Havas C'Direct
Havas C'Direct is a Martinique-based creative consulting agency within the Publidom/Havas network, offering integrated strategy, UX, multichannel content, digital production, and digital marketing services to regional enterprises and international brands across the French Caribbean.
- Company typePrivate
- Founded1990
- HeadquartersLe Mans, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Havas C'Direct does
Havas C'Direct is a creative consulting agency headquartered in Le Lamentin, Martinique, operating as part of the Publidom network of Havas-affiliated agencies. Founded in 1990 and employing 11-50 staff, the firm offers an integrated suite of five service lines: strategy and brand consulting, art direction and UX design, multichannel communication (classical, digital, and emerging media), digital production via an in-house studio, and digital marketing covering social media, email, and Google Ads. The '365°' positioning markets the agency as a year-round creative partner rather than a campaign-by-campaign vendor.
The agency serves two main customer segments: regional enterprises headquartered in the Antilles and Caribbean seeking strong local brand identity, and international brands entering the French overseas territories market that require localized expertise. Named clients span automotive (DS, Citroën, Alfa Romeo, Guyane Automobile, Autobam), banking and financial services (Banque des Caraïbes, SOMAFI-SOGUAFI), retail and DIY (Mr.Bricolage, PRIXE), consumer goods (Blédina, Rhum J.M), logistics (SIFA), HVAC/energy (Clim Cash), and environmental services (Entreprises Environnement). Distribution is direct B2B engagement, with project- or retainer-based pricing that is not publicly disclosed.
Commercially, Havas C'Direct leverages its Publidom/Havas affiliation for regional coverage across Martinique, Guadeloupe, and French Guiana, and coordinates with sister agencies (Publicara, Trait d'Union, Le Studio, Mediadom, Média Relais) for specialized capabilities including media buying, creative production, and public-sector campaigns. The business model is classic professional services revenue with no disclosed standalone products, no public pricing, no AI/ML tooling, and no disclosed funding or ownership structure beyond its network parent.
Havas C'Direct firmographics
Firmographics- Name
- Havas C'Direct
- Legal name
- Havas C'Direct
- Website
- https://havascdirect.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Havas C'Direct is a Martinique-based creative consulting agency within the Publidom/Havas network, offering integrated strategy, UX, multichannel content, digital production, and digital marketing services to regional enterprises and international brands across the French Caribbean.
- Ownership category
- akta.pro rank
Where Havas C'Direct is headquartered
LocationHeadquarters
- HQ city
- Le Mans
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Havas C'Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Professional services revenue from branding, campaign strategy, artistic direction, and multichannel communication support. Services are delivered across classical, digital, and emerging media channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Havas C'Direct product offering
Product offeringCore offering
Havas C'Direct is a creative advisory agency operating 365 days per year that provides comprehensive brand communication services from strategy through execution. The agency offers five interconnected service lines: brand strategy consulting, artistic direction and UX design, multichannel communication materials creation, digital production (interface design and development), and digital marketing (social media, email, and Google Ads). Services are delivered to enterprise clients across the Antilles (French Caribbean) and beyond through direct project-based engagements.
Product overview
Havas C'Direct is a creative consulting agency operating 365 days per year, based in Martinique. Rather than a unified software product, the company offers an integrated suite of five interconnected service lines: Strategy & Consulting (brand strategy and vision), Art Direction & UX Design (artistic direction and user experience), Multichannel Communication (cross-platform content creation), Digital Production (interface design and development), and Digital Marketing (social media, email, and advertising). These services work together to conceive, create, execute, and distribute strong campaigns and sharp strategies for brands in the Caribbean and beyond. The agency operates as part of the Havas/Publidom network and does not appear to offer standalone software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratégie et Conseil (Strategy & Consulting)
Companies that use Havas C'Direct
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Havas C'Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Havas C'Direct partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PublidomcoreParent network company. Publidom is the umbrella organization for multiple advertising and communication agencies operating in French overseas territories, providing shared resources, infrastructure, and network benefits.
