CENTURY 21

What CENTURY 21 does

CENTURY 21 Portugal (legal entity: REDE GLOBAL – GESTÃO E EXPLORAÇÃO DE FRANQUIAS, S.A.) is the Iberian master franchisee of the global CENTURY 21 real estate brand, operating under a franchise agreement with CENTURY 21 Real Estate LLC (USA) that was renewed until 2054. The company runs a franchise network of more than 260 agencies and over 5,000 consultants across Portugal and Spain, offering residential property brokerage (sales and rentals), property valuation, and — following its 2020 Banco de Portugal certification — credit intermediation and mortgage brokerage delivered through network bank partnerships.

The technology stack is built around 21Online, a proprietary CRM platform marketed to consultants, complemented by the CENTURY 21 mobile app, AI and Big Data analytics used for market opportunity identification, and the DGERT-certified Universidade CENTURY 21 training platform. Consumer-facing surfaces include property search and valuation portals on century21.pt. Revenue accrues to the master franchise primarily through transaction-based franchise fees, technology fees, and ad fund contributions generated by the network's aggregate gross transaction volume, which exceeds €2,000M annually across Iberia with 15,000+ transactions at an average ticket of approximately €260,000.

CENTURY 21 Portugal targets four primary segments: individual home buyers and sellers, property investors, mortgage seekers, and real estate entrepreneurs who join the franchise. The GTM is fundamentally a channel-partner / franchise model: independent brokers and consultants buy into the brand to access marketing tools, technology, training, and lead generation, while CENTURY 21 Portugal operates as a B2B platform and brand licensor rather than a direct consumer-facing brokerage. The master franchise is held by ABN Souza S.A., led by President Joaquim Rocha de Sousa and CEO Ricardo Sousa.

Name

CENTURY 21

Legal name

REDE GLOBAL – GESTÃO E EXPLORAÇÃO DE FRANQUIAS, S.A.

Website

https://century21.pt

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CENTURY 21 Portugal is the Iberian master franchisee of the global CENTURY 21 real estate brand, operating 260+ franchised agencies and 5,000+ consultants across Portugal and Spain to deliver property brokerage, valuation, and credit intermediation services to home buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Property listings
• Mortgage intermediation
• Franchise network
• Property valuation

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Franchise fee income from independent agencies and consultants operating under the CENTURY 21 brand. Each agency is independently owned and operated, collecting commissions on property transactions.
2. Credit Intermediation Services: Mortgage intermediation services through certified credit managers who connect clients with bank financing solutions. Certified by Banco de Portugal as a Credit Intermediation Network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

CENTURY 21 Portugal operates as a real estate franchise network providing property buying, selling, and rental brokerage services through more than 260 independently owned agencies across Portugal and Spain. The network also delivers credit intermediation/mortgage services certified by Banco de Portugal, along with property valuation tools and the proprietary 21Online CRM platform for consultants.

Product overview

CENTURY 21 Portugal operates as a real estate franchising network offering a comprehensive platform combining property marketplace services, mortgage intermediation, CRM tools, and professional training. The core offering includes property search platforms for buying and renting, a credit intermediation service with mortgage simulation tools, and the 21Online CRM system for consultant productivity. The ecosystem is supported by the App CENTURY 21 mobile application and Universidade CENTURY 21 training platform, all under the global CENTURY 21 brand present in 80+ countries with 11,000+ agencies.

Differentiator

Problem solved

Functional benefit

Brands

• 21Online: CRM and management platform for consultants
• Universidade CENTURY 21
• 21Online
• CRM 21Online
• ONE21 Experience
• Gestores de Crédito CENTURY 21

