RoKi Hockey

What RoKi Hockey does

RoKi Hockey Oy is a Finnish professional ice hockey club headquartered in Rovaniemi, Lapland, competing in the Mestis league (the second tier of Finnish ice hockey). Founded in 1979 and operating as a privately held limited company, RoKi plays home matches at Lappi Areena (also referred to as Kirnu) and serves approximately 1,800 season pass holders and nearly 300 corporate partner companies across the Lapland region. The company operates a hybrid B2C/B2B revenue model anchored by five streams: match and season ticket sales (channeled through lippu.fi and the team office at Rovakatu 11), premium hospitality via VIP boxes (EUR 599-699 per game) and the Eezy Business Lounge (season passes at EUR 299, single-game tickets at EUR 49), corporate sponsorship and advertising, fan merchandise sales, and an active share offering program. Pricing is tiered across seating categories (A/B stands, other stands) with discounts for seniors, students, military, and children. Ticketing and corporate sales are managed through direct channels and the lippu.fi platform.

The company's go-to-market is community-led, leveraging its position as the only elite-tier hockey franchise in Rovaniemi/Lapland to drive fan engagement through social media (Facebook, Instagram, X/Twitter), email campaigns, and match-day events, while pursuing corporate sales directly through a dedicated sales manager (Sauli Holck). Distribution channels include self-serve ticketing, direct enterprise sales for hospitality, and a physical office. Recent technology adoption includes Wisehockey player tracking and Firstbeat recovery monitoring for the 2025-26 season. RoKi is currently in a restructuring phase following a -254,567.94 EUR loss in FY 2024-25 (driven by legacy write-downs and a shorter playoff run), with a two-tranche share offering launched October 23, 2025 to raise capital for a stated B-Liiga qualification push for 2027-2028, alongside the December 2025 appointment of new CEO Mika Toivola (officially started April 1, 2026) on a 3+2 year contract.

RoKi's strategic positioning is defined by an aggressive pursuit of Liiga promotion rather than diversification outside its core sport. Key risks include geographic single-market exposure (Lapland only), slow share offering uptake, dependence on the regional corporate budget cycle, and the operational execution risk of a major leadership transition in mid-season. Upside drivers include strong demand signals (consistent sellouts, nearly 80% VIP box utilization, ~1,800 season pass base), championship-experienced leadership, and the narrative upside of a possible Liiga promotion that could materially expand media rights, sponsorship pricing power, and gate revenue.

Name

RoKi Hockey

Legal name

RoKi Hockey Oy

Website

https://rokihockey.fi

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

RoKi Hockey Oy is a Finnish Mestis (second-tier) professional ice hockey club based in Rovaniemi, Lapland, operating at Lappi Areena and serving approximately 1,800 season pass holders and nearly 300 corporate partners through ticket sales, VIP hospitality, sponsorship, and merchandise revenue streams.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Professional ice hockey
• Live sports entertainment
• Corporate hospitality services
• Match ticketing
• Fan merchandise

Headquarters

HQ city

Rovaniemi

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket and Season Pass Sales: Revenue from individual game tickets, season passes, and playoff tickets sold directly to fans through lippu.fi and the team office.
2. VIP Boxes and Business Lounge: Revenue from VIP box rentals (starting at 599 EUR) and Eezy Business Lounge packages (season passes at 299 EUR, single-game tickets at 49 EUR) sold to corporate clients for match day entertainment.
3. Sponsorship and Advertising: Corporate sponsorship revenue from main partners and co-sponsors, including brand visibility at games and marketing collaboration packages.
4. Merchandise Sales: Revenue from fan merchandise including fan products, fanshop items sold through the team website and physical location.
5. Share Offerings: RoKi Hockey conducted share offerings (A-shares at 6.50 EUR, B-shares at 4.00 EUR) to raise capital for financial reset and Liiga qualification efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RoKi Hockey operates a professional Finnish Mestis ice hockey team and delivers live match-day entertainment at Lappi Areena in Rovaniemi. The club sells individual match tickets and season passes to fans, rents VIP boxes and the Eezy Business Lounge for corporate hospitality, runs a fan merchandise shop, and secures corporate sponsorship and advertising revenue. It is also pursuing Liiga qualification with an ongoing community share offering to fund operations.

