What Lecico does

Lecico is a publicly listed Egyptian manufacturer of ceramic sanitaryware and tiles, headquartered in Alexandria, with manufacturing operations in Egypt and Lebanon. Founded in 1959 and operating under the Lecico Group, the company is self-described as one of the largest sanitaryware producers in the world, with a workforce of 5,001-10,000 employees. Its product portfolio covers the full bathroom suite — toilets (close-coupled, back-to-wall, wall-hung, rimless, and disabled-access), wash basins (pedestal, semi-recessed, wall-mounted, vanity), bidets, urinals, squatting pans, shower trays, kitchen sinks, taps, and complementary accessories — alongside ceramic floor and wall tiles. Manufacturing is based on Vitreous China and Fireclay materials, with products carrying dual-flush water-saving technology and design families including Victoria (classic), Matrix, Infinity (modern), and Doc M (accessibility).

The company generates revenue through B2B hardware sales of sanitaryware and ceramic tiles to contractors, builders, project developers, hospitality chains, healthcare facilities, educational institutions, and public-sector buyers. Pricing is quote-based for project and bulk orders rather than publicly listed, with distribution split between direct enterprise project sales and a dealer/retail network. The company holds an extensive international certification stack — ISO 9001, 14001, 45001, CE, NF France, NF Netherlands, Kiwa, Nordic, ASME — and is a member of the Bathroom Manufacturers Association and Sedex, which support export positioning. In March 2026, Lecico merged three Egyptian manufacturing subsidiaries into the parent, set issued capital at EGP 200 million, and reduced nominal share value from EGP 5.00 to EGP 2.50, writing off legacy investments in Lebanon and the UK under GAFI approval — a restructuring that consolidates the operating footprint and refocuses on the Egyptian manufacturing base.

Customer segmentation is horizontal and use-case oriented, with residential installations as the primary segment and hospitality, healthcare/hospitals, schools, ageing/less-abled (Doc M compliant), public places, water-saving, and space-saving verticals as secondary segments. Lecico markets primarily through its corporate website (catalog, technical drawings, sector recommendations), investor relations communications (annual reports, quarterly results, IFRS/EAS statements, press releases), and direct sales contacts (phone and email). The company is listed on the Egyptian Stock Exchange (ticker: LECI / egx:LCSW) and reports financial results under both IFRS and Egyptian Accounting Standards.

Name

Lecico

Legal name

Lecico Egypt

Website

https://lecicoegypt.com

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lecico is a publicly listed Egyptian manufacturer of ceramic sanitaryware and tiles, producing toilets, wash basins, bidets, urinals, and ceramic tiles from Vitreous China and Fireclay. Founded in 1959 and headquartered in Alexandria, the company serves contractors, builders, hospitality, healthcare, education, and residential customers across the MENA region through B2B direct sales and dealer networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Sanitary Ware Sales: Manufacturing and sale of ceramic sanitary ware products including toilets, wash basins, bidets, urinals, and complementary bathroom products
2. Ceramic Tiles Sales: Production and sale of ceramic tiles as part of Lecico's product portfolio

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lecico manufactures and sells ceramic sanitary ware products (toilets, wash basins, bidets, urinals, squatting pans, shower trays, kitchen sinks, taps) and ceramic tiles for bathroom and kitchen installations. Products are made primarily from Vitreous China and Fireclay materials, with offerings spanning complete bathroom suites, individual fixtures, and coordinated design collections for residential, hospitality, healthcare, educational, and public sector projects.

