SureGrip Floor Safety Solutions

What SureGrip Floor Safety Solutions does

SureGrip Floor Safety Solutions is a privately held, founder-led specialty chemical company founded in 1999 by CEO and President Randy Martin and headquartered in Tallahassee, Florida. The company develops and distributes floor safety cleaning products designed to reduce slip and fall accidents in commercial environments, with a portfolio built around two core SKUs: a proprietary alkaline-free Daily Cleaner + All-Purpose Degreaser that emulsifies soil and grease without leaving slippery residue and is intended to improve floor traction over time, and a butyl-based Restorative Cleaner for deep cleaning of mineral flooring surfaces such as slate, ceramic, quarry, terrazzo, concrete, and brick. The company's value proposition combines product chemistry with structured floor safety programs, OSHA compliance training, and access to credentialed safety professionals (two Registered Safety Officers, a Registered Safety Manager, and a Registered Safety Professional with a PhD in Safety Management).

The company sells through a multi-channel model: a nationwide US distributor network with a published locator map, direct phone-based enterprise sales (1-800-928-6281), and an e-commerce storefront. Geographic reach covers the United States and Canada. SureGrip targets five primary vertical segments — restaurants and commercial kitchens, healthcare facilities, educational institutions, processing plants, and general office buildings — with the first three flagged as primary segments in its segmentation approach. The company is also a corporate sponsor of the International Board of Environmental Health and Safety (IBOEHS) and sponsors the Certified Floor Safety Professional educational program across North America, positioning it as a standards influencer in the floor safety niche.

The business model is a one-time product sale rather than a recurring subscription; pricing is not publicly disclosed and revenue is generated per unit of cleaner sold through distributors and direct channels. The company is small (11-50 employees), privately held, and has no disclosed funding rounds, no acquisitions, and no identified institutional investors. Headcount, revenue, and ownership-detail data are absent from the source material.

Name

SureGrip Floor Safety Solutions

Legal name

SureGrip Floor Safety Solutions

Website

https://suregripfloors.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SureGrip Floor Safety Solutions is a privately held, founder-led specialty chemical company that develops and distributes alkaline-free floor cleaning products and floor safety programs to commercial kitchens, healthcare, education, and industrial facilities across the United States and Canada.

Ownership category

akta.pro rank

Product category

Commercial Floor Safety Products

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Floor Cleaners (Hard Floors) (CRAJACAC)

akta.pro secondary industries

Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL), Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)

Keywords

• Floor safety products
• Anti-slip floor cleaners
• Commercial floor maintenance
• Slip prevention solutions
• OSHA compliance training

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Floor Safety Products Sales: Sale of proprietary cleaning and floor safety products including Daily Cleaner + All-Purpose Degreaser and Restorative Cleaner. Products are sold through distributors, direct phone orders, and e-commerce store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SureGrip Floor Safety Solutions manufactures and sells proprietary floor cleaning and treatment products designed to improve floor traction and reduce slip-and-fall accidents in commercial environments. Its portfolio includes a daily alkaline-free cleaner/degreaser, a heavy-duty restorative cleaner, and related floor safety equipment, sold through distributors, direct phone orders, and an e-commerce store.

Product overview

SureGrip Floor Safety Solutions offers a focused portfolio of floor safety products and services. The core offering consists of two specialized cleaning products: Daily Cleaner + All-Purpose Degreaser for regular maintenance and floor traction improvement, and Restorative Cleaner for heavy-duty deep cleaning of mineral flooring surfaces. The company also operates an Equipment Store for purchasing related safety equipment and supplies. All products are designed to prevent slips, trips, and falls in commercial environments including restaurants, schools, hospitals, and processing plants.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Cleaner + All-Purpose Degreaser An alkaline-free daily floor cleaner and all-purpose degreaser that emulsifies and suspends soil and grease while leaving no slippery alkaline residue. Designed for daily maintenance on commercial flooring types including VCT, wood, ceramic, slate, Saltillo, quarry, terrazzo, concrete, and recycled PVC; aimed at commercial facility operators seeking to improve floor traction and reduce slip/fall risk.
• Restorative Cleaner A heavy-duty butyl-based restorative cleaner combining water-based detergent chemistry with a powerful solvent system for deep cleaning mineral flooring surfaces including slate, ceramic, quarry, terrazzo, concrete, and brick. Intended for periodic restorative deep cleaning in demanding commercial environments; not for daily use.
• Equipment Store SureGrip's online e-commerce storefront offering floor safety equipment and related supplies for commercial customers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Board of Environmental Health and Safety Inc. (IBOEHS)coreStrategic or Co-development PartnerSureGrip is a corporate sponsor of the International Board of Environmental Health and Safety Inc. (IBOEHS) and sponsors the Certified Floor Safety Professional educational program throughout North America. The company participates in developing floor safety standards and training professionals in the field.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SlipDoctors: SlipDoctors sells anti-slip floor treatment products (coatings, cleaners, treads) directly aimed at slip-and-fall prevention, occupying the same niche as SureGrip with comparable product positioning and target customers.

Broad incumbents

• Zep Inc. Zep manufactures and distributes cleaning and maintenance chemicals for commercial and industrial customers, with a floor care portfolio that competes directly with SureGrip's commercial kitchen and industrial floor safety positioning.
• 3M: 3M's Commercial Solutions division sells cleaning chemicals, floor finishes, and safety products used in foodservice, healthcare, and industrial settings, overlapping with SureGrip's commercial floor care and safety offerings as part of a much broader portfolio.
• Diversey: Diversey provides commercial cleaning, hygiene, and floor care products and programs across foodservice, healthcare, and building care markets, directly comparable to SureGrip's commercial floor safety focus but at a vastly larger scale.
• Clorox Professional: Clorox Professional offers commercial cleaning and disinfecting products including floor and surface cleaners sold through foodservice, hospitality, and healthcare distributors, providing broader portfolio overlap with SureGrip.
• Ecolab: Ecolab is a global leader in commercial cleaning and sanitation, including floor care products and programs for restaurants, healthcare, and hospitality, making it a broad incumbent peer with overlapping vertical focus.
• Spartan Chemical: Spartan Chemical manufactures janitorial and industrial cleaning products including floor cleaners, degreasers, and restorers, overlapping significantly with SureGrip's specialty floor cleaning line.
• Procter & Gamble Professional: P&G Professional markets commercial cleaning brands (e.g., Mr. Clean Professional, Spic and Span) used in foodservice, hospitality, and facility care, making it a broad incumbent competitor to specialty floor cleaners like SureGrip.
• Kimberly-Clark Professional: Kimberly-Clark Professional sells wiping, cleaning, and facility hygiene products through foodservice, healthcare, and industrial distributors, serving overlapping customers and channels as SureGrip though from a much wider product portfolio.

Others

• National Floor Safety Institute (NFSI): NFSI is a non-profit that tests and certifies floor safety products under its High-Traction certification, an adjacent ecosystem player that SureGrip's product imagery references and whose standards define the category in which the company competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SureGripFloors
• LinkedInlinkedin.com/company/suregrip-floors-safety-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureGrip Floor Safety Solutions