Simply Direct Medicine

What Simply Direct Medicine does

Simply Direct Medicine is an independent Direct Primary Care (DPC) medical practice founded in 2006 by Dr. Carlos Molina, a board-certified Family Medicine physician, operating from a single clinic at 4002 Belt Line Rd Suite 150, Addison, TX. The practice serves individuals and families in the Dallas-Fort Worth metroplex (Collin, Dallas, and Denton counties) on a hybrid monthly-membership and fee-for-service basis, with membership tiers priced at $25–$160/month covering primary care, basic labs, and physicals, alongside transactional services.

The core service offering spans primary care (wellness visits, men's and women's health, vaccinations, skin treatment, labs) and three high-demand specialty categories: physician-supervised medical weight loss using FDA-approved medications (Semaglutide, Tirzepatide, Phentermine) plus Lipo B and Myers' Cocktail injections; hormone replacement therapy for men and women including testosterone, estrogen, and pellet therapy; and a 2025-expanded aesthetic and regenerative line featuring IV infusions (Myers' Cocktail, NAD+, Immune/Metabolic/Energy/Glutathione Boosters), Platelet-Rich Plasma therapy, EMFACE and EXION devices, Jeuveau neuromodulator, and Evolysse dermal fillers. Technology is standard primary care practice infrastructure; no proprietary platforms, AI systems, apps, or APIs are referenced.

The business model combines recurring subscription revenue from DPC memberships with one-time cash-pay charges for weight loss medications, IV infusions, aesthetic procedures, and orthopedic injections. The clinical team consists of the founder-physician and one Family Nurse Practitioner (Nancy Campbell, FNP) with certified aesthetic injector credentials. Patient acquisition runs through the practice website (simplydirectmedicine.com), Facebook, Instagram, SEO-oriented blog content, and patient testimonials; no third-party distributors or institutional payers are involved. The practice is privately held with no disclosed funding rounds, parent company, or institutional ownership.

Name

Simply Direct Medicine

Legal name

Simply Direct Medicine

Website

https://simplydirectmedicine.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Direct Medicine is an independent Direct Primary Care clinic in Addison, TX, serving Dallas-Fort Worth individuals and families with memberships plus physician-supervised weight loss, hormone replacement, IV therapy, and aesthetic services.

Ownership category

akta.pro rank

Product category

Primary Care Medical Practice

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industry

Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)

Keywords

• Primary care services
• Direct primary care
• Medical weight loss
• Hormone replacement therapy
• IV infusion therapy

Headquarters

HQ city

Farmers Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Primary Care Memberships: Monthly membership fees providing comprehensive primary care services including wellness visits, basic lab tests (CBC, CMP, lipid panel, thyroid screening, HgA1c, urine drip, PSA, EKG, pap smear, physical), with discounts on other services. Multiple tier options for individuals, couples, children, families, and specialized programs for testosterone and opiate dependence.
2. Fee-for-Service Treatments: One-time charges for medical services including IV infusions, weight loss medications (Semaglutide, Tirzepatide, Phentermine), aesthetic treatments, and various injections. Prices vary by treatment type with separate cash pay and DPC plan rates.
3. Medical Weight Loss Programs: Physician-supervised weight loss programs combining prescription medications (Semaglutide, Tirzepatide, Phentermine, Lipo B shots, Myers' Cocktail) with customized diet plans and ongoing consultations.
4. Hormone Replacement Therapy: Testosterone replacement therapy memberships and estrogen/testosterone therapy for men and women, including pellet therapy and injectable testosterone options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simply Direct Medicine is a single-location primary care clinic in Addison, TX offering Direct Primary Care monthly memberships (Individual, Couple, Children, Family, Testosterone, Opiate Dependence tiers) combined with fee-for-service medical, wellness, and aesthetic services. Core clinical offerings include physician-supervised medical weight loss (Semaglutide, Tirzepatide, Phentermine, Lipo B/Meyers' Cocktail injections), hormone replacement therapy for men and women (including pellet and injectable testosterone), IV vitamin infusions, PRP therapy, orthopedic injections, anti-aging skincare with advanced devices (EMFACE, EXION, Jeuveau, Evolysse fillers), and opiate dependence treatment with Buprenorphine.

