Waterford GAA

What Waterford GAA does

Waterford GAA is the County Board of the Gaelic Athletic Association (GAA) responsible for organizing, governing, and developing the Gaelic games of hurling and football across County Waterford in Ireland. The organization operates a dual structure comprising inter-county senior teams that compete in Munster Championships and National Leagues, alongside an extensive grassroots network of approximately 30+ affiliated clubs competing at senior, intermediate, junior, minor, and juvenile levels. Its core products and services include inter-county and club championship competitions, youth development programs (Déise Óg, Bord na nÓg, Cúl Camps, Well!KIDS, and Waterford GAA Rising), the SCÓR cultural program, and member health and wellbeing services.

The organization's technology stack is built primarily on third-party platforms: Sportlomo powers club management (fixtures, results, league tables, referee administration, and club officer tools), while SocialTies underpins the Déise HQ digital hub, a mobile-accessible platform that aggregates fixtures, results, news, and stories for supporters. Live streaming infrastructure is deployed for match coverage, and digital commerce is enabled through the Universe ticketing platform and the Azzurri merchandise shop.

Waterford GAA generates revenue through ticket sales for inter-county and club championship matches, club season tickets, the annual Déise Draw lottery (2026 prize fund exceeding €126,000), tiered corporate sponsorships (main sponsor Suir Engineering for 2025 plus category sponsors including JJ Kavanagh & Sons, Cappoquin Logistics, and Morris DIY Co.), and merchandise. As a voluntary, non-profit County Board, Waterford GAA reinvests proceeds into club development, youth pathways, and county team operations. Customer segments span affiliated clubs, supporters and fans, youth players, and corporate sponsors.

Name

Waterford GAA

Legal name

Waterford GAA

Website

https://waterfordgaa.ie

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterford GAA is the County Board of the Gaelic Athletic Association governing hurling and football in County Waterford, Ireland. It organizes inter-county championships and club competitions across 30+ affiliated clubs, delivers youth development programs, and runs supporter engagement via the Déise HQ digital platform, the Déise Draw lottery, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Sports Governance

NAICS

Arts, Entertainment, and Recreation (71), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Gaelic games administration
• Amateur sports governance
• Hurling and football competitions
• Club season tickets
• Youth development programs

Headquarters

HQ city

Waterford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from admission to inter-county matches (Munster Championship, National Leagues) and club championship fixtures across all levels.
2. Club Season Tickets: Annual club season ticket providing access to club championship games, similar to the Club Season Ticket '25 program.
3. Déise Draw Lottery: Annual lottery/draw with prize funds exceeding €126,000 (2026 Déise Draw), supporting all clubs within Waterford GAA.
4. Corporate Sponsorship: Multiple sponsorship tiers including main sponsor (Suir Engineering 2025), and category sponsors for various championships and competitions (JJ Kavanagh & Sons, Cappoquin Logistics, Morris DIY Co., etc.).
5. Merchandise/Retail: Shop partnerships with Azzurri for official merchandise and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Waterford GAA is the county governing body for Gaelic games (hurling and football) in County Waterford, Ireland, organizing senior inter-county competitions in Munster Championships and National Leagues, plus an extensive club-level competition pyramid across senior, intermediate, junior, minor, and juvenile grades. It also delivers youth development programs (Cúl Camps, Déise Óg, Bord na nÓg, Waterford GAA Rising, Well!KIDS), the SCÓR cultural programme, member health and wellbeing services, and digital supporter engagement via the Déise HQ platform.

Product overview

Waterford GAA operates a multi-faceted sports organization offering Gaelic games competitions (hurling and football at senior and underage levels), digital supporter engagement through its Déise HQ platform, fundraising through the Déise Draw lottery, club season tickets, youth development programmes including Well!KIDS and Waterford GAA Rising, and cultural initiatives through SCÓR. The organization also provides health and wellbeing support services for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Déise HQ A centralized digital hub for Waterford GAA supporters providing access to fixtures, results, stories, and team information via the SocialTies mobile application (available on iOS and Android). Aimed at Waterford GAA fans and supporters.
• Déise Draw Annual lottery draw offering over €126,000 in prizes to supporters, with proceeds supporting all clubs within Waterford GAA. Aimed at Waterford GAA supporters and the general public.
• Club Season Ticket Annual season ticket providing access to club championship games across Waterford GAA. Aimed at Waterford GAA supporters and club members.
• Hurling Championships Annual hurling competitions across multiple grades including Senior, Intermediate, Junior, Premier Intermediate, Minor, Under-16, and Under-14 levels and multiple divisions. Aimed at affiliated Waterford GAA clubs and their players.
• Football Championships Annual football competitions at senior and underage levels across Waterford. Aimed at affiliated Waterford GAA clubs and their players.
• Waterford GAA Well!KIDS Youth development and wellness program for children associated with Waterford GAA clubs. Aimed at juvenile players and their families.
• Waterford GAA Rising Player development and talent identification program for emerging athletes in Waterford. Aimed at promising young players progressing toward senior inter-county teams.
• SCÓR Programme Irish cultural activities programme including music, dance, drama, recitation, and traditional arts delivered under the GAA's SCÓR cultural initiative. Aimed at Waterford GAA club members and the wider community.
• Health & Wellbeing Programme Health and wellbeing support services for Waterford GAA members, including a substance use policy and member resources. Aimed at Waterford GAA members and players.

