What Wahana Express does

PT Wahana Prestasi Logistik, founded on June 11, 1998 and headquartered in Tangerang Selatan, Indonesia, is the parent company of three operating divisions: Wahana Express (low-cost parcel delivery), Wahana Logistic (warehousing and supply chain services), and Wahana Commerce (e-commerce support). Wahana Express, the flagship brand, provides domestic and international package shipping across five service tiers — Express, NextDay, Kargo, Ekonomis, and Internasional — with Cash on Delivery handling, optional shipping insurance, and a 1-day delivery guarantee on the NextDay tier. The company serves individual consumers, online shop owners (particularly sellers on Tokopedia, Shopee, Bukalapak, and social commerce platforms), and corporate clients, with Kargo reaching seven major Indonesian islands (Java, Bali, Sumatra, Kalimantan, Sulawesi, Maluku, Papua) and international shipping extending to Singapore, Malaysia, and Taiwan.

The technology stack centers on a proprietary logistics management platform comprising a real-time tracking system using 8-digit resi numbers, an agent-facing dashboard for label generation and transaction monitoring, the Sahabat Wahana Android mobile application for self-service booking and tracking, and a corporate API integration with online dashboard reporting for enterprise clients. Distribution is executed through 53 owned branch offices and a franchise agent network of 3,500+ partners, making the agent-franchise model the primary go-to-market channel alongside direct corporate field sales and self-service digital channels. Marketplace integrations with Tokopedia and Bukalapak embed Wahana directly into e-commerce seller workflows.

Revenue is generated transactionally through per-shipment fees (starting from Rp 5,000 per parcel, with volumetric pricing for large-dimension packages), a 2.5% COD handling fee, 0.5% insurance premium on declared value, corporate managed-services contracts, and one-time agent franchise registration fees (currently promoted at Rp 1,300,000). The company employs more than 2,500 people and is privately held with no disclosed institutional investors, funding rounds, or parent company ownership structure. Pricing is inclusive of Indonesian PPN (VAT), and the brand positioning is explicitly low-cost, anchored on the #NggakPerluMahal tagline.

Name

Wahana Express

Legal name

PT Wahana Prestasi Logistik

Website

https://wahana.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Wahana Prestasi Logistik, operating as Wahana Express, is an Indonesian low-cost parcel delivery company founded in 1998 that serves individual consumers, online shop owners, and corporate clients through 53 branches and 3,500+ franchise agents across Indonesia plus Singapore, Malaysia, and Taiwan.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210), Air Courier Services (4513)

akta.pro primary industry

Local Document & Small Parcel On‑Demand Courier (TLAAADAA)

akta.pro secondary industry

Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE)

Keywords

• Parcel delivery services
• Logistics solutions
• Cash on delivery
• Courier services
• Freight forwarding

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Package Shipping Services: Core revenue from shipping fees calculated based on weight (per kg) and service type (Express, NextDay, Kargo, Ekonomis, Internasional). Domestic maximum 50kg per package, international maximum 30kg per package. Volumetric calculation applied for large dimension packages.
2. Cash on Delivery (COD) Handling: COD service with 2.5% handling fee from total declared item value. Fund disbursement processed on H+2 working days after package delivery and payment confirmation.
3. Insurance/Shipping Protection: Insurance premium of 0.5% of item value for items valued between Rp 100,000 to Rp 9,999,999 (domestic) or up to Rp 999,999 (international). Free coverage for items under Rp 100,000.
4. Agent Franchise Fees: Revenue from agent franchise registration fees. Promotional pricing at Rp 1,300,000 for specific regions during 2026 (from original Rp 3,800,000).
5. Corporate Logistics Services: Customized logistics solutions for corporate clients including dedicated customer service, API integration, and fleet variety options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wahana Express (PT Wahana Prestasi Logistik) is an Indonesian parcel delivery and logistics company offering multiple shipping service tiers (NextDay, Express, Kargo, Ekonomis, Internasional) and Cash on Delivery handling to individual consumers, online sellers, and corporate clients. Operations span 53 branch offices and 3,500+ agent partners across Indonesia, with international service to Singapore, Malaysia, and Taiwan, supported by an in-house tracking system, agent dashboard, and Android mobile app.