Product overview

Simply Direct Medicine is a primary care medical practice in Dallas, TX offering a comprehensive range of health and wellness services. The practice operates on a membership-based Direct Primary Care (DPC) model providing medical care without insurance for a monthly fee. Core services include Medical Weight Loss (featuring FDA-approved medications Semaglutide, Tirzepatide, and Phentermine, plus Lipo B and Myers' Cocktail injections), Hormone Replacement Therapy for men and women (including testosterone and estrogen therapy), and IV Infusion Therapy (Myers' Cocktail, NAD+, Immune Booster, Metabolic Booster, Energy Booster, and Glutathione Booster). The practice also offers aesthetic services including anti-aging skincare with Jeuveau, Evolysse dermal fillers, and advanced devices EMFACE and EXION for non-invasive skin rejuvenation. Additional services encompass men's and women's health, wellness visits, laboratory testing, vaccinations, skin treatments, orthopedic injections, PRP therapy for regeneration and healing, and opiate dependence treatment with Buprenorphine medications.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Direct Primary Care membership program providing medical care without insurance for a monthly fee. Available tiers: Individual ($65/month), Couple ($120/month), Children ages 2-18 ($25/month), Family ($160/month), Testosterone therapy ($75/month), and Opiate Dependency ($75/month). Includes free physicals and basic labs (CBC, CMP, lipid panel, thyroid screening, HgA1c, urine dip, PSA, EKG, pap smear) with discounts on other services.
• Medical Weight Loss Physician-supervised weight loss programs combining customized diet programs and prescription weight loss medications from a physician, including Semaglutide, Tirzepatide, Lipo B Shot, Myers' Cocktail Shot, and Phentermine.
• Semaglutide FDA-approved GLP-1 receptor agonist weight loss medication that reduces appetite and curbs cravings by mimicking a naturally occurring hormone in the body. Patients typically lose at least 15% of body weight, with many exceeding 20%.
• Tirzepatide FDA-approved weekly injectable medication that mimics GLP-1 and GIP hormones to regulate appetite, produce insulin, and store fat for effective weight loss. Demonstrates over 20% body weight loss in clinical studies.
• Phentermine FDA-approved appetite suppressant medication for short-term management of obesity that decreases appetite and may increase energy levels. Approximately $40/month supply, can decrease more than 5% of body weight in a 12-week course.
• Lipo B Shot Injection mixture of vitamin B12, amino acids, and lipotropic agents (Methionine, Inositol, Choline) that boosts metabolism, increases energy levels, and promotes weight loss.
• Myers' Cocktail Shot Vitamin injection blend of B & C vitamins, electrolytes, magnesium, calcium, and hydration developed by Dr. John Myers to boost immune system and energy levels.
• Hormone Replacement Therapy (HRT) Personalized hormone replacement therapy for men and women including testosterone replacement therapy, estrogen replacement therapy, and low-dose testosterone therapy for women.
• Testosterone Therapy Testosterone replacement therapy for men including injectable testosterone and pellet therapy implanted in the hip for steady hormone levels for 4-6 months. Membership includes prescription, syringes, and regular lab monitoring (anemia, diabetes, thyroid, kidneys, liver, cholesterol, prostate) at $75/month.
• IV Infusions IV vitamin infusion therapy including Myers' Cocktail, High Dose NAD+, Immune Booster, Metabolic Booster, Energy Booster, and Glutathione Booster infusions. Cash Pay and DPC Plan rates available (e.g., Myers' Cocktail $125 cash / $85 DPC; NAD+ $250 cash / $200 DPC; Glutathione Booster $50).
• Platelet-Rich Plasma (PRP) Therapy Natural treatment using healing elements from patient's own blood to promote tissue repair, reduce inflammation, and support new cell development for joints, tendons, ligaments, and scalp.
• Ortho Injections Orthopedic injections administering medication to specific body areas (knee, shoulder, wrist, finger, elbow, heel, carpal tunnel, ganglion cyst) to reduce or eliminate pain caused by inflammation.
• Anti-Aging Skincare Comprehensive anti-aging treatments including Jeuveau, Evolysse dermal fillers, EMFACE machine, EXION machine (radiofrequency and targeted ultrasound), microneedling with radiofrequency, and face sculpting.
• Men's Health Specialized men's health services including lab testing, heart health testing, colon cancer screening, wellness tests, reproductive health, STD testing, sports physicals, Low T therapy, and PRP therapy.
• Women's Health Specialized women's health services including lab testing, heart health testing, colon cancer screening, wellness tests, reproductive health, STD testing, sports physicals, medical weight loss, HRT, and PRP therapy.
• Wellness Visits Comprehensive wellness exams including physical exams, checking vitals and BMI, medical history review, screenings, shots and immunizations, and personalized health advice.
• Skin Treatment Medical skin treatments including acne, rashes, eczema, skin cancer, wart removal, skin tag removal, skin biopsy, ingrown toenail removal, abscess drainage, and laceration repair.
• Opiate Dependence Treatment Treatment for opiate dependence using Buprenorphine medications (Suboxone and Zubsolv) combined with naloxone to decrease cravings and alleviate withdrawal symptoms. $75/month membership includes office visits ($20 copay) and urine drug screen; cash pay new patient office visit $150 ($120 established).
• Labs In-house laboratory testing including EKG, ear lavage, finger glucose check, urine dip, strep test, flu test, iFOB test, spirometry, and external lab testing for cholesterol, anemia, diabetes, thyroid, kidneys, liver, prostate, and STDs.
• Vaccines Vaccination services including flu shots, TDAP vaccines (tetanus, diphtheria, pertussis), and pneumonia vaccines for women, men, and children.