Product overview

Lecico is a large sanitary ware producer and significant ceramic tiles manufacturer operating in Lebanon and Egypt. The company offers a comprehensive portfolio of bathroom products including toilets (close-coupled, back-to-wall, wall-hung, rimless, and disabled-access models), wash basins (pedestal, semi-recessed, wall-mounted, vanity), bidets, urinals, shower trays, kitchen sinks, and taps. The product line also includes Colored Products for aesthetic customization and coordinated Suites for unified bathroom design. Combined with their Tiles and Complementary product categories, Lecico provides complete bathroom and kitchen solutions for residential, hospitality, healthcare, education, and public facility applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Toilets Wide range of toilet products including close-coupled, back-to-wall, wall-hung, rimless, and disabled-access models with various flushing volumes and outlet configurations, suitable for residential, commercial, healthcare, and public facility installations.
• Wash Basins Comprehensive collection of wash basins including pedestal, semi-recessed, wall-mounted, and vanity basins in various sizes and styles from traditional to contemporary, with large-format Fireclay options such as Victoria Basin 64cm and London Basin 100cm.
• Bidet Floor-standing and back-to-wall bidet products designed to complement toilet suites and provide enhanced personal hygiene options for residential and hospitality bathroom installations.
• Urinals Commercial and residential urinal products including back-inlet and top-inlet models suitable for public places, schools, and healthcare facilities.
• Squatting Pan Traditional squatting pan products for markets and installations requiring this type of toilet fixture, commonly used in specific regional markets.
• Shower Tray Shower tray products available in various sizes (70cm, 80cm) with corner and standard configurations, featuring slip-resistant finishes for bathroom installations.
• Kitchen Sink Kitchen sink products designed for residential and commercial kitchen installations.
• Taps Faucet and tap products for bathroom and kitchen installations, available in various styles and finishes.
• Colored Products
• Suites Complete bathroom suite collections including coordinated toilets, basins, and accessories designed to provide a unified bathroom aesthetic for residential and hospitality projects.
• Complementary Additional bathroom products and accessories that complement the core sanitary ware range, completing bathroom installations.
• Tiles Ceramic tile products for floor and wall applications, positioning Lecico as a significant ceramic tiles producer alongside its sanitary ware business with manufacturing in Lebanon and Egypt.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duravit: German sanitary ware manufacturer producing ceramic bathroom fixtures, bathroom furniture, and wellness products — overlapping with Lecico's basin, toilet, and suite offerings and competing in the same premium project and residential segments.
• Villeroy & Boch: German sanitary ware and ceramic manufacturer producing toilets, basins, bidets, and bathroom collections — overlapping Lecico's suite-based offering and competing for the same mid- to premium-tier hospitality and residential projects.
• Ideal Standard: International sanitary ware brand with broad portfolio of toilets, basins, and bathroom solutions sold into commercial, hospitality, and healthcare channels — directly comparable in product mix, certification depth, and project-based GTM.
• Cersanit: Polish sanitary ware and ceramic tile manufacturer with integrated production — directly analogous to Lecico's combined sanitary ware plus tiles business model and competing for cost-sensitive European and MENA project orders.
• Toto Ltd. Japanese global sanitary ware leader, particularly strong in water-saving and rimless toilet technology — competing in the same water-efficiency product category Lecico promotes and serving international hospitality and residential developers.
• Geberit: Swiss sanitary technology leader specializing in concealed cisterns, wall-hung toilet systems, and bathroom installation technology — directly comparable to Lecico's rimless and wall-hung toilet range and similar project-driven B2B distribution model.
• Roca (Roca Sanitario): Spanish-headquartered global sanitary ware manufacturer offering toilets, basins, bidets, and bathroom furniture — directly overlapping Lecico's core product categories and serving similar residential, hospitality, and institutional project customers worldwide.

Regional players

• Eczacıbaşı (Vitra): Turkish sanitary ware and ceramic tile producer with strong regional brand presence in MENA and Eastern Europe — overlapping with Lecico across toilets, basins, and tiles and competing for similar hospitality and residential developers in neighboring markets.
• RAK Ceramics: UAE-based ceramic and sanitary ware producer with significant MENA market presence — directly comparable to Lecico as a regional ceramics-and-sanitary-ware manufacturer serving the same geographic markets and project-driven customer base.

Broad incumbents

• Kohler: US-headquartered broad bathroom and kitchen fixtures incumbent with overlapping toilets, basins, and taps portfolios — competes with Lecico globally but operates at significantly larger scale and across wider non-sanitary categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lecico-egypt

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lecico