- PublicaraminorSister agency within the Publidom/Havas network. Specialized Havas agency for public campaigns and government communication.
- Trait d'UnionminorSister agency within the Havas network. Part of the integrated service offering across French overseas territories.
- Le StudiominorSister agency within the Publidom network. Creative production studio offering specialized design and production services.
- MediadomminorSister agency within the Publidom network. Specialized media planning and buying services.
- Média RelaisminorMedia relay partner for extended reach across French overseas territories. Provides additional distribution channels for client campaigns.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Havas C'Direct competitors and assessment
Company assessmentDirect peers
- Mediadom (sister Publidom agency): Sister agency within Publidom specialized in media planning and buying. Comparable operating footprint in French overseas territories and overlapping client base.
- Publicara (sister Publidom agency): Sister agency within the Publidom/Havas network specialized in public sector and government communications. Closest comparable operating model and footprint within French overseas territories.
- Le Studio (sister Publidom agency): Sister creative production studio within the Publidom network offering specialized design and production. Closest functional peer for digital production and creative execution.
- Trait d'Union (sister Publidom agency): Sister agency within the Havas network serving French overseas territories. Closely comparable in scope and service mix; shares the Publidom distribution and resource backbone.
Broad incumbents
- McCann (Caribbean operations): Global advertising network with Caribbean presence serving automotive, FMCG, and financial clients. Direct competitor for the same regional enterprise accounts that C'Direct serves.
- Publicis Groupe (Caribbean agencies): Global holding company with regional Caribbean operations offering full-service advertising, media, and digital services. Direct competitor for the same regional enterprise clients and multinational brands seeking Caribbean localization.
- J. Walter Thompson / VMLY&R (Caribbean): Global creative network with regional Caribbean offices offering integrated advertising and digital services. Comparable service scope and target client segments.
- BBDO (Caribbean operations): Global creative network with regional Caribbean presence serving similar enterprise and consumer brands. Comparable full-service creative offering with broader international reach.
- Havas Worldwide (global network): Parent network of which C'Direct is part. Competes for the same Caribbean clients at a global scale and provides benchmarks for service quality, pricing, and capability expectations within the Havas ecosystem.
- Ogilvy (Caribbean operations): Global creative network with established Caribbean offices serving multinational and regional clients. Comparable in offering full-service brand strategy, creative, and digital execution across the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Havas C'Direct social profiles
Digital presenceHavas C'Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havas C'Direct leadership team
Management profileNumber of profiles
Havas C'Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havas C'Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havas C'Direct
What does Havas C'Direct do?
Havas C'Direct is a creative advisory agency operating 365 days per year that provides comprehensive brand communication services from strategy through execution. The agency offers five interconnected service lines: brand strategy consulting, artistic direction and UX design, multichannel communication materials creation, digital production (interface design and development), and digital marketing (social media, email, and Google Ads). Services are delivered to enterprise clients across the Antilles (French Caribbean) and beyond through direct project-based engagements.
Is Havas C'Direct a public or private company?
Havas C'Direct is a private company. It is classified as corporate owned and is currently operating.
When was Havas C'Direct founded?
Havas C'Direct was founded in 1990. It employs 11 to 50 people.
Where is Havas C'Direct based?
Havas C'Direct is headquartered in Le Mans, France, in the Europe region.
How does Havas C'Direct make money?
One revenue line is on record: creative Agency Services.
Who are Havas C'Direct's main competitors?
Direct peers on record are Mediadom (sister Publidom agency), Publicara (sister Publidom agency), Le Studio (sister Publidom agency) and Trait d'Union (sister Publidom agency). Broad incumbents are McCann (Caribbean operations), Publicis Groupe (Caribbean agencies), J. Walter Thompson / VMLY&R (Caribbean), BBDO (Caribbean operations), Havas Worldwide (global network) and Ogilvy (Caribbean operations).
Does Havas C'Direct have an API?
No public API is recorded for Havas C'Direct.