Bloominess
- Company typePrivate
- Founded1996
- HeadquartersAalsmeer, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Bloominess firmographics
Firmographics- Name
- Bloominess
- Legal name
- Bloominess
- Website
- https://bloominess.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bloominess industry classification
Industry- Product category
- Floriculture wholesale supply
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
Keywords
Where Bloominess is headquartered
LocationHeadquarters
- HQ city
- Aalsmeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Bloominess business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flower Sales to Retailers: Bloominess generates revenue through direct sales of flowers and innovative flower concepts to retailers across Europe. The company handles purchasing, production, and distribution, offering a wide range of flowers from mono bouquets to mixed bouquets, including packaging and shelf layouts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bloominess product offering
Product offeringCore offering
Bloominess supplies fresh, sustainable, hand-made flower and plant arrangements to retailers and florist chains throughout Europe. It handles purchasing, production/assembly, and distribution in direct collaboration with growers, offering mono bouquets, mixed bouquets, exclusive arrangements, and innovative flower concepts including packaging design and shelf layouts for retailer flower departments.
Product overview
Bloominess operates as a B2B flower supply company delivering flowers to retailers throughout Europe. The offering consists of a unified product suite: flower delivery services (providing fresh, sustainable, and perfectly packaged flowers ranging from mono bouquets to exclusive mixed bouquets), innovative flower concepts (including packaging design and shelf layout solutions), and end-to-end supply chain services (handling purchasing, production and distribution in direct collaboration with growers). These services are delivered through their 'Next Level Floriculture' approach, leveraging data, automation and smart supply chain solutions to ensure efficiency and quality from cultivation to distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Delivery to Retailers Core supply offering for retailers and florist chains across Europe, providing fresh, sustainable, perfectly packaged flowers ranging from mono bouquets to mixed bouquets and exclusive arrangements, delivered directly from growers to retailer flower departments.
- Innovative Flower Concepts Custom flower concepts for retailers, including packaging and shelf layouts, designed to help retailers distinguish their flower departments by responding to the latest market developments and trends.
- End-to-End Supply Chain Services Comprehensive services covering purchasing, production, and distribution of flowers for retailers, with direct collaboration with growers and smart logistics to ensure constant supply, efficiency, and quality from cultivation to distribution.
Quantifiable outcome
- Top 1% sustainability performance according to EcoVadis Platinum rating
Companies that use Bloominess
Customer profileSegments1 record
Ideal customer profiles1 record
Bloominess technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Bloominess partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- One Flora GroupcoreBloominess is part of One Flora Group, one of the largest floriculture groups worldwide. Through mutual cooperation they benefit from economies of scale, strong grower relationships, and joint initiatives in sustainability, logistics, and innovation. Together they realize sustainable growth.
- Growers (Kwekers)coreBloominess works closely with top growers (including tulips, germinis, chrysanthemums) to deliver flowers directly from the nursery, ready-to-use. They collaborate closely with growers to ensure highest quality and freshness.
- Chain Partners (Ketenpartners)coreBloominess works with chain partners to create a transparent, efficient, and environmentally friendly supply chain. Together they take steps to grow, package, and distribute flowers in an increasingly sustainable manner.
- Packaging Material SuppliersminorBloominess works closely with suppliers to reduce plastic usage and increase the recycling of packaging materials. They use recycled and compostable materials for packaging to minimize waste.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bloominess competitors and assessment
Company assessmentDirect peers
- Van den Bos: Van den Bos is a major Dutch flower grower-exporter that supplies cut flowers globally, including to European retailers. As an integrated grower-exporter, it competes in the same B2B cut flower supply market as Bloominess, though with upstream integration.
- Van Vliet Flower Group: Van Vliet Flower Group is a Dutch cut flower and plant exporter serving European retailers and florists, with a focus on supply chain efficiency and direct delivery models. It directly competes with Bloominess in the B2B flower distribution market.
- Decorum Company: Decorum is a Dutch cooperative of quality flower and plant growers marketing premium flowers under the Decorum brand to retailers and florists across Europe. It competes in the same B2B branded cut flower distribution market with a focus on premium positioning.
- Holex: Holex is a Dutch flower exporter specializing in supplying fresh cut flowers to European wholesale and retail customers, including supermarkets and florist chains. It is a direct competitor in the European cut flower distribution market with a similar B2B focus.
- OZ Export: OZ Export is a Dutch flower exporter supplying cut flowers to florists and retailers across Europe, operating from the same Aalsmeer/Rijnsburg region. It is one of the largest Dutch flower exporters and directly comparable in business model and customer base to Bloominess.
- Royal FloraHolland: Royal FloraHolland is the world's largest flower auction, also based in Aalsmeer, Netherlands, and the dominant marketplace for cut flowers and plants. Both companies operate in Dutch cut flower distribution to European retailers; Royal FloraHolland uses an auction model whereas Bloominess uses a direct distribution model, but they overlap heavily in customer base and product range.
- Hilverda De Boer: Hilverda De Boer is a Dutch flower exporter supplying cut flowers to wholesalers, florists, and retailers throughout Europe. It shares the same Dutch floriculture base, B2B customer focus, and Europe-wide distribution model as Bloominess.
Broad incumbents
- Royal Van Zanten: Royal Van Zanten is a major Dutch floriculture breeder and propagator of cut flowers, potted plants, and chrysanthemums. As a broad incumbent in floriculture, it represents a potential upstream or adjacent competitor in the European flower supply chain.
- Dümmen Orange: Dümmen Orange is one of the world's largest floriculture breeders, headquartered in the Netherlands, with a broad portfolio of cut flowers, potted plants, and ornamentals. It is a broad incumbent in the floriculture value chain, though its focus is breeding and propagation rather than B2B distribution.
Emerging players
- Marginpar: Marginpar is a Dutch breeder and supplier of summer flowers and chrysanthemums to the global floriculture market. While primarily a breeder rather than a distributor, it competes in the upstream supply chain serving similar customers and could be a partial disintermediation threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Bloominess social profiles
Digital presenceBloominess compliance and trust
Trust signalCompliance5 records
Bloominess financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloominess leadership team
Management profileNumber of profiles
Bloominess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloominess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloominess
What does Bloominess do?
Bloominess supplies fresh, sustainable, hand-made flower and plant arrangements to retailers and florist chains throughout Europe. It handles purchasing, production/assembly, and distribution in direct collaboration with growers, offering mono bouquets, mixed bouquets, exclusive arrangements, and innovative flower concepts including packaging design and shelf layouts for retailer flower departments.
Is Bloominess a public or private company?
Bloominess is a private company. It is classified as corporate owned and is currently operating.
When was Bloominess founded?
Bloominess was founded in 1996. It employs 51 to 100 people.
Where is Bloominess based?
Bloominess is headquartered in Aalsmeer, Netherlands, in the Europe region.
How does Bloominess make money?
One revenue line is on record: flower Sales to Retailers.
Who are Bloominess's main competitors?
Direct peers on record are Van den Bos, Van Vliet Flower Group, Decorum Company, Holex, OZ Export, Royal FloraHolland and Hilverda De Boer. Broad incumbents are Royal Van Zanten and Dümmen Orange. Marginpar is listed as an emerging player.
Does Bloominess have an API?
No public API is recorded for Bloominess.
What industry is Bloominess in?
Bloominess's product category is Floriculture wholesale supply. Its primary akta.pro industry code is CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution. Its NAICS code is 42493 and its SIC code is 5190.