What HAME does

HAME (华美兴泰) is a vertically integrated Chinese energy storage manufacturer founded in 2009 and headquartered in Shenzhen's Pingshan District. The company was converted to a joint-stock company and listed on China's New Third Board (NEEQ: 838516) in 2016. HAME operates two parallel business lines: an ODM/OEM manufacturing service that designs and produces energy storage products sold under global client brands (including Walmart, Belkin, mophie, Lidl, Varta, Pilot, Heart, Medion, SCHUSS, and telecom operators Micromax and Megafon), and direct sales of MARSTEK-branded products to end consumers through international subsidiaries in Germany, the United States, Japan, Kenya and Hong Kong.

HAME's product portfolio spans five categories: home energy storage (MARS series and H6KL all-in-one systems, 10.2-30.7kWh LiFePO4-based), balcony solar storage (JUPITER C/E, VENUS AC-coupled micro ESS, and SATURN-M micro inverters), outdoor portable power (Saturn, Saturn-Pro, Venus and Mercury series ranging 249Wh to 6,720Wh), mobile power banks (high-power PD, waterproof, AC-plug, large-capacity 50-80K mAh, and USB-C rechargeable AA/AAA), and smart battery packs for e-bikes and e-motorcycles. Underpinning the portfolio is proprietary LiFePO4 cell technology (50Ah pouch and prismatic cells, up to 200Wh/kg energy density, 6000+ cycle life, 2C high-rate capability), a multi-detection Battery Management System, integrated power conversion systems (PCS) covering off-grid, on-grid, hybrid and micro-inverter topologies, and an Energy Management System supporting peak-valley optimization and grid/off-grid switching. Production is fully vertical: cell manufacturing, SMT (8 automated lines), injection molding, cable/accessory manufacturing, and final assembly are conducted in-house across four manufacturing bases spanning over 314,000 sqm in Shenzhen and Hunan, with nameplate capacity of 4.2GWh of cells, 500,000 home storage units, 500MW of PV structural components, and 15 million power banks annually. The company holds 360+ patents and certifications including ISO 9001, ISO 14001, BSCI, UL 1973, UL 2056, UL 2743, IEC 62133, FCC Part 15B, UKCA, CE, PSE, and BIS.

The company generates revenue through hardware sales across both the ODM/OEM channel and the MARSTEK branded channel, with international distribution and DTC e-commerce (Shopify/WooCommerce) supplementing enterprise contracts. Recent strategic emphasis has shifted toward the higher-margin European home and balcony storage market, supported by a 2024 GLP Inkstone Capital-led funding round, the 2023 commissioning of a 3GWh cell and 500K-unit home storage facility in Hunan's Xiangxi High-Tech Zone (projected at RMB 3.5 billion annual revenue at full ramp), and joint laboratories with South China University of Technology and Southern University of Science and Technology. The company employs 1,500+ people and has won multiple international design awards including the German iF Design Award (2023, 2026) and Red Dot Design Award (2025).

Name

HAME

Legal name

深圳市华美兴泰科技股份有限公司

Website

https://hamedata.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HAME is a vertically integrated Chinese energy storage manufacturer producing LiFePO4-based home, balcony, outdoor and mobile power products under HAME and MARSTEK brands, while providing ODM/OEM services to global retailers including Walmart, Belkin, mophie and Lidl.

Ownership category

akta.pro rank

Product category

Residential Energy Storage Systems

NAICS

Battery Manufacturing (33591)

SIC

Motors & Generators (3621)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industry

Battery Packs & Energy Storage for Micromobility Manufacturing (IMACAOAE)

Keywords

• Residential energy storage
• Balcony solar storage
• Outdoor power stations
• Mobile power banks
• ODM energy storage

Headquarters

HQ city

Pingshan

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. ODM/OEM Manufacturing: Original Design Manufacturing and Original Equipment Manufacturing services for global energy storage brands. HAME designs and manufactures products under client brands including custom specifications, with major customers like Walmart, Belkin, mophie, and international European brands.
2. MARSTEK Brand Products: Direct sales of branded products under the MARSTEK self-owned brand through company subsidiaries and global distribution networks. Products include residential energy storage systems, balcony solar storage, portable power stations, and mobile batteries.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HAME is a vertically integrated manufacturer of lithium iron phosphate (LiFePO4) energy storage products, designing and producing home PV energy storage systems, balcony solar storage systems, outdoor portable power stations, mobile power banks, micro inverters, and smart battery packs for e-bikes. The company sells through two channels: ODM/OEM custom manufacturing for global brands (Walmart, Belkin, mophie, Varta, Lidl) and direct sales of its self-owned MARSTEK brand via international subsidiaries and e-commerce.

