Viale González Villanueva

What Viale González Villanueva does

Viale González Villanueva (VgV) is a boutique strategic communications and public relations consulting firm headquartered in Buenos Aires, Argentina. Founded in 1993 by Ignacio Viale and Alberto Salem (originally as Salem, Viale y Asociados), the firm was refounded in 2001 with current co-founder Cecilia González Villanueva and rebranded to its present name in 2019. Operating with approximately 12 team members organized around senior Account Directors, account executives, content writers, and administration, VgV delivers a full suite of professional services including strategic consulting, corporate communications, content and storytelling, brand activation, digital communications, influencer strategies, media relations, spokesperson coaching, crisis management, and government relations.

The firm serves enterprise clients across technology, wine/agriculture, healthcare, financial services, hospitality, and nonprofit sectors, with notable long-term relationships including Microsoft Argentina (multi-campaign including Comé+Plantas app, "Cows can Chat," BAFWEEK AI activation), HMD Global/Nokia (Argentina re-launch 2018), and Wines of Argentina (Malbec World Day). VgV does not develop proprietary technology; instead it orchestrates client technologies (Microsoft AI, HoloLens, IoT) within integrated campaigns to produce measurable outcomes such as 340+ media articles for Malbec World Day and 7M+ reach for the Nokia launch. Revenue is generated through professional services engagements — project-based or retainer — delivered via direct enterprise sales, referrals, and the co-founders' established industry networks.

The business model is classic professional services: human-led consulting and execution, priced customarily per project or retainer, with no public pricing, no SaaS platform, and no disclosed revenue. The firm differentiates through founder reputation (co-founders have advised 450+ and 300+ companies respectively), extensive media relationships across top Argentine outlets, industry association leadership (chairmanship of the Argentine PR Association 2015–2017), and 30 years of brand-building in the Argentine market. Geographic scope is primarily Argentina with select regional project work in Chile, Bolivia, and Brazil.

Name

Viale González Villanueva

Legal name

Viale González Villanueva

Website

https://vgv.com.ar

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Viale González Villanueva (VgV) is a boutique Buenos Aires-based strategic communications and public relations consulting firm serving enterprise clients across technology, wine, healthcare, and financial services with a full suite of media relations, brand activation, and crisis management services.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Strategic communications consulting
• Public relations services
• Media relations management
• Brand activation events
• Crisis communications

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: VgV generates revenue through professional services engagements including strategic consulting, event management, media relations, content development, and crisis communications. Revenue is likely structured as project-based fees or retainer agreements typical of B2B consulting firms serving enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Viale González Villanueva (VgV) is a Buenos Aires-based communications and public relations consulting firm that provides strategic communications services to enterprise clients. The firm delivers integrated communications consulting across strategy development, corporate communications, content storytelling, brand activation, digital communications, influencer strategies, media relations, spokesperson coaching, crisis management, and government relations. Services are delivered as customized, project-based engagements typically involving senior leadership in pitch and execution.

Product overview

Viale González Villanueva is a communications and public relations consulting firm that offers a comprehensive suite of professional services rather than a unified software product. The core offering consists of strategic consulting, corporate communications, content and storytelling, brand activation, digital communications, influencer strategies, media relations, crisis management, and government relations services. The firm also executes specialized communication campaigns for clients, including the Comé+Plantas mobile application developed for Microsoft featuring AI-powered vegetable recommendations. Services are delivered through client engagement rather than a SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting

Quantifiable outcome

• 340+ media articles generated for Malbec World Day campaign
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Ketchum: Global communications consultancy with Latin American footprint offering media relations, brand storytelling, content creation and influencer strategy. Comparable in enterprise client orientation and integrated communications delivery.
• Weber Shandwick: Global public relations firm with operations across Latin America offering corporate communications, brand activation, content, influencer and crisis services. Comparable service portfolio and enterprise client base to VgV.
• Burson (BCW): Global public relations and communications agency with established Argentine operations, offering corporate communications, brand activation, crisis and public affairs. Closely comparable service stack and target market to VgV.
• FleishmanHillard: Global public relations and integrated communications agency with Argentine operations. Comparable scope in strategic communications, media relations, brand activation, influencer strategy and crisis counsel for enterprise and institutional clients.
• Grupo de Comunicación Compass: Argentina-based public relations and strategic communications consultancy offering corporate communications, crisis management and brand activation for enterprise clients in the same Argentine market as VgV.
• Edelman: Global public relations firm where VgV co-founder Ignacio Viale previously served as VP and President of Edelman Argentina. Directly comparable offering in strategic communications, media relations, crisis management and executive counsel, with global scale advantages.
• Llorente & Cuenca (LLYC): Leading LATAM-headquartered communications and public affairs consultancy with deep presence across Spanish-speaking Americas. Highly comparable to VgV on corporate communications, brand activation, crisis management and digital storytelling for enterprise clients in the region.
• Mazalán Group: Argentina-based communications and public relations consultancy serving enterprise clients across sectors. Comparable boutique-style offering in strategic communications, media relations, content and event-driven activations for the Argentine market.
• Hill & Knowlton: Global communications consultancy with Argentine presence offering public affairs, corporate communications, crisis management and brand strategy. Direct overlap with VgV's core offering and target enterprise buyer.

Broad incumbents

• Ogilvy PR: Global creative and communications network with significant Argentine presence spanning advertising, PR, digital and influencer disciplines. Broader portfolio than VgV, but the public relations arm is directly comparable on enterprise communications mandates.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vgvcomunicacion
• Xx.com/vgvarg
• Instagraminstagram.com/vgvcomunicacion
• LinkedInlinkedin.com/company/vgvpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viale González Villanueva