Product overview

RoKi Hockey operates as a Mestis (Finnish second-tier professional hockey) team based in Rovaniemi, Finland, offering a portfolio of live event experiences and hospitality services centered around ice hockey games at Lappi Areena. The core offering consists of match tickets and season tickets providing access to home games. The company provides premium hospitality services through VIP boxes and the Eezy Business Lounge, which offer catering, corporate event hosting, and enhanced viewing experiences. Merchandise sales through the fanshop complete the consumer-facing product portfolio. The company also generates revenue through corporate partnerships and sponsorships, as well as an ongoing share issue (osakeanti) to raise capital toward potential Liiga promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Liput) Individual game tickets for home matches at Lappi Areena, available through lippu.fi and the team office, with various pricing tiers based on seating category and customer type (adults, seniors, students, military, children).
• Season Tickets (Kausikortit) Season passes granting access to all regular season home games at Lappi Areena, with various categories including VIP season passes and standard passes, marketed through dedicated annual campaign periods.
• VIP Boxes (VIP-aitiot) VIP luxury suites at Lappi Areena offering private viewing areas for corporate or private events, with optional catering services, meeting facilities with TV screens, and pre-game access to meet coaching staff. Priced from 599 EUR (Aitio 1-4, 9-10) to 699 EUR (Aitio 5-8 and Sauna-aitio) per game, including tickets for up to 20 persons, with food and drinks ordered separately.
• Eezy Business Lounge Premium hospitality lounge at Lappi Areena offering buffet dining, pre-game and post-game interviews with coaching staff, seating in the lounge section, and an evening program including player interviews. Offered as a 299 EUR season pass, a 49 EUR single-game ticket, or a 13 EUR upgrade for existing ticket holders.
• Fan Merchandise (Fanituotteet) Official team merchandise including jerseys, apparel, and accessories available through the online store and the physical fanshop at Lappi Areena.