Product overview

HAME (华美兴泰) is a vertically integrated energy storage company offering a full-scenario solar + storage product portfolio under the HAME (domestic China brand) and MARSTEK (international brand) names. The portfolio spans five product lines: (1) Home Energy Storage — the MARS Series (all-in-one/split-type home PV ESS, 10.2-30.7kWh, LiFePO4, IP65) and H6KL all-in-one unit; (2) Balcony PV Storage — JUPITER C/E (integrated balcony ESS, 2560-5120Wh), VENUS AC-coupled micro ESS (5120Wh, 2500W), and SATURN-M micro inverters; (3) Outdoor Power Supplies — Saturn-Pro (448-2240Wh, up to 2400W), Mercury (1209-6720Wh, up to 2400W), and Venus series; (4) Portable Power Banks — high-power PD series (up to 208W), steel waterproof IPX7 series (1000+ cycles), AC-plug all-in-one series, large-capacity 50000-80000mAh models, and USB-C rechargeable AA/AAA lithium batteries; and (5) Smart Battery Packs for e-bikes and custom applications. Products share core technologies: LiFePO4 battery cells (50Ah/100Ah, 6000+ cycle life), proprietary BMS, PCS/inverter systems, and EMS energy management. The company also offers micro-inverters (SATURN-M series), portable solar panels (APOLLO series), and SmartBox intelligent backup systems. Manufacturing is fully vertical, from battery cell production through SMT, injection molding, and final assembly.

Differentiator

Problem solved

Functional benefit

Brands

• MARSTEK: Self-owned brand of HAME, has launched globally and won multiple international design awards including German iF Design Award and Red Dot Design Award. Products include home energy storage systems, balcony PV storage, and outdoor power supplies.

Products and services

• MARS Series – Home PV Energy Storage System Complete home solar energy storage system based on LiFePO4 batteries integrating battery management (BMS) and inverter technology. Available in all-in-one and split-type configurations supporting single-phase, three-phase, and split-phase voltage systems for global residential energy needs. Capacities range from 10.2kWh to 30.7kWh with IP65 protection and app-based remote monitoring.
• H6KL (Mars All-in-One Home Storage) All-in-one home energy storage system integrating a 5120Wh LiFePO4 battery module (expandable to 6 units for 30.7kWh total), 7.5–12kW solar charging, 5.5–8.8kVA AC output, modular design with concealed wiring, and anti-islanding protection.
• JUPITER C/E – Balcony Solar Storage System Integrated balcony solar storage system with 2560–5120Wh capacity, 1000W x 4 PV input, 400W DC output, 220–230V AC output, LiFePO4 battery with 6000+ cycle life, and Bluetooth/Wi-Fi connectivity for app control. Targeted at European balcony solar users.
• VENUS Series – AC Coupled Micro ESS Smart AC-coupled micro energy storage system with up to 5120Wh capacity, 51.2V rated voltage, 2500W grid-connected output, and 2500W backup AC output. Supports peak shaving, grid arbitrage, and plug-and-play portable power use.
• SATURN-M – Micro Inverter Micro inverter available in 600W/800W/1000W and 2000W grid-connected models with 2 or 4 MPPT inputs up to 2kW solar, IP67 waterproof rating, 10-year warranty, and plug-and-play installation for small-scale solar systems.
• APOLLO Series – Portable Solar Panels Portable solar panels available in 30W/110W/220W models with up to 23.3% efficiency, monocrystalline silicon cells, and ETFE coating. IP67 waterproof rating for outdoor use with portable power stations.
• Saturn Series – Portable Outdoor Power Supply Portable outdoor power supply based on LiFePO4 battery with integrated BMS and inverter. Capacities from 249Wh to 2240Wh, AC output 220V@50Hz up to 1000W max, supporting solar, AC wall, and car charging.
• Saturn-Pro Series – Portable Outdoor Power Supply High-power portable energy storage device providing large AC and DC power. Capacities 448Wh–2240Wh, AC output 500W–2400W max, charging up to 2000W. LiFePO4 cells with 2000+ cycle life, built-in BMS with full protection suite, and app monitoring.
• Venus Series – Outdoor Power Supply Outdoor power supply with 512Wh–2240Wh capacity, 500W–2000W output, LiFePO4 battery technology, expandable stacked design, and support for micro-inverter connection for emergency power switching.
• Mercury Series – Outdoor Power Supply Stackable outdoor power supply with 1209Wh–6720Wh capacity, up to 2400W output, LiFePO4 battery with 6000+ cycle life, IP65 rating, wide temperature range (-20°C to 45°C), and dual MPPT solar input for large-scale outdoor and construction use.
• P285D/P288D/P289D – High-Power Power Bank Series High-power portable power banks with 20000–25000mAh capacity, supporting output up to 110W/145W/208W via Type-C PD and QC protocols. Dimensions 46x160x38/46mm, weight 450g.
• P282D/P283D/P284D – Steel Waterproof Power Bank Series IPX7 waterproof power banks with up to 20000mAh capacity, cycle life up to 1000+ cycles (3x regular), steel shell design, supporting 15W max output via Type-C.
• P281D/P280D/P279D – AC Plug Power Bank Series Power banks with built-in AC plugs available in 5000mAh (140g), 10000mAh (220g), and 20000mAh (360g) variants. P281D supports 27W output; P280D supports 20W output; P279D supports 20W output.
• P213D/P233D – Large Capacity Power Banks Large-capacity power banks: P213D with 50000mAh/185Wh, 105W total output, solar/car DC input 120W; P233D with 80000mAh/296Wh, 120W output, PV/DC input 120W, car charging output 120W.
• AA & AAA Rechargeable Lithium Batteries with USB-C Rechargeable AA/AAA lithium batteries with USB-C charging port, up to 1500–5000+ cycle life, stable 1.5V output, up to 4000mWh (AA) / 1000mWh (AAA) capacity, 700mA/180mA current output.
• Smart Battery Packs for E-bikes / E-motorcycles / Custom Applications Rechargeable lithium battery packs serving as intelligent energy storage modules for various applications including electric bicycles, electric motorcycles, and custom battery pack solutions built on HAME's LiFePO4 cell technology.
• SmartBox – Intelligent Backup System Intelligent backup system providing energy management, AI-driven electricity price optimization, and seamless grid/off-grid switching for home energy storage systems, expanding VENUS E capacity up to 15.36kWh when combined with battery modules.
• M2-1000 / M4-2000 Micro Inverters Micro inverters: M2-1000 with 1000W output and 2 MPPT; M4-2000 with 2000W output and 4 MPPT. Both feature plug-and-play operation, anti-backflow protection, and IP67 rating for grid-connected balcony solar systems.

