Studio Fragments
Studio Fragments is a luxury furniture and interior design studio in Manesar, Gurgaon, India, that designs and manufactures handcrafted, made-to-order furniture for high-net-worth individuals and trade professionals. It operates through a single direct showroom with nationwide and select international delivery.
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Studio Fragments does
Studio Fragments is a luxury furniture and interior design studio headquartered in Manesar, Gurgaon, India. Founded in 2020 as a brand under Akriti Perfections India Pvt Ltd, the company designs and manufactures high-end furniture including chairs, sofas, tables, consoles, and signature pieces like the KariMoku Cabinet and Mono Chair. The studio operates an integrated manufacturing facility that combines high-end machinery with handmade artistry, employing skilled kaarigars (craftspeople) from traditional woodworking communities of India. The workshop includes dedicated infrastructure such as a dust-free upholstery unit and painting chamber, supporting end-to-end production from design and prototyping through carpentry, buffing, sampling, and finishing.
The company serves two primary customer segments: high-net-worth individuals seeking premium, handcrafted furniture for personal spaces, and trade professionals (interior designers, architects) who procure bespoke pieces for client projects. Its go-to-market is direct-to-consumer via a Manesar-based showroom operating by appointment, with local, nationwide, and limited international shipping available. Products are made-to-order with 4-12 week lead times, and pricing is quote-based rather than publicly disclosed. A trade discount program with resale certificate verification targets design professionals looking for preferential pricing.
From a business model perspective, Studio Fragments generates revenue through one-time purchase of luxury furniture pieces and custom commissions, with design and customization fees potentially applicable. The company is privately held with no external institutional investment, operating under the parent entity Akriti Perfections India Pvt Ltd. Leadership is family-led, with Anil Arora serving as Managing Head, Anushka Arora as Founder and Creative Head, and Ajay Aggarwal as Co-Founder of the parent entity. The brand is marketed primarily through organic social channels (Instagram, Facebook, Behance) and an editorial Art Journal blog, with no third-party retail or e-commerce distribution.
Studio Fragments firmographics
Firmographics- Name
- Studio Fragments
- Legal name
- Akriti Perfections India Pvt Ltd
- Website
- https://studiofragments.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio Fragments is a luxury furniture and interior design studio in Manesar, Gurgaon, India, that designs and manufactures handcrafted, made-to-order furniture for high-net-worth individuals and trade professionals. It operates through a single direct showroom with nationwide and select international delivery.
- Ownership category
- akta.pro rank
Studio Fragments industry classification
Industry- Product category
- Luxury Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Studio Fragments is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Studio Fragments business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Furniture Sales: One-time purchase model for luxury furniture pieces including chairs, sofas, tables, and consoles. Products are made to order with 4-12 weeks lead time post-finalization. Trade discounts available for trade professionals.
- Custom Furniture Commissions: Customization services for bespoke furniture pieces. Estimates take 3-5 business days and design/customization fees may apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard luxury furniture pieces |
| Unit Pricing | Pay-as-you-go | Trade pricing for design professionals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Studio Fragments product offering
Product offeringCore offering
Studio Fragments designs and manufactures handcrafted luxury furniture, including chairs, sofas, tables, consoles, and signature pieces like the KariMoku Cabinet and Mono Chair. The studio combines architecture, interior design, and furniture manufacturing at its Manesar facility, employing skilled kaarigars from traditional woodworking communities alongside high-end machinery. The company also offers custom furniture commissions and interior design services, with 4-12 weeks lead time post finalization.
Product overview
Studio Fragments is a luxury furniture and interior design studio operating as a single unified brand offering. The company offers a furniture collection comprising chairs, sofas, tables, consoles, and custom pieces like the KariMoku Cabinet and Mono Chair. Products are designed and manufactured at their Manesar, Gurgaon facility using a combination of high-end machinery and handmade artistry by skilled craftspeople. The studio also provides interior design services and accepts custom orders with a lead time of 4-12 weeks.
Differentiator
Problem solved
Functional benefit
Companies that use Studio Fragments
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Studio Fragments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Studio Fragments partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Studio Fragments competitors and assessment
Company assessmentBroad incumbents
- Roche Bobois: Global luxury furniture brand with showrooms worldwide. Comparable as an aspirational luxury furniture benchmark for Studio Fragments' premium positioning and as a competitor in the international HNW segment the studio targets via case-by-case shipping.
- Good Earth: Established Indian luxury home and lifestyle brand with a furniture collection and showroom network. Overlaps with Studio Fragments on premium Indian home furnishings but operates a much broader lifestyle portfolio.
- Urban Ladder: Large Indian omni-channel furniture retailer offering designer and premium furniture lines. Comparable as an Indian furniture brand reaching premium consumers, though positioned at a lower price tier and broader scale than Studio Fragments.
- Fabindia: Pan-India home and lifestyle retailer with furniture offerings rooted in Indian craft traditions. Comparable as a broad Indian craft-rooted home furnishings incumbent, though positioned more accessibly than Studio Fragments' luxury tier.
- Pepperfry: India's largest online furniture marketplace, including premium and designer brands. Comparable as a furniture distribution and discovery channel competing for the same Indian HNW and design-conscious buyer that Studio Fragments targets.
- B&B Italia: Italian high-end furniture manufacturer known for designer-led contemporary pieces. Comparable as a global luxury benchmark and competitive reference point for Studio Fragments' premium design aspirations.
Direct peers
- Gulmohar Lane: India-based boutique furniture and home brand offering customisable, handcrafted furniture for design-savvy consumers. Closely comparable to Studio Fragments in India-focused, design-led, made-to-order luxury positioning.
- Phantom Hands: India-based contemporary furniture brand producing handcrafted pieces with strong design and craft emphasis. Comparable to Studio Fragments in artisanal manufacturing and design-forward positioning within the Indian premium market.
- Studio Lotus: India-based multidisciplinary design studio spanning architecture, interiors, and product/furniture design. Closely comparable to Studio Fragments' integrated architecture-plus-furniture model and Indian craft-rooted design ethos.
- Tiipoi: Indian design studio with a furniture and home collection emphasising craft, materials, and contemporary aesthetics. Comparable to Studio Fragments as an India-based multidisciplinary design practice that manufactures its own furniture line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio Fragments social profiles
Digital presenceStudio Fragments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Fragments leadership team
Management profileNumber of profiles
Profiles3 records
Studio Fragments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Fragments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Fragments
What does Studio Fragments do?
Studio Fragments designs and manufactures handcrafted luxury furniture, including chairs, sofas, tables, consoles, and signature pieces like the KariMoku Cabinet and Mono Chair. The studio combines architecture, interior design, and furniture manufacturing at its Manesar facility, employing skilled kaarigars from traditional woodworking communities alongside high-end machinery. The company also offers custom furniture commissions and interior design services, with 4-12 weeks lead time post finalization.
Is Studio Fragments a public or private company?
Studio Fragments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Fragments founded?
Studio Fragments was founded in 2020. It employs 11 to 50 people.
Where is Studio Fragments based?
Studio Fragments is headquartered in Gurugram, India, in the Asia region.
How does Studio Fragments make money?
Two revenue lines are on record. Luxury Furniture Sales are the primary driver. The others are custom Furniture Commissions.
Who are Studio Fragments's main competitors?
Broad incumbents on record are Roche Bobois, Good Earth, Urban Ladder, Fabindia, Pepperfry and B&B Italia. Direct peers are Gulmohar Lane, Phantom Hands, Studio Lotus and Tiipoi.
Does Studio Fragments have an API?
No public API is recorded for Studio Fragments.
What industry is Studio Fragments in?
Studio Fragments's product category is Luxury Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 33712 and its SIC code is 2510.