Limerick GAA
Limerick GAA is the Gaelic Athletic Association county board for Limerick, Ireland, organizing hurling, football, camogie, and ladies football across club, schools, and county representative levels. It serves members, players, supporters, and sponsors through competitions, ticketing, merchandise, and youth development programs.
- Company typePrivate
- Founded-
- HeadquartersLimerick, Ireland
- Headcount—
- GTM typeB2C
- OfferingServices
What Limerick GAA does
Limerick GAA is the county board of the Gaelic Athletic Association (GAA) governing hurling, football, camogie, and ladies Gaelic football across County Limerick in Ireland. Operating as a non-profit amateur sports organization headquartered at the Limerick Gaelic Grounds on Ennis Road, the board administers the full competitive pyramid from nursery and Cumann na mBunscol primary schools programs through Bord na nÓg youth structures, adult club championships across senior, intermediate, and junior grades, and representative county teams competing in Munster and All-Ireland championships. Its core "products" are organized competitions and representative fixtures rather than commercial goods, with the on-field proposition delivered via a network of affiliated local clubs, divisional committees, schools, and development officers.
Revenue is generated through a diversified mix of streams including recurring membership fees (€180 adult, €50 youth/student, capped at €90 per family), match-day ticket sales (€5–€20 tiered pricing via Ticketmaster), approximately 30+ commercial sponsors across healthcare, education, FMCG, hospitality, financial services, and infrastructure sectors, replica merchandise sold through retail partner Gleeson Sport and Oneills, and lottery fundraising via the quarterly Club Limerick Draw and the newly launched July 2026 50/50 Draw (€2,500 guaranteed weekly jackpot). The organization also operates Limerick GAA TV, a direct-to-consumer streaming platform, and runs the Health & Wellbeing Programme and Kelloggs Cúl Camps youth development initiatives in partnership with the HSE for inclusive access.
The organization's strategic positioning rests on a strong talent development pipeline (Bord na nÓg, Cúl Camps, schools competitions, underage academy) that has produced sustained senior hurling success—most notably the 2026 All-Ireland Senior Hurling Championship win over Galway, the 4th All-Ireland Minor Hurling title (first since 1984), the 2026 National Hurling League title, and a 21-year unbeaten run against Galway. Under senior manager John Kiely and minor manager Diarmuid Mullins, the county operates a vertically integrated player pathway from primary school to senior inter-county level, while distributing commercial and engagement activities across a multi-channel ecosystem spanning the official website, Facebook, Instagram, X, YouTube, RTÉ/BBC broadcast partnerships, and a county-wide club premises network for lottery distribution.
Limerick GAA firmographics
Firmographics- Name
- Limerick GAA
- Legal name
- Limerick GAA
- Website
- https://limerickgaa.ie
- Company type
- Private
- Operating status
- Operating
- Short description
- Limerick GAA is the Gaelic Athletic Association county board for Limerick, Ireland, organizing hurling, football, camogie, and ladies football across club, schools, and county representative levels. It serves members, players, supporters, and sponsors through competitions, ticketing, merchandise, and youth development programs.
- Ownership category
- akta.pro rank
Limerick GAA industry classification
Industry- Product category
- Amateur Sports Governance
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Limerick GAA is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Limerick GAA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Clubs and individual players pay membership fees through the Foireann system. Club membership fees for players were mentioned at €50 for Bord na nÓg, €90 maximum for two or more players, €50 for students, and €180 for adult players including club draw membership.
- Ticket Sales: Revenue generated from championship match tickets for All-Ireland, Munster championships, and county-level games. Ticket prices range from €5 for juveniles to €20 for adults.
- Club Limerick Draw: Weekly and quarterly fundraising draws with guaranteed jackpots (€2,500 weekly) and cash prizes. Quarterly draws with €2,000 in prizes including €1,000 and ten €100 vouchers.
- Sponsorship: Multiple sponsors including Gleeson Sport (retail partner), Oneills (kit supplier), and approximately 30+ commercial sponsors across various sectors including healthcare, education, hospitality, and retail.
