Panhuijsen

What Panhuijsen does

Panhuijsen Verpakkingen B.V. is a Dutch packaging materials and machines wholesaler headquartered in Tilburg, Netherlands. Founded in 1903 as a family business, the company distributes a broad catalog of packaging materials (stretch films, tapes, corrugated cardboard, air cushions, strapping bands, and custom printed boxes) and packaging machinery (pallet wrappers, box sealers, strapping machines, air cushion systems, and paper packaging equipment). It holds the Royal Supplier (Hofleverancier) designation and operates the Panhuijsen Group, which includes subsidiary Boxsupply for online custom box manufacturing. The company serves Dutch B2B customers across e-commerce, manufacturing, logistics, and small business segments through a hybrid go-to-market combining a transactional e-commerce webshop (shop.panhuijsen.nl) with consultative direct sales via phone and email for larger machinery and custom orders. Pricing is unit-based with volume discounts, free shipping above €500, and publicly disclosed on the webshop; some products are quote-based due to raw material price volatility. Revenue is generated through one-time sales of materials and machines, plus advisory services on packaging process optimization. Recent strategic emphasis has been on sustainable packaging alternatives (bio-based stretch films, recycled bubble wrap, eco-friendly envelopes) and digital tools, including a 3-step custom box configurator launched in April 2026 and a new sustainable warehouse facility opened in 2024.

Name

Panhuijsen

Legal name

Panhuijsen Verpakkingen B.V.

Website

https://panhuijsen.nl

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Panhuijsen Verpakkingen B.V. is a Dutch family-owned packaging materials and machines wholesaler founded in 1903, distributing films, tapes, boxes, and packaging machinery to B2B customers in the Netherlands via webshop and consultative sales.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Paper and Paper Product Merchant Wholesalers (4241), Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industry

Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Packaging materials wholesale
• Industrial packaging machines
• Stretch film distribution
• Pallet wrapping equipment
• Custom packaging solutions

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Packaging Materials Sales: Sale of packaging materials including stretch film, tapes, cardboard boxes, protective packaging (air cushions, bubble wrap, paper), strapping bands, and custom printed boxes. Revenue generated through one-time product sales with volume-based pricing.
2. Packaging Machines Sales: Sale and distribution of packaging machinery including pallet wrappers, case sealers, strapping machines, seal equipment, air cushion machines, and paper packaging systems. Machines sold with optional installation services.
3. Custom Packaging Services: Custom box manufacturing and printing services through their subsidiary Boxsupply, offering personalized packaging solutions for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Panhuijsen is a Dutch wholesale distributor of packaging materials and packaging machines, supplying B2B customers with stretch films, tapes, corrugated cardboard, air cushions, strapping bands, and custom printed boxes, alongside machines such as pallet wrappers, box sealers, strapping machines, and air cushion systems. The company complements product sales with consultative advisory services that help customers optimize material selection, machine deployment, and overall packaging processes, with growing emphasis on sustainable and recycled packaging alternatives.

Product overview

Panhuijsen is a Dutch packaging materials and machines wholesaler offering a comprehensive portfolio. The core offering consists of three main categories: Verpakkingsmaterialen (packaging materials including stretch films, tapes, papers, corrugated cardboard, and air cushions), Verpakkingsmachines (packaging machines including pallet wrappers, box sealers, strapping machines, and specialty equipment), and Verpakkingsdiensten (packaging advisory services). Key machine products include the EXP series pallet wrappers (EXP-630 PLUS, EXP-133), Wrapman mobile wrappers, Dozensluitmachine EXC-133SD box sealers, and PAPER MATRIX/WIAIR paper bubble machines. Sustainable product lines include Ocean Green recycled bubble wrap, Poliflexx Green and Green-R-Power with PineStretch bio stretch films, and ECO air cushion envelopes. Materials span stretch films (MaxStretch, PicoStretch, GuardianStretch), tapes (Qtape, Papertape), corrugated cardboard rolls, air cushion films, and custom printed boxes via Boxsupply.