Product overview

PT Wahana Prestasi Logistik operates as a comprehensive logistics company with three main divisions under its umbrella: Wahana Express (low-cost courier and delivery), Wahana Logistic (warehousing and supply chain), and Wahana Commerce (e-commerce support). The company serves both individual and corporate customers through a network of 53 branch offices and over 3,500 agent partners across Indonesia. Services include NextDay (1-day guaranteed), Express, Kargo (10kg minimum), Ekonomis, Cash On Delivery (COD), International shipping, and corporate solutions. Customers can access services through the Sahabat Wahana mobile application, corporate API integration, agent locations, or the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Layanan NextDay Fast-delivery service tier with 1-day guaranteed delivery and affordable pricing, available across major cities in Java and Sumatra. Priced per kilogram with declining rate per additional kg.
• Layanan Express Cost-effective regular parcel delivery service to all areas throughout Indonesia without time-critical guarantees, priced per kilogram with volumetric calculation (P x L x T / Rp 6,000).
• Layanan Kargo Cargo shipping service for large/quantities with minimum weight of 10 kg, transported via land (truck) and sea, reaching 7 major Indonesian islands. Volumetric calculation: P x L x T / Rp 5,000.
• Layanan Ekonomis Economy delivery service with no minimum weight requirement (minimum 1 kg, maximum 50 kg per package), offering competitive pricing with nationwide Indonesia coverage.
• Layanan Cash On Delivery (COD) Cash on Delivery payment collection service where recipients pay for goods upon delivery, with handling fee of 2.5% of total declared value. Fund disbursement available on H+2 business days after delivery.
• Layanan Internasional International shipping service covering Singapore, Malaysia, Taiwan, and other destinations within Wahana's service area. Maximum 30 kg per package with volumetric calculation (P x L x T / Rp 5,000).
• Layanan Gedung dan Apartemen Specialized last-mile delivery service handling shipments to residential complexes and commercial buildings (apartments, offices).
• Layanan Korporasi Corporate logistics solutions offering multiple transport modes and vehicle types, online reporting dashboard, API integration for system automation, dedicated customer service, and competitive corporate pricing for high-volume enterprise shippers.
• Mitra Toko Online Partnership program for online store owners providing cashback on each shipment, free pickup without minimum package requirements, and access to all Wahana shipping services through a dedicated dashboard.
• Sahabat Wahana Mobile Application Android mobile application enabling customers to book shipments, generate waybills (resi), track packages, find nearby agents, and check shipping rates directly from their mobile devices.

Quantifiable outcome

• Shipping rates starting from Rp 5,000 with free insurance for items up to Rp 199,000
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Jabodetabek, Bandung, Semarang, Solo, Yogyakarta, Surabaya Agent PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Promotional agent franchise program offering 66% discount (from Rp 3.8 million to Rp 1.3 million) for new agents in specified regions during January 2026. Wahana provides system training, dashboard access, and marketing support including acrylic logo boards, posters, banners, and uniforms.
• TokopediacoreChannel Partner/ Reseller/ Distributor · 1 January 2012Wahana Express agents are registered and integrated on Tokopedia marketplace, enabling online sellers to select Wahana as their shipping partner directly through the platform. This partnership provides seamless logistics integration for e-commerce transactions.
• BukalapakcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Wahana Express agents are registered and available on Bukalapak marketplace, allowing sellers to utilize Wahana shipping services for their online sales. This provides Wahana with access to the marketplace's seller ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pos Indonesia: State-owned national postal operator offering parcel, logistics, and financial services across Indonesia. Pos Indonesia is a broad incumbent with universal service obligation reach into remote areas, overlapping with Wahana's nationwide delivery ambition.

Direct peers

• AnterAja: Indonesian courier affiliated with the Astra International conglomerate, offering nationwide parcel delivery with strong e-commerce integrations. AnterAja directly competes with Wahana for marketplace shipper volume.
• J&T Express Indonesia: Fast-growing regional courier with extensive Indonesian coverage and aggressive pricing. J&T competes head-to-head with Wahana on affordable express parcel delivery to online sellers, backed by the broader J&T Express network across Southeast Asia.
• Lion Parcel: Indonesian courier affiliated with Lion Air Group leveraging air cargo capacity for time-sensitive deliveries. Lion Parcel is a direct peer in the express parcel category and competes for e-commerce shipper volume.
• Ninja Xpress: Tech-enabled Indonesian courier serving e-commerce SMBs with API integrations and competitive COD handling. Ninja Xpress's technology-led approach and SMB focus overlap directly with Wahana's strategic positioning.
• JNE (Jalur Nugraha Ekakurir): Indonesia's largest domestic courier by parcel volume, offering Express, Regular, and YES (same-day) services nationwide. JNE is the closest direct competitor to Wahana Express in the affordable SMB and e-commerce parcel segment.
• Pahala Express: Mid-tier Indonesian courier offering domestic and international parcel services with a focus on affordability. Pahala Express is a comparable peer for the SMB and individual consumer segment Wahana serves.
• SiCepat Ekspres: Indonesian courier specializing in e-commerce parcel delivery with a focus on marketplace sellers and COD services. SiCepat's pricing structure and target customer (online sellers) closely mirrors Wahana Express's core segment.
• TIKI (Titipan Kilat): Established Indonesian courier offering time-definite domestic and international parcel services. TIKI competes with Wahana across multiple service tiers including Express, Regular, and international shipping.

Regional players

• Royal Express Indonesia: Indonesian courier with nationwide network serving e-commerce and corporate clients. Royal Express is a comparable peer in the same competitive landscape, though typically with smaller scale than Wahana Express.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WahanaExpressOfficial
• LinkedInlinkedin.com/company/wahana-prestasi-logistik
• Instagraminstagram.com/WahanaExpressOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wahana Express