Sekido

What Sekido does

Sekido Co., Ltd. (株式会社セキド, TSE STANDARD: 9878.T) is a Tokyo-headquartered Japanese retail company founded in 1956 as an electrical goods retailer and progressively pivoted into branded retail. As of February 2026 the company employs 209 staff (51 regular, 158 contract) and operates 29 directly managed stores across Japan, primarily in AEON Malls and other shopping centers. The company is led by Representative Director Masami Sekido, joined by a board that includes former IMF/MOF official Daisuke Kotegawa as Outside Director.

Sekido's business is organized around three segments. In Cosmetics, the company operates the &choa! Korean cosmetics select-shop chain and holds exclusive Japan distribution rights for a portfolio of Korean skincare brands—MEDIHEAL (L&P Cosmetic, since November 2020), MEDIPEEL (SKINIDEA, since April 2025), MEDITHERAPY, KAHI, ATHE, and medicube. The segment also includes the proprietary total-care brand hada to kokoro, launched in 2024 with JO1 member Kono Junki as ambassador. In Fashion, Sekido operates the GINZA LoveLove luxury boutique chain (international bags, watches, jewelry) alongside the proprietary eco-focused brand Pomerance. The Other Businesses segment covers the Sekido Out-of-Store Sales Department, a B2B division selling LED lighting, HVAC, solar systems, security cameras, and appliances to corporate and government customers. Subsidiaries include Linear Staff Corporation (staffing JV), MEDIHEAL JAPAN Co. (acquired October 2021), and two Beauty Silk Road entities for international beauty business.

Revenue is generated primarily through one-time retail sales via physical stores, proprietary e-commerce sites (&Choa! Online Shop and GINZA LoveLove official), and third-party marketplaces (Qoo10, Rakuten), plus licensing and wholesale economics from exclusive brand distribution rights and B2B project sales. The company has no disclosed proprietary technology platform and limited in-house AI capability beyond a January 2026 partnership with SECURE to develop AI-powered unmanned store formats.

Name

Sekido

Legal name

株式会社セキド

Website

https://sekido.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Sekido is a Tokyo-listed Japanese retailer operating 29 directly managed stores and e-commerce channels, exclusively distributing Korean cosmetics brands (MEDIHEAL, MEDIPEEL, MEDITHERAPY) and luxury fashion in Japan, plus a B2B equipment sales division.

Ownership category

akta.pro rank

Product category

Specialty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Beauty Tools, Accessories & Devices Distribution (CRAOAEAL)

Keywords

• Korean cosmetics retail
• Luxury fashion retail
• Skincare brand distribution
• Facility equipment sales
• Multi-brand specialty retail

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Cosmetics Retail Sales: Revenue from selling Korean cosmetics and skincare products through &choa! retail stores and e-commerce platforms, including sales of distributed brands (MEDIHEAL, MEDIPEEL, MEDITHERAPY, KAHI, ATHE).
2. Fashion Retail Sales: Revenue from selling international luxury brand bags, wallets, watches, and jewelry through GINZA LoveLove stores, as well as original Pomerance brand products made from natural materials.
3. B2B Corporate Sales: Revenue from enterprise and government sales through the Out-of-Store Sales Department, including LED lighting, air conditioning systems, solar power systems, security cameras, home appliances, and other equipment.
4. Brand Distribution Rights: Revenue from exclusive distribution rights for Korean skincare brands in Japan, including import and wholesale distribution of MEDIHEAL, MEDIPEEL, MEDITHERAPY, and other K-beauty brands.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sekido is a Japanese specialty retailer operating Korean cosmetics select shops (&choa!) and luxury fashion boutiques (GINZA LoveLove) across shopping malls in Japan, with 29 directly managed stores. The company serves as the exclusive Japan distributor for several Korean skincare brands (MEDIHEAL, MEDIPEEL, MEDITHERAPY, KAHI, ATHE) and develops proprietary brands such as hada to kokoro (skincare) and Pomerance (eco-friendly fashion). It also operates a B2B Out-of-Store Sales Department selling LED lighting, air conditioning, solar systems, and security equipment to corporate and government customers.

Product overview

Sekido is a Japanese retail company operating multiple business segments: Cosmetics Business (Korean cosmetics select shops and agency brands), Fashion Business (luxury brand retail and original fashion brand), and Other Businesses (B2B sales and installation services). The company operates 29 directly managed stores and serves as exclusive Japan distributor for several Korean skincare brands including MEDIHEAL, MEDIPEEL, MEDITHERAPY, KAHI, and ATHE, while also developing proprietary brands like &choa! (Korean cosmetics), GINZA LoveLove (luxury fashion), Pomerance (eco-friendly fashion), and hada to kokoro (total care).

