Bakker van Eekeren
Bakker van Eekeren is a family-owned Dutch artisan bakery founded in 1879, operating two retail stores in Utrecht and De Bilt and supplying wholesale bread across the Netherlands via dedicated B2B platforms and the TWEE.NUL specialty sub-brand targeting hospitality professionals.
- Company typePrivate
- Founded1879
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bakker van Eekeren does
Bakker van Eekeren is a privately held, family-owned artisan bakery founded in 1879 in Sterrenwijk, Utrecht, Netherlands. The company produces fresh bread and pastries using traditional baking methods and natural ingredients, operating two physical retail storefronts in Utrecht (Burgemeester Reigerstraat) and De Bilt (Hessenweg) with limited morning trading hours. Beyond retail, the business supplies bread wholesale across the Netherlands through the Top Bakkers online platform and a dedicated B2B ordering portal, and has extended distribution to nationwide direct delivery.
The company operates a sub-brand called TWEE.NUL, positioned as an innovation laboratory targeting hospitality professionals, food trucks, and food entrepreneurs. TWEE.NUL develops trend-driven specialty brioche products including Matcha, Smokey Pepper, and Yellow Curry variants, as well as circular-economy products such as the Pieperbol, a brioche bun made from potato waste streams in collaboration with FrietHoes. The core technology stack is conventional artisan baking, with differentiation derived from product innovation and ingredient sourcing rather than proprietary automation or digital platforms.
Bakker van Eekeren generates revenue through three streams: direct retail bread sales at its two storefronts, B2B wholesale supply via online platforms, and specialty professional product sales under TWEE.NUL. The business holds FSSC 22000 food safety certification and GS1 supply chain certification, enabling institutional customer access. Marketing relies on organic social media (Facebook, Instagram, LinkedIn), a newsletter, and TikTok presence for the TWEE.NUL sub-brand. The company is privately held with no disclosed institutional investment, leadership team information, or financial metrics in the available source data.
Bakker van Eekeren firmographics
Firmographics- Name
- Bakker van Eekeren
- Legal name
- Bakker van Eekeren
- Website
- https://bakkervaneekeren.nl
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bakker van Eekeren is a family-owned Dutch artisan bakery founded in 1879, operating two retail stores in Utrecht and De Bilt and supplying wholesale bread across the Netherlands via dedicated B2B platforms and the TWEE.NUL specialty sub-brand targeting hospitality professionals.
- Ownership category
- akta.pro rank
Bakker van Eekeren industry classification
Industry- Product category
- Commercial Bakery
- NAICS
- Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where Bakker van Eekeren is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Bakker van Eekeren business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bread Sales: Direct sales of fresh bread and pastries through two retail bakery stores in Utrecht and De Bilt to individual consumers.
- B2B Wholesale: Wholesale bread supply to businesses including bakeries through Top Bakkers platform and custom B2B ordering system for hospitality sector.
- TWEE.NUL Professional Products: Specialty innovative bread products targeting hospitality professionals, food service operators, and food entrepreneurs.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bakker van Eekeren product offering
Product offeringCore offering
Bakker van Eekeren is an artisan bakery that produces and sells fresh bread and pastries baked daily using traditional craftsmanship and natural ingredients. The company operates two retail bakery stores in Utrecht and De Bilt, delivers bread wholesale throughout the Netherlands, and through its Twee.nul sub-brand supplies innovative, trend-driven specialty brioche products (Pieperbol, Matcha, Smokey Pepper, Yellow Curry) to hospitality professionals, food trucks, and food entrepreneurs.
Product overview
Bakker van Eekeren is an artisan bakery with a unified product offering centered on fresh, traditional bread products. Founded in 1879 in Utrecht, the company has grown from a local bakery to a national supplier. The portfolio consists of the core artisan bread line (Bakker van Eekeren) and the innovative sub-brand TWEE.NUL, which serves as an experimental laboratory creating trend-driven and circular economy brioche products for hospitality professionals, food trucks, and entrepreneurs.
Differentiator
Problem solved
Functional benefit
Brands
- Twee.nul: The rebellious brother of Bakker van Eekeren. An innovative bread laboratory where craft and experimentation meet. Creates innovative bread products with spices, tea, and vegetables. Targets hospitality professionals, food trucks, and entrepreneurs who see bread as part of the experience rather than just a carrier. Products include specialty brioche buns like Pieperbol (potato bun made with french fry byproducts), Matcha, Smokey Pepper, and Yellow Curry.
