Styltex

What Styltex does

Styltex (legal entity STYLTEX DESIGN, spol. s r.o.) is a Czech family-owned specialty retailer of home textiles, founded in 1994 and headquartered in Prague. Its core offering spans curtains (záclony), drapes (závěsy), curtain tapes and rails, bedding (povlečení), blinds, and wallpapers, sold both as cut-to-length fabric (priced per meter) and as finished custom-sewn pieces. The company distributes through a hybrid direct-to-consumer model: an owned e-commerce platform (styltex.cz), a physical showroom in Prague 7 (Dukelských Hrdinů 22) where customers can view samples, and a marketplace presence via MALL.CZ, supported by free in-house designer consultation services covering selection, measurement, and installation guidance.

Commercially, Styltex monetizes unit-priced textile sales (curtain prices ranging from roughly 134 Kč/m for entry-level Basic collection to over 3,700 Kč/m for premium lines such as Boreas, Simta, and Indes/Fuggerhaus), custom sewing services charged on top of base fabric cost, and bundled designer consultation that is priced at parity with self-service rather than as a separate premium tier. It serves a primarily residential customer base, with secondary exposure to hotels/hospitality and a B2B specification channel via the CZECH DECO TEAM network of 120+ architects. Content marketing through the Zaclona.cz online magazines extends reach into Slovakia and Germany, and the company operates an inspiration library of 650+ decorated room setups plus a 3D virtual showroom as digital pre-sales tools. The business is bootstrapped, has 11-50 employees, holds no disclosed funding, and markets an own-label sub-brand, "The Dreamer by Styltex," in bed linen.

Name

Styltex

Legal name

STYLTEX DESIGN, spol. s r.o.

Website

https://styltex.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Styltex is a Czech family-owned specialty retailer (founded 1994) selling curtains, drapes, bedding, and window treatments via its own e-commerce site, a Prague showroom, and the MALL.CZ marketplace, with free in-house designer consultation serving primarily residential customers across the Czech Republic, Slovakia, and Germany.

Ownership category

akta.pro rank

Product category

Home Textiles and Window Treatments

NAICS

Window Treatment Retailers (449122), Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

akta.pro secondary industries

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Upholstery & Drapery Fabric Retail (CRALADAI), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Home textile retail
• Curtain manufacturing
• Custom sewing services
• Window treatments
• Decorative fabrics

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Textile Product Sales: Retail sales of curtains, drapes, curtain tapes, bedding, blinds, wallpapers and related home textile products. Products sold per meter (metráž) or as finished pieces. Both stock and made-to-order items available.
2. Custom Sewing Services: Custom sewing of curtains and bedding to customer specifications including custom measurements and dimensions
3. Designer Consultation: Paid designer consultation services for interior design guidance on textile selection, offered at same price as self-service

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Styltex retails curtains, drapes, curtain tapes, bedding, blinds, wallpapers, and decorative home textiles, selling fabric by the meter or as finished pieces. They provide custom sewing services to customer-specified dimensions and offer in-house designer consultation for textile selection and interior styling. Products are distributed through their own e-commerce storefront and a physical showroom in Prague.

Differentiator

Problem solved

Functional benefit

Brands

• The Dreamer by Styltex: Bed linen collection branded under Styltex's own label

Products and services

• Curtains (Záclony) Retail of curtain/sheer fabrics sold per meter or as finished pieces, available across multiple collections (Adwin, Basic, Boreas, Color set, Creative, Drapilux, Simta, and others) and in various compositions, colors, and heights for residential window treatments.
• Drapes (Závěsy) Retail of decorative drapery fabrics sold per meter or as finished pieces, including blackout, cover fabrics, velvet, and crash options from multiple European textile brands for window and interior applications.
• Bedding (Povlečení) Retail of bedding products including own-brand The Dreamer by Styltex bed linen collection, for residential and hospitality customers.
• Curtain rails (Kolejničky) Retail of curtain rails and rail systems, including partner-branded Leha window treatment systems and Velux skylight solutions, as complementary hardware for curtain and drapery installations.
• Custom Sewing Services Custom sewing of curtains and bedding to customer-specified dimensions, including custom measurements for residential and hospitality window treatments.
• Designer Consultation Services In-house designer consultation for interior textile selection and styling guidance, offered to customers at the same price as self-service, available via in-studio, on-site, phone, and online consultations.

Quantifiable outcome

• Designer consultation available at no additional cost compared to self-service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CZECH DECO TEAMcoreStrategic or Co-development PartnerActive collaboration with 120+ architects organized under CZECH DECO TEAM network. Styltex works with architects on interior design projects involving window treatments and home textiles.
• VeluxminorOthersPartner brand for skylight window solutions. Velux products are offered as complementary solutions for window shading needs.
• LehaminorOthersPartner brand for window treatment systems. Leha products are distributed through Styltex as part of their window shading portfolio.
• MALL.CZminorChannel Partner/ Reseller/ DistributorMarketplace partnership for expanded sales distribution in Czech Republic. Products available through MALL.CZ platform.
• e AmadeominorOthersListed as a partner brand or platform for home textile products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bolia: Bolia is a Scandinavian design home furnishings retailer with a curated, premium assortment and made-to-order options across Europe. Comparable to Styltex on premium, design-led, customizable home textile and décor retail with an online-led, multi-country GTM.

Broad incumbents

• JYSK: JYSK is a large Scandinavian-headquartered home furnishings retailer with extensive CZ/SK store footprint and broad curtains/bedding assortment. Comparable to Styltex on core window treatment and bedding categories but operating at much larger scale and broader assortment.
• Marks & Spencer Home: Marks & Spencer Home is a heritage UK retailer with a well-known home textiles (curtains, bedding) assortment and selective European online availability. Comparable to Styltex on premium heritage positioning in home textiles, though at much larger scale and broader assortment.
• IKEA: IKEA is a global mass-market home furnishings retailer with significant curtain, blind, and bedding assortment in CZ/SK markets. Overlaps with Styltex on retail window treatments but at much larger scale, broader assortment, and own-brand positioning.
• Zara Home: Zara Home is Inditex's home textiles and décor brand operating online across Europe including CZ/SK. Comparable to Styltex on premium-leaning home textile assortment and online distribution, though as part of the broader Inditex group.
• Wayfair: Wayfair is a large global online home furnishings marketplace with extensive window treatment and bedding assortment. Comparable to Styltex on category mix and online GTM, but with vastly larger catalog, logistics scale, and marketing budget.
• H&M Home: H&M Home is the home textiles and décor extension of H&M operating in CZ/SK markets with a fashion-led curtain and bedding assortment. Comparable to Styltex on home textile retail and Central European e-commerce, but positioned as part of a much larger fashion house portfolio.

Direct peers

• Westwing: Westwing is a pan-European online home and living retailer with a curated assortment and active content/marketing-driven GTM. Comparable to Styltex in online distribution of curated home textile and décor products across CZ/SK/DE markets.
• Bonami: Bonami is a Central European online home design retailer operating in CZ/SK/PL/HU with a curated assortment of designer home textiles and décor. Directly comparable to Styltex on curated home-textile retail and Central European e-commerce distribution.
• Dekoria: Dekoria is a Polish/Central European online retailer of custom-made curtains, blinds, and home textiles with made-to-measure services. Highly comparable to Styltex in product focus (window treatments) and customization-led value proposition, while serving overlapping Central European markets.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/styltex.cz
• LinkedInlinkedin.com/company/styltex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Styltex