port Hercules in Monaco. The company offers a comprehensive portfolio of luxury yacht products and services: new and pre-owned Riva yacht sales across multiple models (82' Diva flybridge, 76' Bahamas sportfly, 75' Venere, 68' Diable and Ego open models, 63' Virtus flybridge, 56' Rivale sportfly), daily and weekly charter services along the French Riviera (Monaco-Cannes-Saint-Tropez), and full service capabilities including storage/mooring (266m pontoons, 100m tunnel winter storage), technical assistance (mechanical, carpentry, upholstery workshops), and commercial assistance (registration, financing, insurance). Additional offerings include a Riva Boutique for branded merchandise. The company also handles pre-owned yachts from other brands such as MAIORA, Pardo, and Mangusta.

Differentiator

Problem solved

Functional benefit

Products and services

• New Riva Yacht Sales Sales of new Riva yachts including flybridge, sportfly, open, and the 130' Bellissima project, offered as the exclusive Riva dealer for France and Monaco.
• Pre-Owned Yacht Sales Sale of pre-owned Riva yachts and other luxury brands including MAIORA, Pardo, and Mangusta, with publicly listed prices ranging from €55,000 to €15,800,000.
• Daily and Weekly Yacht Charter Luxury yacht charter services along the French Riviera with vessels from 33' Aquariva to 100' Corsaro, operated through offices in Monaco, Cannes, and Saint-Tropez.
• Mooring and Winter Storage Mooring at 266m of Port Hercules pontoons and winter storage in the 100m tunnel facility, accommodating vessels from 6 to 40m.
• Technical Assistance and Maintenance Global technical service for boats and engines including mechanical workshop, carpentry and upholstery workshop, original spare parts 'Just in Time', tower cranes up to 20T, and seasonal preparation at start and end of season.
• Commercial Assistance Post-sale administrative support including new yacht purchase consulting, registration, flag registration, financing, and insurance assistance for boat owners.
• Riva Boutique Physical retail boutique at the entrance of the Riva Tunnel in Monaco selling Riva Brand Experience merchandise including home items, accessories, and men's and women's clothing.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Riva (Ferretti Group)coreChannel Partner/ Reseller/ Distributor · 1 January 1959Monaco Boat Service has been the exclusive Riva dealer for France and Monaco since 25 August 1959, founded by Carlo Riva himself. The company represents the full Riva range including new yachts, pre-owned sales, and provides comprehensive service, maintenance, and technical assistance for all Riva vessels. This exclusive dealership arrangement is the cornerstone of Monaco Boat Service's business, giving the company rights to sell and service Riva yachts across the France-Monaco territory.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Edmiston: International yacht brokerage and charter firm with strong Monaco and Riviera operations, selling and chartering premium yachts to UHNW clientele — directly comparable to MBS in client base and service mix.
• Y.CO: Monaco-based luxury yacht sales, charter, and management company with strong digital presence, serving ultra-high-net-worth clients along the French Riviera — directly competing with MBS's charter and brokerage operations.
• Camper & Nicholsons: Historic luxury yacht sales, charter, and management firm operating in Monaco and the Mediterranean, with comparable UHNW clientele and full-service yacht lifecycle offerings similar to Monaco Boat Service.
• Fraser Yachts: International yacht brokerage with strong Monaco and Mediterranean presence offering sales, charter, and yacht management — competing for the same UHNW clients and overlapping substantially with MBS's service portfolio.
• Burgess Yachts: Global luxury yacht brokerage and charter company headquartered in Monaco, offering sales, charter, and management services to UHNW clients — directly overlapping with MBS's premium yacht lifecycle offering along the Riviera.
• IYC (International Yacht Company): Global yacht brokerage with significant Monaco presence, offering sales, charter, and management services to HNW clients — comparable to MBS in target customer, geography, and service offering.

Broad incumbents

• Ferretti Group: Parent company of Riva and Monaco Boat Service's exclusive brand partner. Ferretti Group manufactures the yachts MBS sells and services, and is the strategic counterparty in MBS's exclusive distribution agreement, making it the most directly connected peer.
• Princess Yachts: UK-based luxury yacht manufacturer with an authorized dealer network that competes with Riva for UHNW buyers; represents a comparable premium brand positioning that Monaco Boat Service's exclusive Riva dealership competes against.
• Sanlorenzo: Italian luxury yacht builder with proprietary dealer and service network competing with Riva/Ferretti in the high-end segment; relevant peer for benchmarking premium yacht brand economics that underpin MBS's exclusive dealership.
• Sunseeker: Major British luxury yacht builder with global dealer network including the Mediterranean; competes with Riva at the premium yacht tier that MBS serves and targets overlapping UHNW clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rivaboutiquemc
• LinkedInlinkedin.com/company/monaco-boat-service

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monaco Boat Service