Digitrack
Digitrack (DBA Digitrack Telematics) is a Nairobi-based, privately held telematics service provider offering a mobile application for vehicle tracking and fleet management, distributed via Google Play and Apple App Store to consumers and SMBs in Kenya.
- Company typePrivate
- Founded-
- HeadquartersNairobi, Kenya
- Headcount—
- GTM typeB2B
- OfferingSoftware
Digitrack firmographics
Firmographics- Name
- Digitrack
- Legal name
- Digitrack Telematics
- Website
- https://digitrack.co.ke
- Company type
- Private
- Operating status
- Operating
- Short description
- Digitrack (DBA Digitrack Telematics) is a Nairobi-based, privately held telematics service provider offering a mobile application for vehicle tracking and fleet management, distributed via Google Play and Apple App Store to consumers and SMBs in Kenya.
- Ownership category
- akta.pro rank
Where Digitrack is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Markets served
Digitrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels1 record
Digitrack product offering
Product offeringCore offering
Digitrack is a Nairobi, Kenya-based telemetric service provider that delivers vehicle tracking and fleet management solutions. The company offers a mobile application available on Android APK and Apple App Store that enables users to monitor vehicle locations and fleet activity. Its focus is on serving customers in the East African market through technology-enabled tracking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Digitrack Mobile Tracking App
Companies that use Digitrack
Customer profileIdeal customer profiles1 record
Digitrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digitrack competitors and assessment
Company assessmentBroad incumbents
- Samsara: US-based connected operations platform offering fleet telematics, video-based safety, and IoT solutions for commercial fleets. Comparable to Digitrack in fleet telematics product category, though at enterprise scale and with broader product breadth.
- Verizon Connect: Global fleet management and IoT telematics platform serving SMB and enterprise customers worldwide. Comparable to Digitrack in fleet tracking and management product category, with established global presence and significantly broader product portfolio.
- Trimble Transportation: Enterprise-grade transportation and fleet management technology provider with telematics, routing, and logistics solutions. Comparable to Digitrack in core telematics functionality but serves larger enterprise customers with broader solution suites.
- Fleet Complete: Canadian telematics and fleet management provider with solutions for commercial vehicles, last-mile delivery, and field service. Comparable to Digitrack in fleet telematics product category, though at significantly larger scale with broader geographic coverage.
- Webfleet (Bridgestone): Bridgestone-owned fleet management and telematics platform serving commercial fleets in EMEA and globally. Comparable to Digitrack in vehicle tracking and fleet management, with strong European and emerging-market footprint.
- Geotab: Global telematics leader providing fleet management, GPS tracking, and connected vehicle solutions to enterprise fleets. Comparable to Digitrack in core telematics functionality but operates at significantly larger scale with broader geographic coverage and deeper analytics.
Direct peers
- Cartrack Holdings: Largest African telematics and fleet management company, offering vehicle tracking, fleet management, and insurance telematics across multiple African markets. Directly comparable to Digitrack in product category and target customer (fleet operators), with materially broader geographic reach.
- MiX Telematics: Major South African-headquartered fleet telematics provider serving commercial fleets across Africa, EMEA, and the Americas. Comparable to Digitrack in core fleet management and vehicle tracking offerings, though at significantly larger scale.
- Tracker South Africa: South African vehicle tracking and stolen vehicle recovery specialist with telematics-based fleet offerings. Directly comparable to Digitrack in vehicle tracking functionality and consumer/SMB fleet target market, with stronger brand recognition in Southern Africa.
- Netstar: African telematics provider offering stolen vehicle recovery, fleet management, and insurance telematics across multiple African countries. Comparable to Digitrack's vehicle tracking and fleet management focus with similar target customers in the African market.
Market position
Customer concentration
Digitrack social profiles
Digital presenceDigitrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digitrack leadership team
Management profileNumber of profiles
Profiles1 record
Digitrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digitrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digitrack
What does Digitrack do?
Digitrack is a Nairobi, Kenya-based telemetric service provider that delivers vehicle tracking and fleet management solutions. The company offers a mobile application available on Android APK and Apple App Store that enables users to monitor vehicle locations and fleet activity. Its focus is on serving customers in the East African market through technology-enabled tracking services.
Is Digitrack a public or private company?
Digitrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digitrack founded?
Digitrack was founded in -1.
Where is Digitrack based?
Digitrack is headquartered in Nairobi, Kenya, in the Africa region.
Who are Digitrack's main competitors?
Broad incumbents on record are Samsara, Verizon Connect, Trimble Transportation, Fleet Complete, Webfleet (Bridgestone) and Geotab. Direct peers are Cartrack Holdings, MiX Telematics, Tracker South Africa and Netstar.
Does Digitrack have an API?
No public API is recorded for Digitrack.