Products and services
- Bakker van Eekeren Artisan Bread
Companies that use Bakker van Eekeren
Customer profileSegments2 records
Ideal customer profiles2 records
Bakker van Eekeren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bakker van Eekeren partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FrietHoesminorCollaboration with FrietHoes to create the 'Pieperbol' - a potato bun made from potato waste streams (friet reststromen). Represents a circular economy initiative where food waste is transformed into new artisan bread products. Product combines potato waste with butter and brioche dough to create an innovative 2.0 version of the potato bun.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Bakker van Eekeren competitors and assessment
Company assessmentBroad incumbents
- HEMA: Dutch mass-market retailer with in-store bakery assortment including fresh bread and pastries; broad incumbent that competes with Bakker van Eekeren for everyday consumer bakery spend.
- Albert Heijn (AH bakery): Largest Dutch supermarket chain with extensive in-house bakeries supplying daily bread nationwide; broad incumbent competing for the same consumer bread-spend pool from which Bakker van Eekeren draws.
- La Place: Dutch casual-dining restaurant chain (part of Vermaat) with prominent in-store bakery offerings; broader foodservice player but with overlapping bread/pastry category presence to consumer-side demand.
- Délifrance: European bakery and viennoiserie manufacturer supplying foodservice and retail channels with bread, pastry, and snack products; comparable in B2B wholesale distribution and product category.
Direct peers
- MultiVlaai: Dutch specialty bakery chain with retail storefronts focused on vlaai and pastry products; comparable in its B2C retail-bakery model and Dutch heritage brand positioning.
- Bakker Bart: Dutch franchise bakery chain with retail storefronts and B2B wholesale across the Netherlands, offering both daily bread and specialty products in a directly comparable operating model to Bakker van Eekeren.
- BackWERK: Self-service bakery chain with storefronts across the Benelux/Germany offering daily-bread assortments and snack pastries; directly comparable in retail bakery footprint and product category.
Regional players
- Paul (Groupe Holder): French artisan bakery chain with retail storefronts and B2B foodservice supply across Europe; comparable in craft/artisan positioning, B2B hospitality channel focus, and premium product line.
- Le Pain Quotidien: International artisan bakery-restaurant chain emphasizing natural ingredients and craft bread; comparable in artisanal positioning, natural-ingredient value proposition, and multi-country presence.
- Maison Kayser: French artisanal bakery chain with international storefronts and a wholesale arm; comparable in artisan baking heritage, innovation in specialty breads/viennoiserie, and multi-channel GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Bakker van Eekeren social profiles
Digital presenceBakker van Eekeren compliance and trust
Trust signalCompliance2 records
Bakker van Eekeren financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakker van Eekeren leadership team
Management profileNumber of profiles
Bakker van Eekeren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakker van Eekeren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakker van Eekeren
What does Bakker van Eekeren do?
Bakker van Eekeren is an artisan bakery that produces and sells fresh bread and pastries baked daily using traditional craftsmanship and natural ingredients. The company operates two retail bakery stores in Utrecht and De Bilt, delivers bread wholesale throughout the Netherlands, and through its Twee.nul sub-brand supplies innovative, trend-driven specialty brioche products (Pieperbol, Matcha, Smokey Pepper, Yellow Curry) to hospitality professionals, food trucks, and food entrepreneurs.
Is Bakker van Eekeren a public or private company?
Bakker van Eekeren is a private company. It is classified as family owned and is currently operating.
When was Bakker van Eekeren founded?
Bakker van Eekeren was founded in 1879. It employs 11 to 50 people.
Where is Bakker van Eekeren based?
Bakker van Eekeren is headquartered in Utrecht, Netherlands, in the Europe region.
How does Bakker van Eekeren make money?
Three revenue lines are on record. Retail Bread Sales are the primary driver. The others are B2B Wholesale and TWEE.NUL Professional Products.
Who are Bakker van Eekeren's main competitors?
Broad incumbents on record are HEMA, Albert Heijn (AH bakery), La Place and Délifrance. Direct peers are MultiVlaai, Bakker Bart and BackWERK. Regional players are Paul (Groupe Holder), Le Pain Quotidien and Maison Kayser.
Does Bakker van Eekeren have an API?
No public API is recorded for Bakker van Eekeren.
What industry is Bakker van Eekeren in?
Bakker van Eekeren's product category is Commercial Bakery. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 31181 and its SIC code is 2050.