Aras™ Digital Products

What Aras™ Digital Products does

Aras Digital Products is a founder-operated digital engineering firm founded in 2018 with dual-shore operations in the United States (Boston, Portland) and Croatia (Zagreb, Split). The firm employs 30+ engineers, designers, and data scientists under named principals — Ivan Aras (Design), Marko Aras (Mobile), Domjan Barić (Data Science), and Toma Majić (Product Management) — and delivers custom software, web and mobile applications, design systems, and AI implementation services to a client mix spanning global enterprises (Kohler, MassVentures, Men's Health, AnnSacks, Klafs) and growth-stage startups (Kilsar AI, Daytona, SportLawyer, PaperKarma, AudioDrop, Calimero, FoodTrux, Nutricionist), alongside long-tenured European engagements (HNK Hajduk Split, Pomozi.hr).

The firm's technical work spans agentic AI architecture, AI-ready design systems with token-driven architectures, custom AI topic-modeling pipelines, operational intelligence systems, and full-stack web and mobile development. Notable implementations include the Kohler Bold enterprise design system, an agentic multi-agent AI platform for Kilsar AI built on Google Vertex AI and Google ADK with pgvector, and grant intelligence tooling for MassVentures. AI modalities delivered include text, code, structured data, audio, and multimodal, with capabilities in autonomous agents, knowledge retrieval, generative AI, process automation, predictive analytics, and recommendation systems. Architecture is predominantly third-party foundation model and cloud-platform dependent rather than proprietary-model based.

Revenue is generated entirely through professional services engagements structured across four collaboration models: Strategic Consulting, Fixed-Scope Projects, Staffing and Embedded Teams, and Workshop Hub (a training and enablement offering covering AI engineering, data engineering, and design systems). The go-to-market is relationship-driven, anchored by visible enterprise case studies, Clutch 5.0 reviews, and multi-year client retention — HNK Hajduk Split has been a client for 15+ years and Pomozi.hr for 10+ years. The firm has not publicly disclosed funding events or revenue figures.

Name

Aras™ Digital Products

Legal name

ARAS DIGITAL PRODUCTS INC

Website

https://arasdigital.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Aras Digital Products is a founder-operated digital engineering firm with offices in the US (Boston, Portland) and Croatia (Zagreb, Split), serving enterprise clients and startups through custom software, AI implementation, design systems, and web/mobile development engagements.

Ownership category

akta.pro rank

Product category

Digital Engineering Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Engineering Services (8711)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Custom software development
• AI implementation services
• Digital engineering agency
• Mobile app development
• Enterprise design systems

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting: Consulting engagement for clients who need expertise to determine how to achieve their goals. Includes technology decisions, digital transformation guidance, and AI roadmap planning.
2. Fixed-Scope Projects: Dedicated team focused entirely on client projects with clear scope, defined budget, and fixed deadline. Full accountability for deliverables from discovery to deployment.
3. Staffing and Embedded Teams: Embedded project teams working within client environment aligned with their workflows, and staff augmentation providing experienced specialists. No hiring overhead for clients.
4. Workshops: Focused, structured workshops on design systems, AI implementation and data engineering. Led by professionals working in these disciplines daily. Predefined or custom-built around client needs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Aras™ Digital Products is a digital engineering firm that delivers AI implementation, custom software, web, mobile, and design services to global brands and ambitious startups. Engagements span strategy, design, and full-stack engineering under one integrated team, executed through flexible models including Strategic Consulting, Fixed-Scope Projects, Staffing & Embedded Teams, and Workshop Hub.

Product overview

Aras™ Digital Products is a digital engineering company offering a portfolio of professional services spanning AI Implementation, Digital Transformation, Custom Software Solutions, Web Development, and Mobile App Development. Their work is delivered through flexible collaboration models (Strategic Consulting, Fixed-Scope Projects, Staffing/Embedded Teams, Workshop Hub). They have built numerous client projects including Kilsar AI (AI education assistant), Kohler Bold (enterprise design system), SportLawyer AI (legal intelligence platform), MassVentures AI (grant tracking system), Kohler Moments App (mobile app), Daytona (infrastructure platform website), AudioDrop (sound sharing platform), Pomozi.hr (mental health chatbot), Calimero (privacy framework website), HNK Hajduk Split (digital platform), PaperKarma (junk mail opt-out app), Apple Vision Pro Healthcare Concept (AR application), and Nutricionist (nutrition tracking app). The company operates across the US and Europe with offices in Boston, Zagreb, and Split, serving clients from ambitious startups to global brands like Kohler.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Implementation
• Digital Transformation
• Custom Software Solutions
• Web Development
• Mobile App Development
• Collaboration Models

Quantifiable outcome

• 2,000+ students using Kilsar AI across multiple US universities
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thoughtworks: Global technology consultancy specializing in custom software, design, and AI/ML engineering for enterprise clients. Comparable to Aras on AI implementation emphasis and strategy+embedded-team delivery, with a more established global brand and significantly larger headcount.
• Globant: Large-scale digital and cognitive transformation firm with deep AI engineering, design, and software development practices. Overlaps with Aras across AI implementation, design systems, and enterprise digital transformation, but operates at significantly larger scale with broader service lines.
• SoftServe: Large IT services and digital consultancy with AI/ML engineering, design systems, and enterprise software development offerings. Overlaps with Aras across the full-stack custom software + AI services portfolio, particularly for enterprise clients with multi-brand operations.

Direct peers

• Netguru: Digital consultancy offering AI/ML implementation, web and mobile development, and design services to enterprise and startup clients. Closely comparable to Aras on service mix (AI Implementation as core offering) and on the Clutch-style agency positioning with European delivery roots.
• Endava: Global digital engineering and IT services firm combining strategy consulting, custom software, and AI/cloud implementation for enterprise clients. Comparable to Aras in services breadth (AI, design, mobile, web) and enterprise/startup dual-segment go-to-market, though at materially larger scale.
• Django Stars: Boutique digital engineering firm offering custom software, web/mobile development, and AI integration services for enterprise and startup clients. Closely comparable to Aras in size, services breadth, and Clutch-driven B2B positioning.
• Droids On Roids: Mobile and web app development agency serving startups and enterprise clients, with growing AI/ML capabilities. Comparable to Aras on the mobile-app-heavy delivery model and European engineering base with US client reach.
• Ideo: Design and innovation firm integrating strategy, design research, and digital product development for global brands. Comparable to Aras on the design-system-led, enterprise co-creation model (e.g., Kohler Bold-style engagements) and on hybrid strategy+delivery positioning.
• Phenomenon Studio: Digital product design and development agency offering web, mobile, and AI-enabled solutions for startups and enterprises. Comparable to Aras on hybrid design+engineering model and on multi-vertical project portfolio.

Others

• Clutch: B2B review and matchmaking platform where Aras maintains its profile and generates a significant portion of inbound leads. Not a peer in services but a key go-to-market channel and competitive benchmark against other rated digital engineering firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@_arasdigital
• LinkedInlinkedin.com/company/aras-digital-products
• Instagraminstagram.com/_arasdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aras™ Digital Products