Quantifiable outcome

• Semaglutide patients typically lose at least 15% of body weight, with many experiencing over 20% weight loss
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nextera Healthcare: Direct Primary Care medical group with multiple clinic locations offering memberships, primary care, weight management, and hormone therapy. Operates the same DPC subscription model with comparable service breadth.
• Atlas Health MD: Multi-location Direct Primary Care and weight loss practice offering memberships, GLP-1 weight management, and HRT. Closest direct comparable on business model, membership pricing, and service mix to Simply Direct Medicine.
• Forward Health: Tech-enabled preventive primary care practice offering memberships with weight management, hormone optimization, and chronic disease care. Direct competitor in the cash-pay, technology-forward DPC category.
• Parsley Health: Membership-based functional medicine and primary care practice offering personalized care plans, hormone optimization, and weight management on a subscription model. Comparable in cash-pay membership structure and wellness/HRT focus.

Broad incumbents

• One Medical (Amazon): Large-scale membership-based primary care provider (now part of Amazon) with national footprint. Comparable membership + on-demand primary care model, with vastly larger scale and technology infrastructure.
• MDVIP: National concierge medicine network with 1,000+ affiliated primary care physicians operating on a membership model. Comparable DPC/concierge business model with broader geographic coverage and established brand.

Others

• Concierge MD: Concierge medicine aggregator and practice model provider serving independent physicians transitioning to membership models. Adjacent to Simply Direct as an industry resource for DPC practice operations and referrals.

Emerging players

• Hims & Hers Health: Telehealth platform offering weight loss (GLP-1), HRT, men's and women's health on a subscription basis. Competes with Simply Direct in weight loss and HRT segments but via a fully digital, national delivery model.
• LifeMD: Telehealth primary care and specialty platform offering GLP-1 weight loss, HRT, and men's/women's health via subscription. Competes for the same Dallas-area cash-pay patients in weight loss and hormone segments.
• Ro (Roman): Direct-to-patient telehealth platform offering men's health, HRT, weight loss (GLP-1s), and primary care on a subscription model. Overlaps with Simply Direct's HRT and weight loss service lines through a digital-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dallashealthyliving
• Instagraminstagram.com/simplydirectmedicine
• LinkedInlinkedin.com/company/molina-fernando-carlos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Direct Medicine