IJsland Tours

What IJsland Tours does

IJsland Tours is a Dutch private travel agency founded in 1991 and headquartered in Soest, Netherlands, that specializes in packaged and bespoke travel to four Nordic/Arctic destinations: Iceland (its primary destination), Greenland, Spitsbergen (Svalbard), and the Faroe Islands. The company operates with a small team of 1–10 employees and sells exclusively direct-to-consumer through its Dutch-language website (ijslandtours.nl), phone, and email — customers either self-select from the online catalog or request quotes for custom itineraries. Its product portfolio comprises 100+ pre-packaged tours and 97+ bookable excursions (Northern Lights tours, glacier walks, whale watching, helicopter tours, hot springs, horseback riding, ice cave visits), with per-person pricing ranging from approximately €1,145 for short Iceland packages to €11,400 for premium Spitsbergen expedition cruises, and bespoke Reis op Maat itineraries priced on a quote basis.

The business is organized around four core product lines: Individuele Reizen (self-guided individual travel with car rental and multi-day itineraries), Groepsreizen (Dutch or English-speaking guided group tours), Incentives & Speciale Groepen (corporate incentive trips, family reunions, and friend-group events), and Reis op Maat (fully customized itineraries). Underlying technology is conventional — a PHP-based website, Google Analytics, YouTube embeds, and standard marketing cookies — with no proprietary platform, no mobile app, and no public-facing API. IJsland Tours is a sales-led, consultative business: itineraries are designed by destination-specialist human consultants rather than automated systems, and customers engage via quote requests and phone consultations rather than transactional e-commerce checkout for higher-value packages.

The revenue model is transactional one-time bookings, with revenue generated from packaged tours (flights, accommodation, car rental, excursions marked up and bundled), standalone excursion add-ons, fully custom itineraries (priced via fee and component markup), and corporate/group incentive services priced per engagement. The company holds ANVR, SGR(z), and Calamiteitenfonds memberships, providing Dutch consumers with financial protection and signaling regulatory compliance. Customer concentration is diffuse across Dutch individual leisure travelers, families, friend groups, and a smaller base of corporate incentive clients, with no disclosed enterprise anchor accounts; revenue and booking growth metrics are not publicly available.

Name

IJsland Tours

Legal name

IJsland Tours

Website

https://ijslandtours.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

IJsland Tours is a Dutch travel agency (founded 1991, Soest, Netherlands; 1–10 employees) that sells packaged and bespoke travel to Iceland, Greenland, Spitsbergen, and the Faroe Islands direct-to-consumer via its Dutch-language website, phone, and email.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

akta.pro industry

PRIMARYTHAKADAD

Adventure & Expedition Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAKADAM

Polar & Remote-Destination Expedition Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAKAFAB

Adventure & Expedition Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKADAC

Private/Customized Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAEABAH

Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Luxury & Expedition Cruise Lines

Keywords

• Nordic tour packages
• Arctic travel agency
• Iceland tour operator
• Custom travel planning
• Group travel services

Headquarters

HQ city

Soest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Package Tours: Pre-packaged travel itineraries including flights, accommodation, car rental, and optional excursions to Iceland, Greenland, Spitsbergen, and Faroe Islands. Customers choose from curated trips with pricing per person.
2. Custom Trips (Reis op Maat): Bespoke travel planning service where customers submit preferences and receive personalized travel proposals. Revenue generated through service fees and markups on included components.
3. Excursions: Individual excursion bookings including Northern Lights tours, glacier walks, whale watching, hot springs, helicopter tours, and adventure activities. Sold as add-ons to package trips or standalone.
4. Incentives & Group Travel: Corporate and special group travel organization including family reunions, friend trips, and team-building events. Premium service with comprehensive trip planning including accommodation, transport, guided tours, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IJsland Tours is a Dutch travel agency that sells pre-packaged and fully customized travel itineraries to Iceland, Greenland, Spitsbergen (Svalbard), and the Faroe Islands. Offerings include flights, accommodation, car rental, guided group tours, individual excursions (Northern Lights, glacier walks, whale watching, hot springs, helicopter tours), and bespoke "Reis op Maat" trip planning for individuals, families, and corporate incentive groups. The company also organizes incentive travel and special group trips (reunions, team-building, celebrations).

Product overview

IJsland Tours is a Dutch travel agency specializing in tailor-made and pre-packaged travel to Iceland, Greenland, Svalbard (Spitsbergen), and the Faroe Islands. The company offers four core product lines: Individuele Reizen (self-guided individual trips), Groepsreizen (guided group trips), Incentives & Speciale Groepen (corporate and special group travel), and Reis op Maat (fully customized trips). The product portfolio includes over 44 Iceland itineraries, 20 Greenland trips, 13 Svalbard expeditions, and 7 Faroe Islands packages, complemented by an extensive catalog of 97+ excursions including northern lights tours, glacier walks, whale watching, hot spring visits, helicopter tours, kayaking, and horseback riding. The company operates as a traditional travel agency without a digital product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Individuele Reizen Self-guided individual trips for travelers who want to set their own pace, including car rental packages, city trips, stop-overs, and multi-day hiking tours without a guide, offered to Iceland, Greenland, Spitsbergen, and the Faroe Islands.
• Groepsreizen Group trips led by Dutch- or English-speaking guides with shared transportation, designed for travelers who prefer not to drive themselves and want to connect with like-minded companions on guided itineraries across Nordic destinations.
• Incentives & Speciale Groepen Custom group travel for corporate incentive events, family gatherings, and friend trips, including team-building activities, accommodation, excursions, and transportation arrangements across Iceland, Greenland, Spitsbergen, and the Faroe Islands, with quote-based bespoke pricing.
• Reis op Maat Fully customized travel packages where the IJsland Tours team creates personalized itineraries based on customer preferences, including flights, car rentals, accommodations, excursions, and optional luxury accommodation upgrades and private excursions.
• Excursies Over 97 individual excursion options including northern lights tours, glacier walks, whale watching, hot springs (Blue Lagoon, Secret Lagoon), helicopter tours, kayaking, horse riding, ice cave tours, snowmobiling, and boat trips, sold as standalone bookings or add-ons to package trips across Iceland and other Nordic destinations.