Differentiator

Problem solved

Functional benefit

Brands

• Boxsupply: Online platform for ordering custom-sized boxes, part of Panhuijsen Group

Products and services

• Verpakkingsmaterialen (Packaging Materials) Broad assortment of packaging materials including stretch films, tapes, papers, corrugated cardboard, air cushion materials, and strapping bands used by B2B customers for protecting and securing products during transport.
• Verpakkingsmachines (Packaging Machines) Complete range of packaging machines including pallet wrappers, box sealers, strapping machines, shrink machines, vacuum packaging machines, air cushion machines, and horizontal wrapping machines for industrial and commercial packaging operations.
• Verpakkingsdiensten (Packaging Advisory Services) Expert consultation on packaging processes, material selection, and machine deployment, helping B2B customers optimize packaging workflows, reduce damage, and control costs.
• Custom Boxes / Bedrukte Dozen (Dozen op Maat) Custom-sized and printed boxes available through the Boxsupply platform, with online customization tool starting from small quantities, enabling personalized packaging for B2B customers.
• EXP-133 Pallet Wrapper 1650/2600 2M Stationary pallet wrapping machine with 260cm mast height and 165cm turntable diameter, featuring motorized pre-stretch up to 300%, LCD screen operation, and 5 memory functions for industrial pallet wrapping operations.
• EXP-630 PLUS Pallet Wrapper 2400 Touch Mobile pallet wrapping robot with touch screen operation, motorized pre-stretch up to 300%, automatic film cutting, and battery power sufficient for up to 300 pallets per charge.
• Wrapman 2.4 Mobile Pallet Wrapper Mobile pallet wrapping machine designed for extreme and irregular pallet formats, featuring battery-powered film lift and ergonomic design to prevent bending and straining.
• Dozensluitmachine EXC-133SD Box sealing machine with 2 sealing heads for closing large series of same-format boxes where boxes are entered with folded top flaps, designed for high-volume fulfillment operations.
• Omsnoeringsmachine EXS-303 Strapping machine for large and small products with electronically adjustable band tension and adjustable cooling time after welding, for pallet and bundle securing.
• Boogomsnoeringsmachine EXS-158 Plus Arch strapping machine with electronically adjustable bundle force, automatic band ejection for empty strapping, and automatic band re-feeding for faulty strapping.
• QFill AP 100 AirSystem Air cushion machine designed for starting or smaller online shops, processing 200mm film for air cushion bags and 400mm film for air cushion sheets to produce protective void fill on demand.
• Paper Matrix Machine WIAIR PB-340 Compact paper bubble machine creating bubble paper with a unique hollow-bump structure as a sustainable alternative to plastic bubble wrap, accepted on packing tables.
• PaperPro100 Machine that converts single-layer paper into a star-shaped paper configuration for use as effective filling material, suitable for packing tables.
• Cardboard Shredder CS-500 Industrial cardboard shredder for recycling cardboard into packaging material, supporting in-house recycling and sustainable packaging workflows.
• Desktop Cardboard Shredder CS-325 Desktop-sized cardboard shredder for smaller-scale cardboard recycling into packaging material, suitable for smaller operations.
• MaxStretch Stretch Film Stretch film for pallet wrapping with pre-stretch capability, available in various thicknesses and colors, suitable for hand wrapping and machine applications.
• PicoStretch / GuardianStretch Stretch Film High-quality 33-layer stretch film with guaranteed 300% pre-stretch, offering foil savings of at least 10% compared to conventional stretch film for pallet wrapping.
• Poliflexx Green Bio Stretch Film Bio-based stretch film made from polyethylene derived from growing sugarcane, offering a sustainable alternative for pallet wrapping.
• Green-R-Power with PineStretch Bio Stretch Film Bio stretch film made from sustainable PE resins derived from wood chips (a byproduct of sustainable forest management), offering a sustainable alternative for pallet wrapping.
• Ocean Green Recycled Bubble Wrap Protective packaging made from 100% recycled material delivering the same performance as standard bubble wrap, with no compromises on quality.
• ECO Air Cushion Envelopes Eco-friendly air cushion envelopes providing reliable protection during transport while addressing the growing demand for more sustainable packaging choices.
• PaperShredder Cardboard shredder machine that recycles old cardboard into new packaging material, supporting in-house recycling and sustainability initiatives.
• Golfkarton op Rol (Corrugated Cardboard Rolls) Corrugated cardboard on rolls in various widths (15cm to 200cm), 100% recyclable, providing protection against scratches and shocks during transport.
• Grijs Papier 70grs 70cm (Grey Recycled Paper) Grey recycled paper for wrapping and cushioning, 70cm width, sold by weight, used for protective packaging.
• Verpakkingstape / Plakband (Packaging Tape) Packaging tapes including PVC tape, PP tape (Qtape series), and paper tape (Papertape Ecoroll Green Line), available in various widths and colors.
• Luchtkussenfolie / Luchtkussens (Air Cushion Film & Bags) Air cushion film and pre-made air cushion bags for protective packaging, available in various sizes including QFill AP Green sustainable variant.
• Omsnoeringsband / Kunststofband (Strapping Bands) Strapping bands including PP (Qstrap), PET (Qstrap PET), and textile bands (Qtex) for securing pallets and packages.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Prinses Máxima CentrumminorOthersPanhuijsen Verpakkingen is a 'Zakenvriend' (Business Friend) of the Princess Máxima Center for pediatric oncology in Utrecht. The center, opened in June 2018 by Queen Máxima, treats all children with cancer in the Netherlands. Panhuijsen contributes to the center's mission of curing every child with cancer with optimal quality of life.
• BoxsupplycoreOthersBoxsupply is Panhuijsen's subsidiary company specializing in custom box manufacturing. Through Boxsupply, customers can easily personalize boxes online and order from small production runs. This enables Panhuijsen to offer custom printed boxes on maat (custom-sized boxes) as part of their product portfolio.
• Verpakkingsunie NederlandminorOthersPanhuijsen Group follows the delivery terms and conditions of Verpakkingsunie Nederland (Dutch Packaging Union). All quotations and deliveries are subject to these standardized delivery terms.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Antalis: Antalis is a European distributor of paper, packaging, and visual communication products with operations across multiple countries. It overlaps directly with Panhuijsen in wholesale distribution of packaging materials and protective packaging, and operates at larger scale across more geographies.
• Davpack: Davpack is a UK-based packaging supplier offering cardboard boxes, packaging materials, and machinery via e-commerce. It shares Panhuijsen's B2B wholesale model combining materials, custom boxes, and machinery, though it serves the UK rather than the Netherlands.
• Raja Group: Raja is a France-headquartered pan-European distributor of packaging supplies, materials, and machinery serving B2B customers. It directly competes with Panhuijsen in packaging distribution, offering comparable catalogs of films, boxes, and machinery through catalog and online channels.
• Kivo Plastic Verpakkingen: Kivo is a Netherlands-based distributor of plastic packaging products including films, bags, and containers serving Dutch B2B customers. It competes with Panhuijsen in the same Dutch packaging materials market with similar wholesale distribution model.

