What Pico Thailand Public Company Limited does

Pico (Thailand) Public Company Limited is a Bangkok-based, publicly listed (bkk:PICO) experiential marketing and brand activation firm founded in 1981 and operating as part of the international Pico Global network. The company delivers integrated services across three core lines — Experiential Marketing, Exhibition & Conference management, and Through-the-Line Brand Activation — serving enterprise corporations (Ford, MG, Hyundai, OR/PTT, Makro), Thai government agencies (depa, MHESI), and international brands entering Thailand. Service delivery spans project-based professional engagements including product launches (Ford Ranger, MG5, Hyundai IONIQ Lab), dealer conferences (OR Dealer Conference 2025), national exhibitions (MHESI Fair, Sustainability Expo) and immersive museum installations (Rama 9 Museum featuring 4D theatre, projection mapping, animatronics and VR).

The business operates a project-based B2B professional services model priced through Request-for-Proposal engagement, with no publicly disclosed pricing. Technology is centered on immersive experience production (4D theatre, projection mapping, animatronics, VR), digital event registration (QR-code attendee systems), and end-to-end tournament management (depa esports across 8 regions and 30 provinces), rather than on software-as-a-service platforms. The firm is supported by three wholly-owned subsidiaries — PX System, TCBN and GKE — which provide vertical integration in production, broadcast and labor/event-tech capabilities, alongside internal HR systems (E-Leave, HRM) and full PDPA-compliant data-handling infrastructure for clients, employees and event audiences.

Name

Pico Thailand Public Company Limited

Legal name

Pico (Thailand) Public Company Limited

Website

https://picothai.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Pico (Thailand) Public Company Limited is a Bangkok-based, publicly listed experiential marketing firm delivering brand activation, exhibitions and immersive events for Thai enterprises, government agencies and international brands via project-based professional services.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Exhibition, Retail & Experiential Design (BPAHAKAL), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Experiential marketing services
• Brand activation solutions
• Exhibition management
• Conference event production
• Immersive brand experiences

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Experiential Marketing Services: Professional services revenue from designing and executing experiential marketing campaigns, brand activations, and immersive experiences for corporate clients and government agencies. Projects include product launches, dealer conferences, exhibitions, and events.
2. Exhibition & Conference Management: End-to-end exhibition and conference organization services including conceptualization, design, construction, operation, and logistics management for large-scale public and corporate events.
3. Brand Activation Services: Through-the-line brand activation services combining creative strategy, event production, and digital engagement to emotionally connect audiences with brands across multiple channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pico Thailand is an experiential marketing firm that designs, produces, and operates end-to-end brand experiences for enterprise corporations, government agencies, and international clients. Its core offerings span Experiential Marketing campaigns, Exhibition and Conference management, and Through-the-Line Brand Activation, delivered with integrated experience design, brand engagement, and digital enablement under one roof.

Product overview

Pico Thailand Public Company Limited operates as an experiential marketing and brand activation agency offering a unified portfolio of three core services: Experiential Marketing, Exhibition & Conference Services, and Through-the-Line Brand Activation. The company specializes in creating extraordinary experiences that emotionally connect audiences across channels through strategic combination of experience design, brand engagement, and digital enablement. Additionally, the company operates internal systems including an E-Leave System and HRM System for employee self-service functions. Featured projects include the Rama 9 Museum (natural history museum with immersive technologies), depa Esports (national esports ecosystem initiative), and various high-profile launch events and exhibitions for major Thai and international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Immersive brand experiences that emotionally connect audiences with brands through live events, activations, and experiential campaigns. Designed for enterprise corporations and government agencies seeking to engage target demographics through experiences that excite and emotionally connect.
• Exhibition & Conference Services End-to-end management of exhibitions and conferences including conceptualization, design, construction, operation, show performances, project management, marketing activities, logistics, and registration services. Serves enterprise corporations and government agencies running large-scale public and corporate events.
• Through-the-Line Brand Activation Comprehensive brand activation services combining experience design, brand engagement, and digital enablement to create extraordinary experiences across multiple channels. Intended for corporations and international brands seeking integrated above-the-line and below-the-line activation.

Quantifiable outcome

• Record-breaking OR Dealer Conference 2025 with highest attendance in event history
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pico GlobalcoreStrategic or Co-development PartnerPico Thailand is part of the international Pico Group network (pico.com). The parent company provides strategic direction and brand positioning while the Thai subsidiary handles local market execution for experiential marketing, brand activation, and event services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GES (Global Experience Specialists): Specialises in exhibitions, events, and conferences for corporations and associations; directly overlaps with Pico Thailand's Exhibition & Conference service line and large-scale project-management competency.
• MCI Group: Global events, meetings, and association management agency; competes for the same enterprise and government event mandates and offers an integrated experience-engineering model similar to Pico Thailand's three-service structure.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and immersive experiences for major brands; operates with a comparable end-to-end model (strategy through execution) targeting the same enterprise and government client base.
• Sparks: Creative brand experience agency producing events, exhibits, and pop-up activations for global brands. Closely comparable on customer profile (automotive, CPG, tech) and through-the-line activation approach.
• George P. Johnson Experience Marketing (GPJ): One of the largest global experiential marketing agencies, delivering brand activations, product launches, and immersive experiences for enterprise clients worldwide — directly comparable to Pico Thailand's core service offering across shared enterprise and brand-launch use cases.
• Pico Far East Limited: Sibling entity within the Pico Global network, providing identical experiential marketing and brand activation services in Hong Kong and Greater China. Operates the same playbook and competes for adjacent regional RFPs.
• Octagon: Sports-and-culture-led brand experience agency with strong presence in APAC. Competes for the same sponsorship-driven and experiential activations that Pico Thailand delivers for its automotive and enterprise clients.

Broad incumbents

• MCH Group: Large live-marketing and exhibition group (operator of Art Basel, Swiss events) with a much broader venue-driven portfolio. A scaled incumbent that competes for major exhibition-management mandates comparable to Pico Thailand's MHESI and Expo work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pico-thailand-plc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pico Thailand Public Company Limited