NetUP
- Company typePrivate
- Founded2001
- HeadquartersMiami Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
NetUP firmographics
Firmographics- Name
- NetUP
- Legal name
- NetUP LLC
- Website
- https://netup.tv
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NetUP industry classification
Industry- Product category
- IPTV/OTT Platform Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computer and Peripheral Equipment Manufacturing (33411), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Cable & Other Pay Television Services (4841), Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
- akta.pro secondary industries
- Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), IPTV Pay-TV Operators (Telco TV) (MPABAGAC), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where NetUP is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NetUP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: NetUP sells proprietary hardware including IPTV headends (DVB IP Streamer, Stream Processor, encoders), set-top boxes (Android IP STB), and client devices. Hardware is sold as perpetual purchases with varying configurations (number of inputs, CI slots, transcoding capacity).
- Software Licensing: NetUP licenses its middleware (NetUP Middleware 3), billing system (NetUP Billing 5+), and hospitality TV software. Software may be bundled with hardware or sold separately for deployment on existing infrastructure. A free license is offered for startups.
- Professional Services & Support: Technical support services including official updates, hotline access (guaranteed 8-hour response), remote diagnostics via SSH/TeamViewer, and administrator training courses. Training is offered as a two-day 'Basic' course covering IPTV/OTT architecture, administration, and client configuration.
- IPTV/OTT Platform Services: End-to-end IPTV/OTT platform providing content acquisition, protection, middleware, billing, and client delivery. Revenue is derived from bundled hardware/software deployments for service providers, hotels, and enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Startup / Small Networks |
| One time/ perpetual license | Multi-year contract | Enterprise / Full Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NetUP product offering
Product offeringCore offering
NetUP develops and sells an integrated IPTV/OTT platform comprising middleware software (NetUP Middleware 3), convergent billing systems (NetUP Billing 5+), professional digital TV headend hardware (DVB IP Streamer, Stream Processor, encoders), and end-user devices (Android set-top boxes, mobile apps, smart TV apps, web players). The company also offers specialized hospitality TV solutions (NetUP.tv Hotel) and an all-in-one NetUP IPTV Combine device that bundles headend, middleware, and billing for startups and small providers, deployable in one day.
Product overview
NetUP provides an integrated IPTV/OTT ecosystem comprising hardware headends and software platforms. The hardware portfolio includes DVB IP Streamer (satellite/terrestrial/cable to IP gateway), Stream Processor (transcoding and processing), Streamer HD/AV/ASI encoders, and IPTV Combine (all-in-one solution). The software portfolio includes IPTV/OTT Platform (middleware), SystemOS (firmware), Billing 5+ (subscriber billing), and specialized vertical solutions including NetUP.tv Hotel (hospitality) and Digital Signage. Client access is enabled via Android STB, SmartTV apps, mobile apps, and WEB player. All components share the NetUP SystemOS architecture with modular hot-swappable design and support for REST/GraphQL APIs.
Differentiator
Problem solved
Functional benefit
Brands
- NetUP Billing 5+: Convergent billing system for internet service providers, cable operators, and TV service providers
- NetUP IPTV Combine
- NetUP Stream Processor
- NetUP.tv Hotel
- NetUP Digital Signage
- NetUP DVB IP Streamer
- NetUP Streamer HD
- NetUP Streamer HEVC
Quantifiable outcome
- Over 10 million subscribers billed with UTM 5.0 and NetUP Billing 5+ systems combined
- +4 more outcomes
Companies that use NetUP
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
NetUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
NetUP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Samsung Hospitality TVscoreNetUP integrated its IPTV Hotel system with Samsung commercial/ hospitality smart TVs, enabling native support for Samsung hospitality TV models without the need for external set-top boxes. This enables hotel operators to deploy NetUP's interactive TV solution directly on Samsung hospitality displays.
- SRT Protocol (via NetUP Stream Processor and DVB IP Streamer)coreNetUP added native SRT (Secure Reliable Transport) protocol support to its Stream Processor and DVB IP Streamer headends. SRT is an open-source video transport protocol that optimizes streaming performance across unpredictable networks, ensuring high-quality video delivery with low latency.
- DVB-S2X Standard Support (NetUP DVB IP Streamer)coreNetUP DVB IP Streamer headends received support for the DVB-S2X satellite reception standard (extended DVB-S2), enabling reception of up to 64 satellite transponders per device. DVB-S2X provides improved spectral efficiency and better performance for satellite TV broadcasting.
- LG Hospitality TVscoreNetUP released native integration for LG professional/ hospitality smart TV models in its NetUP.tv Hotel solution. This allows hotels using LG hospitality displays to run NetUP's interactive TV platform without additional hardware, supporting features like welcome screens, PMS integration, and content management.