Quantifiable outcome

• Over €126,000 in Déise Draw prizes supporting all clubs
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Suir EngineeringcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Suir Engineering is the main sponsor of Waterford GAA for 2025, holding the primary naming rights and highest sponsorship tier. Their logo appears prominently on official materials and headers across the Waterford GAA website.
• JJ Kavanagh & SonscoreChannel Partner/ Reseller/ DistributorJJ Kavanagh & Sons sponsors the Senior Hurling Championship, with naming rights for the JJ Kavanagh & Sons Co. Senior Hurling Championship.
• Cappoquin LogisticsminorChannel Partner/ Reseller/ DistributorCappoquin Logistics sponsors the Premier Intermediate Hurling Championship and Cappoquin Logistics Fraher Field venue.
• Morris DIY Co.minorChannel Partner/ Reseller/ DistributorMorris DIY Co. sponsors Under-14 and Under-16 Hurling Championships across all divisions.
• SocialTiescoreTechnology or IntegrationSocialTies powers the Déise HQ digital platform - the official home of Waterford GAA providing fixtures, results, news and supporter engagement in one centralized app.
• AzzurriminorChannel Partner/ Reseller/ DistributorAzzurri operates the official Waterford GAA merchandise shop, providing branded apparel and merchandise to supporters.
• UniverseminorChannel Partner/ Reseller/ DistributorUniverse provides the ticketing platform for Waterford GAA match tickets and club season tickets.
• GAA (Central Governing Body)coreStrategic or Co-development PartnerWaterford GAA operates as the County Board under the central GAA (Gaelic Athletic Association) governance structure, implementing national rules, regulations, and competition frameworks.
• Munster GAAcoreStrategic or Co-development PartnerWaterford participates in Munster Council competitions including Senior Hurling and Football Championships, with access to Munster GAA grants for club development.

Scale indicators4 records

Expansion highlights3 records

Direct peers

• Offaly GAA: Mid-sized GAA county board with similar demographic scale to Waterford, making it a useful comparator for revenue, sponsorship, and engagement dynamics at the smaller-county end of the spectrum.
• Galway GAA: Connacht county board of similar mid-tier scale to Waterford, offering a directly comparable GAA county board operating model including inter-county teams, draws, and club season tickets.
• Mayo GAA: Connacht county board with parallel inter-county championship structure, club draw fundraising, sponsorship tiers, and volunteer-driven governance.
• Tipperary GAA: Fellow Munster hurling county board with comparable structure of senior hurling and football championships, club season tickets, county draws, and corporate sponsorship tiers.
• Limerick GAA: Munster GAA county board with similar structure of inter-county teams, club championships, juvenile development programs, and corporate sponsorship revenue streams.
• Dublin GAA: Leinster county board operating the same governance structure but at the largest scale in the GAA, providing a benchmark for what maximized commercial potential looks like in this category.
• Clare GAA: Munster county board competing in the same provincial hurling and football championships, with comparable volunteer governance, club network, and small-county commercial dynamics.
• Kilkenny GAA: Munster-bordering hurling powerhouse operating an identical county board structure with championship competitions, club networks, draw-based fundraising, and tiered sponsorship inventory.
• Cork GAA: Largest and most successful GAA county board in Munster, operating the same model of inter-county championships, club administration, and sponsorship-driven revenue across a much larger population base, making it the closest scale peer.
• Kerry GAA: Munster county board with strong football identity, running parallel championship, club, and youth development structures with similar sponsorship and ticketing revenue architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WaterfordGAA
• YouTubeyoutube.com/channel/UCtLvZaI3epUV3LOeM6zliaw
• Facebookfacebook.com/gaawaterford
• Instagraminstagram.com/clg_port_lairge_waterfordgaa
• LinkedInlinkedin.com/company/waterford-gaa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterford GAA