Products and services

• Property Sales Services (Comprar) Brokerage service connecting property buyers with listings across Portugal and Spain, supported by local CENTURY 21 consultants who provide property search, valuation, negotiation, and transaction support.
• Property Rental Services (Arrendar) Brokerage service for tenants and landlords seeking rental properties across Portugal, with listings filterable by district and property characteristics.
• Credit Intermediation Services (Gestores de Crédito) Mortgage simulation and credit intermediation services connecting clients with multiple banking partners, delivered by Banco de Portugal-certified credit managers integrated into the CENTURY 21 network.
• Property Valuation Simulator (Simulador de Imóveis) Self-service online tool that helps homeowners estimate property values to determine the best selling price, using a 7-step guided process covering location, characteristics, and market data.
• Empreendimentos (Property Developments) Portfolio of new property developments and real estate projects offered through the CENTURY 21 network, enabling buyers to access new-build opportunities.
• 21Online CRM Platform Proprietary customer relationship management platform offering consultant-specific tools to manage contacts and clients, enabling efficient client relationship management and faster decision-making for real estate professionals.
• CENTURY 21 Mobile App Mobile application providing property search, management tools, and client interaction capabilities for both consumers (property discovery) and real estate consultants (business operations on the go).
• Universidade CENTURY 21 (CENTURY 21 University) DGERT-certified training platform providing professional development courses for consultants in communication, negotiation, credit intermediation (Banco de Portugal certified), luxury marketing, and other critical real estate competencies.

Quantifiable outcome

• Over €2,000M in business volume annually across Iberia
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ABN Souza S.A.coreStrategic or Co-development Partner · 1 May 2004Parent company holding the master franchise for CENTURY 21 in Portugal and Spain. Led by Joaquim Rocha de Sousa (President) and Ricardo Sousa (CEO), the group has deep knowledge of the real estate market and operates across property promotion, franchising, and digital real estate services. The master franchising contract was renewed until 2054.
• Multiple Banking PartnerscoreChannel Partner/ Reseller/ DistributorCENTURY 21 acts as a credit intermediation network certified by Banco de Portugal, working with multiple banks to provide mortgage solutions to clients. Credit managers help clients compare and select the best financing options for their property purchases.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Engel & Völkers Portugal: Engel & Völkers operates a franchise-based premium residential brokerage in Portugal with a similar technology-enabled, brand-licensed agent model. Direct competitor in Portuguese residential listings and franchise recruitment.
• RE/MAX Portugal & Spain: RE/MAX is the closest global direct competitor—operates the same franchise-based residential brokerage model in Iberia with a comparable network of independent agents. Directly competes for franchisee recruitment and consumer mind share in Portugal and Spain.
• Coldwell Banker Portugal: Coldwell Banker is a global real estate franchise present in Portugal with a comparable brand-licensed, locally-owned agency structure. Competes with CENTURY 21 for residential listings and franchisees in the same Iberian geographies.
• ERA Real Estate (Portugal/Spain): ERA is another global real estate franchise operating in Iberia with independent agents under a brand-and-network model. Competes with CENTURY 21 for both franchisee sign-ups and residential brokerage clients in the same mid-market segment.
• Sotheby's International Realty (Portugal): Sotheby's International Realty operates a luxury-tilted franchise network in Portugal that overlaps with CENTURY 21's premium residential segment. Competes at the higher end of the same Iberian residential market with a similar agent-franchise structure.
• Keller Williams (KW Portugal): Keller Williams is one of the world's largest real estate franchises and operates in Portugal with the same agent-centric, technology-platform-driven franchise model. Competes directly for agent recruitment and market share in Iberia.
• Berkshire Hathaway HomeServices (Iberia): Berkshire Hathaway HomeServices is a global residential real estate franchise with growing presence in Iberia. Shares the franchise-network, brand-licensed business model that defines CENTURY 21's core offering.

Others

• Idealista: Idealista is the dominant Iberian property portal and a key channel partner/adversary for CENTURY 21. Not a direct franchise competitor, but captures upstream listing/lead flow and influences brokerage economics across the Portuguese and Spanish markets.
• Imovirtual: Imovirtual is one of Portugal's leading property portals and aggregator, alongside Idealista. Not a brokerage competitor but a key ecosystem participant influencing how CENTURY 21's franchisees acquire leads and distribute listings.

Emerging players

• IAD Portugal (iad Portugal): IAD is a rapidly growing digital-first, network-based real estate model in Portugal using independent agents with lower fixed-cost infrastructure. Competes for the same agent talent and residential clients with a more digitally native operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/C21Portugal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21