Hockey Club Naarden

What Hockey Club Naarden does

Hockey Club Naarden (HC Naarden) is a Dutch amateur field hockey association founded in 1987 and registered as a private not-for-profit vereniging, headquartered in Naarden in the Gooi region of North Holland. The club serves approximately 1,900 active members across the full age spectrum, from its Dirkjes and Kabouterhockey entry programs for children as young as four through youth competitive squads, adult teams, and veteran sections. Its core offering is organized field hockey training, league competition, and a clubhouse (horeca) and event program that anchors the social life of the membership.

HC Naarden operates five hockey fields, a clubhouse, and — since 2025 — the Gymboxx fitness facility on club grounds, which broadens the athletic proposition beyond field hockey. The business model combines tiered membership fees (with separate playing, non-playing, youth, and field-use fees), corporate and local sponsorship, clubhouse food and beverage revenue, merchandise, and member-organized events. Sustainability investments such as the 2022 solar panel installation reduce operating cost and reinforce sponsor appeal.

Strategically, the club has used consolidation and incremental expansion rather than external capital: a 2013 merger with HC Keramikos combined the local hockey-playing population, while subsequent moves have focused on physical capacity (a fifth field), youth pipeline (Kabouterhockey/Dirkjes), and ancillary fitness (Gymboxx). There are no external investors, no VC or private equity involvement, and no disclosed plans for material commercial restructuring; governance is association-based.

Name

Hockey Club Naarden

Legal name

Hockey Club Naarden

Website

https://hcnaarden.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hockey Club Naarden is a Dutch not-for-profit amateur field hockey association founded in 1987 in Naarden, serving roughly 1,900 members across youth, adult, and veteran programs with on-site training, clubhouse, and ancillary fitness facilities.

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Club Sports Programs (EDALAIAB)

Keywords

• Field hockey club
• Youth hockey training
• Amateur hockey leagues
• Sports club membership
• Community hockey association

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees collected from approximately 1,900 active members across various categories including youth (O7-O18), seniors, veterans, trim hockey, and Hockey7. Fees are collected via automatic debit in three equal installments in September, October, and November.
2. Sponsorship: Club receives sponsorship revenue from shirt sponsors (Indicia, Atelier Munro, Squash & Wellness, PassaHockey), business club members, and team/clothing sponsors. Make-A-Wish logo appears on jerseys as a charitable partnership.
3. Horeca/Clubhouse Operations: Clubhouse serves food and beverages including coffee, sandwiches, snacks, and healthier alternatives. The 'Gouden-team-fit' certificate was received for healthy bar offerings. Revenue from bar sales and events.
4. Merchandise and Equipment Sales: Clubshop through PassaHockey sells official club attire including shirts, shorts/skirts, socks, training suits, and hoodies. Second-hand clothing sales through periodic clothing markets.
5. Event Revenue: Revenue from various events including family tournaments (EUR 25 per person), senioren feest (EUR 7.50), pub quizzes, hockey camps through SportWays, and other club activities.
6. Entry Fees and Equipment Fees: One-time entry fees for new members ranging from EUR 0-250 depending on category. Additional fees for line teams and training suits. Indoor hockey fees collected separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hockey Club Naarden is an amateur field hockey association that delivers organized hockey training, competitive league participation, and youth development programs for members ranging from age 4 (Dirkjes) through veterans aged 45+. The club also operates an on-site clubhouse (horeca), a club shop, club-wide events, and member services such as a confidential contact person (vertrouwenspersoon) for member welfare.

Product overview

Hockey Club Naarden is a family-oriented Dutch hockey club offering a comprehensive range of hockey programs and club services. The core offering centers on youth hockey development through the DIRK-Model philosophy and Naarden Hockey Academy, providing structured pathways from introductory Dirkjes Hockey (ages 4-6) through competitive youth teams (O7-O18) to senior and veteran programs. The club operates diverse membership options including competitive teams, TrimHockey (recreational), Hockey7 (Friday evening format), and Zaalhockey (indoor). Supporting services include specialized keeper training, arbitrage/umpire education, volunteer coordination, a fully-equipped clubhouse with 5 fields and Gymboxx fitness facility, an official clubshop via PassaHockey partnership, and year-round events such as the annual Family Tournament and Super Weekend. With approximately 1,900 active members, the club integrates competitive hockey, social engagement, and community development through a network of coaches, volunteers, and technical staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Hockey Membership (Dirkjes & junior pathway)
• Senior & Veteran Hockey Membership
• Goalkeeper Training (Keeperstrainer)

