Production People

What Production People does

Production People BV is a Dutch audiovisual technical services provider headquartered in Amsterdam with a secondary office in Hilversum. The company was formed in September 2023 through the merger of Chain, a broadcast-focused facilities company, and Focus, a live entertainment and event production specialist, combining more than 60 years of combined industry experience into a single multidisciplinary brand operating across lighting, audio, video, rigging, and motion.

Its core offering spans five service lines: TV Productions (studio and location technical services for Dutch broadcasters including NPO, RTL, SBS6/Talpa, and AVROTROS), Live Entertainment (festival and concert production for events such as Defqon.1, Awakenings, Mysteryland, and Verknipt), Events (corporate functions, conferences, and high-profile charity events including 3FM Serious Request), Trade Fairs (stand construction and audiovisual integration for exhibitions such as Automechanika Frankfurt), and Event Locations (preferred or exclusive supplier arrangements at De Hallen Studio's, De Grote Kerk, Orangerie, and 't Buitenhuys). The technical stack includes premium equipment from L-Acoustics, DiGiCo, Martin Professional, Robe Lighting, MA Lighting, GLP, and CLF, complemented by Vectorworks Braceworks for rigging load calculations and Resolume for show control and video mapping.

Production People generates revenue through project-based professional services engagements, with pricing determined per project based on crew size, equipment, duration, and technical complexity. Its go-to-market is entirely direct B2B, relationship-driven, and project-anchored, relying on a portfolio of enterprise clients across Dutch broadcasting, festival organization (Q-Dance, Matrixx Events, Insomniac, Backbone International), and corporate event sponsors. The company employs 51–100 people and operates primarily in the Netherlands with select international projects in Germany and Belgium.

Name

Production People

Legal name

Production People BV

Website

https://productionpeople.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Production People is a Dutch audiovisual technical services provider offering lighting, audio, video, and rigging for TV broadcasters, festivals, corporate events, and trade fairs across the Netherlands and select European markets.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Live-Action Production Management & Line Producing (MPADABAH), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Audiovisual production services
• Event technical production
• Broadcast lighting services
• Live entertainment rigging
• Festival production support

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Audiovisual Technical Services: Core revenue stream from providing audiovisual technical services including lighting, audio, video, rigging, and motion for TV productions, live events, festivals, corporate events, and trade fairs. Services are provided on a project basis with custom solutions tailored to each client's needs.
2. Preferred/Exclusive Venue Supplier Contracts: Revenue from exclusive or preferred supplier relationships at key event venues (De Hallen Studio's, De Grote Kerk, Orangerie, 't Buitenhuys). These arrangements provide recurring work opportunities for audiovisual service delivery.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Production People is a Dutch audiovisual technical services provider that delivers lighting, audio, video, rigging, and motion solutions for TV productions, live entertainment, festivals, corporate events, and trade fairs. The company offers end-to-end project management with multidisciplinary technical teams, premium equipment inventory, and custom-designed audiovisual setups tailored to each production. It operates from Amsterdam and Hilversum and serves Dutch broadcasters, international festival organizers, venue operators, and corporate clients across the Netherlands and broader Western Europe.

Product overview

Production People is a full-service audiovisual company formed in September 2023 from the merger of Chain and Focus. The company offers a unified portfolio of services spanning TV Productions (lighting, audio, video, rigging for broadcast), Live Entertainment (festival and concert technical production), Events (corporate events, conferences, product launches), Trade Fairs (stand construction and technical support), and Event Locations (exclusive supplier at premium venues). Core technical services include Lighting, Audio, Video, and Rigging, which are deployed across all market segments. The company serves major Dutch broadcasters (NPO, SBS6, RTL), entertainment event organizers (Q-Dance, Matrixx Events, ID&T), and corporate clients, operating from offices in Amsterdam and Hilversum.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Productions

Quantifiable outcome

• Vandaag Inside won Gouden Televizier-ring 2025 award
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Phlippo ProductionsminorStrategic or Co-development Partner · 1 April 2024Phlippo Productions serves as a sister company providing motion/rigging crew services. During Awakenings Easter 2024 at Gashouder, Production People provided lighting, rigging, and motion while motion crew came from sister company Phlippo Productions. This collaboration demonstrates internal resource sharing within the production group.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PRG (Production Resource Group): Global production solution provider for entertainment and events, offering lighting, audio, video, and rigging at scale. Operates broadly across concert touring, broadcast, and corporate events as a much larger established incumbent.
• NEP Group: Global broadcast services and media production partner providing technical facilities, crew, and production services for live events, sports, and TV. Larger incumbent that competes for broadcast technical production contracts.
• Creative Technology (CT): European AV and event technology company delivering LED, projection, lighting, and audio for live events, broadcast, and corporate productions. Overlaps in technical execution for large-scale shows.
• Solotech: North American-headquartered AV production and rental company serving concert touring, broadcast, and corporate events worldwide. Competes for high-profile touring and event technical production work.

Direct peers

• Faber Audiovisuals: Dutch AV rental and event production company specializing in lighting, sound, video, and rigging for corporate events, festivals, and broadcast. Closely comparable business model and Dutch market focus.
• Ampco Flashlight: Largest Dutch AV rental and production company, offering lighting, audio, video, and rigging for events, concerts, and broadcast. Direct Dutch competitor with overlapping client base across festivals and broadcasters.
• AED Group: Belgian-headquartered AV equipment rental and event services company with strong Benelux presence. Competes for the same festival, corporate event, and broadcast technical production work across the region.
• Rent-All: Netherlands-based AV equipment rental and production services provider serving live events, broadcast, and corporate productions. Competes head-to-head on equipment inventory and crew for Dutch festival and event work.

Regional players

• LANG AG: German AV rental and event technology company specializing in LED, video, lighting, and rigging for trade fairs, corporate events, and live productions. Regional peer with overlapping technical capabilities serving Central European events.
• Beamlight: Netherlands-based lighting design and production company for events, concerts, and broadcast. Smaller Dutch specialist that competes on lighting crew and design for similar Dutch clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/productionpeoplenl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production People