Affichage CLG
Affichage CLG is a private outdoor billboard advertising company operating named 8m² and 12m² billboard networks across four French overseas departments (Martinique, Guadeloupe, Guyane, Réunion), selling advertising space to brand and agency clients via regional direct-sales teams.
- Company typePrivate
- Founded2015
- HeadquartersLes Abymes, Guadeloupe
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Affichage CLG does
Affichage CLG is a private outdoor advertising company that operates physical billboard networks across the four French overseas departments (DOM): Martinique, Guadeloupe, Guyane, and Réunion. The company self-positions as the leader in outdoor advertising in the DOM. It operates approximately 1,500-1,800+ billboard faces across roughly 22 named networks per territory (e.g., Etoile, Océan, Latitude, Lagon, Volcan, Corail in Réunion; regional networks in Martinique, Guadeloupe, and Guyane), using standardized 8m² and 12m² formats with illumination rates ranging from 14% to 100%. Product lines include short-duration generalist campaigns (7-14 days), long-conservation contracts (1-3 years), and premium rolling-display devices (Déroulants Séquences) including the SAPHIR luxury sub-brand with anticyclonic construction and 100% illumination.
The company makes money by selling advertising space on its billboard infrastructure to brands, retailers, telecom operators, automotive manufacturers, media companies, and government clients, while paying annual rent to landowners who host the panels on roadside property. Go-to-market is sales-led: each of the four territories operates a regional commercial team with Attachés Commerciaux or Chefs de Bureau who prospect advertisers and agencies directly. Pricing is fully quote-based and varies by municipality, road importance, and campaign specifications; no standard pricing is publicly disclosed. The "SECABLES" product structure allows advertisers to purchase partial-network quantities, broadening the buyer base beyond full-network buyers. Reported audience metrics include coverage rates of 85-97% across networks, GRP between 843 and 1,883, and daily audience reach of 123,000-330,000+ ODV/Day depending on territory.
Affichage CLG is a sole proprietorship owned and led by founder Olivier PREVOTEAU du CLARY (SIRET 32910772600138), who also serves as Directeur Général Délégué. The company operates without external investors, venture or private equity, or public listing. The structure spans a Martinique registered entity, a Saint-Barthélemy headquarters address, and four regional offices each led by a Director d'agence or Chef de Bureau. Headcount sits in the 11-50 band. The customer logo portfolio reads primarily as major national and international brands (Carrefour, Hyper U, Kiabi, BMW, Audi, Jeep, Hyundai, Canal+, SFR, Digicel, Nivea, Nocibé, Rhum Charrette), and the company's digital presence is limited to a WordPress-based site with Google Analytics and a client gallery. A minor service partnership exists with Havas C'direct for website creation, hosting, and maintenance.
Affichage CLG firmographics
Firmographics- Name
- Affichage CLG
- Legal name
- AFFICHAGE CLG
- Website
- https://affichageclg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affichage CLG is a private outdoor billboard advertising company operating named 8m² and 12m² billboard networks across four French overseas departments (Martinique, Guadeloupe, Guyane, Réunion), selling advertising space to brand and agency clients via regional direct-sales teams.
- Ownership category
- akta.pro rank
Affichage CLG industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
- akta.pro secondary industries
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Affichage CLG is headquartered
LocationHeadquarters
- HQ city
- Les Abymes
- HQ country
- Guadeloupe
Offices5 records
Markets served
Affichage CLG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Billboard Advertising Space Rental: Affichage CLG operates a network of outdoor advertising billboards across French overseas territories. The company earns revenue by selling advertising space on their billboard panels to brands and businesses. They pay annual rent to landowners who provide roadside property for billboard installation.
- Long-term Conservation Products: Long-duration billboard advertising contracts (1, 2, or 3 years) on major roads in each territory, including rotating LC products, special original creations with frame extensions, and enhanced lighting options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom quotes based on location and road importance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Affichage CLG product offering
Product offeringCore offering
Affichage CLG sells outdoor billboard advertising space on a network of illuminated and non-illuminated panels (8m² and 12m² formats) across four French overseas departments (Martinique, Guadeloupe, Guyane, Réunion). The company operates rolling display units (vitrines déroulantes) for premium campaigns, offers short-term (7–21 days) and long-term (1–3 year) conservation contracts, and develops its network by paying annual rent to landowners who host its billboards on roadside property.