Quantifiable outcome

• 62 junior teams and 40+ youngest youth teams indicate strong youth development program
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Make-A-Wish NederlandcoreStrategic or Co-development PartnerMake-A-Wish logo appears on the front of official HC Naarden match shirts as the club's chosen charity. The partnership includes a fixed contribution from shirt sponsorship where half goes to the club and half to Make-A-Wish. Members are encouraged to participate through donations, team actions, and creative initiatives to help fulfill wishes for seriously ill children aged 3-18.
• PassaHockeycoreChannel Partner/ Reseller/ DistributorOfficial supplier of HC Naarden match shirts, match socks, and away shirts. Operates the club webshop at passa-sports.nl for official HC Naarden merchandise including shirts, shorts, socks, training suits, and hoodies.
• SportWaysminorStrategic or Co-development PartnerSportWays organizes hockey camps at HC Naarden during summer and May holidays. Camps are led by professional coaches from the Hoofdklasse (top hockey league), offering skill development for children ages 5-14.
• Stok Tandartsen (Pauline Remmert)minorOthersDental practice that provides mouthguard fitting services (hapdagen) for hockey players at HC Naarden on scheduled dates. Costs: EUR 50 for milk teeth, EUR 75 for permanent teeth.
• Cloffee BussumminorStrategic or Co-development PartnerPartner for second-hand clothing sales. Unsold items from clothing markets are displayed at Cloffee (Nieuwe Brink 39, Bussum) with proceeds going to club for training materials.
• KNHB (Koninklijke Nederlandse Hockey Bond)coreOthersNational hockey federation that organizes competitions, provides training programs (Funkey modules), and oversees referee education. HC Naarden participates in district and national competitions organized by KNHB.
• Gymboxx BVminorOthersProvider of outdoor fitness container facility installed at HC Naarden with support from Rabobank Young Impact Support.
• Moulijn Netwerk NotarissenminorOthersNotary office that conducts annual lottery for youth team placements at HC Naarden.

Scale indicators10 records

Recent moves11 records

Expansion highlights3 records

Direct peers

• Pinoké: Amsterdam-based hockey club competing in the top Dutch hockey leagues. Directly comparable membership-based club model serving the Randstad region with youth-to-senior pathways.
• Amsterdam Hockey & Bandy Club: Large Amsterdam-based amateur hockey club operating youth and senior teams with comparable membership-based club structure and regional Dutch hockey competition participation.
• HGC (s-Hertogenbosche Hockey Club): Established Dutch hockey club competing at the highest levels with comprehensive youth and senior programs. Comparable as a member-driven hockey association offering similar competitive and recreational tracks.
• NMHC Nijmegen: Nijmegen-based hockey club operating youth and senior teams in the Dutch amateur hockey system. Directly comparable as a regional member-driven hockey association.
• HC Bloemendaal: Top-tier Dutch field hockey club operating youth, senior, and Overgangsklasse-level teams. Directly comparable as a member-driven hockey club in the Dutch amateur hockey ecosystem, though at a higher competitive level.
• HV Victoria: Rotterdam-based hockey club with comparable family-club positioning and youth-to-senior hockey development pathway. Operates under a similar association-based Dutch hockey model.
• SCHC (Stichtse Cricket en Hockey Club): Bilthoven-based hockey club offering comparable youth development programs and senior competitive teams. Operates as a member-owned vereniging with similar subscription-based membership model.
• Kampong Hockey: Utrecht multi-sport association with a prominent hockey section operating in the top Dutch leagues. Comparable in offering comprehensive hockey programming from youth to senior level.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): The Dutch national hockey federation that governs competitions, training programs (Funkey modules), and referee education in which HC Naarden participates. Not a peer in the commercial sense but a critical counterpart governing body that shapes HC Naarden's operating framework.
• PassaHockey (Passa Sports): Official club merchandise partner and webshop operator for HC Naarden. Comparable as a channel/distribution partner for hockey club apparel and equipment, serving multiple Dutch hockey clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFGVXA2qPJmabZIK34Al0qA
• Instagraminstagram.com/hcnaarden1
• Xx.com/HCNaarden
• Facebookfacebook.com/HockeyClubNaarden
• LinkedInlinkedin.com/company/hockeyclub-naarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Club Naarden