Emerging players

• noissue: noissue is an emerging digital platform offering custom sustainable packaging including branded boxes and paper-based mailers. It intersects with Panhuijsen's Boxsupply custom-box offering and sustainability positioning but operates as a pure-play DTC digital platform rather than a B2B wholesaler.
• Packhelp: Packhelp is a European online platform specializing in custom-branded packaging with small-batch production runs. It overlaps with Panhuijsen's Boxsupply subsidiary in the custom-box segment, but competes digitally rather than through a consultative sales motion.

Broad incumbents

• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging manufacturer and distributor with operations across Europe. It supplies corrugated packaging at scale to large enterprise customers, providing broader market context but operating at vastly larger scale than regional Dutch distributors like Panhuijsen.
• Mondi: Mondi is a global packaging and paper group offering corrugated packaging, flexible packaging, and engineered materials. As a broad incumbent it shapes the supply and pricing of paper-based packaging materials that smaller Dutch distributors like Panhuijsen purchase and resell.
• Sealed Air: Sealed Air is a global manufacturer of protective packaging including Bubble Wrap brand air cushion films and food packaging. It directly competes in the air cushion and protective packaging categories that Panhuijsen distributes, but at much larger scale and with proprietary product brands.

Regional players

• Verpakkingsindustrie Emmen: Verpakkingsindustrie Emmen is a Netherlands-based packaging manufacturer and supplier in the northern Dutch market. It competes regionally with Panhuijsen in packaging materials distribution, though with a different geographic focus within the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/panhuijsen-verpakkingen-b.v.
• Xx.com/panhuijsenbv
• Facebookfacebook.com/Panhuijsen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panhuijsen