What Buildapreneur does

Buildapreneur is a private, bootstrapped education platform founded by Spencer Mecham in 2017 and operated from Provo, Utah as a solopreneur business with 1-10 employees. The company teaches aspiring entrepreneurs how to build affiliate marketing businesses through a portfolio of free and paid digital products: a WordPress-based blog with SEO-optimized articles, a YouTube channel, free webinars and lead magnets, paid online courses (including an Advanced Affiliate Marketing Training course), one-on-one mentoring/consulting services, and the AutomatioNation Facebook community. The platform is built on standard third-party infrastructure — WordPress for content, dedicated subdomains (courses.buildapreneur.com, affiliates.buildapreneur.com, smma.buildapreneur.com) for course delivery and partner programs, and external tools such as ClickFunnels, ActiveCampaign, and ClickMagick for email marketing, sales funnels, and link tracking.

Buildapreneur operates a content-led GTM motion in which free educational content captures email addresses that are then nurtured through automated sequences into paid courses and mentoring. Its customer base consists primarily of beginner affiliate marketers, side-hustle seekers, and intermediate online entrepreneurs — individuals seeking to learn affiliate marketing, build email lists, and generate passive income online. The company has no enterprise customers, no external funding, no patents, and no disclosed regulatory or compliance obligations.

Buildapreneur monetizes through four revenue streams: (1) one-time course sales (the first course launched in 2017 at $97 generated $10,000+ at launch); (2) affiliate referral commissions from promoting third-party programs, most notably ClickFunnels (40% recurring), Legendary Marketer, and Affiliate Marketing Dude, which Spencer cites as the source of 7-figure income over 18 months; (3) subscription-based one-on-one mentoring and consulting services; and (4) its own affiliate program that pays 50% commissions to partners who promote Buildapreneur's courses. The business is operated globally through self-serve digital channels with no geographic restrictions, and the company has been recognized through media features in HuffPost, Yahoo Finance, Modest Money, Funnel Hacking, and Clickpreneur Summit.

Name

Buildapreneur

Legal name

Buildapreneur

Website

https://buildapreneur.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Buildapreneur is a private, bootstrapped education platform founded in 2017 that teaches aspiring entrepreneurs affiliate marketing through free blog content, YouTube videos, paid online courses, one-on-one mentoring, and the AutomatioNation Facebook community.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Courses: Buildapreneur sells digital courses on affiliate marketing, email marketing, and online business building. Spencer Mecham launched his first online course in 2017 at $97, which generated over $10,000 at launch with a small audience.
2. Affiliate Marketing Revenue: The primary business model involves promoting third-party affiliate products (ClickFunnels, Legendary Marketer, and others) and earning commissions. Spencer generates recurring income through ClickFunnels affiliate payouts (40% recurring) and high-ticket one-time commissions.
3. Mentoring/Consulting: One-on-one mentoring services offered to aspiring affiliate marketers seeking personalized guidance.
4. Affiliate Program for Own Products: Buildapreneur runs its own affiliate program, offering 50% commission to affiliates who promote Spencer's digital courses and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Buildapreneur sells online courses, free training webinars, and one-on-one mentoring that teach individuals how to build passive income through affiliate marketing, email marketing, sales funnels, and side hustles. The company also operates an in-house affiliate program that pays 50% commissions to partners promoting its courses. The platform is built on WordPress with third-party tools for course delivery, email capture, and sales funnels.

Product overview

Buildapreneur is an affiliate marketing education platform and online business resource center operated by Spencer Mecham. The platform consists of a main educational website offering free blog content and resources, a paid courses platform, an affiliate program for partners to promote Buildapreneur's offerings, free training webinars, and a resources section including tools, community access, and consulting services. The product portfolio centers on teaching affiliate marketing strategies, sales funnels, email marketing, and various monetization methods for online entrepreneurs. The platform does not offer a unified software product but rather content, courses, and community-based educational services.

