What At.groep does

Het Nieuwe Arbeidsbureau (HN-AB), legally the successor entity to At.groep following its merger with Djopzz and Advizius, is a Dutch regional HR services firm headquartered in Zwolle with branch offices in Hengelo, Emmen, and Doetinchem. The company serves employers with an integrated four-line service portfolio: Organisatieadvies (organizational advisory including PSO certification support, SROI advisory, training, and a future-proof employer scan), Re-integratie & Coaching (first- and second-track reintegration, occupational health assessments, and municipality/UWV-aligned programs), Recruitment / Zoeken & Vinden (temporary staffing, secondment, permanent recruitment, and inclusive hiring), and HR Service (payroll and salary administration). Supporting offerings include the Sterk naar Werk candidate platform, the HN-AB Member client engagement program, and the HN-AB Werkbaar employee self-service portal.

HN-AB's business model is a professional services fee model with quote-based, tailored engagements for individual employers rather than disclosed tiered pricing. Distribution is sales-led and relationship-based, with direct employer outreach anchored by a single point-of-contact model and a regional office network covering eastern Netherlands. The company holds the full set of Dutch staffing-sector compliance credentials (ABU membership, NEN 4400-1, SNA, PSO 30+, NOLOC, OVAL) and a Great Place to Work certification (May 2025–May 2026), which together form the regulatory and reputational baseline required to serve enterprise and government accounts.

The customer base, as evidenced by named logos, spans at least ten sectors including construction (BAM, Dura Vermeer, Hemubo, Bolletje), public transport (Keolis), water utilities (Vitens), automotive (BMW), technology and imaging (Canon, KONE), facility management (Vebego), education (Windesheim, Cibap), and culture (Zwolse Theaters). Reported scale is a 11–50 employee range with 39 open vacancies listed at the time of observation, indicating active hiring against a multi-office service delivery footprint. The company operates entirely within the Netherlands with no disclosed international footprint, funding rounds, or revenue figures.

Name

At.groep

Legal name

Het Nieuwe Arbeidsbureau (HN-AB)

Website

https://at-groep.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

HN-AB (formerly At.groep, Djopzz, and Advizius) is a Dutch regional HR services firm headquartered in Zwolle that delivers integrated recruitment, payroll, reintegration, coaching, and organizational advisory services to employers across eastern Netherlands.

Ownership category

akta.pro rank

Product category

Human Resources Services

NAICS

Professional Employer Organizations (56133), Professional Employer Organizations (561330), Temporary Help Services (56132), Employment Placement Agencies (561311), Payroll Services (541214), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• HR services
• Personnel staffing
• Payroll administration
• Reintegration coaching
• Recruitment services

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. HR Services: HN-AB generates revenue through multiple HR service streams including recruitment (uitzenden, detacheren, werving en selectie), payroll services, organizational advisory, re-integration coaching, and outplacement services. The company operates on a service-fee model where employers pay for HR solutions tailored to their workforce needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

At.groep, now operating under Het Nieuwe Arbeidsbureau (HN-AB) following the merger of Djopzz, Advizius, and At Groep, delivers integrated HR services to Dutch employers. The company combines organizational advisory, reintegration and career coaching, temporary staffing and recruitment, and payroll/HR administration under a single point of contact. It also operates the Sterk naar Werk candidate-employer matching platform and the HN-AB Werkbaar self-service portal for employees.

Product overview

Het Nieuwe Arbeidsbureau (HN-AB) is an HR services company formed from the merger of Djopzz, Advizius, and At Groep. It offers an integrated suite of four complementary service areas: Organisatieadvies (organizational advisory), Re-integratie & Coaching (reintegration support), Recruitment/Zoeken & Vinden (staffing and talent acquisition), and HR Service (payroll and administration). The company also operates supporting initiatives including the Sterk naar Werk job platform, the HN-AB Member exclusive membership program, and the HN-AB Werkbaar self-service employee portal. The offering functions as a unified service portfolio rather than a software product, addressing employers' workforce management needs holistically.