Quantifiable outcome

• 100% customization guarantee for bespoke travel requests

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Blue LagooncoreChannel Partner/ Reseller/ DistributorPremier geothermal spa destination in Iceland. IJsland Tours resells Blue Lagoon entry tickets as part of Iceland travel packages and as standalone excursion add-ons. This is one of Iceland's most iconic attractions and a key selling point for Iceland itineraries.
• Icelandic Mountain GuidescoreChannel Partner/ Reseller/ DistributorLeading Icelandic tour operator providing glacier hiking, ice climbing, and mountain excursions. IJsland Tours offers their tours including Solheimajökull glacier walks and hiking expeditions as bookable excursions.
• Arctic AdventuresmajorChannel Partner/ Reseller/ DistributorMajor Icelandic activity operator offering Into the Glacier tours, snorkeling in Silfra, snowmobile adventures, and various adventure excursions. IJsland Tours distributes their excursion inventory.
• Hurtigruten SvalbardcoreChannel Partner/ Reseller/ DistributorLeading Spitsbergen tour operator providing arctic expeditions, dog sledding, snowcat tours, and ice cave experiences in Svalbard. IJsland Tours packages their Spitsbergen cruises and land-based arctic adventures.
• EldhestarminorChannel Partner/ Reseller/ DistributorIcelandic horse riding tour operator offering various equestrian experiences across Iceland. IJsland Tours offers their horseback riding tours as excursion add-ons.
• Nordur SiglingminorChannel Partner/ Reseller/ DistributorWhale watching and sailing operator based in Husavik, Iceland's 'whale watching capital'. IJsland Tours offers their whale watching excursions from Husavik.
• Special ToursminorChannel Partner/ Reseller/ DistributorIcelandic tour operator offering sea angling, northern lights boat tours, and combined wildlife excursions. IJsland Tours distributes their excursion products.
• Greenland Travel / R. GundahlmajorChannel Partner/ Reseller/ DistributorSpecialized Greenland tour operator providing ice iceberg cruises, Sermermiut excursions, and West Greenland experiences. IJsland Tours packages their Greenland tours.
• Flyover IcelandminorChannel Partner/ Reseller/ Distributor4D flight simulation experience over Iceland. IJsland Tours offers their immersive flight attraction as an Iceland excursion.
• Visit Faroe IslandsminorGTM or Marketing PartnerOfficial Faroe Islands tourism organization. IJsland Tours coordinates with them for destination information, imagery, and marketing support for Faroe Islands travel.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Adventure Canada: Canadian operator of small-ship Arctic expedition cruises including Greenland and Atlantic Canada routes. Comparable as a polar/Arctic expedition specialist offering remote-destination cruise programs in a similar premium price tier.
• Audley Travel: Bespoke long-haul tour operator with a dedicated Arctic, Iceland, and Nordic region team delivering tailor-made itineraries. Comparable in bespoke/consultative selling motion, premium pricing, and country-specialist structure.
• Discover The World: UK-based Scandinavia, Iceland, and Arctic specialist with a similar model of curated package tours plus tailor-made itineraries to Nordic and polar destinations. Comparable geographic focus and specialist agency positioning.
• Quark Expeditions: Polar expedition specialist offering cruises to the Arctic (including Svalbard) and Antarctic. Comparable as a polar/remote-destination expedition provider, though operates rather than resells its own ship inventory.
• Nordic Visitor: Iceland and Nordic travel specialist offering self-drive, guided, and custom itineraries to Iceland, Greenland, Norway, and the Faroe Islands. Highly comparable to IJsland Tours in destination focus, product mix (package + bespoke), and small-team specialist positioning.
• Black Tomato: Luxury experiential travel company known for adventure and Arctic/Polar journeys with bespoke itinerary design. Comparable in high-end experiential focus, expedition-style product (including polar trips), and bespoke service model.
• Swoop Arctic: Specialist in Arctic and Antarctic expedition trips, particularly Svalbard/Spitsbergen voyages. Comparable as a niche polar expedition retailer/distributor serving adventure travelers in a similar price band to IJsland Tours' Spitsbergen cruises.
• Iceland Travel: Icelandic tour operator offering packaged and escorted tours across Iceland, with extension programs to Greenland and the Faroe Islands. Comparable as a destination-focused operator combining package tours with custom FIT services.

Broad incumbents

• Exodus Travels: Established global adventure tour operator with itineraries spanning Iceland and polar regions alongside many other destinations. Comparable in adventure tour product and guided group format, though much larger and broader in scope than IJsland Tours.
• Intrepid Travel: Global adventure tour operator with small-group itineraries in Iceland and other Nordic destinations. Comparable in adventure guided tour format, though operates at much larger scale and broader portfolio than IJsland Tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ijslandtoursbv
• LinkedInlinkedin.com/company/ijsland-tours-bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IJsland Tours