- Widevine L1 DRM (NetUP Android TV Box)coreNetUP Android IP STB received hardware support for Widevine L1 DRM and AC3 audio codec, enabling secure playback of premium content (e.g., Netflix, Disney+) on NetUP set-top boxes. Widevine L1 is the highest level of content protection for Android devices.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
NetUP competitors and assessment
Company assessmentDirect peers
- Ateme: Ateme provides video compression, transcoding, and delivery solutions including HEVC/AV1 encoders and OTT packaging, overlapping with NetUP's Stream Processor and HEVC encoder product lines for the same operator and broadcaster customers.
- Amino Technologies: Amino sells IPTV set-top boxes, middleware, and managed Wi-Fi to telcos and hospitality operators, overlapping directly with NetUP's Android IP STB and IPTV platform offering for the same service provider and hotel customer base.
- Zenterio: Zenterio (now part of Bitrouter/Net Insight) provides IPTV middleware, STB software, and OTT platforms for operators, overlapping with NetUP's Middleware 3 and Android IP STB portfolio.
- Mirada: Mirada provides digital TV and OTT platforms, middleware, and applications for telcos and hospitality across Latin America and Europe, addressing the same IPTV operator and hotel TV segments that NetUP targets.
- Minerva Networks: Minerva provides IPTV/OTT platforms and middleware for service providers, hotels, and enterprises with a similar vertical-integrated offering spanning headend to client devices, making it the closest like-for-like competitor to NetUP's IPTV platform.
- iWedia: iWedia provides TV software stacks, middleware, and OTT applications for operators and CE manufacturers, directly competing with NetUP's middleware and SmartTV app offerings in the hospitality and pay-TV space.
Broad incumbents
- Synamedia: Synamedia is a major video technology vendor offering IPTV/OTT platforms, CAS/DRM, and video processing solutions to tier-1 operators worldwide, competing with NetUP for the same service-provider customers at a much larger scale.
- Harmonic: Harmonic provides video infrastructure including encoders, transcoders, and playout systems used by broadcasters and operators, directly comparable to NetUP's DVB IP Streamer and Stream Processor headend products.
- Huawei (IPTV/Video Business): Huawei offers end-to-end IPTV/OTT solutions as part of its telecom carrier portfolio, serving many of the same ISP and telco customers that NetUP addresses, but at much larger scale and bundling IPTV with broader BSS/network offerings.
Emerging players
- Muvi: Muvi provides OTT platform-as-a-service for video streaming and IPTV operators with billing and CMS features, comparable to NetUP's IPTV/OTT platform and Billing 5+ offerings though focused on cloud-native delivery rather than on-premise hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NetUP social profiles
Digital presenceNetUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetUP leadership team
Management profileNumber of profiles
NetUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetUP
What does NetUP do?
NetUP develops and sells an integrated IPTV/OTT platform comprising middleware software (NetUP Middleware 3), convergent billing systems (NetUP Billing 5+), professional digital TV headend hardware (DVB IP Streamer, Stream Processor, encoders), and end-user devices (Android set-top boxes, mobile apps, smart TV apps, web players). The company also offers specialized hospitality TV solutions (NetUP.tv Hotel) and an all-in-one NetUP IPTV Combine device that bundles headend, middleware, and billing for startups and small providers, deployable in one day.
Is NetUP a public or private company?
NetUP is a private company. It is classified as unknown and is currently operating.
When was NetUP founded?
NetUP was founded in 2001. It employs 11 to 50 people.
Where is NetUP based?
NetUP is headquartered in Miami Beach, United States, in the North America region.
How does NetUP make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing, professional Services & Support and IPTV/OTT Platform Services.
Who are NetUP's main competitors?
Direct peers on record are Ateme, Amino Technologies, Zenterio, Mirada, Minerva Networks and iWedia. Broad incumbents are Synamedia, Harmonic and Huawei (IPTV/Video Business). Muvi is listed as an emerging player.
Does NetUP have an API?
Yes. NetUP products offer multiple APIs: 1) REST API for IPTV platform integration and monitoring with third-party systems. 2) GraphQL API for Stream Processor with HTTP Basic or cookie-based authentication, enabling control of receiving, processing, and streaming nodes. 3) REST API for billing system (5+) enabling automation and integration with third-party systems. 4) REST API for DVB IP Streamer for monitoring and management. Developer documentation is at www.netup.tv/en/iptv/iptvdocs/dvb-gw-restapi/index.html.
What industry is NetUP in?
NetUP's product category is IPTV/OTT Platform Software. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement), with a secondary code of MPAHAKAJ, Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways). Its NAICS code is 516210 and its SIC code is 4841.