Differentiator

Problem solved

Functional benefit

Brands

• Sterk naar Werk: A platform connecting candidates and companies in an accessible and transparent manner.
• HN-AB Member

Products and services

• Organizational Advisory (Organisatieadvies) Advisory services for employers covering inclusive employment practices, PSO (Prestatieladder Socialer Ondernemen) certification, social return on investment (SROI) advisory, training and workshops, and a future-proof employer scan to help organizations become more productive, vital, and inclusive.
• Reintegration & Coaching (Re-integratie & Coaching) Reintegration support services for employers and employees, including first and second track reintegration programs, occupational health assessments, and reintegration pathways coordinated with municipalities (Gemeenten) and the UWV (Employee Insurance Agency).
• Recruitment / Zoeken & Vinden Staffing and talent acquisition services for Dutch employers, including temporary staffing (uitzenden), employee detachment (detacheren), permanent recruitment and selection (werving en selectie), and inclusive hiring of candidates from underrepresented groups.
• HR Service (HR Service) HR administrative services for employers, covering payroll management (payroll A tot Z) and salary administration (salarisadministratie) to reduce HR administrative burden.
• Coaching Career transition support for employees, including outplacement services and tailored career guidance (loopbaanbegeleiding) for individuals moving between roles.
• Sterk naar Werk An initiative platform operated by HN-AB that connects candidates and companies in a low-threshold and transparent manner, supporting inclusive employment opportunities.
• HN-AB Werkbaar Portaal Employee self-service portal providing access to employment benefits and conditions packages, delivered to deployed workers and contract employees.

Quantifiable outcome

• Future-proof employment achieved when productivity, inclusivity and vitality come together

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• BolletjeminorOthersFood manufacturing company shown as a partner applying Toekomstbestendig Werkgeverschap (future-proof employment) practices. Listed among partner companies demonstrating the company's reach across diverse sectors.
• Zwolse TheatersminorOthersTheater/cultural organization partnered with HN-AB for future-proof employment practices. Demonstrates company's reach into cultural sector.
• BAMminorOthersRoyal BAM Group - major construction company listed as partner applying future-proof employment practices with HN-AB.
• Dura VermeerminorOthersConstruction and infrastructure company partnered with HN-AB for employment solutions.
• KeolisminorOthersPublic transport company listed as partner applying future-proof employment practices.
• VitensminorOthersLargest drinking water company in the Netherlands, partnered for employment practices.
• CanonminorOthersTechnology/imaging company listed among partner companies.
• BMWminorOthersAutomotive company listed as partner applying future-proof employment practices.
• VebegominorOthersFacility management company partnered with HN-AB.
• NIVOminorOthersPartner company shown applying future-proof employment practices.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yacht (Randstad subsidiary): Dutch professional staffing and consulting brand focused on interim management, recruitment of specialists, and HR consulting. Comparable on the high-end werving & selectie and organisatieadvies aspects of HN-AB's offering.
• Tempo-Team: Dutch staffing brand (owned by Randstad) providing uitzenden, detacheren, werving & selectie, and HR services. Directly comparable service portfolio to HN-AB's recruitment and HR service lines, targeting similar Dutch employers.
• AFAS Software: Dutch HR and payroll software vendor (AFAS Profit) used by Dutch employers to run payroll, HR, and workforce administration in-house. Comparable as a substitute for HN-AB's payroll/HR service bureau offering.
• Loket (Visma): Dutch online payroll and HR administration SaaS provider for SMBs. Comparable as a competing payroll/salarisadministratie solution aimed at Dutch employers who might otherwise engage HN-AB's HR service line.
• Otto Work Force: Dutch-based international staffing provider for temporary and migrant labor, ABU member. Comparable on temporary staffing (uitzenden) and NEN/SNA-certified operations in the Netherlands.
• HeadFirst Group: Dutch HR services platform coordinating a community of staffing labels across interim management, recruitment, and managed service provider (MSP) solutions. Comparable as a multi-brand HR services model serving Dutch mid-market and enterprise.
• Brunel International: Dutch-based international staffing firm specializing in detacheren and recruitment of technical and professional specialists. Comparable on the detachering/recruitment side of HN-AB's portfolio.

Broad incumbents

• Adecco Nederland: Global staffing leader with Dutch operations across temporary staffing, permanent placement, and outplacement/coaching. Comparable on uitzenden, detacheren, and outplacement offerings.
• ManpowerGroup Nederland: Major international staffing firm with strong Dutch operations in temporary staffing, recruitment, and career coaching/outplacement. Comparable due to overlapping offerings across uitzenden, werving & selectie, and loopbaanbegeleiding.
• Randstad NV: Global Dutch-headquartered staffing and HR services leader offering temporary staffing, permanent placement, RPO, and HR solutions. Comparable because it is the dominant national player competing head-to-head with HN-AB's staffing, payroll, and outplacement services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atgroep
• Facebookfacebook.com/at.groep
• LinkedInlinkedin.com/company/at-groep

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At.groep