Product overview
Affichage CLG is a leader in outdoor/billboard advertising in French overseas departments (Martinique, Guadeloupe, Guyane, and Réunion). The company operates a portfolio of named advertising networks named after colors and gemstones (Etoile, Océan, Latitude, Lagon, Volcan, Corail, SAPHIR) using 8m² and 12m² billboard formats. Réunion is the largest market with 6 networks totaling over 1,000 faces. Guadeloupe operates 5 networks (100-210 faces each), Martinique operates 6 networks with rolling showcases, and Guyane operates 5 networks (65-105 faces each). Premium offerings include the SAPHIR network (100% illuminated anti-cyclonic rolling displays) and long-conservation products (1-3 years) with special creative options. The company also introduced new Déroulants Sequences devices since 2014/2016 for high-end long-conservation advertising.
Differentiator
Problem solved
Functional benefit
Brands
- VITRINE SAPHIR: High-end LUXE and BRANDING product oriented product using 100% rolling display devices, 100% illuminated, 100% anticyclonic, with 14 days conservation and included posters.
- DEROULANTS SEQUENCES
- Saphir
Products and services
- Réseau Etoile Outdoor billboard advertising network in Réunion with 200 faces in 8m² and 12m² formats, including 24 illuminated faces. Campaigns depart on Monday with 93.9% coverage and GRP of 1812. Sold to brands and agencies for short-term campaigns.
- Réseau Océan Billboard advertising network in Réunion with 100 fixed 8m² faces (14 illuminated), Tuesday departure, 85.9% coverage, GRP 920. Sold to brands and agencies for short-term campaigns.
- Réseau Latitude Billboard advertising network in Réunion with 200 faces (195 fixed 8m² + 5 rolling), 88 illuminated, Wednesday departure, 93.9% coverage. Sold to brands and agencies.
- Réseau Lagon Billboard advertising network in Réunion with 125 faces (120 fixed 12m² + 5 rolling), 43 illuminated, Thursday departure, 88.2% coverage, GRP 923. Sold to brands and agencies.
- Réseau Volcan Billboard advertising network in Réunion with 125 faces (120 fixed 12m² + 5 rolling), 48 illuminated, Friday departure, 88.2% coverage, GRP 1155. Sold to brands and agencies.
- Réseau Corail Billboard advertising network in Réunion with 100 faces in 8m² (95 fixed + 5 rolling), 50 illuminated, GRP 920. Sold to brands and agencies.
- Réseau SAPHIR (Premium) Premium billboard network in Réunion with up to 90 faces in 8m² rolling format, 100% illuminated and anti-cyclonic. Available for 7, 14, or 21-day conservation periods with departures Monday to Friday. Targets luxury and brand-image campaigns.
- Produits Longue Conservation Long-term advertising products available for 1, 2, or 3 year durations on major roads. Includes rotating long-conservation options, special creative designs with frame extensions, and premium illuminated placements. Targeted at advertisers seeking sustained presence.
- Dispositifs Déroulants Séquences Innovative rolling billboard devices placed on premium locations. Feature high-end aesthetics with qualitative, backlit, reusable posters. Introduced in Réunion in 2014 and extended to other territories by 2016.
- Réseaux Martinique (6 réseaux généralistes) Six generalist advertising networks in Martinique, each with 10 rolling showcases in 8m² format. Illumination at 15%, 50%, or 100%. Coverage up to 96.89% and GRP reaching 1416. Sold to brands and agencies for short-term campaigns in Martinique.
- Réseaux Guadeloupe (5 réseaux) Five generalist advertising networks in Guadeloupe with 100–210 faces each in 8m² and 12m² formats. Coverage up to 96.68% and daily audience reaching 330,544 ODV/Jour. Sold to brands and agencies for short-term campaigns in Guadeloupe.
- Réseaux Guyane (5 réseaux) Five generalist advertising networks in French Guiana with 65–105 faces each in 8m² and 12m² formats. Coverage up to 96.87% and daily audience reaching 140,869 ODV/Jour. Sold to brands and agencies for short-term campaigns in Guyane.