Quantifiable outcome

• 6000+ cycle life for LFP batteries at 80% capacity retention
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and major.

• 南方科技大学coreStrategic or Co-development Partner · 19 June 2025Joint Smart Energy Storage Technology Laboratory established with South University of Science and Technology. Leverages university's research capabilities in automation, intelligent manufacturing, and materials science combined with HAME's product R&D and manufacturing expertise.
• 华南理工大学coreStrategic or Co-development Partner · 14 January 2025Co-founded Advanced Power Conversion and Smart Energy Storage Technology Joint Innovation Laboratory with HAME. Focuses on smart energy storage and advanced power conversion technology research, talent cultivation, and industry-academia collaboration.
• 京东京造majorChannel Partner/ Reseller/ DistributorStrategic brand partnership for portable power products sold through JD.com's private label brand.
• WalmartmajorChannel Partner/ Reseller/ DistributorLong-term ODM/OEM partnership for mobile power banks and outdoor power station products.
• BelkinmajorChannel Partner/ Reseller/ DistributorLong-term partnership for portable power and mobile battery products.
• mophiemajorChannel Partner/ Reseller/ DistributorPartnership since 2018 for mobile battery and charging solutions.
• VartamajorChannel Partner/ Reseller/ DistributorEuropean brand partner for portable power solutions.
• LidlmajorChannel Partner/ Reseller/ DistributorEuropean retail partnership for energy storage products.

Scale indicators14 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• BYD: Global battery and EV giant with a substantial energy storage business (Battery-Box, Premium HVS/HVM). Competes with HAME in residential LFP storage and represents a scale benchmark HAME must compete against on cost and channel access.
• Generac: Established US power equipment company with growing residential battery storage portfolio (PWRcell). A broad incumbent whose home storage systems overlap with HAME's Mars whole-home backup positioning in the North American market.
• Tesla Energy: Broad incumbent with Powerwall home battery and large-scale Megapack. Defines the premium end of the residential energy storage market that HAME's Mars and Venus lines compete against on brand and software ecosystem.

Direct peers

• Goal Zero: US outdoor power station and portable solar brand. Comparable to HAME's outdoor power lineup (Saturn, Mercury series) and serves overlapping customer segments in camping/RV/emergency preparedness.
• Zendure: Smaller Chinese portable power and home battery competitor with overlapping balcony-solar and home backup product lines, including modular expandable systems. Comparable to HAME's VENUS and SATURN families.
• Anker Innovations: Major Chinese mobile power bank and charging peripheral brand that competes with HAME's high-capacity power bank line and is also a customer/partner relationship in the broader consumer charging category.
• Pylontech: Chinese residential and commercial battery storage specialist. Directly competes with HAME's Mars and Venus home energy storage lines in the European residential solar-plus-storage channel.
• Shenzhen Poweroak Newener (Bluetti): Vertically integrated Chinese manufacturer of portable power stations and home energy storage. Closest peer to HAME in product mix (LiFePO4, expandable capacity, balcony/home/outdoor lines) and ODM/original-brand business model.
• Jackery: Leading portable power station brand with similar LiFePO4-based outdoor power products and home backup systems. Direct competitor to HAME's Saturn and Mercury outdoor power series in retail channels like Walmart and Costco.
• EcoFlow: Chinese portable power station and home energy storage company. Directly competes with HAME/MARSTEK across portable power stations, balcony storage, and whole-home backup; both target European and North American residential solar customers with LiFePO4 systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAME