Techland BD
Techland BD is a Bangladesh-based multi-category electronics and IT retailer selling laptops, desktops, TVs, smartphones, home appliances, office equipment, and gaming hardware through its e-commerce site and physical showrooms, serving individual consumers, gamers, SMBs, and corporate buyers across Bangladesh.
- Company typePrivate
- Founded2016
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Techland BD does
Techland BD is a Bangladesh-based, privately-held multi-category consumer electronics and IT retailer, founded in 2016 and headquartered in Dhaka. The company sells laptops, desktops, gaming PCs, smartphones, televisions, home appliances (air conditioners, refrigerators, washing machines), office equipment (printers, scanners, projectors), networking gear, computer accessories, and tech gadgets through an omni-channel model that combines a proprietary e-commerce storefront with multiple physical showrooms and nationwide delivery. Its product assortment spans entry-level to premium SKUs across 100+ authorized brand partnerships including HP, Samsung, Sony, LG, Apple, Asus, Lenovo, Acer, MSI, Canon, Epson, Brother, Haier, TCL, and Xiaomi. Differentiated website tools include a PC Builder for custom-config compatibility and an AC BTU Calculator for room-by-room cooling capacity selection. Payment options span cash on delivery, card payments (via SSL Commerz), bKash/Rocket mobile banking, and EMI installments through 30+ partner banks.
The company serves four primary customer segments: individual consumers seeking warrantied personal electronics, gamers and tech enthusiasts purchasing gaming hardware and custom PC components, small and medium businesses procuring office equipment, and corporate/B2B clients served through a dedicated sales channel reachable via WhatsApp Business. Revenue is generated almost entirely through hardware sales with unit-based pricing denominated in Bangladeshi Taka, complemented by flash sale promotions and warranty-backed after-sales service as trust-building mechanisms. The business holds memberships in four Bangladesh industry associations — BASIS, BCS, ECS, and E-Cab — and operates as a single-entity retail business with no disclosed parent company, institutional investor, or M&A activity.
Techland BD firmographics
Firmographics- Name
- Techland BD
- Legal name
- Tech Land BD
- Website
- https://techlandbd.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Techland BD is a Bangladesh-based multi-category electronics and IT retailer selling laptops, desktops, TVs, smartphones, home appliances, office equipment, and gaming hardware through its e-commerce site and physical showrooms, serving individual consumers, gamers, SMBs, and corporate buyers across Bangladesh.
- Ownership category
- akta.pro rank
Techland BD industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)
Keywords
Where Techland BD is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Techland BD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Techland BD generates revenue primarily through the sale of technology products including laptops, desktops, smartphones, TVs, home appliances, office equipment, computer accessories, and peripherals. Products are sold at competitive prices with official warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Product pricing varies by brand and specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Techland BD product offering
Product offeringCore offering
Techland BD is a multi-brand retailer that sells branded consumer electronics, IT hardware, office equipment, and home appliances through its own e-commerce storefront and physical showrooms in Bangladesh. The core inventory covers laptops, desktops, gaming PCs, PC components (processors, motherboards, SSDs, graphics cards, RAM, power supplies), televisions, smartphones, air conditioners, refrigerators, washing machines, printers, scanners, projectors, monitors, routers, computer accessories, and tech gadgets, sold with official manufacturer warranties and supported by EMI financing through 30+ Bangladeshi bank partners.
Product overview
Techland BD is a retail computer store and e-commerce platform in Bangladesh, established in 2016, offering a comprehensive range of technology products. The portfolio centers on televisions (Samsung, Sony, Haier, TCL, LG with OLED, QLED, Mini LED, LED displays in sizes 32"–98"), computers (laptops and desktop PCs), and office equipment (printers, scanners from Canon/Epson/HP/Brother). Supporting categories include air conditioners, refrigerators, washing machines, smartphones, graphics cards, monitors, routers, projectors, computer accessories, and tech gadgets (smartwatches, earbuds, gimbals). The company operates both an online store and physical showrooms across Bangladesh.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptop Laptops from HP, Asus, Acer, Lenovo, MSI, Gigabyte, Apple MacBook, Microsoft, and Razer, including AI Laptop offerings, targeted at gamers, students, and professional users in Bangladesh.
- Desktop Computer Desktop PCs including gaming desktops from brands like Corsair, Razer, Lian Li, NZXT, Cooler Master, Antec, Gamdias, and Gigabyte, with popular AMD 5600G and AMD 5700G processors.
- Television Branded televisions from Samsung, Sony, Haier, TCL, LG, Xiaomi and others in OLED, QLED, Mini LED, and LED variants in sizes 32 to 98 inches with 4K/8K and smart-TV features.
- Smartphone Smartphones from Google, Motorola, Samsung, and iPhone sold with official warranty and competitive pricing on the Techland BD storefront.
- Air Conditioner Air conditioners from Haier, Hisense, LG, Singer, Gree, Midea, Xiaomi, Elite, Samsung, Daikin, General, Smart, and Walton, including inverter and non-inverter models, supported by an AC BTU calculator.
- Refrigerator Refrigerators from Samsung, Whirlpool, Haier, Hisense, Konka, and Walton with smart cooling, no-frost, and energy-efficient technologies.
- Washing Machine Haier washing machines including front-loading fully automatic, top-loading, and washer-dryer combo models with capacities from 8kg to 12kg.
- Printer Office printers from HP, Epson, Canon, Lexmark, Pantum, Zebra, Rongta, and ZKTeco, including standard printers, photocopiers, and all-in-one printer-scanner devices.
- Scanner Scanners spanning flatbed, portable, duplex, sheetfed, and document types from Canon, Epson, HP, Brother, Plustek, Avision, and Kodak, with prices from BDT 5,550 to BDT 475,000.
- Graphics Card Graphics cards including GIGABYTE GEFORCE RTX 4070 TI series and GIGABYTE RADEON RX 6900 XT for gaming and professional use.
- Monitor Monitors such as the KOORUI G2511P 24.5-inch 200Hz HDR FHD gaming monitor and ARZOPA Z1FC G1 16.1-inch 144Hz portable gaming monitor, alongside other display SKUs.
- Router Networking routers from tp-link, Tenda, and other brands for home and office networking solutions.
- Projector Projectors including the Electron HY450 MAX 900 ANSI lumens autofocus smart Android projector, spanning entry-level to premium price points.
- Computer Accessories Accessories including keyboards, mice, headphones, webcams, pen drives, and power strips from Logitech, A4 Tech, Fantech, Redragon, Corsair, Razer, and other brands.
- PC Components (Processor, Motherboard, SSD, RAM, Power Supply, Casing) Branded PC build components including processors, motherboards, SSDs, desktop RAM, power supplies, and casings, usable through the website's PC Builder tool to assemble compatible custom desktops.
- Tech Gadgets (Smartwatches, Earbuds, Gimbals, Mobile Accessories) Gadgets including smartwatches from Xiaomi, Amazfit, Kieslect, and Huawei; earbuds; gimbals from DJI and Zhiyun; and accessories from Anker, Baseus, OnePlus, Belkin, and Ugreen.
- PC Builder Tool An interactive online tool on the Techland BD website that lets customers configure custom PCs by selecting compatible processors, motherboards, SSDs, RAM, graphics cards, power supplies, casings, and other components.
- AC BTU Calculator An online tool that helps customers calculate the appropriate air conditioner capacity (in BTU) for their room size, supporting the air conditioner category purchase decision.
Companies that use Techland BD
Customer profileSegments4 records
Ideal customer profiles4 records
Techland BD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature2 records
Techland BD partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered minor and core.
- BASIS (Bangladesh Association of Software and Information Services)minorIndustry association membership supporting Bangladesh's software and IT sector. Techland BD holds membership as a technology retailer.
- BCS (Bangladesh Computer Samity)minorBangladesh Computer Society membership for technology businesses. Techland BD is a member supporting the technology retail ecosystem.
- ECS (E-Commerce Association of Bangladesh)minorE-commerce industry association membership supporting online retail in Bangladesh. Techland BD participates as an e-commerce retailer.
- E-Cab (e-Commerce CAB)minorE-Commerce CAB Bangladesh membership for e-commerce businesses. Techland BD holds membership demonstrating commitment to e-commerce standards.
- SSL CommerzcorePayment gateway integration enabling secure online transactions. SSL Commerz provides the secure payment infrastructure for Techland BD's e-commerce operations.
- bKashcoreMobile banking partner enabling bKash payments and bKash Rocket transactions on the Techland BD platform. Customers can pay using bKash for online purchases.
- HPcoreAuthorized reseller of HP laptops, printers, and office equipment with official warranty support.
- SamsungcoreAuthorized Samsung TV seller with official warranty. Offers 131 Samsung TV products including Smart TVs, 4K TVs, QLED TVs.
- SonycoreAuthorized Sony TV seller offering 85 Sony TV products including Bravia OLED, Google TV, and Android Smart TVs with official warranty.
- ApplecoreApple MacBook and Mac Studio seller. Products include Apple Mac Studio M2 Ultra with official warranty support.
- HaiercoreHaier TV, air conditioner, refrigerator, and washing machine seller. Offers 19 Haier TV products including Google Smart TVs.
- EpsoncoreEpson scanner and printer reseller. Offers Epson scanners including DS-1630, DS-530II, WorkForce series with official warranty.
- CanoncoreCanon scanner and printer seller including CanoScan LiDE series and imageFORMULA document scanners with official warranty.
- AsuscoreAsus laptop and component seller including Vivobook, ROG gaming laptops, and Asus NUC mini PCs with official warranty.
- LGcoreLG TV and home appliance seller with official warranty support for products including OLED TVs and home appliances.
- TCLcoreTCL TV seller offering Google TV and QLED models including 32S5K series with 4-year warranty.
- XiaomicoreXiaomi smartphone, smart TV, and smart home device seller with official warranty support.
- LenovocoreLenovo laptop seller with official warranty for ThinkPad, IdeaPad, and gaming laptop series.
- AcercoreAcer laptop and desktop seller with official warranty for Aspire, Predator gaming, and Nitro series.
- MSIcoreMSI gaming laptop and component seller with official warranty for gaming hardware.
- GigabytecoreGigabyte laptop, graphics card, and component seller including AORUS gaming products with official warranty.
- CorsaircoreCorsair PC component seller including cases, power supplies, RAM, and gaming peripherals with official warranty.
- AMDcoreAMD processor seller popular for AMD 5600G and AMD 5700G processors in Bangladesh.
- IntelcoreIntel processor seller for desktop and laptop builds with official warranty support.
- BrothercoreBrother printer and scanner seller including ADS document scanners with official warranty.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Techland BD competitors and assessment
Company assessmentRegional players
- Flipkart: Walmart-owned horizontal e-commerce marketplace in India with a substantial consumer-electronics and large-appliance category. South-Asian marketplace analog competing for similar consumer electronics demand patterns.
Direct peers
- Ryans Computers Limited: One of Bangladesh's largest authorized computer and electronics retailers, selling laptops, desktops, gaming PCs, components, smartphones, and home appliances through showrooms and e-commerce. Closest direct comp to Techland BD by category mix and authorized-dealer model.
- Star Tech & Engineering Ltd: Bangladesh-based authorized multi-brand retailer of laptops, desktops, PC components, gaming hardware, and consumer electronics with both physical showrooms and an online store. Direct head-to-head competitor for the same Dhaka-centric retail buyer Techland BD serves.
Broad incumbents
- Best Buy Co. Largest US consumer-electronics omnichannel retailer, operating showrooms paired with a national e-commerce site and offering financing/installment options. Comparable omnichannel playbook at much greater scale.
- Daraz Bangladesh: Alibaba-owned flagship horizontal marketplace in Bangladesh with a substantial electronics-and-gadgets category. Competes on price, assortment, and logistics rather than as an authorized dealer for the same brands.
- Chaldal: Bangladesh's leading online grocery and quick-commerce platform that is broadening into general consumer goods and electronics. Competes with Techland BD for online consumer wallet share inside Bangladesh.
- Micro Center: US hybrid retailer that combines dedicated computer/electronics superstores with a full online catalog, known for PC-builder and gaming SKU depth. Same hybrid online-plus-showroom + enthusiast-PC play as Techland BD, but in a much larger market.
- Newegg Commerce Inc. US-based e-commerce specialist for PC components, gaming hardware, and consumer electronics with strong authorized-dealer brand relationships. Closest large-scale model analog for Techland BD's PC-builder / enthusiast merchandising focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Techland BD social profiles
Digital presenceTechland BD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Techland BD leadership team
Management profileNumber of profiles
Techland BD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Techland BD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Techland BD
What does Techland BD do?
Techland BD is a multi-brand retailer that sells branded consumer electronics, IT hardware, office equipment, and home appliances through its own e-commerce storefront and physical showrooms in Bangladesh. The core inventory covers laptops, desktops, gaming PCs, PC components (processors, motherboards, SSDs, graphics cards, RAM, power supplies), televisions, smartphones, air conditioners, refrigerators, washing machines, printers, scanners, projectors, monitors, routers, computer accessories, and tech gadgets, sold with official manufacturer warranties and supported by EMI financing through 30+ Bangladeshi bank partners.
Is Techland BD a public or private company?
Techland BD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Techland BD founded?
Techland BD was founded in 2016. It employs 101 to 250 people.
Where is Techland BD based?
Techland BD is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Techland BD make money?
One revenue line is on record: product Sales.
Who are Techland BD's main competitors?
Flipkart is listed as a regional player. Direct peers are Ryans Computers Limited and Star Tech & Engineering Ltd. Broad incumbents are Best Buy Co., Daraz Bangladesh, Chaldal, Micro Center and Newegg Commerce Inc..
Does Techland BD have an API?
No public API is recorded for Techland BD.
What industry is Techland BD in?
Techland BD's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAKAA, Electronic Components (Resistors, Capacitors, Inductors) Retail. Its NAICS code is 44921 and its SIC code is 5734.