Pico+

What Pico+ does

Pico+ is the integrated brand activation division of Hong Kong-headquartered Pico Group, a privately-held global events and marketing services conglomerate operating since 1990s. Founded in 2011, Pico+ provides B2B professional services targeting enterprise clients across automotive (BYD, Lexus, Mercedes-Benz, Volvo), technology (HP, Huawei), gaming/esports (Tencent Games, Call of Duty Mobile), government (NAACP, World Expo pavilions), and consumer goods (Volvic, Evian) sectors. The company delivers integrated 360-degree brand engagement strategies combining Brand Strategy, Experiential Marketing, Digital & Social, Interactive Technology, Public Relations & Communications, and Sports Marketing under a unified service offering.

The company operates through a network of wholly-owned subsidiaries including TBA Creative Network (below-the-line experiential marketing), PLUS Communications (above-the-line PR and digital), Pixels (design and technology specialists), Pico Play (themed attractions with Warner Bros. and Dreamworld partnerships), and Infinity Marketing Team (IMT, acquired 2017, serving major US accounts). The technical platform integrates proprietary ExQ™ Experience Analytics for ROI measurement with applied AI capabilities (virtual guides, robot performers), AR/VR immersive technology, Digital Twin Technology for exhibition spaces, and metaverse/Web3 solutions including the YAOLAND platform. Pico+ holds 16+ offices across Asia Pacific, EMEA, Middle East, and Australia.

Revenue is generated through project-based professional services with quote-based pricing tailored to client requirements. The go-to-market is enterprise field sales supported by formal RFP processes and leveraged through thought leadership content, case study portfolios, and awards recognition. The company has been consistently ranked in Special Events Magazine's 50 Top Event Companies from 2011-2020 (#1 globally in 2016), Eventex Top 100 globally, and holds multiple regional Agency of the Year awards. No public revenue, funding, or valuation figures are disclosed. Pico Group ownership is private under Chairman Lawrence Chia, with no external PE or VC ownership indicated.

Name

Pico+

Legal name

Pico+ Group

Website

https://pico-plus.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Pico+ is the integrated brand activation division of Hong Kong-headquartered Pico Group, providing B2B professional services to enterprise clients across automotive, technology, gaming, government, and consumer sectors globally through a network of specialized subsidiaries and 16+ international offices.

Ownership category

akta.pro rank

Product category

Brand Activation Services

NAICS

Public Relations Agencies (54182), Graphic Design Services (541430), Other Motion Picture and Video Industries (512199)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM), Product & Brand PR (Consumer & B2B) (BPAFADAH), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Brand activation services
• Experiential marketing agency
• Event management services
• Integrated marketing communications
• MICE industry services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Brand Activation Services: Full-service brand activation including strategy, conceptualization, and execution of events, conferences, product launches, and media events globally. Revenue generated through project-based professional services with integrated 360-degree strategies.
2. Digital and Social Services: Multimedia, online and mobile solutions alongside traditional channels for 360-degree brand engagement. Includes digital marketing campaigns, social media activations, and interactive technology deployments.
3. Public Relations and Communications: PR and communications services including social marketing solutions, public interface management, and lasting attention generation for target audiences.
4. Sports Marketing: Sports marketing solutions as part of the integrated activation offering, managing sports-related brand activations and sponsorships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pico+ is a global digital marketing agency and brand activation platform that delivers integrated 360-degree brand engagement services for enterprise clients. Through a network of specialized agencies (TBA Creative Network, PLUS Communications, Pixels), Pico+ blends digital, mobile, gaming, social media, and interactive technology with real-life experiences to plan, conceptualize, and execute mega-events, conferences, product launches, exhibitions, and integrated marketing campaigns worldwide. The company also offers proprietary analytics (ExQ™ Experience Analytics) to measure event ROI and audience engagement.