- Merchandise Sales: Replica gear and merchandise sold through Gleeson Sport and the official website shop. Jerseys and supporter merchandise available in sizes up to 5XL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All-Ireland Championship Adult Tickets |
| Unit Pricing | Pay-as-you-go | Student/OAP Tickets |
| Unit Pricing | Pay-as-you-go | Juvenile Tickets |
| Subscription | Annual | Adult Player Membership |
| Subscription | Annual | Bord na nÓg Player Membership |
| Subscription | Annual | Student Player Membership |
| Subscription | Annual | Family Maximum |
| Transaction based/ take rate | Pay-as-you-go | 50/50 Draw Jackpot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Limerick GAA product offering
Product offeringCore offering
Limerick GAA organizes and governs Gaelic games — hurling, Gaelic football, camogie, and ladies football — across County Limerick through a network of affiliated clubs, schools programs (Cumann na mBunscol), Bord na nÓg youth structures, and county representative teams. The organization delivers competitive club championships and inter-county competitions, operates a match streaming service (Limerick GAA TV), runs fundraising draws (Club Limerick Draw and 50/50 Draw), delivers youth summer camps (Kelloggs Cúl Camps), and provides health and wellbeing initiatives through its Games for All Committee.
Product overview
Limerick GAA is the county board governing hurling and football in Limerick, operating as a not-for-profit sporting organization. The organization offers a portfolio of programmes and services including its Limerick GAA TV streaming platform for match coverage, Club Limerick Draw and 50/50 Draw lottery programmes for fundraising, Kelloggs Cúl Camps for youth development, and a Health & Wellbeing Programme. The core products are organized around competitive championships and leagues across Senior, Minor, and underage hurling and football levels, with additional support for Ladies Gaelic Football and Camogie.
Differentiator
Problem solved
Functional benefit
Products and services
- Limerick GAA TV Official streaming platform providing live coverage and replays of Limerick hurling and football matches and events, available to supporters and members.
- Club Limerick Draw Quarterly membership fundraising draw with €2,000 in prizes, including a €1,000 prize and ten €100 vouchers, plus optional weekly lottery component.
- Limerick GAA 50/50 Draw Weekly 50/50 fundraising draw with a guaranteed jackpot of €2,500, launched in July 2026 and conducted through the Club Limerick Draw platform.
- Kelloggs Cúl Camps Summer sports camps for children aged 4-13 focused on Gaelic football and hurling, run in partnership with Kellogg's and the GAA. Includes inclusive camps supported by the HSE for children with disabilities and additional needs.
- Health & Wellbeing Programme Health and wellbeing initiatives including resources, support services, and a Games for All Committee promoting inclusivity in Gaelic games, supported by HSE partnership.
- Limerick GAA Club and County Championships Competitive championships and leagues across Senior, Intermediate, Junior, Minor, and underage levels in hurling, Gaelic football, camogie, and ladies football, organized through affiliated clubs and county representative teams.
Quantifiable outcome
- Limerick won 2026 All-Ireland Senior Hurling Championship Final against Galway
- +2 more outcomes
Companies that use Limerick GAA
Customer profileSegments4 records
Ideal customer profiles4 records
Limerick GAA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Limerick GAA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Gleeson SportcoreOfficial retail partner for Limerick GAA replica merchandise. Operates both physical store and online platform (gleesonsport.ie) with click-and-collect service. Stocks official replica gear in all sizes up to 5XL.
- OneillsminorKit supplier for Limerick GAA county teams, providing official playing kits and training gear.
- Electric IrelandcoreSponsor of the All-Ireland Minor Hurling Championship. Limerick won the Electric Ireland Minor Hurling title in 2026.
- SuperValuminorSponsor of Munster Hurling Championship. The Munster Final was held at SuperValu Páirc Uí Chaoimh.
- TicketmastercoreOfficial ticketing partner for All-Ireland Championship matches, providing online ticket purchasing through am.ticketmaster.com/gaa/
- KelloggscoreSponsor of Cúl Camps, Limerick's inclusive and standard summer camps for young players.
- TUS Gaelic GroundscoreLimerick's home ground for major matches including Minor Hurling Final and various county championships.
- RTEminorNational broadcaster providing television coverage of All-Ireland Championship matches including Limerick's semi-final and final games.
- BBCminorInternational broadcaster providing coverage of All-Ireland Championship for international audiences.
- HSEminorHealth Service Executive partnership to support inclusive Cúl Camps for children with disabilities and additional needs.
- Cumann na mBunscolcorePrimary schools Gaelic games association working with Limerick GAA on schools hurling and football programs.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Limerick GAA competitors and assessment
Company assessmentDirect peers
- Galway GAA: Connacht county board and longstanding hurling rival of Limerick (recently defeated in 2026 All-Ireland Final). Operates the same membership, ticketing, sponsorship, and youth-development model under the GAA umbrella.
- Waterford GAA: Munster county board fielding hurling and football teams under the same GAA structure with comparable membership and ticketing model.
- Cork GAA: Munster county board of the GAA, also fielding senior hurling and football teams. Directly comparable in structure, governance, revenue model (membership/tickets/sponsorship/draws), and competitive rivalry with Limerick.
- Clare GAA: Munster neighbor county board of the GAA, comparable in population scale, competitive structure, and community-driven funding (draws, memberships, sponsorships).
- Kilkenny GAA: Leinster-based county board and traditional hurling rival with similar scale, ticketing for championship matches, multi-sponsor portfolios, and youth development programs.
- Tipperary GAA: Munster county board and historic hurling powerhouse, recently defeated by Limerick in the 2026 All-Ireland Minor Hurling Final. Comparable in competitive footprint, sponsorship model, and championship structure.
Regional players
- Munster GAA: Provincial council of the GAA governing Munster-level championships. Comparable in organizing regional championship events (e.g., Munster Senior Hurling Final at Páirc Uí Chaoimh) and provincial sponsorship structures.
Broad incumbents
- Gaelic Athletic Association (GAA): National governing body and parent organization of Limerick GAA. Operates All-Ireland championships, national broadcasting rights, and Cúl Camps nationally — directly comparable at a national scale for media, sponsorship, and youth programming benchmarks.
- Dublin GAA: Largest county board in the GAA by population and revenue, with broader multi-code operations and a more developed commercial sponsorship base. Relevant comparable for the upper bound of county board scale.
Others
- Camogie Association: National governing body for camogie, integrated within Limerick GAA's multi-code structure. Comparable as a governing-body sponsor and event organizer for one of the codes Limerick GAA operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Limerick GAA social profiles
Digital presenceLimerick GAA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limerick GAA leadership team
Management profileNumber of profiles
Profiles2 records
Limerick GAA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limerick GAA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limerick GAA
What does Limerick GAA do?
Limerick GAA organizes and governs Gaelic games — hurling, Gaelic football, camogie, and ladies football — across County Limerick through a network of affiliated clubs, schools programs (Cumann na mBunscol), Bord na nÓg youth structures, and county representative teams. The organization delivers competitive club championships and inter-county competitions, operates a match streaming service (Limerick GAA TV), runs fundraising draws (Club Limerick Draw and 50/50 Draw), delivers youth summer camps (Kelloggs Cúl Camps), and provides health and wellbeing initiatives through its Games for All Committee.
Is Limerick GAA a public or private company?
Limerick GAA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Limerick GAA founded?
Limerick GAA was founded in -1.
Where is Limerick GAA based?
Limerick GAA is headquartered in Limerick, Ireland, in the Europe region.
How does Limerick GAA make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are ticket Sales, club Limerick Draw, sponsorship and merchandise Sales.
Who are Limerick GAA's main competitors?
Direct peers on record are Galway GAA, Waterford GAA, Cork GAA, Clare GAA, Kilkenny GAA and Tipperary GAA. Munster GAA is listed as a regional player. Broad incumbents are Gaelic Athletic Association (GAA) and Dublin GAA. Camogie Association is listed as an others.
Does Limerick GAA have an API?
No public API is recorded for Limerick GAA.
What industry is Limerick GAA in?
Limerick GAA's product category is Amateur Sports Governance. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 711211 and its SIC code is 8600.