ThriveWell

What ThriveWell does

ThriveWell is a private, founder-led health, wellness, and longevity company headquartered in Fort Lauderdale, Florida. It targets older adults and their families in South Florida through an integrated care model that combines physician oversight, concierge care management, and private-duty home care services delivered by trained 'ThriveWell Champions' caregivers. The company operates through two active sub-brands—ThriveWell At Home (proactive home care with medical director oversight and dedicated personal physicians) and BLU by ThriveWell (a membership-based concierge medical and wellness center focused on healthspan extension)—with a third line, ThriveWell Medical, publicly announced as forthcoming.

The company's intellectual foundation rests on a proprietary, trademarked framework called '5 Drivers of Health & Wellness©,' covering Personal, Community, Physical, Nutritional (including the trademarked 'MRS Diet'), and Spiritual dimensions, operationalized into a metric the company calls 'ThriveYear'—defined as an additional year of healthspan achieved through optimized health, wellness, and purpose. The co-founders, Dr. Gordon Chen (former Chief Medical Officer of ChenMed) and Dr. Jessica Chen (former Chief Clinical Officer of ChenMed), cite prior-company outcomes at ChenMed of 5-7 additional years of life expectancy and 30-50% reductions in unnecessary hospitalizations among over 200,000 older adults across 15 states as the empirical basis for the ThriveWell model. Service delivery spans client homes as well as assisted living, independent living, and skilled nursing facilities.

Revenue is generated primarily through subscription or recurring membership arrangements for BLU and through fee-based, quote-priced private-duty home care services for ThriveWell At Home, with Long-Term Care Insurance accepted as a payment instrument. Pricing is custom rather than list-published and is preceded by free in-home assessments. The company is privately held, with no disclosed institutional investors, no funding rounds on record, and a reported headcount of 1-10 employees. Distribution combines direct-to-consumer marketing (digital, social, podcast, conference appearances) with an enterprise channel targeting senior living facility operators through a dedicated sales team.

Name

ThriveWell

Legal name

ThriveWell

Website

https://thrivewell.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ThriveWell is a private Fort Lauderdale-based health, wellness, and longevity company serving older adults in South Florida through physician-supervised home care (ThriveWell At Home), concierge medical memberships (BLU by ThriveWell), and forthcoming preventative primary care (ThriveWell Medical), built on a proprietary five-driver wellness framework.

Ownership category

akta.pro rank

Product category

Senior Home Care & Wellness Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Senior home care
• Concierge medical care
• Wellness programs
• Longevity services
• Private duty care

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ThriveWell At Home Services: Private-duty home care services with integrated medical oversight and concierge care management. Services include personal care, companionship, health & wellness optimization, memory care, and Care Concierge support. Revenue is generated through service fees, likely on a subscription or hourly basis depending on care plan selected.
2. BLU by ThriveWell Memberships: Concierge-style outcome-based medical care with access to an exclusive wellness facility. Members receive personalized preventative care and longevity-focused services through membership plans.
3. Long-Term Care Insurance: ThriveWell At Home accepts Long-Term Care Insurance policies as payment for services, working with families to ensure proper reimbursement according to policy guidelines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ThriveWell delivers integrated health, wellness, and longevity services for older adults, operating through ThriveWell At Home (private-duty home care with physician oversight and trained ThriveWell Champions) and BLU by ThriveWell (concierge-style, outcome-based membership medical care at an exclusive wellness facility). Services include personal care, companionship, memory care, Care Concierge support, and preventive medical management guided by the proprietary 5 Drivers of Health & Wellness framework, with Long-Term Care Insurance accepted.

Product overview

ThriveWell is a health, wellness, and longevity company organized as a parent brand with multiple service offerings. The core portfolio includes ThriveWell At Home (proactive home care service with integrated medical and concierge care), BLU by ThriveWell® (concierge-style outcome-based medical care at an exclusive facility), and the upcoming ThriveWell Medical (personalized preventative care). The company emphasizes its holistic 5 Drivers of Health & Wellness approach: Personal, Community, Physical, Nutritional, and Spiritual. The ThriveYear™ concept represents an additional year of healthspan achieved through optimized health, wellness, and purpose.