Product overview

Pico+ is a global digital marketing agency and brand activation platform operating as a network of specialized agencies. The core Pico+ platform provides integrated 360-degree brand engagement combining Brand Strategy, Experiential Marketing, Digital & Social, Interactive Technology, and Public Relations & Communications services. The network includes TBA Creative Network (below-the-line experiential marketing), PLUS Communications (above-the-line PR and digital marketing), and Pixels (design and technology specialists). The company leverages AI, AR/VR, metaverse, and gamification technologies to deliver immersive brand experiences. An associated analytics tool, ExQ Experience Analytics, measures event performance and ROI.

Differentiator

Problem solved

Functional benefit

Brands

• TBA Creative Network: Full service creative brand activation agency, specializing in below-the-line engagement for events/exhibitions and experiential marketing, from strategy through to results.
• PLUS Communications
• Pixels
• TBA Consulting Group
• Pico Play

Products and services

• Brand Strategy

Quantifiable outcome

• State Farm Gamerhood Challenge: Best Brand Awareness Campaign (Winner), Best Overall Use of Technology in a Campaign (Winner), Best Use of Video (Winner)
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• TBA Creative NetworkcoreOthersTBA Creative Network is a full-service creative brand activation agency within the Pico+ Group, specializing in below-the-line engagement for events/exhibitions and experiential marketing, from strategy through to results.
• PLUS CommunicationscoreOthersPLUS Communications is an above-the-line engagement marketing agency specializing in highly effective brand and communication strategies, public relations, digital and retail marketing.
• PixelscoreTechnology or IntegrationPixels is a design and technology specialist entity creating immersive and cutting-edge interactive and engaging experiences.
• Pico PlaycoreOthersPico Play is a themed attraction subsidiary that creates immersive themed experiences for amusement parks and attractions, including partnerships with Warner Bros. and Dreamworld in Australia.
• Infinity Marketing Team (IMT)coreOthersInfinity Marketing Team (IMT) is a Pico Group company specializing in experiential marketing and event production, known for trailblazing approaches including the State Farm Gamerhood Challenge and Super Bowl campaigns.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Freeman: Global events and brand experience company. Comparable to Pico+ in trade show exhibits, event production, and brand activations though with stronger focus on North American live events and physical event production.
• Leo Burnett: Global advertising agency under Publicis Groupe. Broader incumbent offering integrated campaigns including digital, PR, and experiential capabilities that overlap with Pico+'s full-service brand activation offering.
• IMG (Endeavor): Global events, sports, and entertainment company within Endeavor Group. Comparable to Pico+ in mega-events, brand activations, and sports marketing, but operates at a much larger scale and broader portfolio of services.

Direct peers

• MKG: US-based experiential marketing agency focused on brand activation, immersive experiences, and event marketing. Competes directly with Pico+ for enterprise brand experience mandates, particularly in gaming and tech sectors.
• CSM Sport & Entertainment: Global sports marketing and experiential agency part of Chime Group. Directly competes with Pico+ in sports sponsorship activation, brand experience, and event marketing for major brands and rights holders.
• Sparks: Experiential marketing agency under Publicis Groupe, providing brand experience, event production, and trade show activations. Direct competitor to Pico+ in the global experiential marketing space, with similar enterprise client focus.
• Jack Morton Worldwide: Global brand experience agency owned by Interpublic Group (IPG). Directly comparable to Pico+ in providing integrated experiential marketing, events, and brand activations for Fortune 500 clients across automotive, technology, and consumer industries.
• Amplify: Global brand experience agency with offices across multiple regions. Directly comparable to Pico+ in delivering integrated brand experiences combining digital, experiential, and content marketing for enterprise clients.
• Octagon: Global sports marketing and experiential agency under IPG. Direct competitor particularly in sports marketing activations (Pico+'s State Farm, Super Bowl work) and brand sponsorship activations across global markets.
• George P. Johnson Experience Marketing: One of the largest global experiential marketing agencies, owned by IPG. Closely comparable to Pico+ in automotive show experience (Mercedes-Benz, Toyota), tech brand activations, and large-scale event production across markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PicoPlusGlobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pico+