Differentiator

Problem solved

Functional benefit

Brands

• courses.buildapreneur.com: Online course platform offering affiliate marketing, email marketing, and business training programs.
• affiliates.buildapreneur.com
• smma.buildapreneur.com

Products and services

• Buildapreneur Courses (Advanced Affiliate Marketing Training / Affiliate Secrets) A paid course platform offering structured affiliate marketing training programs taught by Spencer Mecham, including the Advanced Affiliate Marketing Training ("Affiliate Secrets") course on building affiliate commissions through sales funnels, email marketing, and high-ticket programs. Intended for aspiring affiliate marketers, side hustle seekers, and intermediate online entrepreneurs.
• Free Affiliate Marketing Training / Webinar A free training and webinar funnel that teaches how to build a $10,000/month affiliate marketing business in 12 months or less, featuring Spencer Mecham's personal strategies. Used as a tripwire lead magnet to capture email addresses and convert into paid course buyers.
• Buildapreneur Affiliate Program An in-house affiliate program that allows partners to promote Buildapreneur's digital courses and training, paying 50% commissions on all profits from referred customers. Extends Buildapreneur's distribution reach through third-party affiliate marketers.
• Buildapreneur Mentoring / Consulting One-on-one mentoring and consulting services offered to aspiring affiliate marketers seeking personalized guidance. Specific pricing is not publicly disclosed and is structured as a subscription/recurring engagement.

Quantifiable outcome

• Build $10,000/month affiliate marketing business in 12 months or less
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ClickFunnelscoreGTM or Marketing PartnerClickFunnels is the primary affiliate partner for Buildapreneur. Spencer Mecham generates significant recurring income (7 figures in 18 months) through ClickFunnels' 40% recurring affiliate commission program. He promotes ClickFunnels as his favorite affiliate program and teaches viewers how to use it for building sales funnels.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wealthy Affiliate: Long-standing affiliate marketing training platform with structured courses, community, and hosting tools. Competes for the same aspiring affiliate marketers but offers a more platform-oriented product suite (hosting, site builder) layered on top of education.
• Income School: Project 24-style platform teaching niche-site and affiliate-marketing strategies via YouTube, courses, and community. Targets the same beginner-to-intermediate affiliate marketer with a similar content-led funnel and high-ticket course backend.
• Smart Passive Income (Pat Flynn): Pat Flynn's long-running platform teaching audience-building and affiliate marketing to online entrepreneurs. Direct peer in the creator-led, content-first affiliate marketing education space with overlapping audience of aspiring and intermediate marketers.
• Authority Hacker: Premium online business education platform teaching affiliate marketing, niche sites, and SEO-driven traffic. Competes with Buildapreneur for the intermediate-to-advanced segment and uses similar creator-led, content-led GTM motion with paid courses and community.
• Legendary Marketer: Affiliate marketing education platform offering courses, training, and high-ticket affiliate programs. Buildapreneur explicitly reviews and promotes Legendary Marketer as a partner, making them direct peers in the affiliate-marketing-education niche serving the same beginner-intermediate audience.
• Stefan James (Project Life Mastery): Personal-brand online business educator offering courses and affiliate promotions on entrepreneurship and passive income. Competes with Buildapreneur for the side-hustle-seeker persona using similar creator-led, content-driven, high-ticket affiliate monetization.
• Affiliate Marketing Dude: Online affiliate marketing education platform offering training programs on building passive income through affiliate promotions. Directly competes with Buildapreneur for the same beginner affiliate-marketer customer segment with overlapping course offerings and content-led GTM.
• Commission Hero (Robby Blanchard): Affiliate marketing training platform focused on ClickFunnels-related affiliate promotions and CPA strategies. Direct competitor in the ClickFunnels-affiliate promotion niche, sharing many of Buildapreneur's recommended affiliate partners and audience.
• Super Affiliate System (John Crestani): Affiliate marketing training program covering traffic generation and high-ticket affiliate networks. Competes for the same aspiring affiliate marketers seeking a structured, paid course-based path to passive income online.

Broad incumbents

• ClickFunnels: Sales-funnel SaaS platform that is Buildapreneur's primary affiliate partner and subject of much of its educational content. As a broader incumbent it provides the software layer the courses teach, and overlapping affiliate income makes it both a partner and a comparable monetization business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/buildapreneur
• Facebookfacebook.com/groups/AutomatioNation
• Xx.com/buildapreneur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buildapreneur