Differentiator

Problem solved

Functional benefit

Products and services

• &choa! Korean cosmetics select shop chain offering popular Korean skincare products, sheet masks, and trending cosmetics; operated across AEON Malls and shopping centers in Japan with both physical stores and online shop at andchoa.jp.
• GINZA LoveLove Luxury fashion boutique featuring super brands from around the world - imported bags, wallets, watches, jewelry, and apparel at reasonable prices; operated across shopping malls in Japan with online store at lovelovenavi.jp.
• Pomerance (ポメランジェ) Original fashion brand featuring bags and wallets made with natural materials, focused on environmental consciousness; sold through GINZA LoveLove retail locations.
• hada to kokoro (肌と心) Original total care brand offering science-based skincare and wellness products; sold through Sekido's offline retail locations and online channels.
• MEDIHEAL Japan Distribution Exclusive Japan distribution of MEDIHEAL Korean sheet mask and skincare brand; products sold through &choa! stores and other channels including the brand's own site at mediheal-sp.com.
• MEDIPEEL Japan Distribution Exclusive Japan import and distribution of MEDIPEEL Korean skincare brand combining high-quality ingredients with dermatological science; sold via Qoo10 marketplace and other channels.
• MEDITHERAPY Japan Distribution Exclusive Japan distribution of MEDITHERAPY Korean premium skincare brand featuring technology-integrated products combining devices with skincare solutions.
• KAHI Japan Distribution Exclusive Japan distribution of KAHI Korean skincare brand; products sold via Rakuten marketplace and other channels.
• ATHE Japan Distribution Exclusive Japan distribution of ATHE Korean skincare brand; products sold via Rakuten marketplace and other channels.
• Sekido Out-of-Store Sales Department (外商部) B2B division serving corporate and government customers with LED lighting, air conditioners, solar/storage systems, security cameras, appliances, and international luxury brands; quote-based direct sales channel.

Quantifiable outcome

• MEDIHEAL brand achieved 63x sales growth with BTS collaboration products
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SECURE (セキュア)minorStrategic or Co-development Partner · 1 January 2026Business partnership for developing new unmanned store formats using AI technology. Sekido and SECURE collaborating on AI-powered retail store concepts.
• SKINIDEA (スキンイデア)coreStrategic or Co-development Partner · 1 April 2025Exclusive import distribution agreement for MEDIPEEL brand in Japan. SKINIDEA operates MEDIPEEL brand and Sekido serves as exclusive Japanese importer and distributor.
• medicube (メディキューブ)coreStrategic or Co-development Partner · 1 March 2024Exclusive Japanese distribution partnership for medicube brand. Sekido serves as exclusive distributor for medicube skincare and beauty device products in Japan.
• L&P Cosmetic Co., Ltd.coreStrategic or Co-development Partner · 1 November 2020Exclusive distribution partnership for MEDIHEAL brand in Japan. Formed business alliance in October 2019 and concluded exclusive agency agreement in November 2020. Sekido serves as Japanese exclusive agent for MEDIHEAL sheet masks and skincare products.
• Linear Staff CorporationminorStrategic or Co-development Partner · 1 August 2020Joint venture with Shinkansen Education Group for staffing and human resources services. Linear Staff provides dispatching and employment services.

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Stripe International Inc. Japanese apparel company operating multi-brand fashion retail including earth, music& ecology, and E hyphen. Comparable to Sekido's GINZA LoveLove in deploying curatorial multi-brand fashion across mall storefronts.
• Adastria Co., Ltd. Multi-brand apparel retailer in Japan operating GLOBAL WORK, niko and..., LOWRYS FARM, and other urban youth brands through mall storefronts. Similar mall-based multi-brand retail footprint and exclusive brand-portfolio model to Sekido's &choa! and GINZA LoveLove.
• istyle Inc. Operator of @cosme, Japan's largest cosmetics review and e-commerce platform with strong K-beauty content and brand partnerships. Directly comparable to Sekido's &choa! on Korean-beauty demand capture and beauty e-commerce distribution.
• PAL Group Holdings Co., Ltd. Holding company for 3COINS, KOE, and other multi-format retail brands in Japan. Operates a similar house-of-brands model and uses mall and street storefronts, with comparable headcount and store count.
• Plaza Co., Ltd. Specialty cosmetics and beauty retailer in Japan operating import-focused stores including select Korean beauty brands. Closest direct comparator to Sekido's &choa! concept in terms of cosmetics retail format and imported-brand positioning.
• Ainz & Tulpe Co., Ltd. Japanese cosmetics specialty retailer operating stores in Tokyo metro and Kansai. Similar specialty-store footprint and curated cosmetics assortment, including Korean beauty brands, making it a direct competitor for &choa! customers.
• Sac's Bar Holdings Co., Ltd. Japanese specialty retailer of bags, wallets, business accessories, and travel goods. Closely comparable to GINZA LoveLove's luxury-bag and accessories retail model, with similar mall and street-store footprint.
• Mash Holdings Co., Ltd. Japanese multi-brand select-shop retailer operating fashion and lifestyle brands across mall and street locations. Comparable to Sekido in multi-format mall retail strategy and curated brand portfolio, though positioned more in apparel than cosmetics.

Broad incumbents

• AEON Co., Ltd. Japan's largest retail group, parent of AEON Mall where &choa! stores are located, and operating AEON Beauty cosmetics stores. Comparable as the landlord-counterparty and a broader incumbent competitor in cosmetics retail.
• Takashimaya Co., Ltd. Japanese department store operator with established cosmetics floors and luxury brand boutiques. Comparable to Sekido's GINZA LoveLove in luxury fashion retail and offers overlapping cosmetics assortment to &choa! at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sekido