Quantifiable outcome

• Season ticket base of approximately 1,800 holders
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Eezy LapincoreOthers · 11 September 2025Eezy's Lapland operations operate the Eezy Business Lounge at Lappi Areena. Partnership includes branding rights, hospitality operations, and joint marketing. Lounge serves both individual game customers and corporate groups with buffet dining options.
• Taksi RovaniemiminorOthers · 9 September 2025Official taxi partner for RoKi match days. Provides transportation services to and from Lappi Areena for fans. Contact: 0600 14000 or via app.
• Napapiirin BetonicoreOthers · 1 January 2025Main partner of RoKi Hockey, appearing in the primary partner logo section on the website. Provides construction/concrete services in the Rovaniemi region.
• Kiinteistömaailma RovaniemicoreOthers · 1 January 2025Real estate company operating in Rovaniemi, featured as a main partner with logo placement on the main website.
• EezycoreOthers · 1 January 2025Staffing and business services company. Major partner whose name is featured on the Eezy Business Lounge hospitality area within Lappi Areena.
• TalenomcoreOthers · 1 January 2025Accounting and financial services firm, listed as a main partner with branding on the RoKi website.
• Stark SuomicoreOthers · 1 January 2025Building materials and tools supplier, featured as a main partner on the RoKi website.
• Rovaseudun MarkkinakiinteistötcoreOthers · 1 January 2025Real estate company in the Rovaniemi region, listed as a main partner.
• Redu Edu OycoreOthers · 1 January 2025Education and training services provider, featured as a main partner.
• MehiläinencoreOthers · 1 January 2025Healthcare services company, listed as a main partner on the RoKi website.
• KotimaailmacoreOthers · 1 January 2025Real estate/home services company, featured as a main partner.
• Kivikylän KotipalvaamocoreOthers · 1 January 2025Sauna services company in Kivikylä, listed as a main partner.
• Hockeybase RovaniemicoreOthers · 1 January 2025Hockey equipment and services provider in Rovaniemi, featured as a main partner.
• HartwallcoreOthers · 1 January 2025Beverage company (part of Olvi Group), listed as a main partner providing beverage services.
• HutcodecoreOthers · 1 January 2025Technology/services partner, listed as a main partner with 'Touch by Hutcode' integration mentioned on the website.
• ADCcoreTechnology or Integration · 1 January 2025Technology services provider, featured as a main partner on the RoKi website.
• CCM HockeycoreOthers · 1 January 2025Hockey equipment manufacturer, listed as a main partner providing equipment to players.
• Lähitapiola LappiminorOthers · 1 January 2025Insurance company featured as match night sponsor for RoKi vs Ketterä game on November 28, 2025.
• TalenomminorOthers · 1 January 2025Featured as match week sponsor for two home games in Kirnu in late November 2025.
• Luxury Taxi LaplandminorOthers · 1 January 2025Premium taxi services partner for RoKi match day transportation, featured as match night sponsor for RoKi vs Jokerit game on November 14, 2025.
• World Cup LeviminorOthers · 1 January 2025Skiing/snowboard event organizer, featured as match night sponsor for RoKi vs KeuPa HT game on November 12, 2025.
• VeikkausminorOthers · 1 January 2025Finnish betting company offering 'Two for One' Mestis ticket promotions for select RoKi home games.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hermes: Kokkola-based Mestis club; directly comparable to RoKi as a smaller-city Finnish second-tier ice hockey team with a regional sponsor ecosystem and similar gate-revenue scale.
• Jokerit Helsinki: A flagship Finnish hockey brand that, like RoKi, has been operating in the Mestis after a top-tier/KHL hiatus and is pursuing a return to the Liiga. Highly comparable in second-tier positioning, ambitious brand narrative, and reliance on corporate Helsinki-area sponsors.
• KeuPa HT: Mestis team from Keuruu; shares RoKi's small-town, community-driven profile, modest budget, and a target market reliant on regional B2B sponsorship and local season-pass holders.
• TuTo Hockey: Turku-based Mestis team with promotion aspirations; comparable in second-tier positioning and in operating a multi-stream ticketing, VIP, and sponsorship business targeting regional corporates.
• Ketterä: Mestis club based in Imatra, comparable to RoKi as a smaller-city second-tier team competing for promotion to the Liiga with a regional corporate sponsorship base and similar match-day economics.
• SaPKo: Savonlinna-based Mestis team with a community ownership and small-market profile highly analogous to RoKi's Lapland-based, fan-and-business-supported operating model.
• Kiekko-Espoo: Espoo-based Mestis team with promotion ambitions toward the Liiga, comparable to RoKi in operating a second-tier professional club with strong corporate sponsorship and ticketing operations in a single Finnish market.
• IPK: Iisalmen Peli-Karhut, a Mestis club from a small Finnish city. Comparable to RoKi in the second tier, with similar revenue scale, corporate sponsorship dependence, and a small-arena match-day product.

Broad incumbents

• HIFK: One of Finland's most established Liiga clubs, headquartered in Helsinki. Comparable as a professional ice hockey organization running a ticketing, VIP hospitality, and corporate sponsorship business, but operating at a substantially larger scale in a major market.
• HPK: Liiga team from Hämeenlinna, broadly comparable as a smaller-market Finnish professional hockey incumbent. Notably, HPK is the club where incoming RoKi CEO Mika Toivola won a championship as sports director in 2019, providing direct strategic lineage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rokihockey
• Facebookfacebook.com/rokihockey
• Instagraminstagram.com/rokihockey
• LinkedInlinkedin.com/company/roki-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoKi Hockey