Quantifiable outcome
- Coverage rates of 85-97% across various networks (e.g., Etoile 93.9%, Latitude 93.9%, Volcan 88.2%)
- +3 more outcomes
Companies that use Affichage CLG
Customer profileNamed customers25 records
Segments2 records
Ideal customer profiles2 records
Affichage CLG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Affichage CLG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Havas C'directminorHavas C'direct serves as the creator and webmaster for the Affichage CLG website (subdelirium-mient). They also provide hosting services from their facility in Martinique (Immeuble Frégate ZI Manhity, 97232 Le Lamentin).
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Affichage CLG competitors and assessment
Company assessmentDirect peers
- Clear Channel Outdoor: One of the largest outdoor advertising companies globally, operating static and digital billboard networks. Directly comparable to Affichage CLG in product (billboard space rental), business model (selling faces to advertisers), and customer base (national and local brands).
- Outfront Media: Major US outdoor advertising company operating billboard, transit, and digital out-of-home assets. Directly comparable to CLG in selling structured face networks (e.g., Etoile, Océan, Latitude) with measured GRP and reach metrics to enterprise advertisers.
- IGPDecaux: Italian outdoor advertising operator affiliated with JCDecaux. Closely comparable to CLG in operating static and illuminated billboard and street-furniture networks in a non-mainland European market, with similar sales-led model to local and national advertisers.
- Lamar Advertising: US-based outdoor advertising company with one of the largest portfolios of static and digital billboard faces. Closely comparable to CLG in operating model (leased roadside real estate, multi-territory network of standardized face formats sold to brand advertisers).
- Ströer: German-headquartered outdoor and digital out-of-home advertising operator. Comparable to CLG as a multi-territory European-style OOH company with named product networks, illuminated and static formats, and long-term sales relationships with brand clients.
- JCDecaux: The global market leader in outdoor advertising and the dominant French OOH operator. Both companies sell billboard and street-furniture advertising inventory to brand clients in France; JCDecaux is the benchmark direct competitor a private OOH player like CLG would be benchmarked against.
Emerging players
- Prismaflex International: France-based outdoor display and signage company producing large-format printed and illuminated displays. Adjacent to CLG's product line (large-format panels, anti-cyclonic tropical-grade hardware) but focused on hardware manufacturing and event display rather than media sales.
- Viooh: Programmatic digital out-of-home (DOOH) marketplace backed by major OOH operators. Relevant to CLG as a potential channel partner or capability gap — adopting Viooh-style programmatic would be the natural next step for a static-billboard operator facing DOOH migration.
Regional players
- Exterion Media: European outdoor advertising operator (UK-anchored, owned by Global) running transit and roadside OOH networks. Comparable to CLG in operating regional face networks sold to brand advertisers, with overlap in customer profile (retail, FMCG, media).
- Pisoni Pubblicità: Italian regional outdoor advertising company with billboard and large-format networks. Comparable to CLG as a regional OOH operator focused on a non-mainland, multi-province territory with a similar sales-led model to local and national brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Affichage CLG social profiles
Digital presenceAffichage CLG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affichage CLG leadership team
Management profileNumber of profiles
Profiles10 records
Affichage CLG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affichage CLG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affichage CLG
What does Affichage CLG do?
Affichage CLG sells outdoor billboard advertising space on a network of illuminated and non-illuminated panels (8m² and 12m² formats) across four French overseas departments (Martinique, Guadeloupe, Guyane, Réunion). The company operates rolling display units (vitrines déroulantes) for premium campaigns, offers short-term (7–21 days) and long-term (1–3 year) conservation contracts, and develops its network by paying annual rent to landowners who host its billboards on roadside property.
Is Affichage CLG a public or private company?
Affichage CLG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affichage CLG founded?
Affichage CLG was founded in 2015. It employs 11 to 50 people.
Where is Affichage CLG based?
Affichage CLG is headquartered in Les Abymes, Guadeloupe.
How does Affichage CLG make money?
Two revenue lines are on record. Billboard Advertising Space Rental is the primary driver. The others are long-term Conservation Products.
Who are Affichage CLG's main competitors?
Direct peers on record are Clear Channel Outdoor, Outfront Media, IGPDecaux, Lamar Advertising, Ströer and JCDecaux. Emerging players are Prismaflex International and Viooh. Regional players are Exterion Media and Pisoni Pubblicità.
Does Affichage CLG have an API?
No public API is recorded for Affichage CLG.
What industry is Affichage CLG in?
Affichage CLG's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes), with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 54185 and its SIC code is 7310.