Progress Communications

What Progress Communications does

Progress Communications B.V. is a privately held Benelux PR and marketing communications agency founded in 2002 and headquartered in Amsterdam-Duivendrecht, with a second office in Antwerp, Belgium. The firm is a subsidiary of the LVTGroup, a diversified marketing communications conglomerate. It operates as a full-service agency for technology-driven B2B and B2C clients, translating complex technology into accessible narratives for mainstream, trade, and business audiences. Its service portfolio spans PR and media relations, content creation, digital marketing (Google Ads, LinkedIn, social), media training, events and experiential marketing, and a newer AI-Search Visibility (Generative Engine Optimization / GEO) offering aimed at LLM-driven discovery.

The agency's core asset is a curated network of over 12,000 media contacts, journalists, and influencers across the Netherlands, Belgium, and Luxembourg, built over more than two decades. It serves enterprise and mid-market clients through senior-led retainer and project engagements, delivering integrated PESO (Paid, Earned, Shared, Owned) campaigns. Named clients include Microsoft, Huawei, Xiaomi, Accenture, Boeing, NTT, Sonos, iRobot, Universal Robots, AVM/FRITZ!, Exotec, Huntsman Building Solutions, Pon Automotive, Mollie, Satispay, Freshworks, IG&H, and PPDS, spanning consumer electronics, IT, fintech, warehouse automation, aviation, greentech, automotive, and enterprise SaaS verticals.

Revenue is generated through professional services fees on retainer and project bases; no public pricing is disclosed. The firm operates in the 11-50 employee band, is led by Managing Director Stella Jansen, and has earned third-party validation including PRovoke Media's Top 60 EMEA Agencies (2026) and 50 Best Agencies in Continental Europe (2025), multiple European Excellence Awards, SABRE nominations, Digital Communication Awards, and consecutive Great Place To Work Certification (88/100 in 2025).

Name

Progress Communications

Legal name

Progress Communications B.V.

Website

https://progresscommunications.eu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Progress Communications is a privately held, Benelux-focused PR and marketing communications agency founded in 2002, serving technology-driven enterprise and mid-market clients with integrated earned, paid, shared, and owned media services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAMALAO

PR, Reputation Management & Earned Media Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYTHAHAGAG

Event Content Marketing, PR & Media Outreach

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Marketing, Sponsorship & Lead Retrieval Services

Keywords

• Public relations services
• Media relations agency
• Content marketing services
• Digital marketing communications
• Technology PR agency

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Services: Core revenue is generated through PR consulting, media relations, content creation, and strategic communications retainer or project engagements with technology clients in the Benelux.
2. Digital Marketing Services: Revenue also comes from digital marketing services including Google Ads (SEA/Display), LinkedIn advertising, social media management, and campaign execution.
3. Events and Experiential Marketing: The agency organises press conferences, live events, meet-ups, and experiential activations for clients, generating service revenue.
4. Media Training: The agency delivers media training programmes to prepare clients for press interactions, adding to service-based revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Progress Communications is a full-service PR and marketing communications agency headquartered in Amsterdam and Antwerp, serving technology-driven B2B and B2C clients across the Benelux region. The agency delivers earned media relations, content creation, digital marketing, AI-search visibility (Generative Engine Optimisation), media training, and event/experiential marketing through retainer and project-based engagements.

Product overview

Progress Communications is a full-service PR and marketing communications agency operating in the Benelux region (Netherlands and Belgium). The company offers an integrated suite of professional services centered around earned media, content creation, and digital marketing. Their core offerings include PR, Media Relations, Content Services, Digital Marketing, AI-Search Visibility (GEO), Media Training, and Events management. The agency specializes in technology-driven companies and combines strategic communications with performance marketing to build brand visibility, credibility, and lead generation for clients in IT, consumer electronics, gaming, fintech, and other technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services

Quantifiable outcome

• 44 million campaign impressions and 1,400+ conversions for Huntsman Building Solutions
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• LVTGroupcoreStrategic or Co-development Partner · 1 January 2022Progress Communications is part of the LVTGroup, a multi-discipline marketing communications group. The LVTGroup organises monthly Academy sessions for learning and development, fostering knowledge sharing across group companies. The agency also collaborates with other LVTGroup labels on client projects such as Xiaomi Benelux launch events.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kaizo: London-based PR agency specialising in technology, B2B, and innovation storytelling. Highly comparable operating model targeting enterprise tech clients across EMEA.
• Eskenzi PR: London-based technology PR agency focused on cybersecurity, AI, and enterprise software. Comparable senior-led model targeting tech and B2B clients across EMEA.
• Clarity PR: UK-headquartered PR agency with strong technology and B2B focus. Competes for enterprise technology PR briefs across EMEA with integrated earned and digital capabilities.
• Hotwire: Global technology-focused PR and marketing communications agency with EMEA presence. Direct competitor for enterprise tech PR mandates in the same client verticals as Progress Communications.
• Finch & Beak: Amsterdam-based tech PR and thought-lead agency. Operates in the same Benelux market with comparable tech-sector focus and senior-consultant delivery model.

Broad incumbents

• Edelman: Largest global PR firm with a dedicated technology practice. Represents the broad-incumbent competitor with the resources to outbid Progress for global tech PR mandates.
• FleishmanHillard: Global communications network with strong technology and corporate communications offerings. Competes for the same enterprise technology clients with broader geographic and service coverage.
• WE Communications: Global communications network with deep technology vertical specialisation. Competes for the same multinational tech accounts as Progress, with broader geographic reach.

Regional players

• Talk of Town: Dutch PR and communications agency. Operates in the same Dutch market as Progress Communications, overlapping on corporate and consumer PR mandates though not technology-specialised.
• Two Sweets: Amsterdam-based PR and influencer marketing agency with consumer-technology and lifestyle clients. Regional competitor for influencer campaigns and consumer-electronics PR in the Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProgressNL
• YouTubeyoutube.com/@ProgressCommunicationsBLX
• Facebookfacebook.com/progresscommunications
• LinkedInlinkedin.com/company/progress-communications
• Instagraminstagram.com/progresscommunicationsblx

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Communications