Differentiator

Problem solved

Functional benefit

Brands

• ThriveWell At Home: Comprehensive private-duty home care service integrating medical and concierge care with trained caregivers (ThriveWell Champions), providing holistic support for older adults in their homes.
• BLU by ThriveWell

Products and services

• ThriveWell At Home Private-duty home care service for older adults that integrates medical oversight and concierge care with trained in-home caregivers (ThriveWell Champions). Includes personal care, companionship, memory care, health & wellness optimization, and Care Concierge support, delivered in clients' homes, assisted living facilities, independent living facilities, or skilled nursing facilities in South Florida.
• BLU by ThriveWell Membership-based concierge-style, outcome-based medical care providing access to an exclusive wellness facility for motivated adults seeking to maximize their healthspan. Focuses on purpose, longevity, preventive care, and transformative wellness in a community-based environment.

Quantifiable outcome

• 30-50% reduction in unnecessary hospitalizations through proactive preventive care
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Habitat for Humanity of BrowardminorOthers · 1 February 2025Dr. Gordon Chen participated in Habitat for Humanity's 6th Annual CEO Build event, joining South Florida business leaders to construct homes for families in need. ThriveWell supports affordable housing initiatives as part of its commitment to community as a driver of health and wellness. The event was held in Fort Lauderdale at BBI Village.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ChenMed: Physician-led, value-based primary care group for older adults — the company ThriveWell's founders built and scaled prior to launching ThriveWell. Comparable because the integrated, physician-led, outcome-focused care model that ThriveWell now markets was proven inside ChenMed.
• TheKey (formerly Home Care Assistance): National private-duty home care provider offering in-home personal care, memory care, and concierge care management. Most directly comparable to ThriveWell At Home; ThriveWell's own sales director James Buscemi was previously Regional Director at Home Care Assistance (now TheKey).
• MDVIP: Membership-based concierge primary care network focused on prevention, longevity, and personalized care. Directly comparable to BLU by ThriveWell's membership model of outcome-based, concierge-style medical care for motivated adults.

Others

• Concierge Medicine Today: Industry media and research organization tracking concierge and direct-primary-care practices. Useful peer for understanding the BLU by ThriveWell membership category, competitive landscape, and pricing benchmarks.

Broad incumbents

• Home Instead: Largest global franchisor of in-home personal care services for older adults, with broad geographic coverage and an established brand. Comparable as a direct competitor in private-duty home care and a benchmark for national scaling in the category.
• One Medical (now Amazon One Medical): Membership-based primary care platform with a strong concierge and prevention positioning, now owned by Amazon. Comparable as a scaled, branded concierge-medicine model that competes for the same premium-paying adult segment BLU by ThriveWell targets.
• BrightSpring Health Services: Diversified home and community-based health services platform offering home health, hospice, and personal care. Comparable as a scaled platform competing across the elder-care continuum ThriveWell is building.

Emerging players

• Aledade: Value-based-care network partnering with independent primary care physicians to manage senior populations under risk-bearing contracts. Comparable because the ChenMed model that ThriveWell references is built on similar physician-led, risk-adjusted senior care economics.
• Honor Technology: Tech-enabled home care platform pairing caregivers with older adults, with an integrated software stack and partnerships with home care agencies. Comparable as a more capital-backed, tech-forward private-duty home care operator.

Regional players

• Lifespace Communities: Operator of continuing care retirement communities (CCRCs) and senior living facilities across the U.S. Comparable as a senior-living partner/customer and as an example of the integrated residential + medical model ThriveWell aspires to deliver outside of facility walls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thrivewellteam
• YouTubeyoutube.com/@ThriveWellAtHome
• Facebookfacebook.com/ThriveWellTeam
• LinkedInlinkedin.com/company/thrivewell
• Instagraminstagram.com/thrivewellteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThriveWell